15 Clues and Examples to Do Some Storytelling with Video Marketing

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15 Clues and Examples to Do Some
Storytelling with Video Marketing
New marketing involves stories. That is why it is so important to tell a story with a human side
that resonat es with people. If we add the potential of video marketing to this, the combinat ion
can lead to powerful storytelling through video.
How to Create Storytelling Through Video Marketing
Below are 15 clues to do some storytelling through video marketing. My approach you already
know: always remain human.
1. The video must be short, no more than 1:59 min. Short but intense. However, although some
longer videos can also work, I don’t recommend they exceed 3:30 min.
2. I would advise that it includes short sequences explaining the “before” and at the end, the
“after”. Short , direct sequences.
3. Use effects you can create like underwater scenes or lots of people running…
4. It is important that at some point in the video the music is turned off so that you can
appreciate the voice of the people taking part in the video, an unexpected phrase, a scream, a
song, etc.
5. One of the video’s main object ives is to pull at the audience’s heart strings. There are certain
scenes like reunions, someone falling, hugs or hard work that help us reach our audience more
directly. Similarly with tragic event s or stories.
6. Try not to mix the different st ages of the video, place them in chronological order in order to
different iate them.
7. Don’t include any fillers! There’s only room for something amazing, remember you only have
1:30 min to tell a fascinating story.
8. Don’t focus the story on yourself. Speaking of others makes the story bet ter.
9. Music is one of the key elements. It is as important as the story you create or t he quality of
the video. The music should reach the audience as much as t he image, or even more. If the
music doesn’t make your hairs stand on end, why should it have that effect on the audience?
Epic, solemn, fun music… there are so many styles. The aim is to convey an inspiring and
amazing story.

10. The start of the video can explain that everything is impossible but, as the story unfolds, it
should explain that if you can, then it’s possible.
11. Be careful with effect s, f lash lights or ot her lights that can create lines on the video images.
12. I always speak of the moments of truth: special moments that set the video apart. It can be
a gesture, a phrase, a hug, a kiss, a silence. Whatever it is, it must be human.
13. Sometimes, you might need titles or captions t o tell your story; or perhaps not. I recommend
you leave this till the end. First see a rough cut and then analyse whether they’re necessary or
not.
14. The challenge of a good story should be to connect with people and to convey emotions.
The context you use may vary; for instance: anything is possible, you can really make
something happen.
15. A story can be told in many different ways. However, you’ll only make a connection by
making it human.
Examples of Storytelling in Video Marketing
Here, here, here, here, here and here [Spanish video] are some videos that may serve as
example. Some are our own creation; others, we’ve found.
Connect:
Authored by:
Isra Garcia
Advisor, Speaker and Educator as a professional, and Disruptive, Doer and Tryer as a person.
He works as a New Media and Online Marketing Advisor all over t he world, Human Media
Evangelist and worldwide Prof essional speaker. Isra founded IG when he was 26, a
crowdsourcing new media agency where he works as a Principal.
Isra is a 29-year-old visionary, who has revolutionized the New Media
See complete profile
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