Tài liệu Laurea Magistrale (European Master) in Tourism Economics and Management TEaM (academic year 2012/13) doc

TeAM - European master in Tourism Economics and Management
tn e m e g a n a M dna s c i m o no c E m s i r u o T ni r e t s a m n a e p o r u E - M A e T
Laurea Magistrale (European Master) in
Tourism Economics and Management
TEaM
(academic year 2012/13)
INFORMATION FOR
PROSPECTIVE STUDENTS


TeAM - European master in Tourism Economics and Management
tn e m e g a n a M dna s c i m o no c E m s i r u o T ni r e t s a m n a e p o r u E - M A e T
The European Master in
Tourism Economics and Management (TEaM)
at the University of Bologna
School of Economics, Rimini Campus
International tourism alone moved around 980 million of tourists in 2011, with an estima-
ted turnover of 2 billion Euro per day (UNWTO). The players of the sector are medium and lar-
ge private companies (hotel chains, tour operators, web agencies) and public bodies (local and
regional governments, Destination Management Organizations, transport hubs) which select
their strategies at the global level, in a framework of tight competition between tourism systems
and in an age of strong innovation in the elds of nance, management, ICT and tourists care.
Join the TEaM, our new international degree programme starting in Fall 2012 and which builds
upon the experience of the previous Laurea Magistrale in Economia e Management del Turismo.
The Laurea Magistrale (European Master) in Tourism Economics and Management (TEaM) is a two-year
postgraduate degree which is equivalent to an M.A. or M.Sc. Its aim is to prepare managers and profes-
sionals able to tackle the global challenges of contemporary tourism: being, at the same time, engine
of economic growth, key-player of sustainable development, and promoter of the cultural heritage.
Given the inter-disciplinarity of tourism, the TEaM graduate will develop: i) strong and independent
skills in economics and management, jointly with knowledge of law and quantitative methods,
which will allow her/him to analyse the dynamics of tourism markets and rms and enable him/her

to work in a managing position; ii) advanced study methods and learning abilities which will allow
her/him to continue the study in a Ph.D. or enable him/her to produce independent analysis. Hence,
students will be prepared for market analysis, territorial planning, analysis of tourism ows, stra-
tegic and destination management, sustainable and ethical tourism and cultural heritage policies.
Students will live in Rimini, one of the most exciting tourism destinations in Europe, hosting about
15 million overnight stays each year. It is home of the School of Economics, University of Bo-
logna (Rimini Campus), a leading institution in tourism studies, known for the high quality of its
teaching programmes (certied by the UN World Tourism Organization) and its research publi-
cations. The place where the excellence of the most ancient universities in the western world
meets the ability of local entrepreneurs and the public administration in developing a ourishing
tourism sector. Indeed, the perfect place where to study tourism economics and management.
This booklet provides a description of the study programme, the admission requirements, and a
list of current teaching staff.
Further information about the TEaM and its application procedures can be found at the following links:
(old site, active up to June 2012)
/>or by contacting:
Ms. Valeria Macchini - Student Counselling Service

phone: +39 0541 4 34 337 fax: + 39 0541 4 34 235
skype: Economia Rimini
facebook: TEaM Rimini
Dr. Paolo Figini
Director of the TEaM programme
paolo.
phone: +39 051 209 8150 fax: +39 051 209 8143
skype: pgini
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TABLE OF CONTENTS
1. Organization of study 4
1.1 Introduction 4
1.2 Pre-requisite knowledge and crash courses 4
1.3 Learning outcomes 5
1.4 Programme Structure 5
1.5 Career and job opportunities 7
1.6 Tuition Fees and scholarships 7
1.7 Studying at the University of Bologna 7
1.8 Living in RiminI 8
2. The study programme 2012-13 in detail 9
2.1 First year, rst semester 9
2.2 First year, second semester 10
2.3 Second year, rst semester 11
2.4 Second year, second semester 12
2.5 Faculty 14
2.6 The calendar 14
3. Requirements for the completion of TEaM 15
3.1 Compulsory and elective courses 15
3.2 Grading system 15
3.3 Advisers and tutors 15
3.4 Stage/ Internships 16
3.5 International mobility 16
4. How to apply 16
4.1 Italian and other EU citizens 16
4.2 Non-EU citizens 17
4.3 Deadlines and enrolment procedures 17
4.4 When to apply - deadlines and enrolment procedures 18
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1. Organization of study
1.1 Introduction
The European Master (Laurea Magistrale) in Tourism Economics and Management (TEaM) is a two-
year postgraduate degree which is equivalent to an M.A. or M.Sc. The TEaM programme aims at
preparing managers and professionals able to tackle the global challenges of contemporary touri-
sm: being, at the same time, engine of economic growth, key-player of sustainable development,
and promoter of the cultural heritage.
The supply of tourism services, even in the complexity of global competition, pivots around three
specic factors: natural, cultural, and organizational resources. The TEaM brings these features at
the core of its educational mission. The sustainable management of natural resources allows tou-
rism destinations and rms to improve their competitiveness, fuelling at the same time a virtuous
circle of economic, social, and environmental development. On the other hand, most of the compa-
rative advantages of many destinations lie in their own cultural heritage and in their ability to stage
cultural events and other forms of attraction and entertainment. The management of the cultural
heritage, however, implies a strong networking and coordination effort between the private and the
public sectors, between the tourism and the cultural industries, between local bodies and national
and international organizations, thus balancing the preservation of traditional characteristics with
the push for innovation. Finally, an efcient management of rms and destinations needs strong
organizational skills, from the denition of effective pricing and booking policies, to the implemen-
tation of branding and corporate strategies, to the effective management of human resources.
The TEaM addresses all these topics, searching for the right balance between economic, quanti-
tative and managerial skills. Economic and quantitative skills are enhanced through the study of
forecasting models of tourism ows, the analysis of tourists choices and preferences, the tackling
of the theoretical and empirical relationships between tourism specialization, economic growth,
poverty alleviation and sustainable development. Managerial skills are enhanced through the stu-
dy of yield management strategies, the work on databases, search engines and web applications
concerning hospitality and transport services, the application to the tourism sector of the most

recent techniques of corporate nance, the focus on the theory and the practice of destination
management.
1.2 Pre-requisite knowledge and crash courses
The diverse experience, provenance, and study background of TEaM students is one of the streng-
th of the programme. The TEaM is open to graduates of any discipline, although applicants holding
a bachelor degree (or internationally recognized equivalent degree) with major in economics, busi-
ness or tourism-related studies have a preferential track in the application procedure (see Section
4 for more details).
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Regardless of their background, rst-year students should be familiar with the basic tools of economics
and business, at the level taught in standard undergraduate courses such "Introduction to Economics",
"Business and Management Principles" and "Quantitative Methods for Economics and Business". In-
dividual preparation on these topics should be taken care by the prospective students.
To provide rst-year students (particularly those without a bachelor degree in economics or bu-
siness studies) with the basic tools and pre-requisites needed to successfully attend the TEaM
programme, some crash courses are organized in Economics, Statistics and Mathematics. These
courses are fully integrated into the ofcial timetable and do not give any credit to the attending
students. For the academic year 2012/13, the crash courses are organized as follows:
i) Introduction to Macroeconomics (15 hours, rst term).
Introduction to the National Accounts. The basic model of demand and supply. The IS-LM and the
AS-AD models in a closed economy. The open economy.
ii) Introduction to Mathematics (15 hours, rst term);
First and second degree equations; inequalities; Functions and their representation on a diagram;
The concept of derivative.
iii) Introduction to Microeconomics (15 hours, second term);
The market and how it works; Demand, supply and the equilibrium for the competitive market; The
Monopoly.
iv) Introduction to Statistics (15 hours, second term).

Introduction to the probability theory; The mean and the variance; Parametric and non-parametric
methods.
1.3 Learning outcomes
Given the inter-disciplinarity of tourism, the TEaM graduate will develop: i) strong and independent
skills in economics and management, jointly with knowledge of law and quantitative methods,
which will allow her/him to analyse the dynamics of tourism markets and rms and enabling him/
her to work in a managing position; ii) advanced study methods and learning abilities which will
allow her/him to continue the study in a Ph.D. or enabling him/her to produce independent analy-
sis. Hence, students will be prepared for market analysis, territorial planning, analysis of tourism
ows, strategic and destination management, sustainable and ethical tourism and cultural heritage
policies.
1.4 Programme Structure
The programme is developed in four semesters (two years), granting to the successful student 120
credits (European Credit Transfer System - ECTS). The programme consists of coursework (102
ECTS), seminars (3 ECTS) and the writing and the discussion of a nal dissertation (15 ECTS). Most
individual courses are organized with lectures and lab sessions, and employ a pro-active teaching
methodology so that students are stimulated to develop critical thinking and acquire independent
research skills. In the following table, the study plan for students enrolling in the Academic Year
2012/13 is outlined. A full description of the individual courses is in Section 2.

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Period ECTS Hours
First year, rst semester
Tourism Macroeconomics 12 60 (+ 30 lab)
Part I: The Impact of Tourism in the Economy
Part II: Tourism, Growth and Sustainability
Managerial Accounting and Reporting in Tourism 12 60 (+30 lab)
Part I: Managerial Accounting and Reporting in Tourism Entities
Part II: Social and Environmental Accounting and Reporting
for Sustainable Tourism
Mathematics for Social Sciences 6 30 (+ 15 lab)
First year, second semester
Tourism Management 12 60 (+30 lab)
Part I: Introduction to Management
Part II: Tourism Management
Tourism Microeconomics 12 60 (+ 30 lab)
Part I: Analysis of Tourism Demand
Part II: Industrial Organization and Market Structure in Tourism
Time Series Analysis and Forecasting in Tourism 6 30 (+ 15 lab)

Second year, rst semester
Economics of Tourism Destinations 6 30
Destination Marketing and Management 6 30
Organization and Finance in Tourism 12 60
Part I - Organization of Tourism Enterprises
Part II - Corporate Finance for Travel and Tourism Industry
International Tourism Legislation and Organization 6 30
Second year, second semester
Elective course - Option a: Tourism and Heritage 12 60
Part I - Tourism and Heritage: a Historical Perspective
Part II - Tourism and Heritage: a Geographical Perspective
Elective course-Option b: E-Commerce and Web Manag. in Tourism 12 60
Part I - E-Commerce in Tourism
Part II - Web and Revenue Management in Tourism 6 30
Seminars 3
Dissertation 15
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1.5 Career and job opportunities
The TEaM graduate will aim at the position of: Project manager, Marketing or Financial director,
Managing director of tourism companies, Destination Manager, Event Manager, Research and mar-
keting consultant.
She/he will work as an independent professional or in: Private companies, Public bodies, Destina-
tion management organizations, Research centres, Business unions.
1.6 Tuition Fees and Scholarships
The tuition fee will be € 2,226 per academic year (this estimate being based on the assumption that
fees will not change with respect to 2011/12). The nal decision about tuition fees for 2012/13 will
be taken by the University of Bologna around May 2012. In the worst scenario for the student, there

might be an increase to match the ination rate in 2012 (roughly 3%), so that fees might get close
to € 2,300 per year. When the gure will be ofcial, it will be published on the TEaM website.
Students with low incomes are entitled to get allowances and partial exemptions (more information
on the ER.GO website: ). Students can ofcially enrol since the 30th of July up
to the 30th of November 2012. A small additional fee is due if students enrol and pay their fees in
December 2012. However, the last day of enrolment is the 28th of December 2012.
Ten fee waivers are available for talented students. The waiver covers the whole tuition fee (except
the government tax of € 304.93) and amounts to € 1921.07. Students have to apply by sending
their CV, a letter of motivation and the transcript of records before the 30th of April 2012. Further
information on how to apply will be available soon.
1.7 Studying at the University of Bologna
The University of Bologna was probably the rst University in the western world (in the nineteenth
century a committee of historians, led by Giosuè Carducci, attributed the birth of the University to
the year 1088). Its history is one of great thinkers in science and the humanities, making it an indi-
spensable point of reference in the panorama of European culture. The institution that we today call
the University began to take shape in Bologna at the end of the eleventh century, when masters of
Grammar, Rhetoric and Logic began to devote themselves to the law. In 1158 Federico I promul-
gated the Constitutio Habita, in which the University was legally declared a place where research
could develop independently from any other power. Dante Alighieri, Francesco Petrarca, Nicolò
Copernico, Paracelso, Raimundo de Peñafort, Albrecht Dürer, St. Carlo Borromeo, Torquato Tasso,
Carlo Goldoni, Luigi Galvani, Giosuè Carducci and Giovanni Pascoli, among the others, all spent
time at the University of Bologna.
On 18 September 1988 in Bologna's main square (Piazza Maggiore), the Rectors of 430 universi-
ties signed the Magna Charta Universitatum Europaeum. The Magna Charta, which has since been
signed by other 400 Rectors, afrmed the autonomy of the University, the essential link between
teaching and research activities which transcend the limits imposed by "any geographical or po-
litical border". The signing took place as part of the ninth centennial of the University of Bologna,
which was formally recognised as the Alma Mater of all universities.
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Since 1989, the Alma Mater has carried out the largest decentralisation programme in the history of
Italian universities, establishing new University Campuses in four towns of Romagna (Cesena, Forlì,
Ravenna and Rimini). In 1998 the University also inaugurated a branch in Buenos Aires (Argentina).
On 19 June 1999 in the Aula Magna of the University of Bologna, 29 European Ministers of Higher
Education signed the so-called Declaration of Bologna, which denes the "most relevant objecti-
ves for the creation of a European Area of higher education" and the promotion of this system in the
world. To meet these objectives, European Union members have been restructuring their university
systems following the guidelines known as the Bologna Process.
Today there are about 90,000 students enrolled at the University of Bologna, making our University one
of the largest in Italy (with more than 3,000 professors and lecturers). In 2011/12, the 23 Schools offered
143 Bachelor degrees, 98 European Master degrees, 90 Professional Master programmes.
Attention to carrier opportunities for future graduates has led the University to stipulate over 3,500
agreements with businesses and public organisations thanks to which some 13,000 students carry
out a period of internship every year.
According to a recent report by the National Committee for the Evaluation of the University System,
the University of Bologna is today the most internationalised of all Italian universities. The number
of foreign students regularly enrolled is 3,600, while another 1,500 arrive every year on international
mobility programmes such as Erasmus and Overseas.
Recent years have seen a rapid expansion of computing services. There are 30,000 students lin-
ked to the university's e-mail service and 70,000 computers connected to the university network.
Through the library service, users can access a catalogue of 2,000,000 books and 5,239 perio-
dicals which garner 64 million contacts and offers 36 million pages of responses each year. The
oldest Italian university is also one of the most technologically advanced. Each month there are
3,000,000 accesses to the University's Web Portal which makes it one of the most visited university
sites in the world.
1.8 Living in Rimini
Rimini is a pleasant middle-sized city of about 150,000 inhabitants facing the Adriatic sea, and one
of the most exciting tourism destinations in Europe, hosting 15 million overnight stays each year. It

is home of one of the campuses of the University of Bologna and therefore it is the place in which
the excellence of the most ancient universities in the western world meets the ability of local en-
trepreneurs and of the public administration in developing a ourishing tourism sector. Indeed, the
perfect place where to study tourism economics and management.
The Rimini Campus of the University of Bologna has more than 6,000 students and:
5000 square meters of teaching rooms;
7 computer rooms, with a total of 170 personal computers
116 European university partners and more than 150 LLP/Erasmus grants (School of Economics only)
WiFi connection in the whole campus (Almawi)
University library (opened until 10 pm)
Bars and restaurants with student discounts
For more information about Rimini, see and
For more information about accommodation for students in Rimini, see ER.GO website: http://
www.er-go.it/ or see the wide offer on private market.
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2. The study programme 2012-13 in detail
2.1 First year, rst semester
TOURISM MACROECONOMICS (12 ECTS)
Learning Outcomes:
At the end of the course, the student knows recent macroeconomic models and their application
to tourism. Moreover, the student knows the literature on the impact of tourism on economic deve-
lopment, on foreign investments, on sustainability. More specically, the student is able to critically
evaluate the relationship between tourism specialisation and economic growth in an international
context, to compare theoretical results with empirical evidence, to develop autonomous ability in
undertaking empirical research in tourism macroeconomics.
60 hours of Lectures + 30 hours of laboratory
Part I: The Impact of Tourism in the Economy (Paolo Figini - 30 hours).
Part II: Tourism, Growth and Sustainability (Andrea Saymaan, North-West University, South

Africa - Sauveur Giannoni, University of Corse, France - 30 hours).
Laboratory: searching, cleaning and analysing economic data with statistical software (Paolo
Figini - 30 hours).
MANAGERIAL ACCOUNTING AND REPORTING IN TOURISM (12 ECTS)
Learning Outcomes:
At the end of the course, the student knows the recent developments of accounting theory and the
theory of rms; applies the management reporting systems and, the proper tools of general ac-
countancy to the tourism system; denes the economic, nancial, social and environmental aspects
of the business transactions and translate them into the accounting system. More specically, the
student is able to critically evaluate the systems of social and environmental accounting specically
developed for sustainable tourism.
60 hours of Lectures + 30 hours of laboratory
Part I: Managerial Accounting and Reporting in Tourism Entities (Maria Gabriella Baldarelli - 30 hours)
Part II: Social and Environmental Accounting and Reporting for Sustainable Tourism
(Maria Gabriella Baldarelli - 30 hours)
Laboratory: (TBA - 30 hours)
MATHEMATICS FOR SOCIAL SCIENCES (6 ECTS)
Learning Outcomes:
At the end of the course the student learns the basic and multivariate calculus ropes. These mathe-
matical tools allow the student to set up and solve models arising in social sciences, as tourism, that
are connected to unconstrained optimization for functions of one and several variables and to linear
constrained optimization. Some up to date applications inherent in tourism sector are analysed in
the laboratory.
30 hours of Lectures (Maria Letizia Guerra) + 15 hours of laboratory (TBA)
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2.2 First year, second semester
TOURISM MICROECONOMICS (12 ECTS)

Learning Outcomes:
At the end of the course the student knows some advanced models of microeconomic theory and
their application to tourism. Moreover, the student knows how to interpret the tourist's behaviour,
the characteristics of tourism demand and supply. More specically, the student is able to: critically
evaluate recent studies of microeconomics, with particular reference to the economic problems of
tourism rms and destinations, their product and pricing strategies and the organization of tourism
markets; to compare theoretical results with empirical evidence; to develop autonomous ability in
undertaking empirical research in tourism microeconomics.
60 hours of Lectures + 30 hours of laboratory
Part I: Analysis of Tourism Demand (Maurizio Mussoni - 30 hours)
Part II: Industrial Organization and Market Structure in Tourism (Lorenzo Zirulia - 30 hours)
Laboratory: How to plan, undertake and interpret a sample survey (Marco Savioli - 30 hours)
TOURISM MANAGEMENT (12 ECTS)
Learning Outcomes:
At the end of the course the student develops skills and technical abilities related to: strategies of
business development, innovation, and internationalization in the tourism sector. More specically,
the student is able to: apply the proper analytical tools to the tourism sector; to competently eva-
luate the technological and organizational process of change within the rm; to critically evaluate
the management of internationalization.
60 hours of Lectures + 30 hours of laboratory
Part I: Introduction to Management (Manuela Presutti - 30 hours)
Part II: Tourism Management (Manuela Presutti - 30 hours)
Laboratory: Techniques of pricing and booking management (Hermann Graziano - 30 hours)
TIME SERIES ANALYSIS AND FORECASTING IN TOURISM (6 ECTS)
Learning Outcomes:
At the end of the course the student manages the basic tools of time series analysis with particular
reference to modelling and forecasting the tourism demand. More specically, the student will be
able to: assess the stationarity of a time series; discuss the methods of seasonal adjustment and
interpret the results; apply the procedure of identication, selection and validation of linear models
for micro- and macro-economic time series; apply the models to forecast tourism demand.

30 hours of Lectures (TBA) + 15 hours of laboratory (TBA)
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2.3 Second year, rst semester
Since TEaM starts its rst edition in Fall 2012, the second year of the programme will be available
only in Fall 2013. Hence, the teachers indicated below are the ones teaching in 2012/13 the re-
spective courses in the equivalent Italian degree of Economia e Management del Turismo (EMT),
and a few changes might happen in 2013.
ECONOMICS OF TOURISM DESTINATIONS (6 ECTS)
Learning Outcomes:
At the end of the course the student knows how to interpret and evaluate the economic problems
facing the tourism destination, with particular reference to the issue of coordination, pricing policy
and tourism development. Moreover, the student analyses the economics of environmental re-
sources applied to the destination, in a framework of sustainable development, and the economi-
cs of cultural resources, in a framework of cultural preservation and promotion.
30 hours of Lectures (Guido Candela)
DESTINATION MARKETING AND MANAGEMENT (6 ECTS)
Learning Outcomes:
At the end of the course the student: knows the relevance of the destination management for the
tourism sector; is able to identify and critically evaluate the marketing tools available for tourism
destinations; knows how to interpret and evaluate the organizational models of coordination, con-
trol and marketing implemented by the destination authorities to effectively manage the tourism
activities .
30 hours of Lectures (Marcello M. Mariani)
ORGANIZATION AND FINANCE IN TOURISM (12 ECTS)
Part I - CORPORATE FINANCE FOR TRAVEL AND TOURISM INDUSTRY (Antonio Della Bina - 30 hours)
Learning Outcomes:
At the end of the course the student is able to evaluate the nancing and investment choices of

rms operating in the tourism sector, with more emphasis on international markets. More speci-
cally, the student is able to: develop skills for medium- and long-term planning; decide the nan-
cial structure of the rm. use the different models of the theory of nance to evaluate the capital
budgeting decisions and the risk associated to investment projects; understand the strategic role
of corporate nance in the management of tourism rms.
Part II - ORGANIZATION OF TOURISM ENTERPRISES (TBA - 30 hours)
Learning Outcomes:
What are the most relevant organizational changes shaping the tourism sector? Which theoretical ap-
proach may be effectively adopted to discuss and interpret such changes? The course aims at solving
these questions and at introducing the student to the general framework of the tourism organization.
To achieve such goals, the teaching activity will be structured around three macro-areas. Firstly, the
concept of tourism organization will be analysed, highlighting how the organization theory may support
the analysis of the tourism activities. Secondly, the course will focus on the analysis of the relationships
between information and communication technology and organization, in order to explain how the inno-
vation in the ICT eld impacts on the organization of tourism enterprises. The nal section of the course
will be devoted to the subject of inter-rm cooperation and coordination in the tourism sector.
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INTERNATIONAL TOURISM LEGISLATION AND ORGANIZATION (6 ECTS)
Learning Outcomes:
At the end of the course the student knows the public organization of the tourism sector at the
international and European level, together with the principles of the international laws regulating
the tourism sector. Moreover, the student is able to critically evaluate the different administrative
models of organization of the tourism sector at the local level.
30 hours of Lectures (Marcella Gola)
2.4 Second year, second semester
ELECTIVE COURSE. Students will choose AT LEAST between two options (more options might
be offered according to the availability of nancial and human resources). In 2012/13 the available

elective courses in Economia e Management del Turismo (EMT) will be:
TOURISM AND HERITAGE IN TOURISM (12 ECTS)
Part I - TOURISM AND HERITAGE: A HISTORICAL PERSPECTIVE (Patrizia Battilani - 30 hours)
Learning outcomes: The student shall have a deep knowledge of the evolution of the concept of
heritage and its relationship with the tourism sector and, more in general, with the economic sy-
stem. The analysis of different heritage valuation strategies during the 20th century and the evalua-
tion of their impacts on tourism and economics will be carried out. In general the student will able
to dene valuation models for material and immaterial heritage and their correspondences in the
different regional and international areas, and to distinguish between cultural and tourism product
in a local development perspective.
Part II - TOURISM AND HERITAGE: A GEOGRAPHICAL PERSPECTIVE (Alessia Mariotti - 30 hours)
Learning outcomes: The student shall know the topics about the global cultural tourism studies and
their relationship with Economics (the concept of tourists and space, Places, and deplacement;
thematic routes). The student shall know the cultural planning approach to regeneration and the
European shared cultural values (Universal Extraordinary Value/ UEV) on which World Heritage sites
of UNESCO is based. In particular, the student will have a good knowledge of site management
plan for the World Heritage sites of UNESCO.
E-COMMERCE AND WEB-MANAGEMENT IN TOURISM (12 ECTS)
Part I - E-COMMERCE IN TOURISM (Alessandro Amoroso - 30 hours)
Learning outcomes: The student will know the basics of electronic commerce and the main infor-
mation technology issues in e-commerce. Some hints in business concepts and social issues re-
lated to e-commerce will be provided. When completed the course, the student should be able to:
analyze the main issues of an e-commerce site; understand and sketch the structural requirements
of an e-commerce site; assemble the main functionality of an e-commerce site; communicate with
the software developers by means of the right cross-cultural language between business and com-
puter science.
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Part II - WEB AND REVENUE MANAGEMENT IN TOURISM (TBA - 30 hours)

Learning outcomes:
At the end of the course, the student will know the importance of the use of technology and of web
management strategies, with particular reference to the systems of travel and hospitality reserva-
tion (Global Distribution Systems, GDS), and the management software used by tourism rms. In
particular, the student will be able to: know the main strategies of revenue management applied in
tourism; know the architecture and the funcionality of a GDS and of a travel web portal; use the ICT
to manage tourism companies and destinations.
SEMINARS (3 ECTS)
Students must attend some seminars chosen from a list of seminars and workshops organized by
the School of Economics. Some of them can be self-organized by students on topics of their inte-
rest. Seminars account for 3 ECTS, provided that the student writes a short report on the content
of the attended seminars.
Learning Outcomes:
Al the end of the seminars the student is able to identify and evaluate the main topics of current
research in the tourism eld, and to deepen the analysis through brief essays.
FINAL DISSERTATION (15 ECTS)
During the second year each student writes a thesis under the guidance of a supervisor, chosen
among the teaching staff. The topic of the dissertation is associated with either a core subject or
a specialist subject. Supervisors are assigned on the basis of students’ preferences and research
specialization. Students meet the supervisor to discuss an outline of the topic, the use of appro-
priate data and methods of analysis, the relevant literature and drafts of the dissertation. When the
student is near to completion of the nal draft of his/her thesis, he/she chooses the title and, with
the supervisor’s approval, communicates it to the University administration. The School of Eco-
nomics and the TEaM director will set the date for defence. The nal dissertation accounts for 15
ECTS.
Learning Outcomes:
The nal dissertation evaluates the achievement of the TEaM learning outcomes, and consists of
the discussion of a written thesis. At the end of the thesis the student is able to apply in a novel and
original way the skills developed during the studies to a specic topic, and to critically evaluate the
conclusions. The student is also able to communicate the results in a proper way, consistent with

the language developed by the specic discipline.
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2.5 Faculty
The web pages of our current full-time Faculty are available in the University of Bologna portal and are
accessible from the University directory:
or from the TEaM website
/>Visiting Professors and Professional Experts will complete the teaching organization of TEaM with
course teaching, invited lectures, seminars and workshops. The updated list of visiting will be avai-
lable on the TEaM website.
2.6 The calendar
The academic year at the School of Economics is composed of two semesters. Each semester is
composed of two terms of six weeks each, with an interval of one week for mid-term assessments.
The academic year starts in the last week of September with the rst semester, which ends before
Christmas. Lectures of the second semester start in mid-February and end at the end of May, with
one week of interval for mid-term assessments and one week of holiday for Easter.
Apart from weeks in which mid-term assessments are scheduled, exams are organized in three
sessions: the winter session (7th of January- mid February), the summer session (June - July) and
the fall session (rst three weeks of September). The exact calendar for the academic year 2012/13
is published on the TEaM website.
Although not compulsory, attendance to lectures and university life is strongly advised. Special
permissions (and a personalised study plane) will be granted to students with a working activity.
Students with such requirements are kindly invited to contact the Director before the start of the
academic year.
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3. Requirements for the completion of TEaM
3.1 Compulsory and elective courses
In accordance with the so-called Bologna process, the title of European Master is granted when
120 ECTS (credits) are attained by the student. To attain credits, students have to take compulsory
and elective courses and pass their respective exams (see Section 3.2). The programme ends with
the writing and the defence of a nal dissertation. Although students at the University of Bologna
are free to take their exams either at the exam session scheduled right at the end of each teaching
activity or later on during the academic year, it is strongly recommended that TEaM students follow
instead the "right" schedule, giving each exam right at the end of the corresponding course. Such
schedule ensures that students complete course requirements in the most appropriate order and
in due time, allowing them to dedicate a relevant part of the fourth semester to work on the nal
dissertation.
3.2 Grading System
Students performance is assessed in a variety of different ways (written and oral exams, short es-
says, lab projects, oral presentations). The type of assessment is dened by the teacher in charge
of each course (for example, it can be a written or an oral test, it may include midterm assessments,
homework, class presentations and essays).
Exams are marked with a grade between 1 and 30, plus, possibly, Laude. The minimum passing
grade is 18/30. Positive exam marks (equal or higher than 18) are automatically registered, unless
the teacher previously states differently. If a student fails an exam, he/she has the opportunity to
retake it in a following date.
For each course, there are six exam dates during the academic year: the rst one is right at the
end of the course. Another one is scheduled in the Winter session (two if the course is scheduled
in the second semester). Three exam dates are scheduled in the Summer session (two if the course is
scheduled in the second semester). One exam date is scheduled in September. Coordination ensures
that, in the same day, there are no exam dates for courses of the same academic year.
Seminars, which consist of 3 ECTS, do not have a grade but only a "pass" mark. On completion of
all exams and seminars (105 ECTS), the average mark (weighted by the number of ECTS of each
course) is transformed out of 110 points (for example, an average mark of 27/30 is equivalent to
99/110). On top of that mark, the student adds 2 points if he/she graduates before the end of the

second year, 0.33 points for each laude awarded and, nally, from 0 to 7 points can be added for
the discussion of the nal dissertation in front of a commission. The points are awarded by the
commission jointly with the thesis's supervisor. If the student reaches the maximum point of 110,
the commission can unanimously award the Laude.
3.3 Advisers and tutors
Upon entry, students are assigned advisers for guidance through their rst year. During the second year
they are assigned to supervisors who oversee the preparation of their nal dissertations. Supervisors
are determined on the basis of students’ preferences.
Each course (and teacher) also avails of a tutor who organizes the lab sessions and who are available for
ofce hours. Students are invited to meet tutors in order to receive help on what they do not understand
in class.
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3.4 Stage / Internship
A limited number of internships / stage will be offered on a competitive basis by public bodies,
destination management organizations and private companies that are leaders in their market seg-
ments. Internhsips can be started before graduation, can fully integrate with the nal dissertation
project, and continue after graduation. Trainers will directly select students on the basis of their CV
and through interviews.
A service of job placement will be available for TEaM graduates.
For further information on stage and job placement, visit:
/>3.5 International mobility
TEaM strongly advises students to spend one semester abroad, studying at one of the many in-
ternational partners of the University of Bologna, School of Economics. The University is involved
in many international programs of student exchange and cooperation, such as Erasmus, Erasmus
Mundus, Overseas, Tempus. We believe that international mobility enriches the student's experien-
ce and extends the horizon. More details are available on the TEaM website and on the University
of Bologna web page for

/>4. How to apply
4.1 Italian and other EU citizens (and associated countries) holding an Italian bachelor
degree (Laurea triennale)
Italian and other EU applicants from Italian universities holding a Laurea Triennale (bachelor’s de-
gree) in the Classes of Economics (L-33/sector 28), Business (L-18/sector 17) or Tourism Sciences
(L-15/sector 39) with the graduation higher than 79/110 can directly entrol in the TEAaM program-
me for the academic year 2012/13 on AlmaWelcome! web page (taxpayer’s code is required):

Applicants possessing a rst degree in Classes different from the above ones have to apply by
submitting the following documents to the appointed committee:
Application form•
Curriculum vitae•
Copy of the bachelor degree with transcript of exams•
Knowledge of English (at the B2 level)•
Any other useful documents•
Letter of motivation (maximum length 1500 words)•
•
Documents have to be sent by fax (0541/434235) or by registered mail at the following address:
Commissione Lauree Magistrali c/o Presidenza Facoltà di Economia-Rimini via Angherà, 22 - 47900
– Rimini, Italy. Prospective students can contact the Director of TEaM (Prof. Paolo Figini
paolo.) for an informal pre-evaluation.
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4.2 Italian and other EU citizens (and associated countries) holding a foreign degree
The enrolment procedure is in two steps. STEP 1: PRE-APPLICATION - Prospective students can start a
pre-application procedure by e-mailing the following documents to the appointed committee:
Application form•
Curriculum vitae•

Copy of the B.A degree with transcript of exams (translated into English)•
Knowledge of English (at the B2 level)•
Any other useful documents•
Letter of motivation (maximum length 1500 words)•
Documents have to be sent to the Director of TEaM, Prof. Paolo Figini: paolo.
Students can alternatively apply through the University of Bologna Action 1 (Feewaiver) and Action 2 (scho-
larship) procedures if the pre-application is sent within the 11th of May.
STEP 2: ENROLMENT AT UNIVERSITY OF BOLOGNA - To formally enrol at the University of Bo-
logna through the Almawelcome! website (opening approximately from the end of July 2012), pro-
spective students have to provide further documents:
Copy of the B.A degree with transcript of exams (with certied translation into Italian)•
Declaration of value for the Academic degree (issued by the Italian Embassy / Consulate)•
Original documents must be translated and certied in Italian. The declaration of value for the Aca-
demic Degree issued by the Embassy or Consulate of the applicants’ home country has to be en-
closed in your application. Applicants can self-certify the translation, while the Declaration of Value
for degrees awarded by an EU University can be replaced by the Diploma Supplement.
4.3 Non-EU citizens
The enrolment procedure is in three steps.
STEP 1: PRE-APPLICATION - Prospective students have to start a pre-application procedure by e-
mailing the following documents to the appointed committee:
Application form•
Curriculum vitae•
Copy of the B.A degree with transcript of exams (translated into English)•
Knowledge of English (at the B2 level)•
Any other useful documents•
Letter of motivation (maximum length 1500 words)•
Documents have to be sent to the Director of TEaM, Prof. Paolo Figini. Students can alternatively apply
through the University of Bologna Action 1 (Feewaiver) and Action 2 (scholarship) procedures if the ap-
plication is sent within the 11th of May.
STEP 2: PRE-ENROLMENT THROUGH THE ITALIAN EMBASSY/CONSULATE - In case the applica-

tion is positively evaluated by the appointed committee, applicants will receive a letter of acceptance
which will be used to pre-enrol through the Italian Embassy-Consulate in their own country of residence
within due date, as established in each country by the Italian Embassy (in most countries the deadline
is around April - May).
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STEP 3: ENROLMENT AT UNIVERSITY OF BOLOGNA - To formally enrol at the University of Bologna
through the Almawelcome! website (opening approximately from the end of July 2012), prospective
students have to provide further documents:
Copy of the B.A degree with transcript of exams (with certied translation into Italian)•
Declaration of value for the Academic degree (issued by the Italian Embassy / Consulate)•
Original documents must be translated and certied in Italian. The declaration of value for the Academic
Degree issued by the Embassy or Consulate of the applicants’ home country has to be enclosed in your
application.
4.4 When to apply - Deadlines and enrolment procedures
Applicants will be evaluated on a rst-come rst-serve basis, so students are invited to apply as
early as possible, starting from the 5th of March, 2012. The early application is particularly impor-
tant for non-EU students, since they have to pre-enrol through the Italian Embassy-Consulate in
their own country of residence within the date established by Italian Embassy (in most countries the
deadline is around April - May). For individual advisory on the application and personal requisites,
students can get in touch with the Director of the TEaM programme, Prof. Paolo Figini
(paolo.) or with the Student Counselling Ofce (Valeria Macchini - ).
Although there is no ofcial limit in the number of available places, the efcient size for the TEaM
class is around 40-45 students. An appointed evaluating board will examine the pre-application
and the applications within the following deadlines schedule:
Although there is no ofcial limit in the number of available places, the efcient size for the TEaM
class is around 40-45 students. An appointed evaluating board will examine the application forms
within the following deadlines schedule:

Application deadline Results NON-EU Students EU Students
April 1, 2012 no later than April 13, 2012 yes yes
April 29, 2012 no later than May 11, 2012 yes yes
May 27, 2012 no later than May 31, 2012 yes yes
June 24, 2012 no later than June 29, 2012 yes* yes
July 22, 2012 no later than July 27, 2012 yes* yes
September 16, 2012 no later than Sept. 21, 2012 NO yes
* Non-EU applicants are invited to check if the deadline is compatible with the deadline set by the Italian Embassy in their home countries.
After the acceptance, the student will receive an ofcial letter of acceptance from the University of
Bologna with which non-EU students can start the application procedure through the Italian Con-
sulate in their home country (see the ofcial web page of the University of Bologna about

admission procedures for international students). Prospective students will be invited to enrol throu-
gh the ofcial AlmaWelcome website />Immatricolazioni+e+iscrizioni/Enrolment_to_the_Laurea_Magistralis.htm
Enrolment procedures usually open at the end of July.