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Quản trị Marketing về Organica

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UNIVERSITY OF ECONOMICS AND FINANCE
HCMC

FINAL-TERM REPORT

SUBJECT: MARKETING MANAGEMENT
Lecturer: Lê Vũ Lan Oanh
Lê Đình Tâm - 195091172
Nguyễn Thị Kim Thảo - 205044634
Lý Thị Thuý Nhi - 205084551
Huỳnh Kim Thanh - 195012513
Nguyễn Thị Yến Nhi - 195013529
Phạm Văn Minh - 195013724
Nguyễn Phước Quý Nhi – 205017324
1


Table of Contents
I. OVERVIEW OF THE COMPANY: ................................................................................ 5
1.

Introduction: ................................................................................................................ 5

2.

Mission : ..................................................................................................................... 6

3.

Vision.......................................................................................................................... 6


4.

History: ....................................................................................................................... 6

5.

The product lines of Organica :.................................................................................... 7

II. MARKET ANALYSIS: ................................................................................................... 8
1.

Market size: ................................................................................................................. 8

2.

Market Growth: ........................................................................................................... 9

3.

Market Demand: .......................................................................................................... 9

4.

Market Trend:.............................................................................................................. 9

5.

Market need: ............................................................................................................. 10

6.


Market share:............................................................................................................. 10

III.
1.

2.

EXTERNAL ENVIRONMENT: ............................................................................... 10
COMPETITIVE POSITION ...................................................................................... 10
1.1.

Living coverage of green food in the country ...................................................... 10

1.2.

What is Organica's most popular communication idea? ....................................... 11

1.3.

Satisfaction with ORGANICA's advertisements (Vouchers, services, ...) ............ 15

1.4.

Willingness to pay for organic products to protect the environment and health: .. 15

1.5.

What makes you use organic food?..................................................................... 16


PESTEL: ................................................................................................................... 20
2.1.

Political : ............................................................................................................ 20

2.2.

Economy: ........................................................................................................... 20

2.3.

Technological: .................................................................................................... 21

2.4.

Social factors: ..................................................................................................... 21

2.5.

Environment:...................................................................................................... 21
2


2.6.

Legal: ................................................................................................................. 21

3.

Competitors. .............................................................................................................. 22


4.

FIVE FORCE ............................................................................................................ 23

5.

BCG Matrix: ............................................................................................................. 24

IV.

SWOT ....................................................................................................................... 25

V. Marketing Strategy ....................................................................................................... 26
1.

Objective of Organica’s company: ............................................................................. 27

2.

Target segmentation: ................................................................................................. 27

3.

Positioning: ............................................................................................................... 29

4.

Marketing Mix: ......................................................................................................... 29
4.1.


Product of Koita full cream organic cow's milk: ................................................. 29

4.2.

Packaging: .......................................................................................................... 30

4.3.

Price Koita full cream organic cow's milk: .......................................................... 30

4.4.

Places: ................................................................................................................ 30

4.5.

Promotion:.......................................................................................................... 31

5.

POPs and PODs......................................................................................................... 33

VI.

IMPLEMENTATION PLAN: ................................................................................... 35

1.

Marketing plan: ......................................................................................................... 35


2.

Timeline activities: .................................................................................................... 38

3.

Marketing Budget: ..................................................................................................... 40

VII.

Marketing dashboard: ................................................................................................ 42

1.

Facebook ................................................................................................................... 42

2.

Website ..................................................................................................................... 43

3.

App Organic .............................................................................................................. 43

VIII. CONCLUSION: ........................................................................................................ 46
IX.

References: ................................................................................................................ 46
3



MEMBER’S NAME

LEVEL OF CONTRIBUTION
(%)

1.

Lê Đình Tâm - 195091172

100%

2.

Nguyễn Thị Kim Thảo - 205044634

100%

3.

Lý Thị Thuý Nhi - 205084551

100%

4.

Huỳnh Kim Thanh - 195012513

100%


5.

Nguyễn Thị Yến Nhi - 195013529

100%

6.

Phạm Văn Minh - 195013724

100%

7.

Nguyễn Phước Quý Nhi - 205017324

100%

4


I. OVERVIEW OF THE COMPANY:
1. Introduction:
The trend of organic living started in developed countries like Japan, and Korea…and started
in Vietnam about two years ago; organic living or clean life using organic foods and
products, without chemicals, without chemical fertilizers, without using pesticides, bringing
people back to nature to develop most comprehensively and safely.
When the trend of organic living - organic is more popular and preferred, the organic food
market is becoming more and more exciting; Organic foods are beginning to receive the

response of consumers, they are more and more fastidious in choosing foods that are safe for
health and balanced with daily nutrition.
Name: ORGANICA INVESTMENT JOINT STOCK COMPANY

Logo:
General manager: Phạm Phương Thảo
Headquarters: 130 Nguyễn Đình Chiểu, Phường Võ Thị Sáu, Quận 3, Thành phố Hồ Chí
Minh, Việt Nam
Tel: 08 6673 3350
Email: organica@organica.vn
Website: https://www.organica.vn/

5


2. Mission :
Organica’s mission is to help people approach organic and natural food easier. Not
only providing organic products, but we also bring out helpful information about the
benefits they can make for people and community.
3.

Vision

Each person has different approach to organic and natural food. Therefore, we are here to
support you by:
-

Only provide organic and natural food qualified by prestigious certificates in general
and verified by Organica in particular.


-

Create positive, long-term and trustable relationships between Organica and
customers, staff, suppliers and communities.

-

Assist farms, remote communities, ethnic minorities and other vulnerable subjects in
society to cultivate by organic and natural methods to reach a better lives.

4. History:
Organica is an organic food development and distribution system established in early 2013 to
help Vietnamese consumers lead a healthier life through certified organic foods, organic
foods, and organic foods. Natural and not genetically modified. In 2015, after many efforts in
self-development and production, the Organica farm in Long Thanh, Dong Nai was certified
organic by the US (USDA) and also the world organization (EU), becoming a vegetable farm.
the primary organic tropical in Vietnam.
Following that, in 2017, the Organica Ba Vi garden was also assessed by Control Union to
fulfill the organic standards of the US and Europe. Organica also uses Traceverified,
Vietnam's only electronic traceability service, with the will for information transparency and
commitment to its organic farming process with consumers.
In addition to products developed on farms, Organica also cooperates with other
organizations with organic certification to distribute products to Vietnamese consumers and
import organic products for distribution in Vietnam. country. Up to now, Organica has had
nearly 1,000 certified organic products of every kind, including fresh foods, dry foods,
organic spices, organic cosmetics, home care products, and more. care products made of
internationally certified organic cotton.
Currently, Organica is functioning with partners within the US and EU to bring back to
Vietnam the missing organic products in Vietnam to perfect the range of organic products to
fulfill the wants of consumers. in line with the commission since the new Established,

Organica stores spend 80% of the display area and products categories to sell certified
organic foods reception and abroad. The remaining 20% is for products that are within the
process of converting to organic farming, natural products with environmentally friendly
certifications (such as MSC- Sustainable Fisheries; or UTZ- certified development.
6


sustainable development for cocoa, coffee, and tea), and a little a part of that's a
neighborhood specialty product. of these products have certificates of food hygiene and
safety and traceability.

5.

The product lines of Organica :

7


II. MARKET ANALYSIS:
1. Market size:
Over the previous few years, Vietnam has witnessed strong growth in the health and wellness
sector in general, and in the organic product sector, the Vietnamese market for $5 billion
worth of healthcare products in 2019, has expanded at an average rate of more than 9%
annually over the past 5 years.
Organic foods and beverages make up a relatively small portion of the health and wellness
market in Vietnam with retail sales reaching $130 million in 2019 (Source: Vietnam HighQuality Goods Business Association).

Although still modest, Vietnam can be a potential growth market for organic products as
more and more consumers with higher disposable incomes prefer high-quality products and
high value, as well as better demand, outstrips domestic supply.

Although organic food has traditionally been positioned as a differentiated market segment in
Vietnam thanks to its high prices, due to the country's economic development and improved
living standards, the demand for product safety and quality has also increased. Despite the
challenges of the COVID-19 pandemic and economic downturn in 2020

8


2. Market Growth:
Organic food and liquids nonetheless have an extraordinarily low presence in Vietnam.
However, the class has proven a robust CAGR of 54.7% for the variety 2018-21, and it`s
anticipated to develop at a CAGR of 4.7% for the amount 2022-25.
Growth in natural packaged meals became led nearly solely through natural toddler food,
with a growth in the well-worth of 39.8% in 2021.
Sales of natural liquids have been negligible in 2021, ordinarily because of better per-unit
expenses and restricted distribution. However, the call is expected to upward thrust gradually
way to increasingly health-aware consumers.
3.

Market Demand:

The more people fear "dirty food", the more conscious they are of using clean food.
Especially during the COVID-19 outbreak, consumers pay more attention to their health.
Covid-19 stimulates strong organic and natural food market demand in 2020, generating
9.5% growth globally with a value of about $252 billion.
4. Market Trend:
Vietnamese people are increasingly concerned about their health, and the consumption of

food of unknown origin, the use of chemicals is gradually being restricted and consumers are
gradually switching to foods of clear origin, that do not use chemicals, but instead are foods

derived from clean ingredients, grown with microbial fertilizers, without using chemicals and
nutritional oils. They are interested in foods that can bring benefits and health, rich in
nutrients, and Organica company has products to meet those needs.
9


5. Market need:


80% of respondents know about organic food and 70% are interested in organic
products. Those who know and are interested in organic products include people with an
income of 20 million VND or more, 31-39 years old, and those who have children.

3 popular images of organic food with Vietnamese consumers are: safe for health,
environmentally friendly, and fresh (no preservatives).

39% use organic food more than once a week. 51% do not use organic food.
People who regularly buy organic products are middle- or high-income people and live in
HCMC.
6. Market share:
The market share of organic food is little in Vietnam. Only one-third of consumers surveyed
were organic purchasers and most of them (60%) just bought organic vegetables once or
twice per month. It is estimated that the share of household’s traceable vegetable
consumption was very marginal, almost 10.7 %. that organic market in Vietnam remains a
distinct segment.

III. EXTERNAL ENVIRONMENT:
1.

COMPETITIVE POSITION

1.1.

Living coverage of green food in the country

Vietnam is a large market for consumer goods and has great attraction for businesses.
However, people's consumption trends are changing markedly. In the last 3-4 years, there are
10


health factors such as food, healthy lifestyle between work and play, but they are most
concerned about food safety. Vietnamese people are having a sudden increase in demand for
organic food products. This is the best evidence for the trend of consuming clean, natural,
chemical-free and environmentally friendly products in the near future.
The following is the group's data collected through a google form survey of about 60
people:

Through the data collected through the survey of the group, the number of people
interested in organic food accounted for the majority of the 60 surveyed people, 85.9% and
the number of people who did not care was 14.1%.
1.2.

What is Organica's most popular communication idea?

With the trend of using organic food becoming more and more popular, the age group
from 18 to 35 is the age group that is responding and paying the most attention to and
approaching organic food issues. Communication or customer access is focused on today's
major social networking sites.

We can see with the group survey:
11



On about 60 people surveyed, we obtained the results of most of them in the age
group from 18 to 35 years old, of which 18 to 25 years old accounted for 68.8%; from 25 to
35 years old accounted for 21.9% and the rest under 18 years old and from 35 to 45 years old
accounted for 4.7% in the survey; over 45 years old is 0%. It can be seen that exposure to
today's media is mainly aimed at young people today because of its high exposure.

Based on the above survey, people know about Organica through major social
networking sites such as facebook, instagram, tiktok,... with 82.8%. Today's popular
networking sites such as facebook - currently the largest social network with 2.38 billion
users worldwide, are still the dominant social marketing platform in general, so their use for
communication communication as well as push strategies to reach customers will be more
effective than other channels or methods.
In addition to social networks, Organica is also well known on Youtube (65.6%)
through short ads in each video. Currently, YouTube has more than 1.3 billion users, almost a
third of people on the Internet, and they watch about 5 billion videos every day. These
numbers are expected to increase over the years.
This is an opportunity to convey the message, promote the brand to millions of people
and all of them have the potential to become potential customers in the future. Thereby seeing
the level of people's awareness of Organica through promotion on social networking sites and
its use to reach target customers is extremely effective.

12


Image: advertising through the media (source: Bnews/VNA)

Image: advertising through online shopping apps


13


Image: form of communication promotion through websites

Image: Advertising, communicating promotions via Facebook page

14


Image: Advertising, communicating promotions via Facebook page

1.3.

Satisfaction with ORGANICA's advertisements (Vouchers, services, ...)

Thanks to the communication campaigns to promote the offers for customers as well
as the store's services, people have paid more attention to organica's products, the chart above
shows that through the survey there are 46 .9% is the number of people who are completely
satisfied with ORGANICA's media advertisements (about vouchers, services,...), the number
of people who are satisfied accounts for 32.8%; the number of unsatisfied people accounted
for only 3.1% with a rather small percentage of the total.
Conclusion:
Through the survey on "Research on the influence of Organica's media on consumer
purchasing behavior", we can see that Organica has done a great job in promoting the brand
on the digital platform. Specifically, about 83% of survey respondents knew about Organica
through social networking sites and nearly half of them commented that they were very
satisfied with the advertisements (vouchers, services, etc.) received from the brand. At the
same time, Organica always tries its best to provide enough useful information about the
products for sale, in order to answer the questions that consumers need to know about the

item they want to buy. Therefore, it is easy to conclude that the buying behavior of
consumers changes in a positive direction when it comes to the advertising of this brand.
1.4. Willingness to pay for organic products to protect the environment and
health:
Because some basic properties make organic products much more expensive than
other types of products such as production costs, limited supply compared to consumer
demand, distribution costs, etc. Therefore, the decision to pay for these expensive products
also depends on the needs of each consumer. Through the survey, it shows that nearly 50% of
15


the participants are willing to choose organic food instead of conventional food and think that
this is a right choice. The first reason why they have that choice is because of the crowd
effect, because they see many users so they decide to buy and use. Another reason that affects
the willingness to pay for organic products is to protect the environment and health, only
about 25% of survey respondents agree with this point of view, an excessive number. Tell us
that the number of people who know and understand about the effects of organic products on
the environment and health is still very limited.

1.5.

What makes you use organic food?

Currently, organic food is increasingly widely used. Organic foods are food items that
are grown and cultivated without the use of any synthetic chemicals, harmful pesticides,
petroleum-based fertilizers or genetically modified organisms. Not only farming and animal
husbandry can also be done organically. Therefore, using organic foods is really good for
health and the environment.
Through the survey information of the group of 60 people, the main factors affecting
organic users are about: Health issues, Consumer knowledge, Environmental concerns,

Standards Individuals, Subjective Norms and Purchase Intentions:
• Regarding health issues:
Research by the American Academy of Pediatrics indicates that pesticides are one of the
main causes of many diseases such as cancer, autism, depression, memory impairment,
behavioral disorders. movement, decline in IQ
-Another study from the University of Washington confirmed that when using organic
food, it reduces potential risks from chemicals by 94%. In addition, the use of organic
products also significantly reduces the risk of allergies in children.
16


-A meta-study of 343 studies on the difference between conventional and organic
produce has clearly shown that antioxidants in organic products are 1-2 times more than
conventional products.
- Research by QLIF (Quality Low Input Food) shows that organic milk contains more
saturated fatty acids such as Omega 3, omega 6, linoleic acid than conventionally raised
cow's milk. These substances have the effect of improving immunity, preventing cancer
The survey group
Health issues

Through the survey, it can be seen that the percentage of people who choose
organic food, the majority pay attention to their own health, accounting for 64.1%;
percentage agree accounting for 23.4%; the average person is the number of people
who do not care or care about their health reaching 7.8% and the remaining 4.7% are
people who do not care about their own health when using organic food; people who
strongly disagree account for 0%
Health is an important factor in product selection, so the percentage of people
who completely agree with choosing organic food is 56.3%, the number of people
agreeing is 31.3%, the average number of people agreeing with the choice of organic
food is 56.3%. Usually, the number of people who do not care or care about food

choices accounts for 9.4% and the remaining 3.1% are those who think that health
issues must be an important issue in choosing food. .
17


Organic foods contain more natural ingredients than conventional foods. On
this issue, the percentage of people who completely agree is 51.6% and 32.8% agree,
the number of people who feel that organic food is not necessarily more natural than
conventional food accounts for 6.3%. ; The rest of the people who disagreed with the
issue of organic foods containing more natural ingredients than conventional foods
accounted for 9.4%.
Conclusion:
According to the overview, out of about 60 people surveyed, the percentage of
people interested in organic food for health accounts for the majority, completely over
50%. The number of people who are not interested are less than 10% on about 60
surveys and the number of people who are completely not interested is none, all at
0%. Because it can be shown that many households today are turning to organic foods
to care for and protect the health of their family members.
➢ Consumer knowledge:

Through the survey, it can be seen that the percentage of people who choose organic
food is the majority because they have knowledge about organic food, so 46.9% completely
agree, the percentage agree, accounting for 29. .7%; normal people are 14.1% non-organic
people and the remaining 4.7% are people who don't care about knowledge when using
organic food; people who strongly disagree accounted for 1.6%.
The issue of the experience and good impression of organic food is an important
factor in product selection, so the percentage of people completely agreeing with the choice
of organic food is 53.1%, the number of people agree accounts for 29.7%, the average
number of people is usually the number of people who do not care or care about the previous
experience or impression of organic food accounting for 14.1% and the remaining 3.1% are

People think that prior organic food experience or impressions are not important in choosing
organic food.·
18




Environmental concerns

According to the data in the survey, the number of people who completely agree with
caring about the environment when choosing organic food uses 60.9%, 26.6 is in agreement;
7.8% is the number of people who are not affected by environmental issues when choosing
food; 4.7% disagree with how the environment affects food choices; the number of people
who strongly disagree is zero (0%).
With the issue of whether the environment is an important factor in consumers' food
choices, 59.4% completely agree with the choice because environmental factors are one of
the important factors in choosing food. choose products, 17.2% agree, 18.8% choose organic
food that is not affected much by environmental factors; 3.1% disagree and 1.6% strongly
disagree.


Personal and subjective norms

19


2.
2.1.

PESTEL:

Political :

Vietnam’s Government continually strongly helps efforts to develop sustainable and
environmentally pleasant agriculture, enhancing the productiveness and competitiveness of
agricultural products, together with natural agriculture. However, there may be a lack of
particular guidelines on strategic orientation and countrywide movement plans to push the
occasion of natural agricultural production.
At the end of 2011, the govt. allowed the established order of the Vietnamese Consumers
Association and from the beginning of 2012, the Association started to operate. In early 2012,
the Prime Minister issued Decision No. 01/2012/QD-TTG on numerous guidelines to aid the
equipment of exceptional Agricultural Production Practices in agriculture, forestry, and
fisheries, that have natural agriculture.
Recently, MARD affirmed its more potent aid for natural agriculture, via the approval of the
Science and Technology Research Framework Program for Agriculture and Rural
Development for the quantity 2013-2020, together with natural agriculture
2.2.

Economy:

Vietnam's population is growing rapidly to about 98 million people. Later on, they pay more
and more attention to their quality of life and health is the most important thing to them.
Therefore, the organic food industry is also developing strongly in the future.

20


The Vietnam Organic Association has just released its 2020 sales report. According to
published data, the total sales of Vietnam's organic food market in 2020 will be $3.5 million,
an increase of 13.5% per year.
2.3.


Technological:

Organic companies have made significant advances and investments in technology over the
past few years. Overall, investing in technology is a wise and necessary move for an organic
company. Machine technology contributes to increasing productivity, helping people work
more efficiently.
As a result, the change in organic farming technology has a significant impact on Organica as
well as other organic businesses. Organica aims to develop brands for many different
customers, with the most advanced technology in Vietnam, on par with the region and the
world.
Every year, Organica has been trying to invest in many modern machines. more for the
company. But the cost of owning modern machinery and technology for production is very
high. However, there are always difficulties in shipping and taxes. This is considered the
biggest barrier to technology
2.4.

Social factors:

The more the economy develops, the more people's living standards and incomes increase,
and the more they value their health.
People are paying more and more attention to their health, leading to an increase in demand
for organic food
2.5.

Environment:

Growing organic food has a huge impact on the environment. Helping the environment to
become greener and cleaner, Helping the environment to significantly remove pesticides and
chemicals, growing organic crops to clean the soil, preventing erosion, and fighting the

effects of global warming, Agriculture Organic industry promotes biodiversity.
2.6.

Legal:

There are many government laws issued to organic food companies: In August 2018, the
Government issued Decree 109 ND-CP on Organic Agriculture. Accordingly, 5 major issues
have been included in the Decree, including Organic agricultural production; Certified
organic agriculture; Inspection bar; Traceability, and organic agriculture development policy.
In 2019, the Ministry of Agriculture and Rural Development issued Circular No. 16 guiding
several articles of Decree 109, and by June 2020, the Ministry of Agriculture and Rural
Development advised the Prime Minister to approve the organic agriculture development
scheme in the second phase. period 2020-2030 in Decision 885, called Project 885 years.

21


3.

Competitors.

Organica has many competitors such as Organic food.vn, Da Lat GAP Store, An Nam
Gourmet, HoaSuaFoods, Organik Da Lat, supermarkets, and traditional markets, ... The level
of competition will depend on the income of consumers... The high-income customer
segment mainly chooses imported supermarkets, while middle- and low-income customers,
will prioritize food stores and the degree of competition between the two types of
supermarkets.
The market and the shops are not big yet. The organic food market is a potential market,
currently, there are very few large enterprises participating in this market, the majority of
small store businesses participate and the organic food market share in the market is only 15 20%, the rest is non-organic food accounting for more market share, which shows that the

organic food market is still not fully exploited.
Currently, the level of competition between suppliers and retailers is still low, but recently,
two giants, Vinamilk and TH True Milk, have begun to participate in this field. this will show
an increasing level of food suppliers and will explode in the future.

22


4.

FIVE FORCE

Suppliers Powers:

Buyer Power:

+ The bargaining power of
suppliers is still low.

+ High customer negotiation ability.
+ With the competition between brands,
customers have a lot of suitable product
choices.

+ Organica has large scale, good
financial strength.

+ Customers carefully evaluate price and
quality through the information they have
to make purchasing decisions.


+ Building brand image and
credibility is very good.+ High
bargaining power. these suppliers
are able to exert a large

+ Brands are investing heavily in
marketing as well as the safety of organic
food products

Rivalry
Among
Existing
Competitor
Competitive rivalry:

Threats of newcom

+ The level of competition between brands is
very high.

ers:+ New entrants that are looking
for technology, possessing new
technologies

+ High customer loyalty. Product quality is
safe and does not affect the health of
customers

+ companies that own a lot of land


+ Focus on selecting quality products,
meeting food safety standards to produce
quality products to maintain competitiveness.

+ companies that own distribution
networks all over the country

Threat of substitute products:

+ companies that have a reputation
and influence on consumers

+ The threat posed by substitutes to Organica
is moderate.
+ The level of control over the products of
other brands is also average.

23


5. BCG Matrix:

Question mark:
Organica brand has been highly trusted by customers. Organica is one of the pioneer brands
in the field of organic food production and supply in Vietnam as well as improving financial
capacity and workforce. Organica is doing well in the organic food market. Compared to
competitors, in addition to a variety of foods, Organica also has stores in big cities such as Ho
Chi Minh City, Hanoi... Organica also cooperates with many other organizations with organic
certification to distribute organic products. products to Vietnamese consumers and to import

organic products for domestic distribution. Up to now, Organica has over 600 certified
organic products of all kinds: fresh food, dry food, organic spices, organic cosmetics, home
care products to care products. Personal care made from internationally certified organic
cotton. However, through the covid 19 pandemic, Organica has grown but not too much
because in the short term Organica has many difficulties in terms of market share, damage
rate, logistics costs...

24


IV.

SWOT
Strengths

Weaknesses

- Organica farm in Long Thanh, Dong Nai
has been certified organic by the US (USDA)
and the European Union (EU), becoming the
first organic tropical vegetable farm in
Vietnam.

- The website is designed in English,
which is a barrier for some consumers to
shopping online.

- The store is located in prime locations,
so the cost of the premises is high,
-In 2017, Ba Vi Organica Garden was also requiring high sales to cover the cost of

assessed by Control Union to meet American the premises.
and European organic standards.
- Small store size
-Using Traceverified - Vietnam's only
- Product cost is higher than Da Lat Gap
electronic traceability service
-Organica has nearly 1,000 certified organic
products of all kinds including fresh foods,
dry foods, organic spices, organic cosmetics,
and home care products to care products.
Individually made from internationally
certified organic cotton
-The
e-commerce
website
at
WWW.ORGANICA.VN
has
many
convenient features for customers to shop
online.
-Owning coverage stores in major cities. The
location is expensive, located in the city
center. Organica currently has 4 stores in Ho
Chi Minh City. Ho Chi Minh City, 2 stores in
Da Nang, and 2 stores in Hanoi.
-Product prices are cheaper than competitors
such as Organic food. vn or An Nam
Gourmet
-Eye-catching, user-friendly website design


25


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