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TOPIC EXPORTING VIETNAM’S FOOTWEAR TO OTHER COUNTRIES

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NATIONAL ECONOMICS UNIVERSITY
SCHOOL OF TRADE AND INTERNATIONAL ECONOMICS

GROUP ASSIGNMENT
TOPIC: EXPORTING
VIETNAM’S FOOTWEAR TO
OTHER COUNTRIES
Supervisor
Tel
Email

: Assoc.Prof.Dr. Nguyen Thuong Lang
: 0983478486,
: langnguyen2200@gmail.com
langnt@neu.edu.vn
Student name
: Lê Đinh Minh ( ID: 11183324)
Nguyễn Nam Long (ID: 11183079)
Email
: ledinhminhmh@gmail.com
Student Tel
: 0388785117
Major
: International Economics
Class
: International Economics 60 A
Type of Education : AEP

Hà Nội, 2/2020



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DECLARATION
I assure you that this exercise is completely done by my group ( Lê Đình Minh
and Nguyễn Nam Long). The citations and materials used in this exercise are
completely honest, cited and ensure the highest accuracy to the best of our
knowledge. If these stated above are not true, we assume full responsibility for
our exercise.
Hanoi, 04/02/2020
Students: Lê Đình Minh
Nguyễn Nam Long

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ACKNOWLEDGEMENT
First of all, I would like to express my deep thanks to NEU lectures and lectures
from School of Trade and International Economics for teaching and imparting to
us the knowledge and valuable experience.
I want specially thank to Assoc.Prof.PhD Nguyen Thuong Lang, who was a
constant source of inspiration throughtout the study as his insights provided us
opportunity to explore varied perspectives. During the course of work, we have
accumulated useful knowledge and learned the spirit of effective and
professional type of working. These are very essential for us in the learning
process and in the working environment in the future.
Finally, I would also take this opportunity to thank my friends and my family for
their support all through the research period, wherever necessary.
Hanoi, 04/02/2020
Students: Lê Đình Minh

Nguyễn Nam Long

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TABLE OF CONTENTS
INTRODUCTION
CHAPTER I: . Basis, experience and lessons for Vietnam about
exporting
1.

Position, function and organizational structure of the Export

Department of Vietnam Ministry of Industry and Trade
1.1. Position and function
1.2. Organizational structure
2.
Experiences and lessons for Vietnam
2.1. The situation of footwear production and export in China and in the
world
2.2. Experiences and lessons
CHAPTER II: Situation of footwear export market in Vietnam
1.
Vietnam's economic situation 2015-2019
2.
Production status
2.1. Footwear Export market
2.1.1. Production Structure
2.1.2. Export value
2.2. Structure and Policy

2.2.1. Difficulties of Vietnam’s footwear market
2.2.2. Incentive policies of the Vietnamese Government
3.
Effect of the policy
CHAPTER III: Oppotunities and challenges
1.
Opportunites
2.
Chanllenges
CHAPTER IV: Orientation and Solutions for the future
1.
Goals to 2030
2.
Development orientation
CONCLUSION
REFRENCES

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TABLE OF ABBREVIATIONS
FTA
EVFTA
EAEUFTA
EU
WTO
RMB
AFT
FDI


Free Trade Agreement
Europe-Vietnam Free Trade Agreement
Europe-Asia Economic Union Free Trade Agreement
Agreement
World Trade Organization
Renminbi
Agency of Foreign Trade
Foreign Direct Investment

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Lefaso
CPTPP
SME
RCA

Vietnam Leather, Footwear and Handbag Association
Comprehensive and Progressive Agreement for TransPacific Partnership
Small and Medium Enterprise
Revealed Comparative Advantage

LIST OF TABLES AND GRAPHS
Type

Page

Table 1
Table 2
Table 3


17
18
18

Table 4
Table 5
Table 6

22
25
25

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Table 7
Table 8
Graph 1
Graph 2
Graph 3
Graph 4
Graph 5
Graph 6

INTRODUCTION
1. Rationate
In the context of international economic integration, Vietnam has obtained
significant achievements in exporting activities. Many products have become key
exports, including footwear. Now Vietnam is one of the four largest footwear



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manufacturers in the world, after China, India and Brazil; and the second biggest
footwear exporter, just after China. Vietnams footwear products have been
exported to over 50 countries and territories worldwide
Vietnam is currently the 3rd largest footwear producer in Asia after China, India,
and 4th in the world. Vietnam currently produces about 920 million pairs of shoes
a year, exporting more than 800 million pairs to more than 50 markets around the
world, of which the European Union (EU) accounts for the largest proportion.
According to the General Statistics Office, in the first 10 months of 2019,
exports of footwear and bags and umbrellas brought in US $ 17.67 billion, up
11.5% over the same period, of which footwear reached 14, 06 billion USD;
handbags reached 3,070 billion USD. With the implementation of about US $
1.35 billion / month of footwear, US $ 300-350 million / month of bags and yearover-year orders that have been completed, the export of this sector is likely to
reach 21.7-21.8 billion USD in 2019, exceeding the set target of 21.5 billion USD.
Currently, Vietnam is ranked second (behind China) in terms of footwear export
volume to the world market with more than 1 billion pairs of shoes each year.
Notably, the average export price of the world is 9.81 USD / pair, while
Vietnam's price is 15 USD / pair, 1.6 times higher than the world average price.
Thus, the quality of Vietnam's footwear products has been improved and
recorded.
The trade war between the US and China is increasing, beginning to affect
Vietnam's exports and imports. Promote FDI investment in footwear sector
increased in 2018 - 2019, avoiding the impact of the US-China trade war and

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anticipating effective FTAs in 2019. Therefore, footwear exports of 2019
continue to increase thanks to the increase of FDI export.
China now ranks first in manufacturing and exporting footwear in the world. As
China's labor costs are high, multinational corporations tend to relocate their
factories to neighboring countries to save costs while still finding materials.
Vietnam is an alternative destination in this problem. In addition, many free trade
agreements (FTAs), which have been signed with the Eurasian Economic Union,
Korea, EU, CPTPP, etc., are also opening opportunities for Vietnam's footwear
exports. Although Vietnam's labor costs are increasing but still lower than China
and Thailand, the opportunity for big brands to pay attention to the Vietnamese
market and Vietnamese enterprises is huge.
With these positive results and positive signs, Lefaso( Vietnam Leather, Footwear
and Handbag Association) predicts that demand for footwear products in
Vietnam's main export markets will continue to increase in 2020. According to
international experts, from 2020, the risk of confrontation with US-China trade,
between the US and other trading partners in Europe and India will gradually
decrease and the global economy will gradually recover. Footwear processing
orders continue the trend of moving from China to Vietnam to take advantage of
preferential tariffs from FTA agreements, replacing China's export decline. Along
with that, the FDI sector continues to invest in new and expanded production,
which will help the footwear industry maintain export growth. Lefaso predicts that
by 2020, the average industrial production index of the leather and footwear
industry will increase by 11%, the localization rate of products will reach 60%,
export turnover will reach US $ 24 billion, and maintain the growth rate of 10 %
compared to 2019.
Facing opportunities with the difficulties of the footwear export market, the topic
‘Exporting Vietnam’s footwear to other countries’ was chosen by us.

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2. Literature review
2.1. TẠP CHÍ PHÁT TRIỂN KH & CN, TẬP 20, SỐ Q2 – 2017
Abstract: This research identifies industries Vietnamese goods have a
comparative advantage based only comparative advantage index number (RCA –
Revealed Comparative Advantage), photo elements affect growth and export
trends. From the analytical results, the research put issue policy recommendations
to promote benefits Vietnam's position in trade relations with ASEAN.

2.2. LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH ‘GIẢI PHÁP THÚC
ĐẨY XUẤT KHẨU HÀNG HÓA VIỆT NAM SANG ẤN ĐỘ’-Đàm Hải Vân,

VIỆN HÀN LÂM KHOA HỌC XÃ HỘI VIỆT NAM HỌC VIỆN KHOA HỌC
XÃ HỘI
Abstract: Analyze and assess the current situation of Vietnam's exports to India
and the impact factors, thereby proposing a number of scientific and practical
solutions to boost Vietnam's export of goods to India.The thesis provides
practical theoretical issues in applying the theory of export in general and the
export activities of Vietnamese enterprises to India in particular to thereby
improve the efficiency in operations. Export of Vietnamese enterprises to India
in the following years.
2.3. Nâng cao năng lực cạnh tranh sản phẩm da giày xuất khẩu của Việt Nam:
Nội dung và các nhân tố ảnh hưởng-TS. NGUYỄN THỊ PHƯỢNG (Khoa Quản
trị kinh doanh - Trường Đại học Kinh tế Kỹ thuật Công nghiệp).

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Abstract: The article mentions the enhancement of competitiveness of Vietnam's

exported footwear products. The content of the article consists of 3 parts: (1)
Introduction; (2) The content of evaluating the competitive advantage of
Vietnam's exported footwear products; (3) Factors affecting the competitiveness
of Vietnam's exported footwear products.
2.4. LUẬN ÁN TIẾN SĨ KINH TẾ’THÚC ĐẨY XUẤT KHẨU VÀO THỊ
TRƯỜNG EU CỦA CÁC DOANH NGHIỆP GIẦY DÉP TRÊN ĐỊA BÀN HÀ
NỘI’-DƯƠNG VĂN HÙNG-TRƯỜNG ĐẠI HỌC KINH TẾ QUỐC DÂN.

Abstract: On the basis of analyzing the actual export situation of footwear
enterprises in Hanoi, applying the theory of promoting exports, proposing
directions and solutions to boost exports to the EU market of footwear
enterprises in Hanoi.

2.5. STUDY ON THE PERFORMANCE OF EXPORTING LEATHER
FOOTWEAR SMEs IN INDIA - BIANKA RAY CHAUDHURY
-DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF
MANAGEMENT STUDIES & RESEARCH ALIGARH MUSLIM
UNIVERSITYALIGARH-202002 (INDIA).
Abstract: The present research study attempts to contribute by examining the
performance of the exporting SME leather footwear units with respect to their
specific demography, internal environment and external environment in which
they operate and despite these factors significantly affect the export performance
at large. It is hoped that the findings of this study would provide an insight to the
areas where the exporting firms should immediately upgrade themselves and also

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the capacities where the government should intervene and act in order to bring a
marked difference in the export performance in the leather footwear sector.

2.6. Nghiên cứu giải pháp phát triển Công nghiệp hỗ trợ ngành Dệt may - Da
giày của Việt Nam trong bối cảnh mới.-Vũ Thị Đào- Thông tin Công Thương.
Abstract: The thesis analyzed clearly the new context affecting the development
of supporting industry of textile and footwear industry, which is economic and
social development associated with the environment, opportunities and
challenges created by FTAs, the impact of the industrial revolution 4.0. The
proposed solutions are built on the basis of analyzing the current situation of
development of supporting industry of textile and footwear industry, focusing on
analyzing the shortcomings (including policy), then proposing solutions to
remove. overcome difficulties for SI in the textile and footwear industry. This
contributes to helping state management agencies devise development strategies
and policies that are appropriate to reality.
2.7. Đánh giá hoạt động xuất khẩu Việt Nam giai đoạn 2010-2014- Dương Thị
Thanh Mai-Ths Trường Đại học Lâm nghiệp.
Abstract: The study goes into analyzing the current situation of Vietnamese goods
export in the period of 2010-2014, based on the factors of scale, export growth
rate, structure of export goods and export markets. The study pointed out the
successes and limitations of Vietnam's goods export activities as well as the
opportunities and challenges for Vietnam's exports. On that basis, proposed some
basic solutions to boost Vietnam's export in the future.

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2.8. XUẤT KHẨU GIÀY DÉP CỦA VIỆT NAM VÀ MỘT SỐ KHUYẾN
NGHỊ- Vũ Thị Hạnh (http://tapchi.ftu.edu.vn)
Abstract : The article analyzes Vietnam's export activities in the context of the
world market with much competition from major competitors from EU countries
and especially the important role of China in spending. coordinate the world's
footwear production. The paper uses statistical research methodology,

synthesizing data from the General Department of Vietnam Customs to evaluate
factors affecting the country's footwear export. Vietnam's footwear export
turnover increased in 2016 and is expected to increase in 2017. Countries such as
Taiwan, the US, South Korea and Hong Kong are among the top 10 countries with
large footwear import turnover. Most from Vietnam in 2016 but 9 out of 10
enterprises with the largest footwear export turnover of Vietnam in this year are
FDI enterprises from Taiwan.
2.9. Báo cáo nghiên cứu Thị trường hàng giày dép New Zealand -Nguồn:
Thương vụ New Zealand Tài liệu tham khảo: Số liệu thông kê - Cục Thống kê
New Zealand; Các báo cáo của Cơ quan dịch vụ thương mại Mỹ…
Abstract : An overview of the New Zealand footwear market over the years. The
unilateral tax reduction program is one of the subsequent routes of economic
reforms since the 1980s in New Zealand with the main objective of creating
greater efficiency in industries by creating a more competitive environment from
opening markets, reducing import taxes, and giving local producers access to raw
materials. and imported components.

3. Aims and tasks of the research.
3.1.

Aims of the research.

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On the basis of analyzing the situation, assessing the results as well as the
restrictions of Vietnam’s footwear export market to other countries in the period
of 2015-2019, thereby proposing orientations and solutions to expand Vietnam’s
footwear export market in 2020 and vision to 2030.
3.2.


Tasks of the research.

To achieve the research aims, the topic needs to perform the following tasks:
1, Introduce about the research basis.
2, Analysis the situation of Vietnam’s footwear market to other
countries in the period of 2015-2019.
3, Point out assessments and achieved results as well as the restrictions.

4. Subjects and Scope of study.
4.1. Subject

4.2. Scope of study: Export Vietnam’s footwear to o
orientation to 2030.

5. Methods of research.
Use methods of analysis, synthesis and comparison to solve problems. Data
are collected from Customs office, General Statistics Office and World Bank.

6. Structure of research topic.
In addition to the Introduction, the Conclusion, the table of contents and the
References, the topic consist of 4 main parts:
Chapter 1: Basis, experience and lessons for Vietnam about exporting.
Chapter 2: Situation of footwear export market, in Vietnam.
Chapter 3: Oppotunities and challenges.
Chapter 4: Orientation and Solutions for the future.

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CHAPTER I:

Basis, experience and lessons for Vietnam about
exporting.
1. Position, function and organizational structure of the Export Department of
Vietnam Ministry of Industry and Trade.

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1.1. Position and function.
* The Import and Export Department is an organization under the Ministry of
Industry and Trade, performing the function of advising and assisting the Minister
of Industry and Trade in state management and organizing law enforcement in the
field of operation, export and import of goods, origin of goods, purchase and sale
of international goods, agents of purchase, sale, processing and transit of goods
with foreign countries, under the state management of the Ministry of Industry
and Trade.
* The Import and Export Department has the legal entity, its own seal and
account according to the provisions of law, operation funding is provided by the
state budget and from charges and fees collected in accordance with the State
regulations.
The Import and Export Department has an international transaction name in
English: Agency of Foreign Trade.
Abbreviated name: AFT.
Head office in Hanoi city.
In addition, The Import and Export Department also performs other duties and
power as required by The Ministry of Industry and Trade.
1.2. Organizational structure.


Helping Department of the
Director

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Ho Chi Minh City Department of ExportImport Management
Hai Phong Regional Export-Import
Management Department
Da Nang Export-Import Management
Department
Lang Son regional Export-Import Management
Regional Import-Export
Management Offices under the
Import and Export Department

Department
Quang Ninh Export-Import Management
Department
Lao Cai Regional Export-Import Management
Department
Thanh Hoa Export-Import Management
Department
Thai Binh Export-Import Management
Department
Department of Export-Import Management in
Ninh Binh area
Department of Export-Import Management in
Binh Tri Thien area
Import-Export Management Department in

Khanh Hoa area
Import-Export Management Department in Ha
Tinh area
Department of Export-Import Management of
Hai Duong area
Dong Nai Import-Export Management
Department
Department of Export-Import Management of
Binh Duong area
Export-Import Management Department of

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Vung Tau area
Department of Export-Import Management of
Can Tho area
Tien Giang Regional Export-Import
Management Department
Table 1: Structure of The Import and Export Department
Source: Ministry of Industry and Trade of the Socialist Republic of Vietnam.
2. Experiences and lessons for Vietnam.
2.1. The situation of footwear production and export in the world and China.
Continent
Africa
Asia
Euro
North
America
Oceania

South
America

2010
2%
87%
4%
2%
6%

Table 2: Share of the world footwear by continent (2010-2015)

Rank
1
2
3
4
5
6
7
8
9
10
Table 3: Top 10 largest footwear exporting countries in the world (2010-2015)
Source: World footwear yearbook 2011-2016

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Graph 1: Global footwear market growth 2010-2015


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Graph 2: Top 10 countries has the largest footwear export turnover in the period
2012-2015
The footwear industry in China has long been the number one in the world, with
China retaining its dominant position as the world’s largest footwear manufacturer
and biggest footwear exporter in the global market. Fierce international
competition has been a general trend in the industry, with an increasing amount of
global manufacturers gravitating towards Southeast Asia as a preferred destination
for manufacturing products, this has reduced the output of products from China’s
footwear industry in recent years, but the country is still expected to be the
world’s top footwear supplier over the next few years. According to the latest
market reports from Euromonitor, total sales from China’s footwear industry
reached RMB 370 billion (US$56.7 billion) in 2016, and it is expected that the
market will continue to grow at an average annual rate of 7% through 2020. The
fastest growing product segment in China’s footwear industry over the last few
years was leather shoes. Leather shoe output has grown steadily at an estimated
annualized rate of 1.5% over the recent years. The growth of China’s footwear
industry is also driven by increasing global footwear demand, especially for
products like running shoes, boots, wedding shoes, women shoes, and other
famous footwear categories. China has been the world’s largest suppliers of all
these kinds of footwear products for decades. In 2016, China exported $47.2
billion worth of footwear to the global market, representing over 35.5% of the
world’s total footwear exports in that year. The USA, Germany, France, UK and
Italy and major countries in the Middle East are currently the largest exporting
markets for China’s footwear products.
For future prospects, footwear manufacturers in China are likely to implement
omnichannel distribution strategies to improve their competitiveness in the

domestic market, while further reducing the cost and increasing the quality of
exported products. Some leading Chinese footwear brands also plan to adopt an
omnichannel sale strategy for the global market, brick-mortar sales and ecommerce channels across the globe will also be of top priority.
China’s leading position in the global footwear market has also attracted
significant numbers of buyers and traders from all over the world the hope to
source the best business deals in the country. To help your footwear business stay
at the peak of the industry, BizVibe provides the most effective to source products
and make business deals with the top footwear manufacturers in China. The state
of the footwear industry in China is expected to stay promising for the foreseeable
future.

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2.2. Experiences and lessons for Vietnam.
The Vietnam Leather and Footwear Association recently collaborated with the
Vietnam Leather and Footwear Research Institute to develop a development
orientation for the industry in the period 2010-2020, with a vision to 2030. This
is a job. In time for the leather and footwear industry in general, each enterprise
producing footwear and accessories in the country in particular, has the
opportunity to review and recognize the strengths and weaknesses.
Gradually increasing the proportion of domestic raw materials is the first
solution given in the development orientation of the industry. Because, with the
current situation of having to import up to 50% of raw materials for production,
the surplus value that the industry earns is not much compared to the annual
export turnover. To do this, the Vietnam Leather and Footwear Association will
provide support for: administrative procedures, ground contact, calling for help
from the government, calling for capital support from businesses … for
businesses to build and develop tannery technology.
Developing the domestic market is also the best solution for businesses.

When returning to dominate the domestic market, build brands, develop highclass leather and footwear products … the leather and footwear industry will
gradually reduce the percentage of goods processing, build a brand with the
international market and Exports in higher market segments, with more
economic value.
In addition, market experts in the leather and footwear industry also propose
many solutions to enhance the development such as: Care more about the lives of
workers so that employees are really attached to the profession; keep abreast of
world technology, pay special attention to automation technology in sewing

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technology, create form and mound; organize, participate in annual stylist
contests …
The strategic objective of the footwear industry is drafted by 2020 to achieve
export turnover from 13-14 billion USD of footwear products, taking the initiative
to 80% of raw materials, accounting for over 60% of the domestic market.

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CHAPTER II

Situation of footwear export market in Vietnam.
1. Vietnam’s economy 2015-2019.

Econmic growth (GDP)
Foreign investment
Inflation(%)
Export value

GDP per capita
Unemployment rate(%)
Table 4: Some indicators of Vietnam’s economy
Source: worldbbank.org
Customs.gov.vn
Gso.gov.v

As a result, in terms of GDP growth, although the global economic environment
has become more challenging, Vietnam’s economy has remained strong thanks to
strong domestic demand and export-oriented manufacturing.
The economy not only achieved high growth rates, but the economic structure
continued to shift towards industrialization – modernization. The share of GDP
in the agriculture, forestry and fishery sector decreased from 17% in 2015 to
13.96% in 2019, while the share of the service sector increased from 39.73% of
in 2015 to 41.17% in 2018 and 41.64% in 2019; The proportion of the industry
and construction sector will remain stable at 33-34.5% from 2015 to 2019.

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