Reading exercises. Answer the questions

READING EXCERCISES
Sinh viên: Phạm Thuỳ Dương
Mã SV: 19A47010019
Lớp: K28_TMĐT
Part B: Answer the questions
1. Why was e-commerce not popular till the mid-1990s?

Because The use of personal computers (PCs) is not widespread before the early
90s of the twentieth-century.
2.

What made the e commerce activities grow?
Thanks to the widespread use of personal computers (PCs) in both offices and

homes, many financial organizations and businesses expanded their use of Internet
technologies to offer customers more and more services based on the use of (PCs) at
workplace and at home. The competition in creating e-commerce technology and
customer service technologies was what fuelled the growth of e-commerce activities
3.

How many periods can the e commerce history of development can be devided
into?
Can be separated three main periods:
1995–2000, the period of invention
2001-2006, the period of consolidation
2007-present, the period of reinvention..

4.

What were the prominent characteristics of the first period?
Most large corporations had the web policy with a basic static website that

depicted their brands. This period also raised the realistic prospect of a nearly perfect
competitive market: where cost, price, and quality information are evenly distributed, a


nearly infinite number of suppliers compete against one another, and customers get
access to all relevant market information in the whole worldwide.
5.

What kinds of complicated services were offered in the period of consolidation?
During the consolidation period, E-commerce expanded to incorporate

inereasingly complicated services such as travel and financial services, in addition to
retail items.
6.

What was special with the internet marketing in the second period?
The use of search engine advertising customized to user queries, rich media and

video adverts, and behavioural targeting of marketing messages based on ad networks
became increasingly common in Internet marketing.
7. Which words are used to describe the characteristics of the period of reivention?

The Social, mobile, local online word is commonly used to describe the characteristics of
this period.
8.

What types of business appeared based on the mobile platform structure?
The firms have been able to create profitable markets based on the mobile

platform infrastructure.
9. How much did retail e commerce worldwide get in 2014?

From 1,336 billion U.S dollars in 2014
10. How is the global retail e commerce likely to develop in the future?

In the future, global retail e-commerce sales will increase and there will be a rise
of mobile shopping.
Multi-channel e-commerce business will sell and promote products on multiple
channels.


The purchasing procedure will be made easier with voice shopping.
Al use in E-commerce, the help of artificial intelligence will take the business
prospect to the next level.