IndividualEssay hathy AEN T122WSB 6 21001043

SCHOOL OF Western Sydney University Vietnam

ASSIGNMENT COVER SHEET
STUDENT DETAILS
Student
name:
HÀ THY

Student ID
number:

UNIT AND TUTORIAL DETAILS
Unit
name:
Academic English

Tutorial group:
Lecturer or Tutor
name:

21001043

Unit
number:
Tutorial day and
time:

AEN-T122WSB-6
Monday (12pm3:15pm) and
Thursday (8am11:15am)

Gabriel Ryan

ASSIGNMENT DETAILS
Title:
Evolving Roles of Social Media on E-commerce
Length
Due
:
1252
date:
11/04/2022
Home campus (where you are
enrolled):
Campus B

Date
submitted:

10/04/2022

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HÀ THY

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declaration has not been signed.

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ARO 00380 08/15

INDIVIDUAL ESSAY
Evolving roles of social media in E-commerce
Full name: Hà Thy
Student ID: 21001043
Class: AEn-T122WSB-6
Professor: Gabriel Ryan
Western Sydney University Vietnam, April 2022

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The age of industry 4.0 seems to be the most successful period in human innovation and development,

especially in social media and E-commerce which have a huge influence on people's lives and provide
unique good developments. It appears to have become a necessary item in the hectic life as a result of
certain significant advantages. The production and sharing of information, ideas, professional interests, and
other material via the Internet, technical devices, and computer networks is enabled via social media
applications or programs. E-commerce which is also known as Electronic commerce is the purchasing and
selling of goods and services using electronic systems. It is used by businesses to promote, expand their
web presence, and provide excellent customer service. Therefore, this essay will show the evolving roles of
social media in E-commerce are advertisement, social media pages, private messenger, impulsive buying
increasing sales, boosting SEO ranking, and measurable results.

With “more than 4.5 billion people are using the internet at the start of 2020” according to the research
by Brahma and Dutta (2020), social media seems to be a potential application that can help enterprises
expand their brands. Firstly, it plays a role as an advertiser of E-commerce. At this, companies have to put
sponsored material on social platforms with the purpose is identifying new prospects or retargeting those
who have already expressed interest. Based on these ads, people who use social media can know the
product as well as the company’s brand although no matter how far they are from the place of purchase.
That seems to be the best marketing strategy to promote a huge number of customers buying their products
because they mainly spend their time on social media instead of other things. Such as Montague, Gazal,
Wiedenbeck, and Shepherd (2016) indicate that internet advertising is more likely to be noticed than
television advertising, and increasing the frequency of online advertising enhances branding effects

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effectively. That is also the reason why the agencies start pouring their money into running ads on social
media.

In addition, people who do business online also can comfortably sell all their goods on the page of
social media because it is the basic form to communicate with customers. There, it allows people to
constantly update and post information related to products or events in the store. On the other hand,

customers may also straightforwardly follow the products as well as the events of the store they prefer, even
they can evaluate the attitude, services, or products under the posts. Hence, it requires that each company or
enterprise has to create unique content and combine eye-catching pictures or videos to ensure an increasing
number of viewers and brand awareness. Anantharaman and Karpagavalli (2019) consider that the
infographic also includes eye-catching pictures that are pertinent to the topic and aid in the viewer's
comprehension of the information given. Therefore, a well-designed and appealing page will serve as a
forum for providing honest product reviews while also generating interest in other products sold on your ecommerce site.

Furthermore, every social networking program has a function called private messenger, which is
comparable to customer service in that users may ask anything about the products if they wonder or buy
products by leaving their individual information such as phone number, address, … Certainly, that is a one
to one communication and it will be kept confidential and not revealed if there is no permission from
owners. That also helps E-commerce to raise the number of clients purchasing. Typically, the research of
Schaefer (2016) states that even though Facebook is the most popular social network on the planet, the
company's primary focus is on the development of private Facebook Messenger, which includes bots that
would let businesses expand "human" engagement through the service. It resembles the online stores that
everyone can purchase and be advised such as showrooms.

Impulsive buying increasing sales is a role that social media brings to people who do business in Ecommerce. Most people have a trend to buy online instead of offline due to its convenience. They can feel
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free to buy everything at any stores they prefer without moving or being afraid of shinning. Moreover,
products are so simple to obtain that they are bought without much thought. Furthermore, the buyer is not
required to pick up their item at a physical location. It'll be delivered right to their front door. As Hong,
Zulkiffli, and Nawi (2021) also suppose that online impulsive buying behaviour must be examined since it
is the most profitable method for online merchants, marketers, and platform providers to make money. With
so much convenience available just a click away it gradually become popular around the world, especially
in this busy life. It can be said that social media networks are extremely momentous to do business online if
they want to earn a huge amount of income or profit in E-commerce.

Another role is boosting search engine optimization (SEO) ranking. Each social media application
permits everyone to share, like, or even comment on the posts, that interaction can assist in the promotion
of a business in unpaid search results as well as improve a website's chances of ranking higher in search
engines. Everyone is likely to be aware of each agency's products at any time or place, and the things they
offer will be boosted by people's trust. From that, they can construct their private image as well as have a
certain position in E-commerce. According to Sheffield (2020), “multiple studies demonstrate that web
searchers rarely choose to go past the first page of Google results (van Deursen & van Dijk, 2009) and that
sites ranked in the top three organic positions receive 58.4% of all user clicks (Goodwin, 2011)”. It is
crucial to rank high in the search engines because if not, the potential consumers or connections may never
contemplate the company’s website and buy its items or hear about its services.

Finally, the measurable results are also significantly necessary for people who do business in Ecommerce. It is one of the most wonderful features that help companies to be successful in online business,
such as Fan Reach or Organic Reach, … It enables businesses to do a comparative analysis of all social
media platforms used for marketing and advertising, making it simple to discover platforms where tactics
need to be tweaked and those that are complete money pits. It is impossible to determine whether
enterprises’ social media marketing methods are working in the company's favor if the outcomes are not

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measurable. Almost all social networking sites have tools that allow them to not only measure but also
observe the outcomes.

In conclusion, social media, and E-commerce are extremely familiar to other people around the world. It
is an astonishing chance for companies to reach a vast number of clients or potential customers. Although
internet retail is becoming increasingly competitive in this market, there are still strategies that help
agencies to build their brand image, and another effective strategy to raise brand recognition and drive
quality visitors to the websites is through E-commerce social media marketing. Besides that, social media
not only makes people’s life become more contemporary and affluent but it can also help companies, and

agencies procure expected revenue or profit, particularly for those who do business on E-commerce. The
rapid expansion of internet marketing on a worldwide scale is proof that company entrepreneurship is
happening at a breakneck pace. Additionally, social media and E-commerce will be continued to become
well-known as a result of their worldwide success.

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REFERENCE LIST

ANANTHARAMAN, R., & KARPAGAVALLI, R. (2019). A study on significance of content marketing in
brand management strategies in the Era of Digitalization–with special reference to Indian brands. Think
India Journal, 22(4), 9536-9544. file:///C:/Users/Ha%20Thy/Downloads/10542-Article%20Text-12253-110-20191111.pdf

Brahma, A., & Dutta, R. (2020). Role of Social Media and E-Commerce for Business Entrepreneurship.
International Journal of Scientific Research in Computer Science, Engineering and Information Technology,
01-18. />Expires=1649586308&Signature=cVuf0OGGr11A~74gSSqsCYlnu~ToaPaBCXFY7E4oShTpBVOg6SOL
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Nq2LhpgEWacp5oFsNzUN3gTuYXTDzy3Y9sjIisQyOyDf6hG7iI~D4E2D~FrCqfY~zjItkZ4Af4P9Rd0oZ
g0ZL-rWhozrhZqPo2v1dLFySw__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

Hong, L. M., Zulkiffli, W. F. W., & Nawi, N. C. (2021). The Factors Influencing Online Impulse Buying
Behaviour in Malaysia. />links/611e1a451ca20f6f863134f8/The-Factors-Influencing-Online-Impulse-Buying-Behaviour-inMalaysia.pdf

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Montague, I., Gazal, K. A., Wiedenbeck, J., & Shepherd, J. G. (2016). Forest products industry in a digital
age: A look at e-commerce and social media. Forest Products Journal, 66(1-2), 49-57.
/>

Schaefer, M. W. (2016). What marketers need to know about chat apps. Harvard Business Review.
/>
Sheffield, J. P. (2020). Search engine optimization and business communication instruction: interviews with
experts. Business and professional communication quarterly, 83(2), 153-183.
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