SALES PLAN
UPDATE ON THE PLAN AND PROGRESS
Product Overview
Customer Profile
Value Proposition
Product Roadmap
Strategic Features
The Competition
AGENDA
Industry Overview
Competitive Analysis
Product SWOT Analysis
Go to Market
Product Pricing
Marketing Plan
Product Launch Plan
Execution Plan
Our Team
Product Budget
Status Update
Up Next
Customer Profile
PRODUCT
OVERVIEW
Value Proposition
Product Roadmap
Strategic Features
CUSTOMER PROFILE
Tourist/ Traveler (Domestic, Asian, European,
American, …)
Travel Agent (Da Nang, Ho Chi Minh, Ha Noi…)
Hotel & Tour guide (Da Nang, Hoi An…)
Corporate (Da Nang)
VALUE PROPOSITION
PRODUCT
PARTNER
Benefits
Experience
Features
Wants
Fears
Needs
Restaurant Chain
On over in Vietnam
Authentic Thai
Eatery
Best Rate
Food Quanlity
Competitive Rate
Good location
10 years
experience in F&B
Good Services
High Commission
Rate
Policy (FOC,
internal policy)
Big capacity
Thai Select
Certificate
Thailand style
architecture
Flexible Payment
Delay Payment
Good Food Quality
& Services
PRODUCT ROADMAP
Q2
2O22
Q4
20YY
200 Subs
Initial
Subscribers (TAs,
Hotels, Tour
guides)
Financial
Planning
Commences
MVC Launches
on
all Markets
Q3
2022
Q3
2022
Beta Registration
Opens
to the Public
Advertising
Campaign
Kicks Of
500 Subs
Final
Subscribers (TAs,
Hotels, Tour guides)
STRATEGIC FEATURES
First
feature
Second
feature
Third
feature
Forth
feature
Survey market, Qualitative/quantitative analysis
Outline the plan with other departments, and then final the
path
Make the detail plan (create set menu & other policies to TA
& partners, build the process how to work with all
departments …)
Deploy the sale plan
Industry Overview
THE COMPETITION
Competitive Analysis
Product SWOT Analysis
FLIGHTS IN 2022
According planning the exploration from 27/03 to 30/10/2022, there are 10 airlines which will exploit 09
International flight route to Danang as expected:
1. Vietnam airlines (DAD – SIN, 3 flight/week from 15/04 – 29/10 | DAD – NRT, 3 flight/week from 01/07 –
28/10 | DAD – ICN, 7 flight/week from 01/07 – 28/10)
2. Singapore airlines (DAD – SIN, 5 flight/week from 27/03 – 29/10)
3. Thai vietjet (DAD – BKK, 3 flight/week from 27/03 – 28/10)
4. Jeju air (DAD – ICN, 7 flight/week from 01/05 – 29/10)
5. Jetstar asia airways (DAD – SIN, 2 flight/week from 10/04 – 25/10)
6. Thai airasia (DAD – DMK, 7 flight/week from 01/04 – 29/10)
7. Air asia (DAD – KUL, 4 flight/week from 01/04 – 29/10)
8. Vietjet (DAD – HND, 4 flight/week from 19/05 – 29/10) | DAD – ICN, 7 – 14 flight/week from 28/04 – 30/10 |
DAD – TAE, 7 flight/week from 21/05 – 29/10 | DAD – SIN, 7 flight/week from 16/06 – 29/10 | DAD – DEL, 3
flight/week from 01/09 – 30/10).
9. Korean air (ICN – DAD, 7 flight/week from 01/07 – 29/10)
10. EVA air (ICN – DAD, 2 – 7 flight/week from 26/05 – 29/10)
ACTIVITIES IN DANANG
Enjoy Danang Summer Festival 2022 (11/6 – 15/8)
Enjoy Danang Festival & Music
Enjoy Danang Beach
Enjoy Danang Delicacy
COMPETITIVE ANALYSIS
TREY RESEARCH
COMPETITIVE SERVICE
There are many restaurants and hotels
Competitive Rate
in hospitality industry.
They have had already the relationship
with Travel agents, Tour guides and
Hotels for many years.
They have the reputation and position in
hospitality industry.
Abundant Menu
In front of beach
Traditional food
PRODUCT SWOT ANALYSIS
S
STRENGTHS
- Good Location on over in
Vietnam
- Modern Facilities
- Friendly Staf
- Professional Management
- Thai food
W
WEAKNESSES
- Rush hours
- Not professional staf
- No experience serving group
- Not stable food quality
- Not competitive rate & menu
O
T
OPPORTUNITIES
THREATS
- Increase revenue
- Build up Brand
- Maximum capacity
- The first time serving group
(Menu & OPS)
- Control revenue & cost
- Guarantee Food & Services
Product Pricing & Policy
GO TO MARKET
Sales & Marketing
Product Launch Plan
HOTEL & TOUR GUIDE
• Commission: 5% - 8%
• Voucher
TRAVEL AGENT
• FOC policy: 15 +1, 30 + 2 (max 2 FOC/group)
PRODUCT POLICY
• Child policy:
0 – 5 years old: free
6 – 11 years old: 50% price
From 12 years old: as adult
• Internal policy:
Group 15 pax: 2 serving
Group 30 pax: 3 serving
• Commission: 10% (Tour operator)
PRODUCT POLICY – HOTEL & TOUR GUIDE
HOTEL
TOUR GUIDE
CRM Control (Loyalty point) ***
CRM Control (Loyalty point) ***
(Hotel code/ name + Guest’s Name)
(Tour Guide code/ name)
Commission: 5% - 8%
Commission: 5% - 8%
Payment: monthly payment ***
Payment: monthly payment ***
• TA on Ipos ***
• FOC policy: 15 +1, 30 + 2 (max 2 FOC/group)
• Child policy:
PRODUCT POLICY
TRAVEL AGENT
0 – 5 years old: free
6 – 11 years old: 50% price ***
From 12 years old: as adult
• Internal policy:
Group 15 pax: 2 serving
Group 30 pax: 3 serving
• Commission: 10% (Tour operator)
• Payment:
TA: Depend on Group/ Monthly payment
Thai Market: Monthly payment ***
PRODUCT PRICING
PRICE
ORIENTATION
CUSTOMER
VALUE-BASED
PRICING
COMPETITION
BASED
PRICING
COST-BASED
PRICING
150,000
220,000
300,000
120,000
200,000
280,000
100,000
180,000
250,000
PRICE
REALIZATION
WEAK
MEDIUM
STRONG
SET MENU
Click icon to add picture
SET MENU
Click icon to add picture
SET MENU – THAI MARKET
Click icon to add picture
SALES & MARKETING
PRICE
PRODUCT
PLACE
PROMOTION
Policy & Price
Set Menu
Sales Kit
Voucher
Tourism Department
Hotel
Travel Agent
Tour guide
PR on Media
PR with Hotel (Voucher)
Connect to TA
(Relationship)
Research Market
Research Competitors
PRODUCT
LAUNCH PLAN
Go to Market
- Associate to Tourism
Department.
- PR on social media
Sales
- Connect to the hotels
- Introduce the product to
Travel Agents (Sale Call &
Telesales)
EXECUTION PLAN
Product Budget
Status Update
Binh
Minh 5
Nguyen
Van Thoai
Tran Quoc
Toan
Thai Phien
Q3
105,000,00
0
70,500,000
87,000,000
99,000,000
81,000,00
0
442,500,000
Q4
102,000,00
0
61,500,000
79,500,000
87,000,000
90,000,00
0
420,000,000
PRODUCT BUDGET
Cao
Thang
Total
(862,500,000)
UP NEXT
1.
Restaurant Information
2.
Contract
3.
Booking Confirmation
4.
Set Menu