Tài liệu Buon Ma Thuot City docx

In the open- market economy, wars among companies or corporation are becoming sharper and sharper.
Goods and services are available in the market, which makes customers puzzle to choose. At that time,
advertising was born to do its duty in sale.
It has both advantages and disadvantages.
Nobody denies the positive aspects of advertising. First, advertising is informative. Through
advertisements, it tells us about useful new products. They brighten life with music and colour. They
increase demand, stimulate industry and keep prices down. In addition, advertising plays an important role
in generating the awareness of a company and attracting customers to buy its goods.
Nevertheless, advertising still has disadvantages. Large corporations do not compete with the quality or
price of their products, they compete through their advertising. Therefore, people are literally bombarded
with ads each day from such sources as T.V, radio, newspapers and billboards. Besides, the advertising
industry itself is not honest enough to tell the truth about the quality of goods, Which misleads customers
to use low- quality products.
On the whole, whether for or against advertising, most people would agree that some kind of watch- dog
body appointed by the government or by the advertising industry itself is necessary to maintain standards
of honesty an to discourage the more blatant types of misleading advertisements.
Bay Nhanh Waterfall
Location: Located in N'Drech Village in Ea Huar Commune, Buon Don District, Dak Lak Province.
Characteristics: Bay Nhanh Waterfall is a magnificent landscape, and an ecological tourist site in Dak
Lak.
Running here, the Serepok River meets a big stone and is divided into seven small streams, forming six
islets, hence its name Bay Nhanh (Seven-branch) Waterfall. From a distance, Bay Nhanh Waterfall
resembles a huge hand with seven fingers opening among rapids. At the source of the waterfall, which is
500m wide, water flows gently and quietly all year around.
Ban Don Ecology Tourist Limited Company has just invested in building houses with thatch roofs at the
nice beach here. This is also an ideal place for piragua racing as the water surface here is calm and
transparent. Every afternoon, looking at the other side visitors will see herds of peacocks dancing. It is
really pleasant to the eyes.
The widest of the waterfall is about 2km. The first branch is covered by a row of old fig trees. The second,
third, and fourth branches form a big cascade. It is an excellent place for visitors to take a bath or
photographs. The fifth branch has a cobble beach like the one in Nha Trang (Khanh Hoa Province). The

sixth branch consists of six nice, wide, flat sandbanks and an area of 2ha for growing industrial and fruit
crops. At the seventh branch, visitors come to the primitive forest, which are abundant with many precious
woods and animals under the management of YokDon National Park.
Coming to Bay Nhanh Waterfall, visitors will see rows of old fig trees. The Ban Don Ecology Tourist
Limited Company has built a 200m long bamboo bridge snaking through the roots of old fig trees for
tourists relaxing and drinking can alcohol under the canopy of fig trees, surrounded by the murmur of the
stream.
The Ban Don Ecology Tourist Limited Company has just invested VND 1 billion in building one long
house, one rong house of the Xe Dang people, three long houses of the E De people, one curved-roof
house of the M'Nong people, one house on stilts of the Ba Na people, and some other facilities in service
of tourists.
Coming to Bay Nhanh Waterfall, visitors not only enjoy the natural landscape of this ecological site but
also visit YokDon National Park to listen to stories about elephant hunting and taming, or go boating, and
ride elephant for sightseeing tours in the forests and across the Serepok River, or stay overnight in a house
on stilts and enjoy gong performance of the M'Nong people. Coming here visitors also have a chance to
taste such specialties as bamboo-tube rice, banana leaf-wrapped rice, roasted chicken with pomelo leaves,
mixture of yellow-ant with green cabbage dish, hemibagrus with giang leaves soup. Visitors can also buy
souvenirs such as brocade bag, wooden handicraft, and backpacks of ethnic minorities.
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Buon Ma Thuot Penitentiary
Location: Buon Ma Thuot Penitentiary is located in Buon Ma Thuot City, Dak Lak Province.
Characteristics: Buon Ma Thuot Penitentiary for Vietnamese patriots was widened and built more
concretely from 1900 to 1930 on the base of a prison.
Nowadays in this exciting Buon Ma Thuot City, many young people are probably surprised when they are
told that over 50 years ago the city was thinly populated, surrounded by great wild jungle and considered
as unwholesome jungle, malarial water, few people in plains wanted to set their steps on this place. At that
time, there was a penitentiary (special jail for political prisoners) where had many cruel measures applied
by French colonialist. If visitors want to learn about the area, the people here, they cannot help visiting
this historic vestige classified by the Government. At this penitentiary, they are told stories about glorious
revolutionary tradition of former communists.

Buon Ma Thuot Penitentiary is not only a crime evidence of French colonialism but also a significant
training school of many persistent revolutionists of Vietnam such as: Ho Tung Mau, Phan Dang Luu,
Nguyen Chi Thanh, To Huu, Hong Chuong, Bui San, Tran Van Quang, Ngo Duc De and a lot of talent
revolutionists all the country. Buon Ma Thuot Penitentiary played a great important role in the August
Revolution in Dak Lak. The communists who were put into this penitentiary became men of sowing
revolutionary seeds on the highland.
Presently, coming to Buon Ma Thuot Penitentiary, visitors will witness such cruel evidences of French
colonialist. Thereby, visitors will think of the penitentiary under the former cruel and hard regime as a hell
of French colonialist. When the time passes by, those evidences still impress deeply in everybody�s
mind. During visitors� visitation, they will surely grieve, thrill because of observing many bilboes as
well as more admire manly revolutionists who were no afraid of sacrifice, resolvedly defeated their enemy
and contributed to disenthralling of nation.
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Buon Ma Thuot six-road junction
Location: In Buon Ma Thuot City, Dak Lak Province.
Characteristics: The poetic “Ban Me six-road junction" has undergone lots of change. It has witnessed
the ups and downs of the history of the Central Highlands, including Buon Ma Thuot.
In the early years of the 20th century, Buon Ma Thuot people chose a flat place to settle. The six-road
junction constitutes a convergence point of many intermingled roads connecting the residential areas of
the Kinh with the villages of the E De and the road to the midland region. These red-soil roads used to be
muddy in the rainy season and dusty in the dry season. They are now asphalted. In the 1940s of the 20th
century, this had a three-lamp post. This was also the very place that 100 local inhabitants of Lac Giao
Village were killed by the French colonialists during their second attack on Buon Ma Thuot in November
1945. The sacrifice of militant Tran The left moved feelings among the local people here. At the junction,
there used to be the factory of Buocgeri, the house of former public works director, the coach station, the
busy streets lined with shops, drugstores, and groceries of the Vietnamese and Chinese people.
Time is a great healer. Shortly after 1975, Buon Ma Thuot six-road junction has taken a new face of a
young city with monuments, hotels, cultural centers, and general service buildings, Dak Lak Tourist
Company, as well as the Televise-Radio Station. Buon Ma Thuot people, including those who are natives
and immigrants, have contributed to this new face.

After 1975, the six-road junction looked devastated with streets destroyed by bombs. Today, this junction
has got a new appearance. One can get to No Trang Long Street, or walk along Phan Chu Trinh Street and
Nguyen Tat Thanh Avenue the electric lights and colours of these streets suddenly remind us of the past.
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Lak - the mysterious land
Location: Lak belongs to Lak District, Dak Lak Province.
Characteristics: The mysterious land of Lak not only attracts tourists but also is considered as the symbol
of Dak Lak's unique culture, which expresses in the sound of lithophones - a product of the traditional
culture of the Central Highlands.
Ethnologist Condominas discovered the first ancient lithophones in Vietnam on February 5th, 1949 in
Nduk Lieng Koran Lak Village. Ethnologist and musicologist Andre Saheffnet announced this instrument
in Paris on June 21st, 1950. At present this set of lithophones is preserved in Louvre Museum (France).
The myth of Lak not only appears before tourists� eyes but also is expressed by ancient stories passed
down from generation to generation. If tourists do not believe, come to Lak and ask whoever there. They
can tell tourists about the fierce battles between the dragon and the eel in time immemorial.
Coming to Lak Lake, tourists can learn of these old stories. They can also go boating on Lak Lake, or ride
elephants to have sightseeing tours. Fascinating extras include enjoying traditional dance performance and
the local specialties. If tourists get a chance to listen to the lithophones, they feel more interested in
exploring this mysterious land.
Lak constitutes the hometown of Dinh Puoc Pa, lovely Kong Tua dance, Khan Tunes, Tam Pot songs,
ancient stories, and legends. Lak has won kudos for its apricot forests and traditional villages. Lak Lake
has inspired many couple, artists, poets and musicians. Uphill one finds the Residence of Bao Dai, the last
emperor of the Nguyen Dynasty. Next to Lak Lake are Jun Village, and the Dak Phoi Revolutionary Base.
Here, the traditional culture of the E De and M'Nong is still preserved, which attract tourists near and far.
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Krong Kmar Waterfall
Location: Far from centre of Krong Bong District (Dak Lak Province) to the direction of the Chu Yang
Sin Range about 3km.
Characteristics: Originate from the highest top of Chu Yang Sin Range which is considered the roof of
the Highlands, the Krong Kmar River cascades to the foot of the mountain, forming the Krong Kmar

Waterfall.
Its pristine and poetic beauty forever leaves profound imprints on the mind of tourists. Upstream, atop the
Chu Yang Sin range, water falls down and forms various terraces. The Krong Kmar Waterfall produces
white spume, creates a series of roaring sound that echo through the forest. Next to the waterfall are large
and smooth rocks for tourists to go sightseeing or have a small party.
From here, those who like to explore the mountain landscape may walk upstream to reach the top of the
water source, the starting point of Krong Kmar Waterfall. Visitors will be surprised to see a large deep
lake surrounded by the pine forest, which is abundant with the melodic music of trees and the whispering
of birds all year round. This place is very calm while the waterfall produces great noises all day round. It
is ideal for those who enjoy the calm and poetic delight of nature.
Coming to Krong Kmar Waterfall, visitors enjoy the magnificent landscape that nature has endowed to
this land. Visitors can take a bath in the cool and clear falling water. Visitors will feel at ease after a hard
working day when relaxing and walking by the waterfall. Fascinating extras include riding elephants,
conquering Cu Yang Sin Mount, or enjoying the unforgettable taste of can alcohol.
Recently, Krong Kmar has become a familiar address to everybody. On the occasion of festivals or at the
weekends, this place usually receives a lot of guests, within or surrounding Dak Lak Province.
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Dak Tuar Cave
Location: Dak Tuar Cave nestles by the Dak Tuar Waterfall, 6km from Cu Pui Commune, Krong Bong
District, Dak Lak Province.
Characteristics: This cave is spacious enough to house up to hundreds of army divisions.
During the American war, Dak Tuar Cave used to be the headquarters of Dak Lak Party Committee and
units of regular military troops. Despite American bombing and holding many raid, the headquarters
remained to lead the resistance war. In May 1965, at Dak Tuar Cave, the Dak Lak Party Committee led
ethnic minorities in H9 area to fight against the US and its lackey soldiers, liberating a large area on the
eastern part of the province, present-day Krong Bong District. From this revolutionary base, the Dak Lak
Party Committee led the local people and troops to liberate Buon Ma Thuot on March 10th, 1975, paving
the way for the unification of the country.
In 1991, the Ministry of Culture and Information issued Decision recognizing Dak Tuar Cave is a
historical site of Dak Lak Province. Dak Lak Culture and Information Department had a project to

preserve and restore the cave, the Province Party Committee Hall, the dwelling place of Mr. Huynh Van
Can, secretary of Dak Lak Party Committee at that time. According to the survey, this cave is spacious
enough to house up to hundreds of army divisions.
At present, VND 500million have been invested in 6km of road from Dak Tuar Village to the memorial
site, facilitating the pilgrimage to the former base. During festive days, the youth of Dak Lak ethnic
minorities regularly visit this place, a historical site which carries education meaning for the next
generations.
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Khai Doan Pagoda
Location: 89A Phan Boi Chau Street, Thong Nhat Ward, Buon Ma Thuot City, Dak Lak Province.
Characteristics: Khai Doan is a pagoda of the Viet people living in Dak Lak Province.
Khai Doan Pagoda was built between 1951 and 1953, in a large open area in Buon Ma Thuot. The
pagoda’s architecture is in tam character style, with a three-entrance gate at the front. In the middle there
is a central chamber, and at the back there is a house for worshipping ancestors. The three-entrance gate
consists of two floors with three arched doors, 7m high and 10.5m wide. The sanctum of Quan Am was
constructed separately from the pagoda’s main structure, and has six sides featuring cloud and dragon
decorated pillars. The central chamber is comprised of two sections; the front is built in the long-house
style of the Western Highlands, with the pillars and rafters of the Viet. The back of the chamber was
constructed in a modern style.
Lac Giao Monument
Location: About 1km from Buon Ma Thuot six-road junction, Dak Lak Province.
Characteristics: The monument shows the local people’s gratitude to revolutionaries who sacrificed for
national independence and who live forever in the people’s hearts.
Lac Giao Monument has left deep impression on the local people’s soul and mind. The monument nestles
under shady foliage, to its four corners stand four frangipani trees, expressing the people’s respect for the
deceased.
The monument reads "The fighting spirit lasts forever", "Remembering the revolutionaries who sacrificed
their lives in Buon Ma Thuot Penitentiary for national liberation", "Set up on November 18, 1945".
How moved it is when knowing that Buon Ma Thuot people had tried their best to protect this monument
during the revolution. The enemy crazily destroyed the monument but the local people still protected it

during those difficult years. The monument now becomes historical evidence in this highland city.