Tài liệu Laurea Magistrale (European Master) in Tourism Economics and Management - TEaM (academic year 2013/14) docx

Laurea Magistrale (European Master) in
Tourism Economics and Management - TEaM
(academic year 2013/14)



INFORMATION FOR
PROSPECTIVE STUDENTS










1
The Laurea Magistrale in Tourism Economics and
Management (TEaM)
at the University of Bologna, Rimini Campus
School of Economics, Management and Statistics

International tourism alone moved more than one billion of tourists in 2012, with an estimated
turnover of 2 billion Euro per day (UNWTO). The players of the sector are medium and large
private companies (hotel chains, tour operators, web agencies) and public bodies (local and regional
governments, Destination Management Organizations, transport hubs) which select their strategies
at the global level, in a framework of tight competition between tourism systems and in an age of
strong innovation in the fields of finance, management, ICT and tourists care.
Join the 2
nd
edition of TEaM, our international degree programme which 1
st
edition started in Fall
2012 and which builds upon the experience of the previous Laurea Magistrale in Economia e
Management del Turismo.
The Laurea Magistrale (European Master) in Tourism Economics and Management (TEaM) is a
two-year postgraduate degree which is equivalent to an M.A. or M.Sc. Its aim is to prepare
managers and professionals able to tackle the global challenges of contemporary tourism: being, at
the same time, engine of economic growth, key-player of sustainable development, and promoter of
the cultural heritage.
Given the inter-disciplinarity of tourism, the TEaM graduate will develop: i) strong and independent
skills in economics and management, jointly with knowledge of law and quantitative methods,
which will allow her/him to analyse the dynamics of tourism markets and firms and enable him/her
to work in a managing position; ii) advanced study methods and learning abilities which will allow
her/him to continue the study in a Ph.D. or enable him/her to produce independent analysis. Hence,
students will be prepared for market analysis, territorial planning, analysis of tourism flows,
strategic and destination management, sustainable and ethical tourism and cultural heritage policies.
Students will live in Rimini, one of the most exciting tourism destinations in Europe, hosting about
15 million overnight stays each year. It is home of the School of Economics, Management and
Statistics, University of Bologna (Rimini Campus), a leading institution in tourism studies, known
for the high quality of its teaching programmes (certified by the UN World Tourism Organization)

and its research publications. The place where the excellence of the most ancient universities in the
western world meets the ability of local entrepreneurs and the public administration in developing a
flourishing tourism sector. Indeed, the perfect place where to study tourism economics and
management.
This booklet provides a description of the study programme, the admission requirements for the
2013/14 edition, and the list of current teaching staff.
Further information about the TEaM and its application procedures can be found at the following link:

or by contacting:
Ms. Valeria Macchini - Student Counselling Service
: : +39 0541 434 337 : +39 0541 434 235
Economia Rimini TEaM Rimini

Dr. Paolo Figini - Director of TEaM programme
: pfigini


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TABLE OF CONTENTS

1. Organization of study
1.1 Introduction 03
1.2 Pre-requisite knowledge and crash courses 03
1.3 Learning outcomes 04
1.4 Programme Structure 05
1.5 Career and job opportunities 06
1.6 Tuition Fees and scholarships 06
1.7 Studying at the University of Bologna 07
1.8 Living in Rimini 08

2. The study programme 2013-14 in detail
2.1 First year, first semester 09
2.2 First year, second semester 10
2.3 Second year, first semester 11
2.4 Second year, second semester 12
2.5 Faculty 13
2.6 The calendar 14

3. Requirements for the completion of TEaM
3.1 Compulsory and elective courses 14
3.2 Stage / Internship 14
3.3 Performance assessment 15
3.4 Advisers and tutors 15
3.5 International mobility 15

4. How to apply
4.1 Italian and other EU citizens 16
4.2 Non-EU citizens 16
4.3 Deadlines and enrolment procedures 17
4.4 Ranking of applicants and admission 17
4.5 When to apply – Deadlines and enrolment procedures 18
4.6 Contacts 18


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1. Organization of study

1.1 Introduction

The European Master (Laurea Magistrale) in Tourism Economics and Management (TEaM) is a

two-year postgraduate degree which is equivalent to an M.A. or M.Sc. The TEaM programme aims
at preparing managers and professionals able to tackle the global challenges of contemporary
tourism: being, at the same time, engine of economic growth, key-player of sustainable
development, and promoter of the cultural heritage.
The supply of tourism services, even in the complexity of global competition, pivots around three
specific factors: natural, cultural, and organizational resources. The TEaM brings these features at
the core of its educational mission. The sustainable management of natural resources allows tourism
destinations and firms to improve their competitiveness, fuelling at the same time a virtuous circle
of economic, social, and environmental development. On the other hand, most of the comparative
advantages of many destinations lie in their own cultural heritage and in their ability to stage
cultural events and other forms of attraction and entertainment. The management of the cultural
heritage, however, implies a strong networking and coordination effort between the private and the
public sectors, between the tourism and the cultural industries, between local bodies and national
and international organizations, thus balancing the preservation of traditional characteristics with
the push for innovation. Finally, an efficient management of firms and destinations needs strong
organizational skills, from the definition of effective pricing and booking policies, to the
implementation of branding and corporate strategies, to the effective management of human
resources.
TEaM addresses all these topics, searching for the right balance between economic, quantitative and
managerial skills. Economic and quantitative skills are enhanced through the study of forecasting
models of tourism flows, the analysis of tourists choices and preferences, the tackling of the
theoretical and empirical relationships between tourism specialization, economic growth, poverty
alleviation and sustainable development. Managerial skills are enhanced through the study of yield
management strategies, the work on databases, search engines and web applications concerning
hospitality and transport services, the application to the tourism sector of the most recent techniques
of corporate finance, the focus on the theory and the practice of destination management.

1.2 Pre-requisite knowledge and crash courses

The diverse experience, provenance, and study background of TEaM students is one of the strength

of the programme. The TEaM is open to graduates of any discipline, although applicants holding a
bachelor degree (or internationally recognized equivalent degree) with major in economics,
business or tourism-related studies have a preferential track in the application procedure (see
Section 4 for more details).
Regardless of their background, first-year students should be familiar with the basic tools of
economics and business, at the level taught in standard undergraduate courses such "Introduction to
Economics", "Business and Management Principles" and "Quantitative Methods for Economics and
Business". Individual preparation on these topics should be taken care by the prospective students.
To provide first-year students (particularly those without a bachelor degree in economics or
business studies) with the basic tools and pre-requisites needed to successfully attend the TEaM
programme, some crash courses are organized in Economics, Statistics and Mathematics. These
courses are fully integrated into the official timetable and do not give any credit to the attending
students. For the academic year 2013/14, the crash courses are organized as follows:


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i) Introduction to Macroeconomics (15 hours, first term).
Introduction to the National Accounts. The basic model of demand and supply. The IS-LM and the
AS-AD models in a closed economy. The open economy.
ii) Introduction to Mathematics (15 hours, first term);
First and second degree equations; inequalities; Functions and their representation on a diagram;
The concept of derivative.
iii) Introduction to Microeconomics (15 hours, second term);
The market and how it works; Demand, supply and the equilibrium for the competitive market; The
Monopoly.
iv) Introduction to Statistics (15 hours, second term).
Introduction to the probability theory; The mean and the variance; Parametric and non-parametric
methods.

English Knowledge: Candidates must have a good command of the English language (equivalent

at the B2 European level). The following scores are therefore considered acceptable:
TOEFL: minimum score of 510 PBT; 180 CBT, 65 IBT
IELTS: minimum score of 6.5
CPE: grades A, B, C
The list is just an example, certificates other than the above can be accepted.

1.3 Learning outcomes

Given the inter-disciplinarity of tourism, the TEaM graduate will develop: i) strong and independent
skills in economics and management, jointly with knowledge of law and quantitative methods,
which will allow her/him to analyse the dynamics of tourism markets and firms and enabling
him/her to work in a managing position; ii) advanced study methods and learning abilities which
will allow her/him to continue the study in a Ph.D. or enabling him/her to produce independent
analysis. Hence, students will be prepared for market analysis, territorial planning, analysis of
tourism flows, strategic and destination management, sustainable and ethical tourism and cultural
heritage policies.

1.4 Programme Structure

The programme is developed in four semesters (two years), granting to the successful student 120
credits (European Credit Transfer System - ECTS). The programme consists of coursework (102
ECTS), seminars (3 ECTS) and the writing and the discussion of a final dissertation (15 ECTS).
Most individual courses are organized with lectures and lab sessions, and employ a pro-active
teaching methodology so that students are stimulated to develop critical thinking and acquire
independent research skills. In the following table, the study plan for students enrolling in the
Academic Year 2013/14 is outlined. A full description of the individual courses is in Section 2.


5

Period
ECTS
Hours
First year, first semester


Tourism Macroeconomics
12
60 (+ 30 lab)
Part I: The Impact of Tourism in the Economy


Part II: Tourism, Growth and Sustainability.


Managerial Accounting and Reporting in Tourism
12
60 (+30 lab)
Part I: Managerial Accounting and Reporting in Tourism Entities


Part II: Social and Environmental Accounting and Reporting for
Sustainable Tourism


Mathematics for Social Sciences
6
30 (+ 15 lab)

First year, second semester


Tourism Management
12
60 (+30 lab)
Part I: Introduction to Management


Part II: Tourism Management


Tourism Microeconomics
12
60 (+ 30 lab)
Part I: Analysis of Tourism Demand


Part II: Industrial Organization and Market Structure in Tourism


Time Series Analysis and Forecasting in Tourism
6
30 (+ 15 lab)



Second year, first semester

Economics of Tourism Destinations
6
30
Destination Marketing and Management
6
30
Organization and Finance in Tourism
12
60
Part I - Organization of Tourism Enterprises


Part II - Corporate Finance for Travel and Tourism Industry


International Tourism Legislation and Organization
6
30



Second year, second semester


Elective course - Option a: Tourism and Heritage
12
60
Part I - Tourism and Heritage: a Historical Perspective

Part II - Tourism and Heritage: a Geographical Perspective


Elective course - Option b: E-Commerce and Web Management in
Tourism
12
60
Part I - E-Commerce in Tourism


Part II - Web and Revenue Management in Tourism
6
30
Seminars
3

Final Dissertation
15




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1.5 Career and job opportunities
The TEaM graduate will aim at the position of: Project manager, Marketing or Financial director,
Managing director of tourism companies, Destination Manager, Event Manager, Research and
marketing consultant.
She/he will work as an independent professional or in: Private companies, Public bodies,
Destination management organizations, Research centres, Business unions.

1.6 Tuition Fees and Scholarships
The tuition fee in 2012/13 was € 2,308 per academic year. The final decision about tuition fees for
2013/14 will be taken by the University of Bologna around May 2013. However, fees are not
expected to change and, in the worst scenario for the student, there might be a slight increase to
match the inflation rate in 2012 (roughly 3%). When the figure will be official, it will be published
on the TEaM website.
Students with low incomes are entitled to get allowances and partial exemptions (more information
on the ER.GO website: ). Students can officially enrol since the 30th of July up
to the 30th of November 2013. A few scholarships / fee exemptions are available for the academic
year 2013-14 for foreign students and for talented students. In particular:

1.6.1 Study grants for international students (Unibo Action 2) 2013/14
The University of Bologna offers study grants to talented international students who wish to register
for first cycle, second cycle or single cycle Degree Programmes at the University of Bologna in
2013-2014. If you are an international student, of any nationality in possession of (or about to
obtain) a bachelor degree (or equivalent) from an institution outside of the Italian system, you may
apply for an annual study grant of €11,000 gross (Unibo Action 2). These study grants are awarded
on the basis of the results of the GRE test ( The test can be sat in authorised
centres in various countries around the world and it is held in English. You must enrol for the test
on the websites of the authorised organisations. To send the results, the GRE code for UNIBO is
7850.
Warning: you must have sat the GRE test by the deadline for receipt of applications.
To apply for the study grant under Unibo Action 2, there are two deadlines:
Deadline for first session
Presentation of applications: 30 January 2013;
Evaluation of candidatures: February 2013;
Publication of results: March 2013.
Deadline for second session
Presentation of applications: March 2013;

Evaluation of candidatures: April 2013;
Publication of results: May 2013.
The call for applications for the first session is available in the "Attachments" box, at the following
page: The call for
applications for the second session will be published in March 2013. Please note that the application
for the scholarships and / or the fee waivers are independent from the application to TEaM (i.e.,
students also have to apply to TEaM following the guidelines highlighted in Section 4).


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1.6.2 Erasmus Mundus Programme.
Students from several non-EU countries can apply to Erasmus Mundus scholarships for those
programmes in which the University of Bologna is partner. The list of programmes is available at
the following page:
/>usMundusAction2.htm

16.3 Tuition Fee Waivers
A few tuition fee waivers are available for talented international students. The waiver covers the
whole tuition fee (except the government tax of € 349.65). The call for application and the
procedure will be published before the end of February 2013 on the TEaM website and on the
following web page:


16.4 Other opportunities
Other funding schemes might be available and will be posted on TEaM website. For more
information on scholarships, please visit the following page:
/>Bologna.htm

1.7 Studying at the University of Bologna

The University of Bologna was probably the first University in the western world (in the nineteenth
century a committee of historians, led by Giosuè Carducci, attributed the birth of the University to
the year 1088). Its history is one of great thinkers in science and the humanities, making it an
indispensable point of reference in the panorama of European culture. The institution that we today
call the University began to take shape in Bologna at the end of the eleventh century, when masters
of Grammar, Rhetoric and Logic began to devote themselves to the law. In 1158 Federico I
promulgated the Constitutio Habita, in which the University was legally declared a place where
research could develop independently from any other power. Dante Alighieri, Francesco Petrarca,
Nicolò Copernico, Paracelso, Raimundo de Pegñafort, Albrecht Dürer, St. Carlo Borromeo,
Torquato Tasso, Carlo Goldoni, Luigi Galvani, Giosuè Carducci and Giovanni Pascoli, among the
others, all spent time at the University of Bologna.
On 18 September 1988 in Bologna's main square (Piazza Maggiore), the Rectors of 430 universities
signed the Magna Charta Universitatum Europaeum. The Magna Charta, which has since been
signed by other 400 Rectors, affirmed the autonomy of the University, the essential link between
teaching and research activities which transcend the limits imposed by "any geographical or
political border". The signing took place as part of the ninth centennial of the University of
Bologna, which was formally recognised as the Alma Mater of all universities.
Since 1989, the Alma Mater has carried out the largest decentralisation programme in the history of
Italian universities, establishing new University Campuses in four towns of Romagna (Cesena,
Forlì, Ravenna and Rimini). In 1998 the University also inaugurated a branch in Buenos Aires
(Argentina).
On 19 June 1999 in the Aula Magna of the University of Bologna, 29 European Ministers of Higher
Education signed the so-called Declaration of Bologna, which defines the "most relevant


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objectives for the creation of a European Area of higher education" and the promotion of this
system in the world. To meet these objectives, European Union members have been restructuring
their university systems following the guidelines known as the Bologna Process.

Today there are about 90,000 students enrolled at the University of Bologna, making our University
one of the largest in Italy (with more than 3,000 professors and lecturers). In 2012/13, the 11
Schools offered 104 Bachelor degrees, 101 European Master degrees, 30 Professional Master
programmes.
Attention to carrier opportunities for future graduates has led the University to stipulate over 3,500
agreements with businesses and public organisations, leading to some 13,000 students carry out a
period of internship every year.
According to a recent report by the National Committee for the Evaluation of the University
System, the University of Bologna is today the most internationalised of all Italian universities. The
number of foreign students regularly enrolled is 3,600, while another 1,500 arrive every year on
international mobility programmes such as Erasmus and Overseas.
Recent years have seen a rapid expansion of computing services. There are 30,000 students linked
to the university's e-mail service and 70,000 computers connected to the university network.
Through the library service, users can access a catalogue of 2,000,000 books and 5,239 periodicals
which garner 64 million contacts and offers 36 million pages of responses each year. The oldest
Italian university is also one of the most technologically advanced. Each month there are 3,000,000
accesses to the University's Web Portal which makes it one of the most visited university sites in the
world.

1.8 Living in Rimini
Rimini is a pleasant middle-sized city of about 150,000 inhabitants facing the Adriatic sea, and one
of the most exciting tourism destinations in Europe, hosting 15 million overnight stays each year. It
is home of one of the campuses of the University of Bologna and therefore it is the place in which
the excellence of the most ancient university in the western world meets the ability of local
entrepreneurs and of the public administration in developing a flourishing tourism sector. Indeed,
the perfect place where to study tourism economics and management.
The Rimini Campus of the University of Bologna has approximately 6,000 students and:
 5000 square meters of teaching rooms;
 7 computer rooms, with a total of 170 personal computers
 52 European university partners and 131 Erasmus scholarships (School of Economics only)

 WiFi connection in the whole campus (Almawifi)
 University library (opened until 10 pm)
 bars and restaurants with student discounts
For more information about Rimini, see .


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1.8.1 The Students' Residence
The students' residence "Palace Hotel" is situated in front of Rimini Railway Station close to the
Campus buildings. 5000 square meters to house 90 students in 76 rooms arranged on four floors: 14
double rooms, 57 single rooms, 5 rooms for disabled students fully equipped with television,
internet connection, air conditioning, kitchenette and private bathrooms. It also offers a wide range
of common areas, as dining rooms on each floor, a large foyer, internet point, television and music
room, fitness centre with locker room, a library, study halls and meeting rooms. The residence is
also equipped with a motorcycle garage and bike parking area, a laundry and an ironing room.
Admission to the “Palace Hotel" requires particular conditions as provided by lodging
announcements of the Regional Grants Committee (ER.GO). More details are available on the web
site: www. er-go.it. For more information please contact: or

The most common way to live in Rimini for students is, however, to rent bedplaces / rooms /
apartments in the private market. Once in Rimini, students can easily browse the many noticeboards
(within or outside the University) or local newspapers to find a suitable accommodation.

2. The study programme 2013-14 in detail
2.1 First year, first semester

TOURISM MACROECONOMICS (12 ECTS)
Learning Outcomes:
At the end of the course, the student knows recent macroeconomic models and their application to
tourism. Moreover, the student knows the literature on the impact of tourism on economic

development, on foreign investments, on sustainability. More specifically, the student is able to
critically evaluate the relationship between tourism specialisation and economic growth in an
international context, to compare theoretical results with empirical evidence, to develop
autonomous ability in undertaking empirical research in tourism macroeconomics.
60 hours of Lectures + 30 hours of laboratory
 Part I: The Impact of Tourism in the Economy (Paolo Figini - 30 hours)
 Part II: Tourism, Growth and Sustainability (Andrea Saymaan, North-West University,
South Africa – to be confirmed - 30 hours)
 Laboratory: searching, cleaning and analysing economic data with statistical software
(Paolo Figini - 30 hours)

MANAGERIAL ACCOUNTING AND REPORTING IN TOURISM (12 ECTS)
Learning Outcomes:
At the end of the course, the student knows the recent developments of accounting theory and the
theory of firms; applies the management reporting systems and, the proper tools of general
accountancy to the tourism system; defines the economic, financial, social and environmental
aspects of the business transactions and translate them into the accounting system. More
specifically, the student is able to critically evaluate the systems of social and environmental
accounting specifically developed for sustainable tourism.


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60 hours of Lectures + 30 hours of laboratory
 Part I: Managerial Accounting and Reporting in Tourism Entities (Maria Gabriella Baldarelli
- 30 hours)
 Part II: Social and Environmental Accounting and Reporting for Sustainable Tourism
(Maria Gabriella Baldarelli - 30 hours)
 Laboratory: (Massimo Ferdinandi - 30 hours)

MATHEMATICS FOR SOCIAL SCIENCES (6 ECTS)

Learning Outcomes:
At the end of the course the student learns the basic and multivariate calculus ropes. These
mathematical tools allow the student to set up and solve models arising in social sciences, as
tourism, that are connected to unconstrained optimization for functions of one and several variables
and to linear constrained optimization. Some up to date applications inherent in tourism sector are
analysed in the laboratory.
30 hours of Lectures (Maria Letizia Guerra) + 15 hours of laboratory (Elisa Lenti)

2.2 First year, second term

TOURISM MICROECONOMICS (12 ECTS)
Learning Outcomes:
At the end of the course the student knows some advanced models of microeconomic theory and
their application to tourism. Moreover, the student knows how to interpret the tourist's behaviour,
the characteristics of tourism demand and supply. More specifically, the student is able to: critically
evaluate recent studies of microeconomics, with particular reference to the economic problems of
tourism firms and destinations, their product and pricing strategies and the organization of tourism
markets; to compare theoretical results with empirical evidence; to develop autonomous ability in
undertaking empirical research in tourism microeconomics.
60 hours of Lectures + 30 hours of laboratory
 Part I: Analysis of Tourism Demand (Maurizio Mussoni - 30 hours)
 Part II: Industrial Organization and Market Structure in Tourism (Lorenzo Zirulia - 30 hours)
 Laboratory: How to plan, undertake and interpret a sample survey (Marco Savioli - 30 hours)

TOURISM MANAGEMENT (12 ECTS)
Learning Outcomes:
At the end of the course the student develops skills and technical abilities related to: strategies of
business development, innovation, and internationalization in the tourism sector. More specifically,
the student is able to: apply the proper analytical tools to the tourism sector; to competently evaluate
the technological and organizational process of change within the firm; to critically evaluate the

management of internationalization.
60 hours of Lectures + 30 hours of laboratory
 Part I: Introduction to Management (Manuela Presutti - 30 hours)


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 Part II: Tourism Management (Manuela Presutti - 30 hours)
 Laboratory: Techniques of pricing and booking management (Hermann Graziano - 30 hours)

TIME SERIES ANALYSIS AND FORECASTING IN TOURISM (6 ECTS)
Learning Outcomes:
At the end of the course the student manages the basic tools of time series analysis with particular
reference to modelling and forecasting the tourism demand. More specifically, the student will be
able to: assess the stationarity of a time series; discuss the methods of seasonal adjustment and
interpret the results; apply the procedure of identification, selection and validation of linear models
for micro- and macro-economic time series; apply the models to forecast tourism demand.
30 hours of Lectures (Christine Lim, Nanyang University, Singapore – to be confirmed) + 15
hours of laboratory (Enrico Properzi)

2.3 Second year, first term
ECONOMICS OF TOURISM DESTINATIONS (6 ECTS)
Learning Outcomes:
At the end of the course the student knows how to interpret and evaluate the economic problems
facing the tourism destination, with particular reference to the issue of coordination, pricing policy
and tourism development. Moreover, the student analyses the economics of environmental
resources applied to the destination, in a framework of sustainable development, and the economics
of cultural resources, in a framework of cultural preservation and promotion.
30 hours of Lectures (Laura Vici)

DESTINATION MARKETING AND MANAGEMENT (6 ECTS)

Learning Outcomes:
At the end of the course the student: knows the relevance of the destination management for the tourism
sector; is able to identify and critically evaluate the marketing tools available for tourism destinations;
knows how to interpret and evaluate the organizational models of coordination, control and marketing
implemented by the destination authorities to effectively manage the tourism activities .
30 hours of Lectures (Marcello M. Mariani)

ORGANIZATION AND FINANCE IN TOURISM (12 ECTS)
 Part I - CORPORATE FINANCE FOR TRAVEL AND TOURISM INDUSTRY
(Antonio Della Bina - 30 hours)
Learning Outcomes: At the end of the course the student is able to evaluate the financing and
investment choices of firms operating in the tourism sector, with more emphasis on international
markets. More specifically, the student is able to: develop skills for medium- and long-term
planning; decide the financial structure of the firm. use the different models of the theory of finance
to evaluate the capital budgeting decisions and the risk associated to investment projects;
understand the strategic role of corporate finance in the management of tourism firms.
 Part II - ORGANIZATION OF TOURISM ENTERPRISES (Francesco Barbini - 30
hours)


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Learning Outcomes: What are the most relevant organizational changes shaping the tourism
sector? Which theoretical approach may be effectively adopted to discuss and interpret such
changes? The course aims at solving these questions and at introducing the student to the general
framework of the tourism organization. To achieve such goals, the teaching activity will be
structured around three macro-areas. Firstly, the concept of tourism organization will be analysed,
highlighting how the organization theory may support the analysis of the tourism activities.
Secondly, the course will focus on the analysis of the relationships between information and
communication technology and organization, in order to explain how the innovation in the ICT field
impacts on the organization of tourism enterprises. The final section of the course will be devoted to

the subject of inter-firm cooperation and coordination in the tourism sector.

INTERNATIONAL TOURISM LEGISLATION AND ORGANIZATION (6 ECTS)
Learning Outcomes:
At the end of the course the student knows the public organization of the tourism sector at the
international and European level, together with the principles of the international laws regulating
the tourism sector. Moreover, the student is able to critically evaluate the different administrative
models of organization of the tourism sector at the local level.
30 hours of Lectures (Marcella Gola)

2.4 Second year, second term
ELECTIVE COURSE. Students will choose AT LEAST between two options (more options might
be offered according to the availability of financial and human resources). In 2013/14 the available
elective courses in TEaM will be:
TOURISM AND HERITAGE IN TOURISM (12 ECTS)
 Part I - TOURISM AND HERITAGE: A HISTORICAL PERSPECTIVE (Patrizia
Battilani - 30 hours)
Learning outcomes: The student shall have a deep knowledge of the evolution of the concept of
heritage and its relationship with the tourism sector and, more in general, with the economic system.
The analysis of different heritage valuation strategies during the 20th century and the evaluation of
their impacts on tourism and economics will be carried out. In general the student will able to define
valuation models for material and immaterial heritage and their correspondences in the different
regional and international areas, and to distinguish between cultural and tourism product in a local
development perspective.
 Part II - TOURISM AND HERITAGE: A GEOGRAPHICAL PERSPECTIVE (Alessia
Mariotti - 30 hours)
Learning outcomes: The student shall know the topics about the global cultural tourism studies
and their relationship with Economics (the concept of tourists and space, Places, and deplacement;
thematic routes). The student shall know the cultural planning approach to regeneration and the
European shared cultural values (Universal Extraordinary Value/ UEV) on which World Heritage

sites of UNESCO is based. In particular, the student will have a good knowledge of site
management plan for the World Heritage sites of UNESCO.






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E-COMMERCE AND WEB-MANAGEMENT IN TOURISM (12 ECTS)
 Part I - E-COMMERCE IN TOURISM (Alessandro Amoroso - 30 hours)
Learning outcomes: The student will know the basics of electronic commerce and the main information
technology issues in e-commerce. Some hints in business concepts and social issues related to e-
commerce will be provided. When completed the course, the student should be able to: analyze the main
issues of an e-commerce site; understand and sketch the structural requirements of an e-commerce site;
assemble the main functionality of an e-commerce site; communicate with the software developers by
means of the right cross-cultural language between business and computer science.
 Part II - WEB AND REVENUE MANAGEMENT IN TOURISM (Donna Quadri
Felitti, New York University (to be confirmed)- 30 hours)
Learning outcomes: At the end of the course, the student will know the importance of the use of
technology and of web management strategies, with particular reference to the systems of travel and
hospitality reservation (Global Distribution Systems, GDS), and the management software used by
tourism firms. In particular, the student will be able to: know the main strategies of revenue
management applied in tourism; know the architecture and the functionality of a GDS and of a
travel web portal; use the ICT to manage tourism companies and destinations.
SEMINARS (3 ECTS)
Students must attend some seminars chosen from a list of seminars and workshops organized by the
School of Economics. Some of them can be self-organized by students on topics of their interest.
Seminars account for 3 ECTS, provided that the student writes a short report on the content of the
attended seminars.

Learning Outcomes: Al the end of the seminars the student is able to identify and evaluate the main
topics of current research in the tourism field, and to deepen the analysis through brief essays.

FINAL DISSERTATION (15 ECTS)
During the second year each student writes a thesis under the guidance of a supervisor, chosen
among the teaching staff. The topic of the dissertation is associated with either a core subject or a
specialist subject. Supervisors are assigned on the basis of students’ preferences and research
specialization. Students meet the supervisor to discuss an outline of the topic, the use of appropriate
data and methods of analysis, the relevant literature and drafts of the dissertation. When the student
is near to completion of the final draft of his/her thesis, he/she chooses the title and, with the
supervisor’s approval, communicates it to the University administration. The School of Economics
and the TEaM director will set the date for defence. The final dissertation accounts for 15 ECTS.
Learning Outcomes: The final dissertation evaluates the achievement of the TEaM learning
outcomes, and consists of the discussion of a written thesis. At the end of the thesis the student is
able to apply in a novel and original way the skills developed during the studies to a specific topic,
and to critically evaluate the conclusions. The student is also able to communicate the results in a
proper way, consistent with the language developed by the specific discipline.
2.5 Faculty
The web pages of our current full-time Faculty are available in the University of Bologna portal and
are accessible from the University directory
( or from the TEaM
website ( Visiting Professors and Professional
Experts will complete the teaching organization of TEaM with course teaching, invited lectures,
seminars and workshops. The updated list of visiting will be available on the TEaM website.


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2.6 The calendar
The academic year at the School of Economics is composed of two semesters. Each semester is
composed of two terms of six weeks each, with an interval of one week for mid-term assessments.

The academic year starts in the last week of September with the first semester, which ends before
Christmas. Lectures of the second semester start in mid-February and end at the end of May, with
one week of interval for mid-term assessments and one week of holiday for Easter.
Apart from weeks in which mid-term assessments are scheduled, exams are organized in three
sessions: the winter session (7th of January- mid February), the summer session (June - July) and
the fall session (first three weeks of September). The exact calendar for the academic year 2013/14
is published on the TEaM website around March 2013.
Although not compulsory, attendance to lectures and university life is strongly advised. Special
permissions (and a personalised study plane) will be granted to students with a working activity.
Students with such requirements are kindly invited to contact the Director before the start of the
academic year.

3. Requirements for the completion of TEaM

3.1 Compulsory and elective courses

In accordance with the so-called Bologna process, the title of European Master is granted when 120
ECTS (credits) are attained by the student. To attain credits, students have to take compulsory and
elective courses and pass their respective exams (see Section 3.2). The programme ends with the
writing and the defence of a final dissertation. Although students at the University of Bologna are
free to take their exams either at the exam session scheduled right at the end of each teaching
activity or later on during the academic year, it is strongly recommended that TEaM students follow
instead the "right" schedule, giving each exam right at the end of the corresponding course. Such
schedule ensures that students complete course requirements in the most appropriate order and in
due time, allowing them to dedicate a relevant part of the fourth semester to work on the final
dissertation.

3.2 Performance assessment

Students performance is assessed in a variety of different ways (written and oral exams, short

essays, lab projects, oral presentations). The type of assessment is defined by the teacher in charge
of each course (for example, it can be a written or an oral test, it may include midterm assessments,
homework, class presentations and essays).
Exams are marked with a grade between 0 and 30, plus, possibly, the Laude. The minimum passing
grade is 18/30. Passed exams (with a mark equal or higher than 18) are automatically registered,
unless the teacher previously states differently. If a student fails an exam, he/she has the opportunity
to retake it in a following date.
For each course, there are four exam dates during the academic year: the first one is right at the end
of the course. Another one is scheduled in the Winter session, one in the Summer session and one is
scheduled in September. Coordination ensures that, in the same day, there are no exam dates for
courses of the same academic year.
Seminars, which consist of 3 ECTS, do not have a grade but only a "pass" mark. On completion of all
exams and seminars (105 ECTS), the average mark (weighted by the number of ECTS of each course) is
transformed out of 110 points (for example, an average mark of 27/30 is equivalent to 99/110). On top of


15
that mark, the student adds 2 points if he/she graduates before the end of the second year, 0.33 points for
each laude awarded and, finally, from 0 to 7 points can be added for the discussion of the final dissertation
in front of a commission. The points are awarded by the commission jointly with the thesis's supervisor. If
the student reaches the maximum point of 110, the commission can unanimously award the Laude.

3.3 Advisers and tutors

Upon entry, students are assigned advisers for guidance through their first year. During the second
year they are assigned to supervisors who oversee the preparation of their final dissertations.
Supervisors are determined on the basis of students’ preferences.
Each course (and teacher) also avails of a tutor who organizes the lab sessions and who are
available for office hours. Students are invited to meet tutors in order to receive help on what they
do not understand in class.

3.4 Stage / Internship and Job Placement

A limited number of internships / stage will be offered on a competitive basis by public bodies,
destination management organizations and private companies that are leaders in their market
segments. Internships can start before graduation, can fully integrate with the final dissertation
project, and continue after graduation. Trainers will directly select students on the basis of their CV
and through interviews.
A service of job placement is available for TEaM graduates.
For further information on stage and job placement, visit the: Careers Guidance Service

3.5 International mobility

TEaM strongly advises students to spend one semester abroad, studying at one of the many
international partners of the University of Bologna. The University is involved in many
international programs of student exchange and cooperation, such as Erasmus, Erasmus Mundus,
Overseas, Tempus. We believe that international mobility enriches the student's experience and
extends the horizon. More details are available on the TEaM website and on the University of
Bologna web page for International mobility.



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4. How to apply

4.1 Italian and other EU citizens (and associated countries) holding an Italian bachelor degree
(Laurea triennale)

Italian and other EU applicants from Italian universities holding a Laurea Triennale (bachelor’s
degree) have to apply by submitting the following documents:

 Application form
 Copy of Passport or Identity Card
 Curriculum vitae
 Copy of the bachelor degree with transcript of exams
 Proof of knowledge of English (at the B2 level)
 Any other useful documents
 Letter of motivation (maximum length 1500 words): a short explanation in English on the
academic and professional reasons explaining why the applicant is interested in TEaM

4.2 Italian and other EU citizens (and associated countries) holding a foreign degree

The enrolment procedure is in two steps.
STEP 1: PRE-APPLICATION - Prospective students can start a pre-application procedure by e-
mailing the following documents to the appointed committee:
 Application form
 Copy of Passport or Identity Card
 Curriculum vitae
 Copy of the B.A degree with transcript of exams (translated into English)
 Proof of knowledge of English (at the B2 level)
 Any other useful documents
 Letter of motivation (maximum length 1500 words): a short explanation in English on the
academic and professional reasons explaining why the applicant is interested in TEaM

STEP 2: ENROLMENT AT UNIVERSITY OF BOLOGNA – After acceptance, to formally
enrol at the University of Bologna through the StudentiOnline website (opening approximately at
the end of July 2013), prospective students have to provide further documents:
 Copy of the B.A degree with transcript of exams (with certified translation into Italian)
 Declaration of value for the Academic degree (issued by the Italian Embassy / Consulate)
Original documents must be translated and certified in Italian. The declaration of value for the
Academic Degree issued by the Embassy or Consulate of the applicants' home country has to be

enclosed in your application. Applicants can self-certify the translation, while the Declaration of
Value for degrees awarded by an EU University can be replaced by the Diploma Supplement, when
available.






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4.3 Non-EU citizens
For Non-EU citizens, an annual quota of places is set each year by the TEaM programme. In the
academic year 2013/2014, a maximum of 40 Non-EU students (10 of which Chinese) will be
accepted. The enrolment procedure is in three steps.

STEP 1: PRE-APPLICATION - Prospective students have to start a pre-application procedure by
e-mailing the following documents to the appointed committee:
 Application form
 Copy of Passport
 Curriculum vitae
 Copy of the B.A degree with transcript of exams (translated into English)
 Proof of knowledge of English (at the B2 level)
 Any other useful documents
 Letter of motivation (maximum length 1500 words): a short explanation in English on the
academic and professional reasons explaining why the applicant is interested in TEaM;

STEP 2: PRE-ENROLMENT THROUGH THE ITALIAN EMBASSY/CONSULATE - In case
the application is positively evaluated by the appointed committee, applicants will receive a letter of
acceptance which will be used to pre-enrol through the Italian Embassy-Consulate in their own
country of residence within due date, as established in each country by the Italian Embassy (in most

countries the deadline is around April - June).

STEP 3: ENROLMENT AT UNIVERSITY OF BOLOGNA - After acceptance, to formally enrol
at the University of Bologna through the StudentiOnline website (opening approximately at the end
of July 2013), prospective students have to provide further documents:
 Copy of the B.A degree with transcript of exams (with certified translation into Italian)
 Declaration of value for the Academic degree (issued by the Italian Embassy / Consulate)
Original documents must be translated and certified in Italian. The declaration of value for the
Academic Degree issued by the Embassy or Consulate of the applicants' home country has to be
enclosed in your application.
VERY IMPORTANT: Students are admitted to enrolment conditionally on the legal validity of
their bachelor degree, which is officially declared by the Italian Authorities in the country where it
was awarded, and on the possession of a visa for study reasons. Therefore, enrolment is subject to
the full compliance of the above procedure.

4.4 Ranking of Applicants and Admission

Admission to TEaM is conditional on the assessment of the personal qualification by the Admission
Board through the evaluation of the submitted documents, according to the following criteria:
1. Academic merit (it refers to the quality of the bachelor degree attended as well as
to the final mark attained): max 50 points;
2. Motivation (quality of the motivation letter and presentation letter) : max 20 points;
3. Coherence between the academic curriculum and the learning objectives of TEaM: max 15
points.
4. Work experience in / knowledge of the tourism sector (assessed by the CV and other possible
documents): max 15 points.
Only students who reach a minimum of 60 points will be accepted.


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4.5 When to apply - Deadlines and enrolment procedures

Applicants will be evaluated on a first-come first-serve basis, so students are invited to apply as
early as possible, starting from the 4
th
of February, 2013. The early application is particularly
important for non-EU students, since they have to pre-enrol through the Italian Embassy-Consulate
in their own country of residence within the date established by Italian Embassy (in most countries
the deadline is around April – May), and for students applying to the scholarships and fee waivers
offered by University of Bologna (see Section 1.6). For individual advisory on the application and
personal requisites, students can get in touch by writing to
Although there is no official limit in the number of available places, the efficient size for the TEaM
class is around 40-45 students. An appointed Admission Board will examine the application forms
in several intakes, within the following deadlines schedule:

Intake
Application
Deadline
Results
NON- EU
Students
EU Students
1
st
intake
February 28, 2013
not later than March 08, 2013
yes
yes
2

nd
intake
April 30, 2013
not later than May 10, 2013
yes
yes
3
rd
intake
June 15, 2013
not later than June 21, 2013
yes*
yes
4
th
intake
July 31, 2013
not later than August 9, 2013
yes*
yes
5
th
intake
September 30, 2013
not later than October 4, 2013
NO
yes
6
th
intake

October 31, 2013
not later than November 8, 2013
NO
yes
*Non-EU applicants are invited to check if the deadline is compatible with the deadline set by the
Italian Embassy in their home countries.

Applications, including all the above-mentioned documents scanned as PDF or JPG, have to be sent by:
 E-mail, to the following address:
 Fax, to the following number: +39 0541 434235

Within the deadlines, the student will receive a communication by the Admission Board. If the
evaluation is positive, an official letter of pre-acceptance will be issued, which can be used by non-
EU students to start the pre-enrolment procedure through the Italian Consulate in their home
country (see the official web page of the University of Bologna about admission procedures for
international students). Finally, accepted students will be invited to enrol through the official
enrolment procedures of the StudentiOnline website, which usually opens at the end of July.

4.6 Contacts
For further information on the admission procedure and /or immigration rules please contact:
Valeria Macchini or Klara Uhlirova at and/or visit
corsi.unibo.it/2cycle/team.
For further information on the academic content of the degree programme please contact the
Director of TEaM Paolo Figini ().