Individual essay nguyen le thao nguyen AEn T321WSB 6 21000916

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Gabriel Ryan

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Individual Essay
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02/01/2022

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ARO 00380 08/15

Individual Essay

Some people believe that the rapid development of e-commerce nowadays truly assists them in
their purchasing, while others believe that traditional shopping is better.

By Nguyen Le Thao Nguyen_ AEn-T321WSB-6_21000916

January 02, 2022


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Traditional commerce has lost its position in the business field as digital technology has
become more widespread. Most modern customers spend more money on e- commerce than they do
on traditional forms of purchasing and selling. According to the findings of a recent survey on
online shopping and purchasing habits in the United States, 96 percent of Americans shop online,
spending an average of five hours per week making online purchases and allocating 36 percent of
their weekly shopping budgets to e-commerce (BigCommerce United States, 2016). Traditional
commerce, on the other hand, continues to exist as a traditional value for many generations due to
its particular benefits. According to Educba India (2018), both e-commerce and conventional
commerce models are still popular depending on client availability, requirements, and emergence. It
is impossible to deny that the fast expansion of e-commerce has made purchasing considerably
more convenient for customers. Moreover, there are a lot of issues that are harmful to clients and
cause them to leave this form of purchasing. This essay examines the primary reasons why
customers choose e-commerce in terms of saving time and having a range of options. Furthermore,
the essay argues that problems such as network security and genuine product quality make ecommerce ineffective as a replacement for traditional commerce.
The first reason why consumers choose e-commerce is that it saves them time on shopping.
Customers just need to click one button to ensure that their chosen item is already in their
possession.Vasic et al. (2019) suggest that internet commerce ignores spatial and temporal
boundaries. Consumers may shop at any time and from any location, such as the office, dorm, or
home. Buyers will be quite disappointed if they are unable to take advantage of this time because of

traffic congestion and poor weather when heading out to purchase. This time may be better spent on


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their personal and family lives, which will make them happy in life. Not only has the order time
decreased, but the online shop's shipping times have also lessened. The warehouse closest to the
customer that contains the item they need will be located. Furthermore, advanced technology will
be used to determine the customer's address, allowing shippers to quickly locate the customer's
house to deliver. According to a research by ecommerce platform BigCommerce (2020), online
shopping ranked higher than smartphone GPS and streaming media as the fundamental necessities
that Americans could not live without. Currently, many online delivery applications in Vietnam,
such as Bemin and Grab, use very effective GPS localization technology.
Another factor is that online shopping allows people to compare products more quickly.
When people purchase online, previous buyers' comments are publicly displayed on commercial
websites, and therefore, customers may get a better understanding of the thing they want to buy
from the review, which includes real photos, sizes, and private feelings about the item. Franco and
Regi (2016) stated that because internet competition is high, companies encourage you to look at
other consumer evaluations. Every website has both positive and negative reviews. You can see not
only if the product is appreciated but also why people gave it a thumbs up or down. As a result,
online customers can make better and easier purchasing decisions. Furthermore, pricing is a
significant factor that attracts potential customers' attention. Vasic et al. (2019) argue that consumers
buy things on the internet for a variety of reasons. Consumers may, for example, buy anything at
any time without having to go to the store; by comparing many websites at the same time, they can
find the same goods at a lower price. Because most customers are scared that the sale will end once
they see an item, supplying discount coupons is essential to drive them to buy immediately, and
therefore, sellers can compete with other online retailers.
Although e-commerce has made everything easier and more convenient, the product's
quality is difficult to assess because it cannot be touched or seen in person and is only known from
the seller's online information. Franco and Regi (2016) stated that, although e-commerce makes

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everything easily accessible, a customer cannot genuinely touch things until they are delivered to
their house. It is important to review the return policy online before purchasing. Always check to
see whether returning items is an option. Therefore, if the photographs or information are not true, it
is possible to purchase a fake or an item that does not match the description. A shirt worn by a
model, for example, is advertised as freesize. When the customer buys it, it is smaller than the
customer's body, so this customer will be disappointed and may not buy clothes online again for
fear of wasting money on things like that. In addition, the product may be damaged during
transportation. Because goods have to go through many warehouses before reaching customers, it is
difficult to avoid cases of products being thrown or hooked. Especially for fresh foods such as fish,
meat, and vegetables, their long-term preservation is very difficult because of the need for proper
temperature and careful packaging. Singh and Singh (2019) clarified that packaging is essential in
preserving a product from environmental contamination and minimizing damage during transit and
handling throughout the supply chain from the maker and manufacturer to the customer. The
estimated yearly losses as a result of damaged items in the United States alone exceed $10 billion.
As a result, traditional commerce is better for customers who want to buy products that are easily
damaged in transportation.
Looking at the second idea, the issue of information security is a barrier that causes
customers to be suspicious and avoid shopping online, particularly in countries where technology is
less developed and people are still uneducated. Franco and Regi (2016) found that customers in
India have a common psychological fear of making online payments. The majority of clients are
unaware of the risks associated with internet purchases. They are generally hesitant to share their
credit card and bank account information and prefer to avoid purchasing online. When performing
transactions online, customers have to reveal their bank account or ID number or other items of
personal information, which makes them very vulnerable to cyber attacks. Worse situations can be
mentioned where they will be threatened with blackmail and live under constant threat to their lives.
Therefore, investing in cybersecurity is essential to protect customers from cybercriminals. When it

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comes to recruiting new customers, security is crucial, and online retailers should focus more on
improving security (Vasic et al., 2019).
In conclusion, e-commerce is a business model that provides customers with several
advantages, including the opportunity to save time and money when shopping. However, online
purchasing still has significant drawbacks, such as poor product quality and information leaks,
which make it more difficult for customers to trust, thereby encouraging them to go back to
traditional shopping. The rapid growth of e-commerce has brought both benefits and drawbacks for
customers. Nobody wants criminals to steal their personal information and use it to commit crimes
in their guise.Therefore, small companies and startups should not overlook the necessity of genuine
software and instead make significant efforts to protect themselves and their consumers.

References
BigCommerce. (2016, January 1). Online Shopping Survey Shows What Americans Consider As….
BigCommerce. />
BigCommerce. (2020, December 13). Ecommerce 101 + History of Online Shopping (2020).
BigCommerce. />
C Eugine Franco, & Bulomine Regi S. (2016). (P) Impact Factor: 2.035 (I2OR) ADVANTAGES
AND CHALLENGES OF E-COMMERCE CUSTOMERS AND BUSINESSES: IN
INDIAN PERSPECTIVE. Iss. International Journal of Research – Granthaalayah, 43(3),
7–13. />

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E-commerce vs traditional commerce | Learn The 9 Important Differences. (2018, November 28).
EDUCBA. />
Singh, J., & Singh, S. P. (2019). Damage Reduction to Food Products During Transportation and
Handling. Handbook of Farm, Dairy and Food Machinery Engineering, 741–770.
/>
Vasic, N., Kilibarda, M., & Kaurin, T. (2019a). The Influence of Online Shopping Determinants on

Customer Satisfaction in the Serbian Market. Journal of Theoretical and Applied Electronic
Commerce Research, 14(2). />