Developing a facebook channel to help business reach customers at BAV communication training co , ltd

TOULON UNIVERSITY - THUONGMAI UNIVERSITY
INTERNATIONAL DEPARTMENT
0000000

INTERSHIP REPORT
2021-2022
The title of the internship: Developing a Facebook channel to help
business reach customers at BAV Communication & Training Co., Ltd.

Name: TA Minh Trung
Class: CN16-ECO
The company: BAV Training & Comunication Company
Limited
Name of the University tutor: Lecturer Vu Thi Hai Ly

Hanoi – 2022
1


TABLE OF CONTENTS

CATEGORY OF ACRONYMS
Abbreviation
FB
LIMITED
TVC
CTA

Full Writing
Facebook
Company Limited

Television Commercials
Call to action
TABLE CHART CHART CHART CATALOG

No
Table 1

Name

Page

Current status of Facebook advertising spending of BAV

12

Training & Communication Co., Ltd. in 2019-2021
Table 2

The status of Facebook ad results to help businesses

13

reach customers in 2019
Table 3

Facebook ad results to help businesses reach customers

14

in 2020

Table 4

The status of Facebook ad results to help businesses

15

reach customers in 2021
Table 5

2

Internship plan for 3 months (1/3/2022-27/05/2022)

27


IMAGE CATEGORIES

3

No

Name

Page

Photo 1

Company logo

2

Photo 2

Company diagram

3

Photo 3

Company service advertising

5


THANK YOU
First of all, I would like to express my deep gratitude to Ms. Vu Thi Hai Ly, for
her dedicated guidance, help and impart knowledge throughout the process of helping
her complete her graduation report.
I would like to sincerely thank the Board of Directors of Toulon University and
the University of Commerce and the Board of Directors of the Institute of International
Training - University of Commerce for their dedication to imparting knowledge during
the years of study, creating conditions for me to have access to reality at the business
so that I have the opportunity to study and experience. With the knowledge acquired in
the learning process is not only the foundation for the course of study but also a
valuable baggage for you to enter life firmly and confidently.
At the same time, I would like to thank the Board of Directors and the brothers
and sisters and colleagues in BAV Training & Communication Co., Ltd. for creating
conditions for me to study, research and exchange useful practical knowledge during
the process of learning and completing the course.

Finally, I wish you, you are rich in health and success in a noble career. I wish
you, uncles, brothers and sisters in BAV Training & Communication Co., Ltd. always
abundant health, achieve many good successes in the work.
Thank you very much!
Hanoi, June 1, 2022
Student
Ta Minh Trung

4


CHAPTER I: INTRODUCTION OF BAV TRAINING & COMMUNICATION
CO., LTD.
1. About The Company

Photo 1: Company logo
- Company name: BAV Training & Communication Co., Ltd.
- International name: BAV Training & Communication Company Limited
- Tax code: 2601001795
- Phone number: 0904 699 880
- Address: No. 22 Duy Tan Street, Yi Vong Hau, Cau Giay, Hanoi
- Head office: No. 22 Hung Vuong Street, Nong Trang Ward, Viet Tri City, Phu
Tho Province
- Representative: HOANG QUOC VIET
BAV Training & Communication Co., Ltd. is an in-depth company specializing
in strategic planning, identity design and brand communication.
The company provides a comprehensive marketing solution that helps businesses
improve their competitiveness through strong branding. BAV is proud to be creating
strength and vitality for thousands of customer brands, thereby making efforts to
contribute to the mission for the development of Vietnamese brands.

The company with 5 years of experience has the ambition to bring the marketing
platform to go further to bring the most core values to small and medium enterprises
applying marketing and digital media to help businesses develop comprehensively and
update

modern

trends.

After 5 years of implementation with the choice of more than 10 000 customers and
different large and small projects, the company understands the problems businesses
5


are facing in marketing and applying the experiences created over time to create the
campaign with the highest efficiency for the business.
BAV Training & Communication Co., Ltd. is committed to bringing innovative
and effective solutions, BAV accompanies the business to build a strong brand.
2. Company Organizational Structure

Photo 2: Company diagram
3. Company's Business Products and Services
3.1 Logo design

"A logo is a visual product, including images or letters, or a combination of both
images and letters to help identify the brand." Just like the slogan, the logo is not only
the representative image of a company, an organization, a business, but also hides the
message that its owner wants to convey to the community. Because of that, each logo
has its own identity, has its own differences and is important to make a strong
impression on consumers.

3.2 Brand identity design

Brand identities are tangible elements and have the ability to stimulate the senses
of others. The brand identity includes things we can see, hear, hold, or touch,
including: Brand name; Brand logo; Tagline/Brand slogan; Color, brand typeface;
Office application brand identity: brochure, notebook, email signature,... ; Online
6


brand identity: Website, social network,... ;

Outdoor brand identity: billboard,

banner,... Other promotional publications
3.3 Website design

Web design or website design is simply the job of creating a website for an
individual, company, business, or organization. There are two main ways to design the
Web: static Web design and dynamic Web design.
3.4 Facebook Ads

Facebook Ads, which stands for Facebook Advertising, is a method of
advertising using Facebook media. This ad will be displayed and distributed
automatically depending on the user's personal characteristics such as demographics,
geographic location, interests...
Ads displayed on Facebook will include promotions, promotions, new product
referrals aimed at potential customers on the social network, and other social networks
affiliated with Facebook.
Facebook Ads is an advertising service; So when you want your photos, videos,
fan pages to appear on Facebook, businesses or individuals need to pay a fee. And ads

will appear in positions that are already regulated on Facebook. Every click on ads,
websites, page likes, and interactions in posts will be charged by Facebook. Depending
on the price at which the business bids for its ad, the higher the bid, the greater the
likelihood of that ad appearing.
3.5 E-commerce platform

An e-commerce exchange (e-commerce) is an e-commerce website that allows
traders, organizations and individuals to not the owner or manager of the website can
conduct a sale or provide services on it. How to say
Other this is an online sales channel, which allows transactions between buyers
and sellers. For example, Shopee, Lazada, Tiki, Sendo,...
3.6 Google Ads, YouTube Ads

Google Ads is Google's online advertising program. Through Google Ads, you
can create online ads to reach exactly who is interested in the products and services
you offer. Google Ads is a product that you can use to promote your business, sell
products or services, raise awareness, and increase traffic to your website.

7


YouTube advertising is an online advertising service that Google offers, which is
displayed on the YouTube channel. In order to display promotional videos, product or
service introductions, companies and businesses need to pay Google fees.
3.7Newspapers & Television
Journalism is the product of information about events and problems in social life
expressed in writing, images, sounds, created, periodically published and published,
transmitted to the public through the types of printed newspapers, newspapers,
newspapers, newspapers, electronic newspapers.
Television is a type of mass media that conveys information with images and

sounds of an object or scene traveling away by radio waves.
3.8 Trademark protection registration
Trademark registration is the procedure that individuals and organizations need
to carry out to legalize the ownership of the trademark and can publicize the ownership
of such trademarks and trademarks in the mass media.
3.9 Scientific research

Scientific research is a search, review, investigation, or testing activity. Based on
data, documents, knowledge,... Gained from nckh experiments to discover new things
in terms of the nature of things, about the natural and social worlds, and to create new
methods and technical means that are higher, more valuable.

8


Photo 3: Company service advertising
4. Some of the company's achievements

BAV Media has always been a pioneer for media activities in the 4.0 era, is a
fully compliant company to pay corporate income tax and its branches in the province
are always at the forefront of digital media activities. Business activities in Vietnamese
markets in provinces such as Phu Tho, Vinh Phuc, Ninh Binh have experienced
remarkable development, profit growth of 32%, the markets have increased market
share, of which 3 markets hold the No. 1 position. Bav Training & Communication
Co., Ltd. has achieved the following achievements:
- Vietnamese representative attending ASEAN - Ecomecer 2019 in Thailand
- Outstanding start-up enterprises nationwide 20219 awarded by the Central
Vietnam Youth Union
- Enterprises participating in community activities awarded by Phu Tho province
- Typical young entrepreneurs awarded by Phu Tho province.

9


CHAPTER II: FACEBOOK DEVELOPMENT STATUS HELPS BUSINESSES
REACH CUSTOMERS AT BAV TRAINING & COMMUNICATION CO., LTD.
1. Facebook Overview
1.1 What is Facebook?

Facebook is one of the world's leading social networks today, as a miniature
world that brings everyone together, contributing to the creation of freedom for people
and the effort to create a flat world where there is no distance of the real world and the
Internet.
Facebook Business, also known as a business manager, is an account created
through a personal Facebook account. Facebook Business allows account holders to
create a convenient work environment and be able to connect many of Facebook's
platforms. Facebook Business is considered a powerful tool to help manage all
business activities that take place on Facebook. Includes activities: creating and
managing various Fanpages into accounts, creating a Facebook ad accounts, linking
with partners, managing employees,... In which the most interested function is to
create an account to run ads for the business.
1.2 Benefits of Facebook Fanpage for business:

1.2.1 Reach the right potential customers
When setting up ads, Facebook allows users to delve deeper into the potential
audience of the business. Based on preferences, demographics, consumer behavior,...
This will help your ad show up in front of people who are interested in products,
services, brands, etc. The most corporate. Avoid wasting displays in front of objects
that aren't potential.
1.2.2. Low advertising costs

Other large advertisements are very expensive. But it's not necessarily highly
effective. It's like spending hundreds of millions of dollars to buy an expensive
motorcycle. While your income is low and you don't need to have it either. For small
and medium-sized businesses. Spending a large amount of money on big advertising is
difficult and should not be done.
For Facebook ads, just spending a low cost right for your business is already
accessible to millions of potential Facebook customers at that price.

10


1.2.3. Connectivity, high interaction
In the era of technology 4.0, it is not enough to transmit one-way information to
customers. Businesses also have to listen to feedback, feedback from customers ... All
of this is met by Facebook to help you.
1.2.4. Viral and fast
Did you know that new trends, the hottest things are happening in real life... Are
they all spreading at a rapid pace on Facebook?
With a large community of users and high connectivity, Facebook ads have a fast
and wide spread. As long as a friend likes, shares or comments on your ad template or
post on the Fanpage, the information will be displayed in their friends' News feed and
attract the attention and interest of these people to the Fanpage in a very natural way.
1.2.5. High flexibility
Facebook advertising allows advertisers to flexibly adjust their ads to suit each
stage and strategy of the business. Can increase and decrease ad templates, change
objects, display forms, costs ... Of advertising.
In addition, Facebook is not limited to the social networking space. It also allows
you to lead customers to your business's website to increase sales through URLs.
With Facebook ads, businesses can fully control the time to ensure that their ads
are always visible to the largest number of users.

1.3 Facebook's goal is to help businesses reach customers
By advertising for potential customers to find new customers for the business:
FB is becoming an important business tool because it can help businesses find
new customers that they can't reach in any other medium so effectively, creating
communities around products and services, promoting content, and developing brand
identity.
- Create easy contact for customers to contact the business:
Setting up a FB page for your business is very important because it tells
customers all the necessary information about your business. Then there are many
features such as adding an action button, messages, automatic replies, etc. So that
customers can contact the business directly. Thanks to the development of a variety of
features on its platform, FB users are easy to search and reach businesses.
- Automatically adjust ads for businesses to reach suitable for each customer:
11


Thanks to ads that search for leads, you can find people who are likely to be
interested in your product or service and gather information from them. When using
ads, you can collect contact information such as name, email address, phone number,
and more. Therefore, FB creates a lot of options to help businesses easily find potential
customers, increase conversion rates and achieve business goals.
1.4 Facebook Solutions for Business
* Known to new customers via FB
Facebook has free tools for you to build an online presence:
- Create a business page or page for your business
- Communicate with followers with articles and stories
- Meet customers and business owners in the Group
* Search for customers through advertising.
Facebook can help you find people:
Meet new customers where they are.

Reach people who are interested in your business.
Increase sales or book more appointments with customers
* Connect directly with customers using messaging.
Messenger contributes to attracting customers to the conversation:
- Invite customers to chat with the action button
- Provide automatic customer support services
- Closing individual orders with customers
2. Facebook's Development Status Helps Businesses Reach Customers at
BAV Training & Communication Co., Ltd.
2.1 Facebook's growth goals help reach customers

Reaching out to customers to increase the brand. Increasing brand recognition
will make the public remember the brand and products of the business easily. Brand
identity is a necessary factor for consumers to have a memory of the brand, thinking
about specific products and services. This is a particularly important aspect in building
consumer confidence and driving transformation. Therefore, it is necessary to
constantly reach customers to increase the brand, only when the brand is known and
remembered by customers, the conversion rate will be much better. When making a

12


good brand, it will be easy to deploy new services or enhance the value of existing
services.
Currently, bav training & communication co., ltd. is doing relatively well the task
of reaching customers to increase the brand, BAV brand is gradually being well
covered in existing branches, with a media company when doing well the issues of
brand increase will spread very easily to the target customer.
Reach out to customers to increase sales
Sales is a concept that refers to the total amount of money collected through the

process of conducting business activities, trading and being determined over a certain
period of time. Increasing sales is something that businesses are very interested in.
Only when there are customers can you increase sales. Be aware of this at BAV
Training & Communication Co., Ltd. constantly implementing measures to reach
customers to increase sales such as running ads through FB platform, using seeding or
word-of-mouth marketing.
2.2 Facebook's development strategy to help reach customers
- Strategy to increase the brand
+ Mini game
Exposure to hundreds of types of content every day makes readers "lazy", and the
solution to this depression is the attractive and interesting types of interactive content
thanks to mini games. The coverage of multi-channel advertising helps businesses
increase touch points in the customer journey and minigames are also an effective
channel in increasing brand recognition. Mix and match brand images, logos, colors,
and quiz content together to help customers become more familiar with the brand.
Increasing brand identity makes customers familiar, close to the business. Thereby
increasing the reliability, monitoring and supporting the activities of the business by
customers.
Increasing brand recognition in a positive way helps customers to be sympathetic
to the business. Gradually, it can help businesses win the hearts of customers and have
a place in the hearts of customers. Become a "Top of mind" in the hearts of customers
whenever customers need to buy any product
Advertise business awards to increase views

13


When customers have a need but also roll, it is extremely important that they see
the awards that the business strives to achieve, thereby increasing the persuasiveness
from customers. For new customers who need to learn, it will give them an impression

from which it is easy to come to the decision to learn and choose the company's
services. The more views you have, the greater the persuasiveness of the business
brand.
Introducing products/services to increase engagement
Businesses need to prioritize interaction with customers because this is a tool for
businesses to understand consumers more, reach out to them more and know how to
improve products and services. Besides, interaction will help businesses retain
customers, have more loyal customers and form more potential customers through the
introduction of old customers. At BAV Training & Communication Co., Ltd. used
product introductions via Facebook platform to interact with customers. This is also an
easy way to find leads thanks to the ad customizations coming from FB and interacting
with existing customers Statistics also shows that interacting with existing customers
not only brings a significant revenue source but also costs less than switching to new
customers.
- Sales strategy
+ Funnel program
When introducing the best sales method today, most of the masters in
Sales all refer to funnel funnels. Because it has the ability to help managers
generalize the most general about the transition from potential customers to loyal
customers of the business. When using the sales funnel, it will give the business step
by step moving customers quickly on each stage of the funnel. From there, the
business can take care of its customers easily on the right stage.
At the right time and the right message. This helps to encourage customers.
Take more buying action. Besides, this funnel also brings great advantages to the
business. It can help businesses turn access traffic into customers who buy products
and services of the business.
+ Promotions from time to time
A promotion is a program created with the aim of encouraging customers to buy
more products/services of the business. The activities carried out in the promotion are
14

aimed at motivating consumers to buy goods and products, while also promoting the
brand of products and businesses. Promotions over time will interest customers and
often have a rush to buy in case they run out of stock.
+ Event-based promotions
On special holidays such as: Lunar New Year, International Labor, Celebrating
Christmas ... The company often organizes large promotions to promote the ability to
consume, thank the character during the holidays of customers and promote the brand.
+ Combo promotion
Hitting the psychology of buying cheap is receiving many promotions according
to combos will help businesses sell a lot of products / services that have not been
noticed or new services / products launched that customers do not know much about.
2.3 Facebook's evolving status helps businesses reach customers
2.3.1 Facebook ad spending helps businesses reach customers

T
T

1
2

Ratio
Strategy

Goal

2019

2020

2021

2020/201
9

Facebook Trademark 120,000,000 144,000,000 151,200,000
ads
Total

Sales

2021/202

120%

105%

240,000,000 264,000,000 279,840,000

110%

106%

360,000,000 408,000,000 431,040,000

113%

106%

Unit: VNĐ
Table 1: Current status of Facebook advertising spending of BAV Training &
Communication Co., Ltd. in 2019-2021
Through the above data table, it is possible to assess the level of spending money
on advertising activities at BAV Training & Communication Co., Ltd. continuously
increasing year by year. Specifically, with advertising increasing brand identity from
2019 to 2021 of VND 120,000,000, respectively; 144,000,000 VND and 151,200,000
VND the increase of 2020 is more than 20% compared to 2019 significantly better
than 2021 only 2020 5% this shows that the company is also very interested in the
issue of brand communication to help customers be aware of its brand.

15

Ratio


Respectively from 2019; 2020; In 2021, the amount of money spent on sales
advertising also continuously increased year by year to VND 240,000,000; VND
264,000,000 and VND 279,840,000 are also somewhat similar to brand advertising
when in 2020 compared to 2019 is 10% and in 2021 with 2020 is 6%.
The total cost of running ads in 2019 was VND 360,000,000; in 2020 is VND
408,000,000; In 2021, it will be $431,040,000. The rate increase can be seen in 2020
compared to 2019 is 13% and 2021 compared to 2020 is 6%. It can be clearly seen that
the level of advertising spending in 2020 and 2021 has not increased much compared
to 2019, explaining that this can be mentioned that the covid 19 epidemic has made the
overall business situation difficult.
2.3.2 Facebook ad results help businesses reach customers
2.3.2.1 Facebook ad results help businesses reach customers in 2019
Unit: VND
T

T

1

2

Strategy

Facebook
ads

Goal

Reaching

2019

Customer

Interested

customers interaction customers

using
service

Trademark 120,000,000 2,400,000

120,000

12,000

1,200

Sales

240,000,000 1,200,000

80,000

24,000

2,400

360,000,000 3,600,000

200,000

36,000

3,600

Total

Table 2: The status of Facebook ad results to help businesses reach customers in
2019
In 2019, Training & Communication Co., Ltd. spent a total of VND360,000,000
on fb advertising strategy towards two objectives: increasing the brand and sales with
a total amount of VND 120,000,000,000 and VND 240,000,000 respectively to receive
2,400,000 people for reaching out to brand customers and 1,200,000 people reaching

out through sales, respectively. Of the 2,400,000 customers reached out from brand
advertising, 120,000 interactions and 12,000 interested customers brought in 1,200
customers using the service.
16

Customer

th


Of which, with 1,200,000 customers accessed from sales brings 80,000
interactions and 24,000 interest which brings 2,400 service users
With a total expenditure of 360,000,000 VND bringing in 3,600 people this is a
very successful number for businesses.
2.3.2.2 Facebook ad results help businesses reach customers in 2020
Unit of computing: VND

T
T

1

2

Strategy

Goal

2020

Reaching

Customer

customers interaction

Interested Customers
customer

using

s

service

Trademark 144,000,000 2,057,143

130,909

13,091

1,309

Sales

264,000,000 1,100,000

110,000

33,000

3,300

408,000,000 3,157,143

240,909

46,091

4,609

Facebook
ads

Total

Table 3: Facebook ad results to help businesses reach customers in 2020
In 2020, Training & Communication Co., Ltd. spent a total of VND 408,000,000
on the fb ad running strategy towards two objectives: increasing brand and sales with a
total amount of VND144,000,000 and VND 264,000,000, respectively to receive
2,057,143 people for reaching brand customers and 1,100,000 people reaching out
through sales. Of the 2,400,000 customers reached from brand advertising, 130,909
were engaged and 13,091 were interested in bringing in 1,309 customers using the
service.
Of which with 1,100,000 customers accessed from sales brings 110,000
interactions and 33,000 interested people including 3,300 service users
With a total expenditure of VND 408,000,000 bringing in 4,609 people is a very
good result, more cost effective than 2019

17

the


2.3.2.3 Facebook ad results help businesses reach customers in 2021
Unit of computing: VND
T
T

1

2

Strategy

Facebook
ads

Goal

Reaching

2020

Customer

customers interaction

Interested Customers
customer

using

s

service

Trademark 151,200,000 3,780,000

126,000

13,860

1,386

Sales

279,840,000 1,472,842

99,943

31,982

3,198

431,040,000 5,252,842

225,943

45,842

4,584

Total

Table 4: The status of Facebook ad results to help businesses reach customers in
2021
In 2021, despite the epidemic, the company still spent a total of 431,040,000
VND of which brand advertising accounted for 151,200,000 VND received 3,780,000
visitors, of which 126,000 interacted and 13,860 interested customers brought in 1,386
users. Next, the sales advertising, with only 279,840,000 VND brought in 1,472,842
people of which 99,943 interacted and 31,982 people were interested in receiving
3,198 users.
With VND 431,040,000 bringing in VND4,584 is a very impressive number
when the covid 19 pandemic is underway.
3. Facebook Development Review helps businesses reach customers at BAV
Training & Communication Co., Ltd.
3.1 Achievements achieved

- Expanding 12 branches across North - South
Increase staff from 30 employees to 120 employees within 5 years
- The average salary is relatively good from 9,000,000-12,000,000 VND /
employee
- Welfare policies to ensure tourism and insurance

18

the

3.2 Limitations and causes

- Because of the covid 19 epidemic, it has a big impact on businesses. When
other businesses are unable to operate, it is also a huge challenge for the company
because there are no customers using the service.
- Advertising accounts are heavily restricted: affecting the results of
advertisements
- Content and images are still violated by community standards
The advertising strategy is not working.
- Select an ad target that has not selected the right target

CHAPTER III: SOLUTIONS TO ENHANCE FACEBOOK DEVELOPMENT
TO HELP BUSINESSES REACH CUSTOMERS AT MR. BAV TRAINING &
TRANSMISSION CO., LTD.
3.1 Orientation to improve Facebook development to help businesses reach
customers at BAV Training & Communication Co., Ltd.
3.1.1 Facebook app orientation to help businesses reach customers
Most people when they start an online business choose to sell through their
personal Facebook. Customers are mostly friends and acquaintances. Therefore, it is
very difficult for the product to reach new customers.
The construction of fanpage is essential to building brand image and sales. It
makes it easy for customers with real needs to reach and buy your products. At the
same time, a professionally invested fanpage makes customers trust and feel more
secure when experiencing shopping with your brand.
When building a fanpage, you must clearly orient the product to suit which group
of customers? What's the advertising strategy? What is the plan to find new customers
and retain old ones?
Fanpage development is an effective way of selling on facebook that is popular
today. However, the cost of management and advertising is quite high. It is suitable for
19

business stores with larger sales. If you sell small, there is not much cost for
advertising then sales groups will be the more suitable choice for you.
3.1.2 Orientation to improve Facebook development to help businesses reach
customers at BAV Training & Communication Co., Ltd.
In Vietnam, there are more than 20 million Facebook users, and more than 70%
are between the ages of 18-40. And these are your potential customers, who have
extremely high shopping needs. The percentage of searches for service and product
information on Facebook is proportional to the number of users.
Facebook is a free online sales tool. You can easily create profiles and fanpages
quickly. This one you can create within one note.
It can be said that the product is one of the important factors that determines the
success or failure of selling on Facebook. You can search on Facebook for any
products and see that they have sold, even many sellers, not a few people. So what to
sell without competition, many buyers is one of the "headaches" for those who are just
starting to sell on Facebook.
When choosing to sell on Facebook, you need to note the following issues:
Essential products: For example, running Facebook ads, branding during the 4.0
signing period is being interested and used by businesses.
Unique product: Surely this product is sold, everyone wants to get a unique
product, few people use to be "exclusive". And not only can you sell on Facebook that
you can sell anywhere.
+ Products according to trends, trends: This is a very singing product form at a
certain time. If you sell, you will definitely run the goods. Do you remember the ecommerce floor advertising product that once made the wind on Facebook. However,
the product is only short-term, after the end of the trend, it will gradually fade. You
have to find another product that is more suitable.

20

It can be said that the product is the first and most important factor that
determines the success of the company selling on Facebook. Besides choosing
products to sell, you should also focus and quality and price. Even though you can
access and sell a lot of goods, if your product is not guaranteed, not quality, then you
will fail first.
Facebook is not just a sales channel but a branding channel. If you sell quality
products, good prices, guests will come back many times, even recommended to
friends and relatives. On the contrary, they will only buy you once.
3.2 Facebook development enhancement solution to help businesses reach
customers at BAV Training & Communication Co., Ltd.
3.2.1. Build professional content
The main content is at the core of Fanpage business, which is the key for you to
interact with customers and maintain long-term relationships with them. Don't just sell,
see customers

as close friends and share useful information to maintain this

relationship long-term. Therefore, building professional content is a very necessary
solution to make it easier for businesses to reach out to businesses. Here are the steps
to optimally address when building professional content for high efficiency:
Step 1: Clearly define the development goals for Fanpage
Clearly define the objectives when building a Fanpage to maximize the benefits
brought to the business. Although by field, target audience and end goal, a business
Fanpage can be:
- Media channels, help you promote your brand more widely. It makes it easy to
send the product's message convincingly and accurately.
- The channel surveys and receives contributions and feedback from customers.
- It's a place to help you build stronger customer relationships. Through regular
interactions and chats will help customers remember you more.

- The most effective customer care channel. This is a method that helps you
increase your potential customers strongly. If your customers trust and have
confidence in your product or service. They will introduce themselves to relatives,
friends and colleagues more.
Step 2: Identify the brand's brand voice

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In the strategy of developing a Fanpage development plan, it is not necessary to
forget to research and identify the brand voice that characterizes the brand of the
business.
It would be great if from the beginning the brand of the business is known for its
luxurious, close, idyllic, funny or serious voice... and sticking together over time will
make customers remember the business longer.
To do this, businesses need to answer questions:
- Who am I?
- What brand am I representing?
- What benefits will I bring to the user?
- How am I different from my opponent?
- Who is my target audience?
Step 3: Orient and build professional content for fanpage
There are two very important things that businesses need to stick to:
- Direct content, providing specific information about services / products of the
enterprise.
- Indirect content, about a problem that the business service/product is solving.
In addition, it is necessary to understand the needs of customers:
- To get customers to interact with you the most, you have to understand what
they want in your service/product!
- Analyzing customer needs helps you collect detailed data about behaviors,

interests, trends, etc. The choice of the target audience.
For example, you need to consider when/what form of interaction would be best
to satisfy your customers. At the same time, what kind of content will "retain" them
and dig deeper and use your services...
Step 4: Post a lot of interesting content
In order for engaging content to attract the most engaged users, it is necessary to:
- Share news, photos, and videos as "tell the story" => don't forget to insert more
CTA.
- Create contests, encourage people to get involved and take action.
- Ask users to make honest comments/reviews about the service of the business.
- Ask questions and encourage users to answer.
- Post many photos of customers with the service.
- Regular content measurement and analysis
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In order to create more high-quality content that can respond well to customer
requirements while ensuring the suitability of your brand – it is necessary to do the
following:
- Come up with the idea of building content.
- Design photos that match the content.
- Post and promote content.
- Track/analyze article engagement rates.
=>> If the content orientation will be posted on the Fanpage is well done from
the beginning, it will be easy to reach customers and have no difficulty in finding
sources of information to build content later.
Step 5: Promote content
To best convey the message to the user, the content should be applied in 2 ways:
- Direct method
Deploy campaigns that run Facebook Ads to promote content to a larger

audience. Through this, you will receive many interactions, be known to users and
become a loyal follower.
- Indirect way
Use the public who will help you convey content to the community through the
form of: Like, share, comment or post on their story ... This is a simple way to amplify
content but has a very strong impact on everyone around you.
=> Whether applied in a direct or indirect way, it is necessary to determine in
advance what you will deploy, otherwise it will be counterproductive. This is also
something that needs to be carefully noted.
3.2.2. Improve image quality
Content that contributes significantly to business results, the image is an
indispensable part. When conveying content, customers often pay attention directly to
the content of the image, so when posting images, it is necessary to pay close attention
to the content conveyed in the photo, the high definition catches the eyes of customers
and the color of the photo needs to be suitable for the target audience. Size is also an
issue to pay attention to, when posting 1 brother or many photos, there are standard
size regulations that image makers in the business need to pay attention to.

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3.2.3. Identify the right advertising objectives
Clear goals for an advertising campaign are essential. When a business wants to
generate leads, it's important to design a campaign to achieve your goals before the
campaign starts. In addition, the results must be measured so that the business can be
sure that the campaign is worth the investment.
Advertising can have many purposes, so it's important to identify a specific goal
for a particular campaign. A campaign can be designed for the business to consider the
following:
- Raise awareness of your company, product or service in a clearly defined target

market
- Communicate the benefits of a business's product or service
- Selling products/ services
- Create leads for the sales force
- Engage customers through a direct feedback campaign
- Convince potential franchise customers
- Support a marketing event, such as a discount or exhibition
From there, it is necessary to analyze demographics such as parameters for
location, age,... The gender of the customer. Next is detailed targeting because of the
depth of personal data on Facebook, its algorithms know the user's preferences and
behavior. For example, Facebook can identify sports fans or pet lovers. Any trusted
Facebook ad agency would recommend targeting one interest group at a time to help
you better evaluate your business's campaign performance. Finally, a custom audience
can target users who have previously interacted with their brand by selecting custom
audiences. Facebook records this through its Facebook Pixel tracking tool. This has to
do with retargeting campaigns that focus on the audience of the business that is most
likely to convert.
3.2.4. Comply with Facebook community standards
Facebook regularly conducts cyclical content corrections and cleanups or when
there are economic, political, and social upheavals around the world as well as in each
country. In order to avoid trouble with the fanpage in use, violating the prohibited
regulations, businesses need to actively learn more about the operating principles of
Facebook in particular and other social networks in general. At the same time, it is
necessary to be careful in statements, select the content posted, limit the spread of bad
content, thereby being able to take the initiative to take the initiative in risking itself.
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The best way is to understand community standards and not make those
mistakes. Obviously, when there's no violation, there's no reason for Facebook to use

its sanctions on you. The key criteria to know can be mentioned as:
- Prohibition of violence and criminal acts
- Prohibit unsafe actions, encourage suicide, harm the body
- Ban the use of child nudity and child sexual abuse
- Ban sexual exploitation content
- Violation of the privacy of individuals and images
- It is forbidden to use content containing offensive, inflammatory, violent
language.
- Prohibit spam actions, false declarations, false information.
- Respect for intellectual property rights
3.2.5. Strengthening advertising, optimizing Facebook platform
When FB's changes make daily posts less accessible and not the right audience,
advertising is an effective tool to optimize costs while still bringing very high business
efficiency. Instead of handing out flyers, running FB ads carries the flow of
information that customers need in many ways such as setting up settings when
businesses run ads or using AI to analyze demographics. Constantly increasing
advertising when choosing the right customer file is the most effective way to help
businesses increase sales.
FB will regularly change policies and content so constantly optimize the platform
to achieve efficiency
3.2.6. Strengthening the training of Facebook training courses
Currently, training is an important activity that contributes to ensuring the
existence and development of each business. Training and development activities help
businesses have human resources to adapt to changes in the environment and meet the
requirements of the implementation of strategic objectives of the enterprise.
Therefore, it is necessary to regularly organize courses and training sessions in
BAV Training & Communication Co., Ltd. to improve expertise and constantly update
new policies coming from FB from which will optimally solve the work in each
position.
3.2.7. Develop a Facebook ad target strategy

In developing a Facebook advertising strategy. To achieve the desired interaction
and transformation. It is necessary to develop your ad target strategy with a welldefined Facebook strategy using the following steps:
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