VNE Ecommerce Business Joint Stock Company

INTERNSHIP REPORT
MAJOR: ENTREPRENEURSHIP

Student

: BUI VAN CHI

Class

: CN16 – STA

Student Code

: 19K640014

Professor

: Claude FERRAN
Frédéric REINERT

Instructor

: Nguyen Khac

Nghia

Tutor in university

Nguyen Khac Nghia

HA NOI - 2022


ACKNOWLEDGEMENT
During the internship period and the preparation of the final internship report, I
would like to express my heartfelt gratitude to Mr. Nguyen Khac Nghia, the lecturer
who directly guided me through the implementation and completion of the internship
report. Although he is always busy at work and in his personal life, he always takes the
time to guide, analyze, and explain the issues to me, allowing me to have enough
knowledge and confidence to work on my own to finish this internship report.
I would like to thank the Board of Directors of the University of Toulon and the
Thuong Mai University, the Board of Directors of the Institute of International
Training- Thuong Mai University, and all the teachers working in the school for their
enthusiastic communication, gaining valuable knowledge and helping us throughout
the learning process.
I would like to thank the Board of Directors-VNE Group Investment Joint Stock
Company for allowing me to practice at the company, along with all the brothers and
sisters of the departments in the company, as well as some personally. The staff in the
company supported and helped me during my internship at the company and provided
data for me to complete the internship report.
Finally, I would like to wish the teachers on the International Training Institute's
Board of Directors, as well as all of the teachers in the school, continued health,
happiness, and success in their work and lives. VNE Group E-Commerce Business
Joint Stock Company would grow stronger and stronger.
Sincerely thanks!
Hanoi, June 1, 2022
Student
Bui Van Chi

1

TABLE OF CONTENTS
ACKNOWLEDGEMENT............................................................................................i
TABLE OF CONTENTS.............................................................................................ii
INTRODUCING.........................................................................................................iv
1.1. Overview of VNE E-commerce Business Joint Stock Company........................1

1.1.1. History of formation and development of the company.................................1
1.1.2. Vision, mission, functions, tasks, and core values...........................................2
1.1.3 The company's business philosophy..................................................................2
1.1.4. Enterprise resources..........................................................................................3
1.1.4.2. Invisible Elements...........................................................................................5
1.2. Organizational structure.......................................................................................6
1.2.1. Actual situation of the organizational structure of VNE E-Commerce
Trading Joint Stock Company....................................................................................6
1.2.2. Functions of each department...........................................................................7
Human Resources Department...................................................................................8
1.3.Overview of business activities of VNE Group Investment
Joint Stock Company.........................................................................................8
1.3.1. Factors affecting business activities of VNE Group
Investment Joint Stock Company...............................................................8
1.3.1.1. Company's line of business........................................................8
1.3.1.2. The company's process of importing goods..................................................9
1.3.2. Business results in 2019-2021..........................................................................10
1.3.3. Evaluate business performance.......................................................................10
1.4. The influence of the microenvironment on the company's business activities
11
1.5. Opportunities and challenges of VNE Group Joint Stock Company............12
CHAPTER 2: MISSIONS AND ACHIEVEMENTS IN THE INTERNATIONAL

PROCEDURES AT VNE E-commerce BUSINESS JSC.........................................14
2.1. Internship plan....................................................................................................14
2.1.1. Internship period..............................................................................................14

2


2.1.2. Internship task.................................................................................................14
2.1.3 Objectives of the internship..............................................................................15
2.1.4. Relevance of the proposed mission to the project..........................................15
2.1.5. Internship diary...............................................................................................15
2.2 Practical experience.............................................................................................19
2.2.1 Basic knowledge of e-commerce and Shopee..................................................19
2.2.2 The knowledge, skills, and attitudes learned during the internship..............20
2.3 Advantages and disadvantages in the practice process.....................................21
2.3.1 Advantages.........................................................................................................21
2.3.2 Difficulties..........................................................................................................22
2.4. Internship results................................................................................................22
2.4.1. Booth overview.................................................................................................22
2.4.2 Business efficiency.............................................................................................28
2.4.3 Financial performance......................................................................................30
CHAPTER 3: APPLICATION OF KNOWLEDGE IN INTERNATIONAL
PROJECTS TO MY BUSINESS PROJECT...........................................................32
3.1. Contribute to my business project.....................................................................32
3.3. Issues that need further research to complete the business project................33
CONCLUSION..........................................................................................................34

3

INTRODUCING
Implementing the training program for students of course 16, the faculty of
business entrepreneurship under the international training institute – THUONG MAI
UNIVERSITY organized graduate internships for students. graduation internships
occupy an important position in the training career of intermediate schools, colleges,
and universities. it can be said that this is a golden opportunity, of great significance
and practicality for all students in general and students of the entrepreneurship faculty
in particular. internships help students approach reality, familiarize themselves with
jobs related to their field of study, consolidate their knowledge, and apply learned
skills to practical work. i am honored and fortunate to be able to practice at vne ecommerce trading joint stock company. this is a dynamic and professional
environment, with the help of teachers, teachers, and brothers and sisters in the
company, i have finished my internship, below is the presentation of the internship
report.

4


CHAPTER 1: OPERATION SITUATION OF VNE E-TRADE JOINT STOCK
COMPANY
1.1. Overview of VNE E-commerce Business Joint Stock Company
VNE E-Commerce Trading Joint Stock Company was established in 2019,
formerly BP Investment and Trading Joint Stock Company.
VNE Group Investment Joint Stock Company, also known as VNE E-Commerce,
The company started operating in 2019 with its head office at lane 68 Duong Dinh
Nghe, Cau Giay, Hanoi.
The tax code of VNE Group Investment Joint Stock Company is 0109373602.
The legal representative of VNE E-Commerce is Mr. Nguyen Son Tung.
VNE Group Joint Stock Company operates in the fields of e-commerce business,
exclusive distribution of household appliances, household appliances, quality life, and
prestige to bring satisfaction to the user experience. use customer products.

VNE E-commerce Business Joint Stock Company takes on the functions and
tasks of distributing genuine household products not only in the Vietnamese market
but also in developing countries such as some Eastern countries, South Asia and
Africa.

(Figure 1.1. Logo company)
1.1.1.History of formation and development of the company
VNE Group was founded in 2019, replacing BP Investment and Trading Joint
Stock Company, which was founded in 2018. In March 2019, the company underwent
a significant transformation, changing its name to a business joint-stock company, ecommerce VNE Group, which now has two additional bases in Hanoi and one in Ho
1


Chi Minh City. When there is a clear mission and goal for the company's development,
the formation process becomes clear. At the same time, the company's management
decided to create a sustainable brand for the product to minimize costs and promote
long-term development.
In 2020, the company officially opened 1 more facility in Hanoi and 3 overseas
locations. Intending to become an international housewares company, the company's
management decided to set its first step in Southeast Asia, specifically the Philippines,
Indonesia, and Malaysia markets.
In early 2021, the company officially developed in the Thai market, and in June
2021, it expanded to the African market in Nigeria. VNE Group has more than 500
employees both at home and abroad. Products are diversified into 06 product niches:
kitchen, household solutions, mechanics, health, utility tools, and waterproofing
materials.
1.1.2.Vision, mission, functions, tasks, and core values
Mission
Providing close and practical product lines to improve the lives of users, towards
a sustainable future with high-end household appliance brands.

Vision and development
Not only dominating the domestic market, but VNE E-Commerce is also
constantly innovating and creating products and services. The goal is to become one of
the top 10 e-commerce enterprises in Southeast Asia.
Core values
VNE E-Commerce creates a more comfortable life when all needs are met
promptly.
Mandates
VNE E-commerce Business Joint Stock Company assumes the role of
distributing genuine home appliance products not only in the Vietnamese market but
also in foreign countries such as some Southeast Asian countries and Africa.
1.1.3 The company's business philosophy
The company's business philosophy

2


Towards employees: The entire staff of VNE E-Commerce understands one thing
the success of VNE lies in the values that VNE E-Commerce brings to customers.
Therefore, VNE E-Commerce is always committed to bringing customers more value
than expected.
Customer-oriented: VNE E-Commerce recognizes that successful businesses are
thanks to excellent people. Each member of VNE is an expert in his or her field.
Friendly, creative inspiration and strong work motivation are their differences.
Slogan: “Embracing Challenges”
1.1.4.Enterprise resources
1.1.4.1 Tangible elements
Personnel
No

A
1
2
B
1
2
C
1

Labor characteristics
Total
Male workers
Female workers
Total

Universities and Colleges
Intermediate and high
school
Total
Employees

from

2019
Total
200
126
74
200
153

Percentage

2020
Percentage

100%
63%
37%
100%
76.5%

Total
487
285
202
487
408

47

23.5%

79

16,23%

200

100%

487

100%

100%
52,97%
41,47%
100%
83,77%

21-40

186
93%
467
95,89%
years old
2
Workers over 40 years old
14
7%
20
4,11%
Table 1.1 Total personnel of VNE e-commerce Business Joint-Stock company in
Vietnam (2019 - 2020)
(Source: Human Resources Department)
From the table above, in 2020, the scale of personnel will be large. Along with
that, the quality of human resources is also promoted. The number of employees
reaching university and college levels in 2020 will increase by 7.27%. The company

welcomed 281 young employees in 2020, which shows that 95.89% of the company's
personnel are young, creative, and enthusiastic. This is the foundation for the success
of the company.

3


VNE Group's leadership team is young but has many years of experience in
operating, managing, and training personnel in most fields.
VNE Group's staff are enthusiastic, dynamic, creative, eager to learn, dedicated
to working, always united, and committed to devoting themselves to the sustainable
development of the business. Each employee always understands their value and role
in the process of building and developing the company. Their development is the
development of the VNE Group.
Finance
With revolving capital and online business forms on social platforms, the
company's capital is heavily impacted by capital costs, taxes, business costs, and the
impacts of the COVID pandemic-19. These impacts change continuously, sometimes
positively, sometimes negatively, making capital increase and decrease fluctuations
over time. However, with the online business form, the company's capital is always
guaranteed to rotate capital for business activities, ensuring the existence and
development of the company.
Infrastructure
VNE E-commerce Business Joint Stock Company has its head office at 68
Duong Dinh Nghe, Yen Hoa, Cau Giay, and Hanoi. The premises are spacious and
airy, and the rooms are arranged reasonably. Each department is fully equipped with
air conditioners, water purifiers, computers, lights, elevators, and daily cleaning staff.
Tables and chairs are new, ensuring the safety of employees. Besides, each space in the
company has canvas posters to promote the morale and work responsibility of each
employee.

Technology
The technological equipment and techniques all meet Vietnamese quality
standards. All imported products are carefully inspected, imported legally, and
certified for import shipments. Before the product reaches the consumer, there is a
department to check and evaluates the shipment to ensure the technical aspects as well
as the safety of the goods.
1.1.4.2. Invisible Elements
Trademark
4


X2000 is a new brand of home appliances in the Southeast Asian market under
the VNE e-commerce business joint-stock company, officially put into operation at the
end of 2020.
Slogan: X2000-Living comfortably, beyond top value (X2000 Launch is more
convenient than top value.)
Objectives: X2000 aims to become one of the top 10 brands of household
products in Southeast Asia within the next 5 years.
Currently, the company is implementing many brand communication activities,
building branded product sets, and positioning in the market.
Company culture
VNE personnel is all young and talented, so the working environment at the
company is very comfortable and sociable between departments. But besides that,
there are also sanctions to ensure the right work schedule.
The company has many contests organized for employees every quarter, such as
the 3S contest, the contest to record 1 working day online at home, 90 days and night
campaign, etc. Competitions help departments understand each other better, unite and
stick with VNE E-Commerce.
The company's main business of products and services
VNE Group Joint Stock Company operates in the fields of e-commerce, business,

distribution of household appliances, household appliances, quality life, and prestige to
bring satisfaction to the product user experience. customer products.
The company provides home appliance products according to product lines such
as cleaning product lines, kitchen product lines, adhesive product lines, health care
product lines, beauty product lines, etc.
The company implements a strategy of diversifying products to meet many
customer groups as well as increase revenue and profit in the international as well as
domestic markets.
The company is currently trading in household goods. The company's business
products are divided into 6 main product lines:
Adhesive product line: X2000 tape, X2000 water-based adhesive, King Tape.
Cleaning product line: Multi-Purpose Cleaner 3M, Foam Cleaner, CS X2000.
5


Kitchen product line: Blender, grill, oil-free fryer.
Beauty product line: acne suction machine, trimmer, etc.
Lines of Utilities Household products: vacuum cleaner, wrench, washing
machine,
Health Care product line: Massage Chair
The company is building its brand, X2000. The X2000 brand is associated with
home appliances of quality, convenience, and intelligence.
1.2. Organizational structure
1.2.1. Actual situation of the organizational structure of VNE E-Commerce
Trading Joint Stock Company

(Figure 1.2. Organization chart of VNE Group E-commerce Business Joint Stock
Company)
(Source: Department of Human Resources)
The Head of the company is the Chairman of the Board of Directors cum General

Director – Mr. Bui Hai Son
Ha Tien Cuong - Vice Chairman of the Board of Directors cum Marketing
Director of the company
Deputy General Director of Sales: Mr. Nguyen Son Tung
Director of Business Division:
+ VNS block (Vietnam market): Mr. Do Van Nghia
+ APG block (foreign market): Mr. Le Minh Hoang
6


+ CLUX block (e-commerce floor): Mr. Duong Tuan Trung
1.2.2. Functions of each department
Media Department
The media department of VNE Group is responsible for producing resources
such as images, videos, packaging for products, and media publications for the
company. The Media Department has a close relationship with the Marketing
Department in implementing the company's marketing plans.
Marketing Department
The marketing department oversees analyzing and evaluating the collected
information, then makes marketing decisions, price decisions, and new products, ...
Marketing department builds a marketing strategy to expand the market to align with
business goals. In addition, the staff of the Marketing department monitor and
supervise the implementation, adjustment, and evaluation of VNE Group's Marketing
campaigns. At the same time, advise the Board of Directors on issues related to
Marketing management.
Purchase Department
The purchasing department has the main function of finding and developing
many sources of supply for the company. The department is responsible for contacting,
negotiating, and exchanging with suppliers to find the supplier with the best price for
VNE Group. At the same time, the operations department closely monitors and

evaluates the purchasing process.
Operation Department
The operation department of VNE Group has the main function of controlling the
product's transportation. VNE Group's operation department manages the sales team.
Therefore, an operator of a center will have the additional task of supervising the sales
staff's closing consultation process.
Accounting Department
Accounting Department The task of the accounting department of VNE Group is
to monitor the movement of the business capital of the enterprise and at the same time
advise the Board of Directors on the accounting regime and changes in each business
period. More clearly the accounting department's task is to make statistics, and
7


calculate costs, revenue, profit, and budget of the company, thereby proposing some
solutions for each accounting center.
Human Resources Department
The main task of the human resources department is to plan and implement
recruitment activities to meet the operational needs of the company. The Human
Resources Department uses relationships and communication channels to bring
recruitment information closer to potential candidates. At the same time, guide new
employees to understand the labor contract, policies, and rules of the enterprise. The
HR department of VNE Group oversees internal communication in the enterprise.
Technology room
The Technology Department of VNE Group is responsible for researching,
proposing, and developing tools and software for the company to apply to optimize
management. At the same time, employees of the technology department build
websites and apps according to the content that the Marketing department has built.
1.3.Overview

of

business

activities

of

VNE

Group

Investment Joint Stock Company
1.3.1. Factors affecting business activities of VNE Group
Investment Joint Stock Company
1.3.1.1. Company's line of business
VNE E-commerce Joint Stock Company has registered the following business
lines:
N

Cod

Business

o

e
2023

Manufacture of cosmetics, soaps, detergents, polishes and sanitary

1

preparations
2 2750 Producing consumer electrical appliances
3 4763 Retail sale of fitness equipment and sports equipment in specialized stores
(Table 2. Registered business lines of VNE GROUP Investment Joint Stock Company)
(Source: Report of Sales Department)

8


1.3.1.2. The company's process of importing goods
VNE Group Joint Stock Company operates in the fields of e-commerce, business,
distribution of household appliances, household appliances, quality life, and prestige to
bring satisfaction to the product user experience. customer products.
The company provides home appliance products according to product lines such
as cleaning product lines, kitchen product lines, adhesive product lines, and health care
prod.
The KCS department is based on standards set by importing countries as well as
companies, most of which rely on ISO quality management certificates to set
evaluation criteria such as Sharpness, Power, Heat Levels for kitchen products;
adhesion; water resistance to adhesive products; cleanability; safety for users,
Safety for objects with glandular products; and product shelf life.
Sharpness: The blade is capable of grinding anything from soft to hard to meet
the needs of customers or not.
Grinding capacity: The maximum number of ingredients that can be ground at
the same time? How long does it take to puree that maximum amount of ingredients?
Is it enough to meet the current needs of customers as well as the company's
requirements?

Temperature: maximum heat level, minimum heat level, food cooking ability...
Adhesion ability: Check the adhesion level of water-based adhesive products and
adhesive tapes for sure adhesion. How long is the effect time? How can you bear the
load.
Water resistance: Because the 2 products in the sticky product line the company
aims to be waterproof, it is necessary to check the water-resistance of the product.
With tape: waterproofing when used, with water glue: the ability to stick in wet
environments, etc.
Cleaning ability: The products in the company's cleaning product line are all
products that can remove stubborn stains and mold that products on the market today
have not done. Therefore, it is necessary to check the level of cleaning rust and mold
of the products in this product line.
Level of safety for users: No effect or reaction to the skin of the hands.
9


Level of safety with objects used: Do not cause fading, peeling, or damage to
used objects.
Shelf life: The shelf life must be long enough for consumers to store and use for a
certain period to avoid wasting money.
1.3.2. Business results in 2019-2021
(Unit: million VND)
No
.

Increase
Spending

1

Turnover

2

Expense

3

Profit

2019
360.16
4
299.14
4
61.020

2020

469.677

375.701
93.976

2021
581.79
2
440.94
3

2020/2019
+/%
109.51
130.4
3
76.557

125.6

Increase
2021/2020
+/%
112.3

123.9

65.3

117.4

140.84

32.956
154
46.873 149.9
9
(Table 3. Results of production and business activities of the company in 3 years)
(Source: Accounting Department)
Comment: Looking at the data table, we can see that the revenue and profit of

the company increase every year. Perhaps the Covid epidemic has affected customers
to have more free time for using social networks, so from 2019 to 2020 alone, the
company's revenue has increased by nearly 110 billion dongs. From there, we can see
that the covid epidemic is both a challenge and an opportunity for the company to
survive and develop.
1.3.3. Evaluate business performance
In the database are the corporate financial statements for the years 2019, 2020,
and 2021. The figures are used to evaluate the company's business activities through
the following indicators: revenue, cost, profit...
Regarding the company's revenue performance: in the observation period, VNE
Group's revenue is increasing year by year, which is a good sign. The company's total
revenue has grown and is many times larger than its expenses, showing that the
company is operating efficiently and earning profits. The increase in turnover shows
that business activities are still taking place completely normally despite changes in
10


the structure and internal of the enterprise. From there, the product sells more, and the
number of customers increases.
Regarding the implementation of expenses: The company's expenses increase
year by year. It proves that businesses cannot optimize fixed costs such as the cost of
products, or non-fixed costs such as advertising, ...
About profit: Although costs increased, revenue also grew more than expenses,
so profit still had good growth.
1.4. The influence of the microenvironment on the company's business
activities
Supplier
Suppliers play an important role in developing VNE's business strategy,
including the following suppliers:
- Supplier of input materials for the company's adhesive production line.

- Supplier of imported products.
Because the company does both domestic and foreign business, the requirements
set for the supplier must be correct, sufficient, quality, available and fast because
customs clearance and exporting goods to foreign countries takes a lot of time.
Therefore, just being delayed will affect the entire business plan and strategy of the
company.
VNE E-commerce Business Joint Stock Company does not choose a fixed
supplier, the supplier changes according to product features. A supplier can provide 12 product samples or only 1 sample. This leads to when a supplier has a problem, the
company chooses another supplier but may have to sell a different product model.
Competitors
The company now identifies three direct competitors. That is UKG Group Joint
Stock Company; Hakawa Vietnam Joint Stock Company; Winci Vietnam Household
Joint Stock Company. The activities of these competitors influence the impact of the
business. In addition to business development, the company must also learn and
analyze the activities of competitors. From there, be aware of their advantages and
disadvantages to seize the opportunities and challenges that competitors create for the
company.
The strongest competitor is UKG Group Joint Stock Company – of the three, this
11


company has built the strongest and most well-known Kalite brand. Therefore, the
implementation of the company's brand activities will be more difficult. Once the
competitor has positioned its brand, the company must have specific strategies such as
different positioning of the competitor, conveying a message that confronts the
competition or avoiding that message. If the company does not promote brand
communication, customers are more likely to choose competitors' products.
Client
Due to the nature of the company's products, anyone can be a customer of the
company. This is both an advantage and a disadvantage of the company. With many

customers, the company's business will be easier. However, with such many
customers, it is not easy to target each target customer group for each product, which
can affect marketing costs as well as the marketing efficiency of the company.
The company's customers are households with needs for essential household
items. Therefore, the company's products meet the needs of convenience and
versatility in the family. This also has a large impact on the company's product
portfolio. Products need long-term focused development, not product sales.
With the desire to dominate the market, the company is also always looking for
and expanding new customer files, brand building and development activities vary
with each customer. The company also has plans to divide market areas and customer
files to avoid the phenomenon of overlapping business, and not to focus too much on
one customer. Thus, customers are the factors that directly affect the company's
business as well as brand development activities.
1.5. Opportunities and challenges of VNE Group Joint Stock Company
Opportunity
Currently, the customers that VNE E-Commerce is targeting are Gen Y and Gen
X. This is a group of customers with a large amount of spending on household
appliances. They are a group that is increasingly active in trying out new products and
shopping online.
High market development potential. VNE E-Commerce always attaches great
importance to the research and development of new products. The household goods
industry is growing and applying technology more and more. Household items of
12


Vietnamese brands are more interested.
Challenge
VNE E-Commerce mainly focuses on selling online. However, the outbreak of
the Covid-19 epidemic is also a challenge for businesses. Because the purchasing
power of consumers decreases, it is more difficult to deliver goods to customers.

The household goods industry is highly competitive because consumers can buy
them at grocery stores, or anywhere.

13


CHAPTER 2: MISSIONS AND ACHIEVEMENTS IN THE INTERNATIONAL
PROCEDURES AT VNE E-commerce BUSINESS JSC
2.1. Internship plan
2.1.1. Internship period
The internship period is 13 weeks. Starting from March 1, 2022, and ending on
May 27, 2022, the specific weekdays are as follows:
Date
Monday
Tuesday
Wednesday
Thusday

Morning
8h - 12h
8h - 12h
8h - 12h
8h - 12h

Afternoon
14h - 17h
14h - 17h
14h - 17h
14h - 17h

Friday

8h - 12h

14h - 17h

Night

Total working time of day
7h
7h
7h
7h
7h

2.1.2. Internship task
I will be in charge of the work related to the operation of the booth on the ecommerce floor: bidding for keywords, running ads, setting up, setting up a booth,
attracting Livestream, and monitoring the booth,…
Besides, I will support, propose and deploy promotions on e-commerce platforms
to boost sales. The daily tasks I do will be to manage, update and improve the content
and description of the product
After each day, week and month, I will aggregate data, report, monitor the stall
on the e-commerce platform and track and handle work related to partners.
For the work of the warehouse, I will coordinate and cooperate with the customer
care department and the warehouse department to transport the booth to operate the
stall most smoothly.
In addition to coming up with the most effective business and marketing
strategies, I was also trained in website optimization (SEO, Google Adwords),
analyzing and evaluating market trends, changes in demand, and Customers' behavior
as well as information about competitors through keywords, articles, .. at the same

time, I have to monitor the traffic and customer feedback on products and articles to
change the strategy. appropriate customer outreach strategy.
14


For each order, I need to take care of orders and troubleshoot customer orders
before and after selling products.
2.1.3 Objectives of the internship
- Dive into the real environment
- Raise awareness of the roles and responsibilities of an e-commerce floor
manager
- Access and familiarize yourself with jobs related to your field of study and
personal projects
- Participate in the work that a manager would have to do: maintain and develop
business relationships; weekly and monthly planning; research and analyze
competitors; understand customer needs; sourcing; Handle customer complaints;…
- Participate in the work assigned by the internship unit
- Know how to organize work individually and in groups
2.1.4. Relevance of the proposed mission to the project
I work in the position of Intern on the Sales of e-commerce platform. Especially,
I will be working at the e-commerce platform Shopee. These are my direct competitors
in Vietnam. Understanding, working, and doing business directly on a competitor
platform gives me the best insight into how they operate and gives me the experience
to operate a store, create promotions, and run sales, constantly boosting sales and
marketing for my website.
2.1.5. Internship diary
My information is recorded as follows, with the assistance and advice of the
Internship Manager:

15

Phase 1: The first week of personnel training standards
Day 1

Day 2

Day 3

Day 4

16

Week 1
- Internal culture and Introduction of some necessary skills
when working on an e-commerce floor
+ Visiting and being introduced to the processes, contents
and working regulations of each department.
+ Learn about e-commerce floors (e-commerce)
+ Learn about e-commerce floors (e-commerce)
+ Communication skills
+ Ability to make work reports and order reports
Practice
Skills needed when making an e-commerce floor
+ Learn skills to find professional information
+ Media skills
+ product research skills
+ Customer care skills.
+ Problem-solving skills with the support of the exchanges
Practice

- Media skills when making e-commerce floors
+ An overview of photos and videos on the Floor
- Purpose: To help employees know the importance of
photos and videos on the e-commerce floor
+ Stimulate more creativity for personnel in Media skills
+ Image layout, information needed on cover photo,
description photo, banner image
+ The relationship between images and results when
working on the Floor.
+ How to manage NLSP effectively (sort by file, file
name, ..)
+ Know how to make photos and videos suitable for the
job
Practice
- Search and learn about product information on Ecommerce floor CLUX
- Purpose: Skills to find information on e-commerce floors

Note
- HR
administrative
staff introduce
the company
Managing and
guiding the
dissemination of
internship
programs and
plans for interns

Day 5

Day 6

Day 7

17

to help you analyze products and understand products.
From there, you will master handling the issues
surrounding that product.
+ Synthesize information about products, uses, and
industries.
+ Summary of product reviews
+ Communicate with store managers to find information
about product problems in the pre-sale, in-sale and aftersale stages.
Practice
Taking care of customers and handling some
problems that arise in the booth
+ Factors to have when taking care of customers
+ Taking care of new and post-purchase customers
- Practice: Log in to the booth and handle the problems in
1 booth
+ Order processing
+ Push product
+ Chat for customer consultation
+ Handle some arising problems (Customers have not
paid, refunded goods....)
Practice
- Explain the concepts in E-commerce floor

+ Concepts and terms about E-commerce floor
+ Explain about SEO, keywords, traffic, conversion rate,
value/order, shop review rate.
+ Booth design tool (open beautiful sample booths, good
effect booths).
Practice: Design and edit booths, create Marketing
programs
- Start self-managing and developing a new store on
Shopee
- Understanding the shopping behavior and e-commerce
market of Indonesians

- Dialogue with
the company
director


Phase 2: Build a new booth on the e-commerce floor by yourself under the
control of Ms. Pham Thuy Du
Day 1

Day 2

Day 3

Week 2
- Name the booth and design the cover

- Phone number, gmail

photo.

and bank account

- Write content to introduce the stall

associated with the booth

- Write content describing the product and

provided by the company
- Brief product

its use; name the product title

descriptions are provided

- Design cover photo to introduce the

by the company
All resources are provided

product

by the company

Day 4

- Summary of product description videos
- Designing booth introduction banners;

Day 5

promotions and catelogi
- Posting products with photos and videos

- Product prices and

on the booth

promotions are under the

- Create promotions and discounts
- Pick out the main products and start

supervision of management

Day 6

running product ads
Track engagement and come up with
strategies to increase sales
Phase 3: Things to do when self-managing and building a Lumou Home booth
-

Learn and propose to import new goods
Process and send orders to the warehouse manager
Handle customer inquiries about orders and complaints
Update orders by day
Report work progress, what is outstanding by week and month

Make a marketing strategy for the store to increase sales

2.2 Practical experience
After 13 weeks of internship at VNE E-commerce Joint Stock Company, I have
learned a lot from the managers in the company as well as accumulated valuable and
useful lessons for the company. At the same time, I also understand clearly what work
I can do in the future and related to what issues and fields.
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2.2.1 Basic knowledge of e-commerce and Shopee
a. e-commerce marketplace
An e-commerce trading floor is an online market, a "fair place on the Internet
where participants can search for information about markets and products, establish
relationships, as well as establish business relationships." The e-commerce trading
floor also conducts electronic transactions of goods and services; online information
transfer, electronic money transfer, electronic auction, and electronic bidding; and
cooperates in the design, purchase, and sale of public goods; direct marketing to
customers; and performing after-sales services.
-> This is a symbol of the modern industrial revolution and one of the most
popular forms of online business today. E-commerce platforms were born as a useful
and practical solution for consumers to create a convenient online trading and buying
environment for both sellers and buyers.
b. Shopee's operating regulations
Model Type of service provision on the Website:
- Order online and have it delivered to your door;
- Discount Vouchers
The e-commerce trading floor shopee.vn is operated and operated by Shopee Co.,
Ltd. ("the Company," "Shopee"). Members on the floor are traders, organizations, and
individuals whose legal commercial activities are officially recognized by Shopee and

are allowed to use services provided by the Shopee E-commerce trading floor and
related parties.
This principle applies to members who register to use, create booths to introduce
and/or buy and sell products, provide services, or promote goods made on the ecommerce trading floor of shopee.vn. Traders, organizations, and individuals
participating in transactions at the Shopee e-commerce trading floor are free to
negotiate based on respecting the legitimate rights and interests of the parties involved
in the purchase and sale of products and services and not contrary to the law. with the
provisions of the law.
Products and services participating in transactions on the Shopee e-commerce
trading floor must fully meet the provisions of relevant laws and not fall under the
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