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Thai market Sales plan

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SALES PLAN
UPDATE ON THE PLAN AND PROGRESS


 Product Overview


Customer Profile



Value Proposition



Product Roadmap



Strategic Features

 The Competition

AGENDA



Industry Overview




Competitive Analysis



Product SWOT Analysis

 Go to Market


Product Pricing



Marketing Plan



Product Launch Plan

 Execution Plan


Our Team



Product Budget




Status Update



Up Next


 Customer Profile

PRODUCT
OVERVIEW

 Value Proposition
 Product Roadmap
 Strategic Features


CUSTOMER PROFILE
 Tourist/ Traveler (Domestic, Asian, European,

American, …)
 Travel Agent (Da Nang, Ho Chi Minh, Ha Noi…)
 Hotel & Tour guide (Da Nang, Hoi An…)
 Corporate (Da Nang)


VALUE PROPOSITION
PRODUCT

PARTNER


Benefits

Experience

Features

Wants

Fears

Needs

Restaurant Chain

On over in Vietnam

Authentic Thai
Eatery

Best Rate

Food Quanlity

Competitive Rate

Good location

10 years
experience in F&B


Good Services

High Commission

Rate

Policy (FOC,
internal policy)

Big capacity

Thai Select
Certificate

Thailand style
architecture

Flexible Payment

Delay Payment

Good Food Quality
& Services


PRODUCT ROADMAP
Q2
2O22


Q4
20YY

200 Subs
Initial
Subscribers (TAs,
Hotels, Tour
guides)

Financial
Planning
Commences

MVC Launches
on
all Markets

Q3
2022

Q3
2022

Beta Registration
Opens
to the Public

Advertising
Campaign
Kicks Of


500 Subs
Final
Subscribers (TAs,
Hotels, Tour guides)


STRATEGIC FEATURES

First
feature

Second
feature

Third
feature
Forth
feature

Survey market, Qualitative/quantitative analysis

Outline the plan with other departments, and then final the
path

Make the detail plan (create set menu & other policies to TA
& partners, build the process how to work with all
departments …)

Deploy the sale plan



 Industry Overview

THE COMPETITION

 Competitive Analysis
 Product SWOT Analysis


FLIGHTS IN 2022
According planning the exploration from 27/03 to 30/10/2022, there are 10 airlines which will exploit 09
International flight route to Danang as expected:
1. Vietnam airlines (DAD – SIN, 3 flight/week from 15/04 – 29/10 | DAD – NRT, 3 flight/week from 01/07 –
28/10 | DAD – ICN, 7 flight/week from 01/07 – 28/10)
2. Singapore airlines (DAD – SIN, 5 flight/week from 27/03 – 29/10)
3. Thai vietjet  (DAD – BKK, 3 flight/week from 27/03 – 28/10)
4. Jeju air (DAD – ICN, 7 flight/week from 01/05 – 29/10)
5. Jetstar asia airways (DAD – SIN, 2 flight/week from 10/04 – 25/10)
6. Thai airasia (DAD – DMK, 7 flight/week from 01/04 – 29/10)
7. Air asia (DAD – KUL, 4 flight/week from 01/04 – 29/10)
8. Vietjet (DAD – HND, 4 flight/week from 19/05 – 29/10) | DAD – ICN, 7 – 14 flight/week  from 28/04 – 30/10 |
DAD – TAE, 7 flight/week from 21/05 – 29/10 | DAD – SIN, 7 flight/week from 16/06 – 29/10 | DAD – DEL, 3
flight/week from 01/09 – 30/10).
9. Korean air (ICN – DAD, 7 flight/week from 01/07 – 29/10)
10. EVA air (ICN – DAD, 2 – 7 flight/week from 26/05 – 29/10)


ACTIVITIES IN DANANG


 Enjoy Danang Summer Festival 2022 (11/6 – 15/8)

Enjoy Danang Festival & Music
Enjoy Danang Beach
Enjoy Danang Delicacy


COMPETITIVE ANALYSIS

TREY RESEARCH

COMPETITIVE SERVICE

 There are many restaurants and hotels

 Competitive Rate

in hospitality industry.
 They have had already the relationship

with Travel agents, Tour guides and
Hotels for many years.
 They have the reputation and position in

hospitality industry.

 Abundant Menu
 In front of beach
 Traditional food



PRODUCT SWOT ANALYSIS

S

STRENGTHS
- Good Location on over in
Vietnam
- Modern Facilities
- Friendly Staf
- Professional Management
- Thai food

W
WEAKNESSES
- Rush hours
- Not professional staf
- No experience serving group
- Not stable food quality
- Not competitive rate & menu

O

T

OPPORTUNITIES

THREATS

- Increase revenue

- Build up Brand
- Maximum capacity

- The first time serving group
(Menu & OPS)
- Control revenue & cost
- Guarantee Food & Services


 Product Pricing & Policy

GO TO MARKET

 Sales & Marketing
 Product Launch Plan


 HOTEL & TOUR GUIDE
• Commission: 5% - 8%
• Voucher
 TRAVEL AGENT
• FOC policy: 15 +1, 30 + 2 (max 2 FOC/group)

PRODUCT POLICY

• Child policy:
 0 – 5 years old: free
 6 – 11 years old: 50% price
 From 12 years old: as adult
• Internal policy:

 Group 15 pax: 2 serving
 Group 30 pax: 3 serving
• Commission: 10% (Tour operator)


PRODUCT POLICY – HOTEL & TOUR GUIDE

HOTEL

TOUR GUIDE

 CRM Control (Loyalty point) ***

 CRM Control (Loyalty point) ***

(Hotel code/ name + Guest’s Name)

(Tour Guide code/ name)

 Commission: 5% - 8%

 Commission: 5% - 8%

 Payment: monthly payment ***

 Payment: monthly payment ***


• TA on Ipos ***
• FOC policy: 15 +1, 30 + 2 (max 2 FOC/group)

• Child policy:

PRODUCT POLICY
TRAVEL AGENT

 0 – 5 years old: free
 6 – 11 years old: 50% price ***
 From 12 years old: as adult
• Internal policy:
 Group 15 pax: 2 serving
 Group 30 pax: 3 serving
• Commission: 10% (Tour operator)
• Payment:
 TA: Depend on Group/ Monthly payment
 Thai Market: Monthly payment ***


PRODUCT PRICING
PRICE
ORIENTATION

CUSTOMER
VALUE-BASED
PRICING

COMPETITION
BASED
PRICING

COST-BASED

PRICING

150,000

220,000

300,000

120,000

200,000

280,000

100,000

180,000

250,000

PRICE
REALIZATION
WEAK

MEDIUM

STRONG


SET MENU


Click icon to add picture


SET MENU

Click icon to add picture


SET MENU – THAI MARKET

Click icon to add picture


SALES & MARKETING

PRICE

PRODUCT

PLACE

PROMOTION

Policy & Price

Set Menu
Sales Kit
Voucher


Tourism Department
Hotel
Travel Agent
Tour guide

PR on Media
PR with Hotel (Voucher)
Connect to TA
(Relationship)


Research Market
Research Competitors

PRODUCT
LAUNCH PLAN

Go to Market
- Associate to Tourism
Department.
- PR on social media

Sales
- Connect to the hotels
- Introduce the product to
Travel Agents (Sale Call &
Telesales)


EXECUTION PLAN


 Product Budget
 Status Update


Binh
Minh 5

Nguyen
Van Thoai

Tran Quoc
Toan

Thai Phien

Q3

105,000,00
0

70,500,000

87,000,000

99,000,000

81,000,00
0


442,500,000

Q4

102,000,00
0

61,500,000

79,500,000

87,000,000

90,000,00
0

420,000,000

PRODUCT BUDGET

Cao
Thang

Total
(862,500,000)


UP NEXT
1.


Restaurant Information

2.

Contract

3.

Booking Confirmation

4.

Set Menu


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