Three mobile
Reimagines History
to Assert that
Phones are Good
Tuyet Nhung - Nhat Khuyen - Nguyet Minh
BACKGROUND
Cell phones are becoming increasingly
obtrusive in nature as their popularity grows
Despite this, the number of service providers
continues to rise around the world
Three UK is well-known for having dedicated to
offering a great Internet experience to its
consumers
Mobile phone firms are up against
fierce competition not only from
one another but also from a media
narrative about the detrimental
effects of phones
Campaign
Operators try to come up with measures to
counteract this threat and reduce the
impact of anti-cell phone arguments
Three launched its campaign “Phones are
Good” to debate the idea of “phones are
bad”
The commercial portrayed how typical
historical events could have resulted in
different
and
better
outcomes
if
smartphones had been available.
Some present day smartphone features
and apps are linked to the historical events
Google map
How the Titanic may have
been spared if the captain had
navigated using Google maps
on his phone
Deliveroo
Cavemen being saved from
famine in the extreme cold by
using Deliveroo to buy pizza
Tinder
How many of Henry VIII’s
wives' lives could have been
saved if he had been able to
choose the ladies using Tinder
on his phone
Instagram
Eve isn't interested in the
apple since she is too
preoccupied with Adam on
Instagram, thus she avoids
committing the sin
LinkedIn
Citizens can pick a leader
based on endorsements
acquired on LinkedIn via their
smartphones
Snapchat
People would be able to view
the miracle of Moses parting
the Red Sea with his rod and
believe it happened because
of his Snapchat story
Those all support
the claim that
"Phones Are Good"
Conclusion
Three used pictorial cues to stimulate the
audience’s long-term stored memories of the
past events to current propositions and
beliefs about negative publicity of mobile
phone usage, and the audience’s familiarity
with present-day popular apps
Conclusion
The finest part of the campaign, according
to the business, was that everyone could
relate to it on some level
Three intended to appeal to a more mature
audience, according to its research, they would
respond better to higher product quality and so
assist develop brand preference
Thank you!
