HOME READING 3 QUESTIONNAIRE AND INTERVIEW ppt

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
2
 !"#$%& '((' '(%)*)+*&*$'#$) ,*( ")- quesonnaire $%')- interview
 ".*%%$( "  $  "$//!  0$0 $%'0 %#(/  (%")1 %)"  )-$)  )-   "0*%' %)  #*10/ ) "
%) ( +"$ #*10/ ) '&!)- (%) ( + &$" '*%)-  "0*%' %)"$!"*1 .1 "2()3"-$'
)*) //)- '(4  %# & )+ %$5 ".*%%$( $%'$%(%) ( +*(%")$%# 2"*1 0 *0/ )-(%6
)-$)5 ".*%%$( "$/+$!"$"6"-*)#/*" ' %' '5 ".*%"+-(/ (%) ( +"$/+$!"$"6&*$'
*0 % %' '*% ")!*+(//" 5 ".*%%$( "+()-*0 % %' '5 ".*%"7$/)-*,-)- !'*
) %')*& "-*) )-$%(%(%) ( +"8$%')-  +(//*9 %& $" ( "*:#/*" ' %' '5 ".*%"
$"6 '(%$%(%) ( +
1
Selecting the
Survey Method

 / #.%,)- )!0 *:" !!*$ ,*(%,)*" ("*% *:)- 1*")#(.#$/' #("(*%"(%
1$%!"*#($/ " $#-#*%) ;)"<*3//" )-$))-  $  !: +"(10/ / ")-$)+(//1$6 )-
' #("(*%:*!*!*-$ )*" !*=',1 %))*&$/$%# )- $'$%)$, "$%''("$'$%)$, "
*:'(4  %)" !)!0 "  2$//+$%))*'*(",( !*$%1& *:5 ".*%"!*1(,-)$"6
)-$)#$%- /0,(' !*' #("(*%
 Populaon Issues
- >")" )*:#*%"(' $.*%"-$ )*'*
+()-)- 0*0/$.*%$%'()"$## ""(&(/()!
 Can the populaon be
enumerated?

*  "*1  0*0/$.*%"2  !*  -$  $
#*10/ )  /(".%,  *:  )-  %()"  )-$)  +(//  &
"$10/ '  *  *)- "2  "#-  $  /(")  ("  '(?#/)  *
(10*""(&/  )* #*10(/   * (%")$%# 2)-   $
#*10/ ) /(".%,"*: ,(")  '*) "*0 "*%+()-$#. '( "/(# %" ")%**% 6 0"$
#*10/ ) /(")*:-*1 / ""0 *0/ :!*$ '*(%,$")'!)-$) 5( "(%0):*1-*1 / ""
0 "*%"2!*$  !/(6 /!,*(%,)*% ')*,*$%'>%')-  "0*%' %)"0 "*%$//!%"#-
#*%) ;)"2!*#$%0 @!1#-/ *))- (' $*:1$(/" !"*) / 0-*% (%) ( +"
 Is the populaon literate?
 ".*%%$( " 5( )-$)!* "0*%' %)"#$% $'-(/ )-("1(,-)" 1
(%(.$//!/(6 $ $"*%$&/ $""10.*%:*1$%!$'/)0*0/$.*%"2+ 6%*+:*1
 # %) " $#-)-$))- (%")$%# *:$'/)(//() $#!("$/$1(%,/!-(,-%'2  %(:
!*  "0*%' %)"  #$%   $'  )* "*1  ' , 2  !*  5 ".*%%$(  1$!  #*%)$(%
'(?#/)*) #-%(#$/*#$&/$! / $/!2  )-   $ "*1 0*0/$.*%")-$)!*
3
+*/'  ;0 #)  )*  &  (//() $)   <*%,  #-(/' % +*/'  %*)  &  ,**'  )$, )" :*
5 ".*%%$( "
 Are there language issues?
 /( (%$1/./(%,$/+*/'()$//!  !"*#( )!-$"1 1& "+-*"0 $6
*)- )-$%)- 0 '*1(%$%)/$%,$, *1 #*%)( "7/(6 $%$'$8$ *?#($//!
1/./(%,$/%'2*(%# $"(%,/!,/*&$/ #*%*1! 5( "")*'* " $#-)-$)
"0$%"#*%)( "$%'/$%,$, ,*0"$%!*0*'# 1/.0/  "(*%"*:!*
5 ".*%%$( A*1$(/(%")1 %)"2#$%!*6%*+(%$'$%# )- /$%,$, !*
 "0*%' %)"0 $6"2*'*!*" %'1/.0/ )$%"/$.*%"*:!*(%")1 %)A$%
!*  &  #*%>' %)  )-$)  (10*)$%)  #*%%*)$.*%"  (%  !*  (%")1 %)  $  %*)
#/)$//!"0 #(>#A*/'"*1 *:)- (10*)$%)%$%# ", )/*")(%)- 0*# ""
*:)$%"/$.%,!*5 ".*%"A
 Will the populaon cooperate?
 *0/ +-*'* " $#-*%(11(,$.*%("" "-$ $'(?#/)1 )-*'*/*,(#$/
0*&/ 1- !*9 %% ')*"0 $6+()-%'*#1 %) '(11(,$%)"*0 *0/

+-*  1$!  &  $&/  )*  (' %.:!  *)- "  +-*  $   -!  +*/'  +  ;0 #)  )-*"
 "0*%' %)" )* #**0 $) A/)-*,-  )-  " $#-  1$!1 $% %* -$12  )-
 "0*%' %)"$ $)#*%"(' $&/ ("6/ ,$//!(:(%:*1$.*%)- !'(/, "-*/', )
(%)*)- -$%'*:)- $)-*(. "- "$1 #$%& "$(':*$%!)$, ),*0)-$)("
%,$,(%,(%(// ,$/*%0*0/$$#.(. "
 What are the geographic restricons?
"!*0*0/$.*%*:(%)  ")'("0 " '* )**&*$'$, *,$0-(#$%, :*
!*)*")'!: $"(&/!+()-$0 "*%$/(%) ( +A)1$!& 0*""(&/ :*!*)*
" %'$1$(/(%")1 %))*$%$.*%+(' "$10/ <*1$!& $&/ )*#*%'#)
0-*% (%) ( +"+()-)- 1)()+(//$/1*")# )$(%/!& / "": $"(&/ )*'*
 " $#-)-$) 5( "(%) ( + ")*("()'( #)/!+()- "0*%' %)"(:)- !$
+(' /!'("0 " '
 Sampling Issues
-  "$10/  ("  )-  $#)$/  ,*0  !*  +(//  -$  )*
#*%)$#)(%"*1 +$!-  $ "  $/(10*)$%)"$10/(%,
("" "!*% ')*#*%"(' +- %'*(%," ! " $#-
 What data is available?
-$)(%:*1$.*%'*!*-$ $&*)!*
"$10/ A  *  !*  6%*+  )- (  # %)
$'' "" "A - (# %)0-*%  %1& "A
 !*#*%)$#)/(")"0)*'$) A
 Can respondents be found?
$%  !*   "0*%' %)"  &  /*#$) 'A  *1
0 *0/  $   !  &"!  *1  )$ /  $  /*)
*1 +*6)- %(,-)"-(9 %(:!*-$
$%$##$) 0-*% *$'' ""2!*1$!%*)
& $&/ )*/*#$) *1$6 #*%)$#)+()-!*
"$10/ 
 Who is the respondent?
4

-*(")-  "0*%' %)(%!*")'!A )3""$!!*'$+$"$10/ *:-*" -*/'"
(%$"1$//#()!-*" -*/'("%*)$ "0*%' %)*!*+$%))*(%) ( +$
"0 #(>#(%'(('$/A*!*+$%))*)$/6*%/!)*)- B- $'*:-*" -*/'B7$%'-*+
(")-$)0 "*%' >% '8A !*+(//(%,)*)$/6)*$%!1 1& *:)- -*" -*/'A
*!*")$) )-$)!*+(//"0 $6)*)- >")$'/)1 1& *:)- -*" -*/'+-*
*0 %")- '**A-$)(:)-$)0 "*%("%+(//(%,)*& (%) ( + '&)"*1 *%
/"  (% )-  -*" (" +(//(%,A *+  '*!* ' $/+()- 1/.:$1(/!  -*" -*/'"A
(1(/$0*&/ 1"$(" +- %!*"$10/ ,*0"2$, %#( "2*#*10$%( "$%!*
" !$%!1 1& *:)- *,$%(C$.*%A2'*!**%/!+$%))*"0 $6)*)-
( #)**:1$% "*# "A-$)(:)- 0 "*%!*+*/'/(6 )*(%) ( +("
%+(//(%,  *  %$&/  )*  0$.#(0$) A  *  !*  "  $%*)-   1 1&   *:  )-
*,$%(C$.*%A
 Can all members of populaon be sampled?
:!*-$ $%(%#*10/ ) /(")*:)- 0*0/$.*%7( 2"$10/(%,:$1 8!*1$!
%*)& $&/ )*"$10/   !1 1& *:)- 0*0/$.*%(")"*:$(*",*0"
$  ;) 1 /!-$')*6 00)*'$)  *0/ 1* *#-$%, )- (%$1 " %
)-*,-)- !$ *%!*"$10/(%,:$1 /(".%,2!*1$!%*)& $&/ )*, ))*
)- 1%'2()3"0*""(&/ )- !$ %*)  %*%)- /(")
 Are response rates likely to be a problem?
 %(:!*$ $&/ )*"*/ $//*:)- *)- 0*0/$.*%$%'"$10/(%,0*&/ 1"2
!*".//-$ )*' $/+()-)- ("" *: "0*%" $) "*1 1 1& "*:!*
"$10/ +(//"(10/! :" )* "0*%')- "-$ )- & ")*:(%) %.*%"2&)
#$%3)" 1)*>%')- .1 )*" %'(%!*5 ".*%%$( &!)- ' '$) .//
*)- "1("0/$# )- (%")1 %)*:*, )$&*))- $00*(%)1 %):*$%(%) ( +
*+ "0*%" $) "$ $1*%,)- 1*")'(?#/)*:0*&/ 1"(%" ! " $#-
- !#$%(%$%*)- +(" + //' "(,% '" ! 4*)
 Queson Issues
*1 .1 ")- %$) *:+-$)!*+$%))*$"6 "0*%' %)"+(//' ) 1(% )- )!0 *:
" !!*" / #)
 What types of quesons can be asked?

 !*,*(%,)*& $"6(%,0 "*%$/5 ".*%"A !*,*(%,)*% ')*, )/*)"
*:' )$(/(%)-  "0*%" "A$%!*$%.#(0$) )- 1*"): 5 %)*(10*)$%)
)!0 "*: "0*%" "$%''  /*0 $"*%$&/ #/*" ' %' '5 ".*%"A
 How complex will the quesons be?
*1 .1 "!*$ ' $/(%,+()-$#*10/ ;"&= #)*)*0(#- 5 ".*%"!*
+$%))*$"6$ ,*(%,)*-$ 1/.0/ 0$)"<*1$!% ')*&$%#-)*"&
5 ".*%"
 Will screening quesons be needed?
"# %(%,5 ".*%1$!& % ' ')*' ) 1(% +- )- )-  "0*%' %)("
5$/(> ')*$%"+ !*5 ".*%*:(%)  ")*(%")$%# 2!*+*/'%3)+$%))*
$"6 "*1 *%  )- (  *0(%(*%"  $&*) $  "0 #(># #*10)  0*,$1  +()-*) >")
B"# %(%,B  )- 1  )*  >%'  *)  +- )-   )- !  -$  $%!  ;0 ( %#  "(%,  )-
0*,$1*1 .1 "!*-$ )*"# %*%"  $/$($&/ "7 ,2$, 2, %' 2
;0 ( %# 8- 1* #*10/(#$) ')- "# %(%,2)- / ""/(6 /!()(")-$)!*#$%
 /!*%0$0 $%'0 %#(/(%")1 %)"+()-*)#*%:"(%,)-  "0*%' %)
5
 Can queson sequence be controlled?
"!*" !*% +-  !*#$%#*%")#)(%$'$%# $ $"*%$&/ " 5 %# *:
5 ".*%"A2$ !*'*(%,$%(%(.$/ ;0/*$)*!")'!+-  !*1$!% ')*
$"6/*)"*::*//*+05 ".*%")-$)!*#$%3) $"(/!$%.#(0$) A
 Will lengthy quesons be asked?
:!*"&= #)1$@ ("#*10/(#$) '2!*1$!% ')*,( )-  "0*%' %)"*1
' )$(/ '&$#6,*%':*$5 ".*%$%!* $"*%$&/! ;0 #)!* "0*%' %)
)*"()".///*%, %*,-(%$0-*% (%) ( +)*$"6!*5 ".*%A
 Will long response scales be used?
:!*$ $"6(%,0 *0/ $&*))- '(4  %)#*10)  5(01 %))- !" 2!*
1$!-$ )*-$ $/ %,)-! "0*%" /(")7'( 2D*00!'( 21*" 2
)*#-0$'21*' 12% )+*6#*%% #.*%2 ;) %$/"0 $6 "2 )#8/ $/!2()1$!
& '(?#/))*$"6$&*) $#-*:)- " (%$"-*)0-*% (%) ( +
 Content Issues

- #*%) %)*:!*")'!#$%$/"*0*" #-$// %, ":*)- '(4  %)" !)!0 "!*
1(,-)./(C 
 Can the respondents be expected to know about the issue?
:  )-   "0*%' %)  '* "  %*)  6 0  0  +()-  )-  % +"  7 ,2  &!   $'(%,  )-
% +"0$0 2+$)#-(%,) / ("(*%% +"2*)$/6(%,+()-*)- "82)- !1$!%*)  %
6%*+$&*))- % +"("" !*+$%))*$"6)- 1$&*)2(:!*+$%))*'*$
")'!*::$1(/!>%$%# "$%'!*$ )$/6(%,)*)- "0*" +-*'* "%3)0$!)-
&(//"  *%  $   ,/$  &$"("2  )- ! 1$!  %*)  -$  )-  (%:*1$.*%  )*  $%"+   !*
5 ".*%"
 Will respondent need to consult records?
 %(:)-  "0*%' %)%' ")$%'"+-$)!*3 $"6(%,$&*)2!*1$!% ')*
$//*+  )- 1 )*  #*%"/)  )- (  #*'"  (%  *'   )*  , )  $%  $##$)  $%"+   *
(%")$%# 2(:!*$"6)- 1-*+1#-1*% !)- !"0 %)*%:**'(%)- 0$")1*%)-2
)- !1$!% ')*/**60)- (0 "*%$/#- #6$%'# '()#$' #*'"%)-("
#$" 2!*'*%3)+$%))*& (%*/ '(%$%(%) ( ++-  )- !+*/'-$ )*,*
/**6)-(%,"0+-(/ )- !6 0!*+$(.%,7)- !+*/'%3)& #*1:*)$&/ +()-
)-$)8
 Bias Issues
 *0/ #*1 )*)-  " $#- %' $* +()-)- (*+% " )"*:&($" "$%'0 ='(# "
*1 .1 "2)- " &($" "+(//& / ""*:$0*&/ 1+()-# )$(%)!0 "*:" !$00*$#- "
 Can social desirability be avoided?
 "0*%' %)", % $//!+$%))*B/**6,**'B(%)-  ! "*:*)- "*% *:"/(6 "
)*/**6/(6 + '*%3)6%*+$%$%"+  '*%3)+$%))*"$!$%!)-(%,)-$)+*/'
&  1&$$""(%,:!*$"60 *0/ $&*)(%:*1$.*%)-$)1$!0))- 1(%)-("
6(%'*:0*"(.*%2)- !1$!%*)) //!*)- ))-2*)- !1$!B"0(%B)-  "0*%"
"*)-$)()1$6 ")- 1/**6& @ -("1$!& 1* *:$0*&/ 1(%$%(%) ( +
"()$.*%+-  )- !$ :$# )*:$# **%)- 0-*% +()-$/( (%) ( + 
6
 Can interviewer distoron and subversion be controlled?
%) ( + "1$!'(")*)$%(%) ( +$"+ //- !1$!%*)$"65 ".*%")-$)

1$6  )- 1  %#*1:*)$&/   - !  1$!  %*)  /(") %  #$ ://!  )*   "0*%' %)" *%
)*0(#":*+-(#-)- !-$ ")*%,*0(%(*%"- !1$!1$6 )- =',1 %))-$)
)- !$/ $'!6%*++-$))-  "0*%' %)+*/'"$!)*$5 ".*%&$" '*%)- (
0(* "0*%" "2  %)-*,-)-$)1$!%*)& ) 
 Can false respondents be avoided?
()-1$(/" !"()1$!& '(?#/))*6%*++-*$#)$//! "0*%' '(')-
- $'*:-*" -*/'#*10/ ) )- " !*"*1 *%  /" A(')- $#)$//!
,( )-  "0*%" "*(%") $'0$"")- )$"6*4)*$"&*'(%$) A")- 0 "*%
!*3 "0 $6(%,+()-*%)- 0-*% $#)$//!+-*)- !"$!)- !$ A)/ $")+()-
0 "*%$/ (%) ( +"2 !* -$  $  $"*%$&/  #-$%#  *: 6%*+(%, +-*  !* $
"0 $6(%,+()-%1$(/" !"*0-*% (%) ( +"2)-("1$!%*)& )- #$" 
Administrave Issues
$")2&)# )$(%/!%*)/ $")2!*-$ )*#*%"(' )- : $"(&(/()!*:)- " !1 )-*':*
!*")'!
 costs
*")("*9 %)- 1$=*' ) 1(%(%,:$#)*(%" / #.%," !)!0 <*1(,-)
0 : )*'*0 "*%$/(%) ( +"2&)#$%3)=".:!)- -(,-#*")*:)$(%(%,$%'
0$!(%,:*)- (%) ( + "<*1$!0 : )*" %'*)$% ;) %"( 1$(/(%,&)
#$%3)$4*')- 0*")$, )*'*"*
 facilies
*!*-$ )- :$#(/(. "7*$## "")*)- 18)*0*# ""$%'1$%$, !*")'!A
%0-*% (%) ( +"2'*!*-$ + // 5(00 '0-*% " !(%,:$#(/(. "A*
:*#",*0"2'*!*-$ $#*1:*)$&/ $%'$## ""(&/ **1)*-*"))- ,*0A
*!*-$ )-  5(01 %)% ' ')* #*'$%')$%"#(&  "0*%" "A
 me
*1  )!0 "  *:  " !"  )$6  /*%,   )-$%  *)- "  *  !*  % '   "0*%" "
(11 '($) /!7$"(%$%* %(,-)0&/(#*0(%(*%0*//8A$ !*&', ) ' %*,-
.1 :*!*")'!)*" %'*)1$(/" !"$%':*//*+0 1(%' "2$%')*, )
)-  "0*%" "&$#6&!1$(/A$ !*$//*+ ':* %*,-.1 )*, ) %*,-
0 "*%$/(%) ( +")*=".:!)-$)$00*$#-A

 personnel
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