Improving the insurance for singles service at bao khang hung thinh co ltd, agent of dai ichi life insurance company

THUONGMAI UNIVERSITY
INSTITUTE OF INTERNATIONAL COOPERATION

WORK PLACEMENT REPORT
Company:
DAI-ICHI LIFE – BAO KHANG HUNG THINH Co.Ltd
Project title: : Improving the "Insurance for singles" service at Bao Khang Hung
Thinh Co.Ltd, agent of Dai-ichi life insurance company.
Name of student: Nguyen Quynh Trang
University year:

2019 - 2022

Tutor at TMU: Nguyen Ngoc Khanh Linh
Tutor at USTV: Marie-Josée Cambreling
Tutor at (Company): Msr. Nguyen Thi Phuong

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Hanoi - 2022

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TABLE OF CONTENTS

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LIST OF TABLES

LIST OF FIGURES
Figure 1: Structure of Dai-ichi
Figure 2: The customer data in BKHT branch
Figure 3: Facebook users in Viet Nam 2021 (Cre: NapoleonCat.com)
Figure 4: Insurance Groups in Viet Nam
Figure5:Consultant Daiichi's Facebook Account
Figure 7: Market share of Life Insurance Industries (Viet Nam)
Figure 8: Some pictures of the Internship

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ACKNOWLEDGMENTS
First of all, I would like to express my most sincere thanks to the teachers in the
International Training Department of Thuong Mai University and Toulon University
who have taught and conveyed valuable knowledge to me during my study and
training at school. Besides, I would like to thank Mrs. Nguyen Ngoc Khanh Linh for
enthusiastically guiding me so that I can complete this graduation thesis.
I would like to express my sincere thanks to Mr.Nguyen Ngoc Long and Msr.
Nguyen Thi Phuong for creating favorable conditions for me to intern, learn about my
work, help me gain more knowledge about insurance, and gain more knowledge about
my career as well as experience for my work in the future.
Due to limited knowledge and limited time of internship, I cannot avoid
shortcomings, I hope to receive comments and criticisms from teachers. It will be
valuable knowledge to help me improve my skills later.

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INTRODUCTION
Firstly, in the general development of the Vietnam economy, the banking and
insurance sector in general and the life insurance sector, in particular, have made
significant contributions. Given the superior nature of life insurance, it helped
stabilize the socioeconomic landscape through basic work and insurance payments,
addressing thousands of jobs for workers. In Life insurance enterprises, Dai-Ichi Life
Insurance Vietnam gets into the Vietnamese market quite late (as of 2007) but already
has a certain position in the Life insurance market in Vietnam. However, Dai-ichi Life
Vietnam still faces challenges in maintaining and developing its position in the
Vietnamese life insurance market as the economy of Vietnam is integrating into the
world economy.
One question I've asked is celibacy moving in? In Viet Nam, the proportion of
unmarried people is also growing rapidly, increasing from 6.23 percent in 2004 to 10.1
percent in 2019, according to General Statistics Office. "Celibacy has become a new
trend representing economic and spiritual independence of some young people",
Master Vo Minh Thanh, lecturer in Psychology at Ho Chi Minh City University of
Pedagogy shared (Cre: vnexpress.net) may find singleness a choice among many
today, especially those living in big cities. Happiness celibacy is a choice that leads
toward comfortable quality of life, and happiness in other aspects and values, in
addition to the enjoyment of marital relations. Getting married late or being single is a
choice for many young people, a lifestyle that focuses on pursuing their own interests,
developing their own, and building time for their parents and friends. Apparently,
insurance is a solution that optimizes all three of these people's expectations:
maintaining health, family protection, and safe investment. That is one reason for the
potential of insurance development in the customer (single person) segment. As a
student majoring in Finance-Banking-Insurance, I want to dig deeper into the field of
insurance for singles in one of the biggest insurance companies in Vietnam – Daiichi
life insurance company because I have found this product very interesting. Besides,
after working at Bao Khang Hung Thinh Co.Ltd, I have found that the customer
demand for the insurance for singles service is growing but the service development

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still cannot meet that high demand. For all of those reasons, I have chosen the topic:
“Improving the "Insurance for singles" service at Bao Khang Hung Thinh Co.Ltd,
agent of Dai-ichi life insurance company” for my graduation report.

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I. PART 1: OVERVIEW OF DAI-ICHI MUTUAL LIFE INSURANCE
COMPANY (IN VIETNAM), BAO KHANG HUNG THINH Co. LTD – AGENT
OF DAIICHI LIFE INSURANCE COMPANY
1. Dai-ichi Mutual Life Insurance Company (Vietnam):
•

Name: Dai-ichi Mutual Life Insurance Company (in Vietnam) (Dai-ichi Life Vietnam

•
•

for short)
Slogan: #GẮN_BÓ_DÀI_LÂU ( ~ long-term commitment)
Headquarters: Dai-ichi Life building, no.149/151 Nguyen Van Troi street, Ward 11,

Phu Nhuan District, Ho Chi Minh city.
• Legal status: Active (has the tax registration certificate)
• Number of employees: 260 offices, a team of 1,800 employees, and 113,000
professional financial advisers; Along with prestigious partners Sacombank,
LienVietPostBank, HDBank, SHB, Bac A Bank, VNPost, Mai Linh Group... with

•

distribution networks over 2,400 trading posts across the country.
Activity :
The birth of Dai-ichi Vietnam is an important milestone in the history of 105
years of operation of Dai-ichi Life Japan and it is also a notable event in the history of
the transfer, and merger of companies in the field of financial services in Vietnam.

-

Dai-ichi Vietnam has 3 missions:
Contribute to the development of Vietnam society through the provision of products
and services for life insurance the best and most advanced
Provide the highest satisfaction to customers
Provide satisfaction for staff and Financial Advisors
All the basic products of Dai-ichi Vietnam have the following common

characteristics:
- Protection against the risk of financial
- Long-term savings
- Guarantee insurance benefits premium high-competitive
- Refundable value and maturity benefit
- Flexible insurance (minimum 5 years)
- Offer to scale reduction contract
• Company Structure:

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General Director

Bussiness organize & IT Department

Sale Director

Area Sales (3)

Brand Managing Director

Agencies Supporter

Sales Manager

Sales Group Leader

Financial Adviser

Figure 1: Structure of Dai-ichi
-

General director (Mr. Takashi Fujii): The leader of Dai-ichi Vietnam
Brand director: Director of Brand Development
Bussiness organize department: Include office staffs like receptionist, accountancy,

-

treasurers, secretary,... responsible for given objectives and helping other departments
IT department: Responsible for information technology system Sales director: Direct
the marketing and sale programs, Report directly to the general director, and have

-

responsibility for Sale Results.
Area sale directors: 3 people corresponding to Northern, Southern, and Middle of
Vietnam: Direct the sale and marketing programs in their area, Report Sale results for
the sales director. Agency support: Do supporting activities for agencies, organize

-

competition in the company
Sale group leader
Financial Adviser: Each Financial Advisor is an agency, that directly contacts the
customer and provides the best finance solutions for them.
“Dai-ichi Life Vietnam has pursued the reinforcement of its core individual
insurance agents channel through extensive training and expanding the sales network
of the individual insurance agents. In addition, Dai-ichi Life Vietnam has expanded
into alternative channels, strengthened cooperation with partners, and enhanced its
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product lineup. Since commencing its business in 2007, Dai-ichi Life Vietnam has
steadily expanded its market share, and now it is among one of the top five major life
insurers.
Going forward, Dai-ichi Life Vietnam will continue to improve customers’
experiential values and support our sales structure largely through the promotion of
various digital platforms, aiming for sustainable growth by expanding sales and
improving operational quality.”
(The Annual Report of Dai-ichi Life, 2021)
2. Dai-ichi Life – Bao Khang Hung Thinh Co.Ltd:
• Location: Floor 13th, Intracom building, no. 33 Cau Dien Street, Phuc Dien ward, Bac

Tu Lien district, Ha Noi
• Number of employees: more than 80 employees
• Date of creation: 04/08/2021
• Main occupation: Agency and insurance brokerage activities
3. Introduction to my internship:
•

The reason I chose this topic for this internship:
From research figures, the potential for developing insurance market share for
Daiichi in single customers is overwhelming. Daiichi needs to take advantage of the
opportunity quickly and effectively exploit its strengths to make the mark early and
lasting.
Besides, this essay will aim to investigate the attributes of insurance products
and the quality of services that affect purchasing power and single customer loyalty.
Since then, the essay suggests more effective and more realistic approaches for single
customers.

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•

Internship plan:
Date
From:1/3 To: 10/3
From:11/3 To:10/5
From: 25/3 To 25/4

From: 20/4 To 10/5

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Task / Mission
Outcome
Task 1 / Mission 1: Attend Enrich
knowledge
the Training course
about insurance and
customers
Task 2 / Mission 2: Work Gain
practical
as a telesales
experiences
when
dealing with real cases
Task 3 / Mission 3: Do SWOT analysis
research,
collect,
and
analyze
data(marketing,
finance, sale…) to seek
more potential customer
Task 4 / Mission 4: Finish Finish the report
internship
Table 1. Internship Plan


II. PART 2: INTERNSHIP IMPLEMENTATION AT DAI-ICHI LIFE –

BAO KHANG HUNG THINH LTC
2.1 The internship position, responsibilities, and tasks
2.1.1. Department structure of an internship position
After being accepted as a trainee at Dai-ichi Life – Bao Khang Hung Thinh
branch, I was assigned to work in the business department. The number of employees
in the sales department is the largest, for 70% of total employees in the company.
Moreover, it has many collaborators and trainees like me. So the exact number of the
business department can reach over 50 employees. It is divided into many small
business groups. Fortunately, I was assigned to work with the sales team led by Mrs.
Nguyen Thi Phuong who is my tutor at Dai-ichi Life - Bao Khang Hung Thinh
branch.
My internship position is a businessman on the sales team. My major job here is
telesales based on available customer data provided by the company. We need to sell
all of our products, including “insurance for singles”. Besides, I also learned more
knowledge about insurance and insurance products, sales skills and experiences to
work with customers, and how to do customer research effectively.
2.1.2 Daily tasks and responsibilities
Interns at Daiichi Life - BKHT branch can register work schedules by
themselves (but interns still have to work at least 4 days per week). My work schedule
at Daiichi Life - BKHT branch is every day from Monday to Saturday morning. The
morning start from 8:30 am to 11:30 am and the afternoon starts from 2 pm to 5 pm.
In the morning, I do telesales. I usually call at least 50 potential customers as
directed by Mrs. Phuong. In the telesales, I introduce our products to customers and
invite them to a small meeting with our manager or personal customer relationship
specialists to discuss more details about the products based on customer’s needs,
which may include the “insurance for singles".
In the afternoon, I spend most of my time gaining knowledge about insurance
products so that I can be more confident in introducing these products to customers
without an available telesales script. I was also assigned to do other things with my

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colleagues and manager, such as documentary tasks, media, and developing ideas for
product and business development.
2.2. Key performance Indicator – KPI
N
o
1

Nam
e
A

Position

Workday Actual wages/ Allowanc Turnover
Basic (VND)
e (VND)
(%/product)
Businessma 28
0/6.000.000
700.000
n
VND
Table 2. KPI for permanent employees of the Bussiness Department

Total
(VND)

According to this table, we can see the basic salary of permanent employees of
the business department is 6 million VND/month if you work enough 28 days/month.
Besides that, they also have an allowance is 700.000 VND/month. The main income
of businessman is turnover. With our product “insurance for singles”, the turnover is
7% of the total proceeds from the product.
About interns, we don’t have a contract with the company so our salary is 80%
of the basic salary without allowance. The turnover of interns is just 5% of the total
proceeds from the product.
2.3. Service analysis
2.3.1

The product “Insurance for singles” of Dai-ichi Life:

 The products:

The Daiichi Life insurance packages are designed based on the integration of
different interest groups corresponding to different customer groups. That Daiichi
clearly understands their customers and confirms their logistical ability about logic
and to cover all aspects to develop sustainably.
Major products are products that can be entered separately without the need to
include any other product in the insurance policy. There is also interest - in sharing
products and non-shared products participating. There, insurance policies in each
ordinary insurance package have two types of benefits including basic interest and
advanced interest. In particular:
-

The basic right is life insurance, which is more about accumulation
Advanced benefits are health care insurance such as Comprehensive premium
insurance, premium accident insurance, global health care insurance...

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For single customers, Dai-ichi Life Vietnam offers them comprehensive financial
savings and protection solutions which are included in three insurance packages: An
Thinh Dau Tu, An Phuc Hung Thinh Toan Dien, An Tam Song Hanh
•
-

An Thinh Dau Tu (ATDT) package:
In each phase of life with various plans, dreams, and dreams, active arrangements to
complete these plans are crucial to helping people take control of their lives now and
in the future. ATDT is an inter-investment insurance product, which helps to secure
financial stability for the present and offers opportunities to accumulate investment
and increase assets effectively for the future. With professional investment support
from Japan's leading financial company, customers have access to a diverse and
quality portfolio from stocks of leading companies in Vietnam to bonds, deposits, and

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other fixed-income investment products.
Product characteristics:
+ To protect oneself and your family at all risks in life.
+ Asset creation is efficient and sustainable with professional investment support
from Japan's leading financial company.
+ 5 special investment solutions, suited to a wide variety of investment needs
and tastes.
+ Opportunity to invest in a portfolio of the financial industry and 30 leading
companies in capital and liquidity in Vietnam.
+ Flexibility to change the investment solution in the face of market volatility or

-

demand.
The right to invest:
+ Asset creation with multiple investment options (you may select 1 or more
funds in your 5 unit-linked funds, including Lead fund, dynamic finance fund, growth
fund, development fund, and conservation fund)
+ Safe and efficient investments together with a professional fund manager:
ATDT Investment funds are managed by experienced financial experts of
Company Limited One Dai-ichi Life Vietnam (DFVN) Fund manager and are
supported by investment experience from Dai-ichi Life - Japan's leading financial
group. The investment of the funds is supervised independently by HSBC. The annual
investment results are audited and published at: www.dai-ichi-life.com.vn.
+ The attractive bonus increases capital:
Maintain regular, due fees for the previous three years, and if the insurance
policy is in effect, you will get a 3 percent bonus on the fund value of the contract's
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third year, 6, 9, 12, 15, 18, and 21. The more value the contract fund has, the greater
the reward value.
+ The Governor-general takes initiative when demand or financial markets
change: Flexibility charges up to 10 times the basic premium per year. During the
period of participation, you could:
 Change the rate of investment in the funds
 Transferring the value of the fund units between funds
 Drawing part of the contract fund's value
Depending on financial capacity and actual demand, it is possible to vary the
fees from five onwards.

+ Get all of the investment returns: When the contract expires, you will get
-

100% back of the value of the fund created.
The right to protect:
+ Lifetime protection to enjoy life:
At reasonable rates, investment security gives you full protection against life's
risks until you are 99 years old.
+ Comprehensive protection against total and permanent or death risk: If the
insured suffers full and permanent injury before age 65 or dies, the customer will
receive the insured amount and the full value of the contract fund.
+ Increasing insurance benefits in case of accidental death:
Receiving an additional 20% of the insured amount, up to VND 1 billion if the
insured dies due to an accident between the ages of 5-65.
+ To receive immediate assistance with post-compliance benefits:
In order to give timely assistance to a customer, Dai-ichi Life Vietnam will
advance part of the interest in death equal to 10% of the insured amount, a maximum
of 30 million gay men per insured person without waiting for the consideration of
insurance benefits as usual.
+ To actively adjust and increase protection: During the period of participation,

you might:
 Increase or decrease insurance amounts according to demand at each stage of life.
 Add a reasonable fee to add complementary products and increase protection for
yourself and your family in case of accidents, serious illness, hospitalization...
- Conditions for participation
Age of Participation: From 30 days - to 65 years old
Maximum age at end of insurance: 99 years old
• An Phuc Hung Thinh Toan Dien (APHTTD) package:
A life of comfort and plenty for the loved ones in the family is something the

customer cares about first. Therefore, financial planning suited to demand
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implementation plans for the future is what must begin today! But how can such a
financial plan always achieve the desired results? APHTTD is an insurance product
that gives both customers and their families peace because it is always fully protected
from the risks of life and also brings prosperity because saving money is always
invested efficiently in the face of inflation.
-

Product characteristics:
+ Yield: The announced rate adheres to the actual investment results while
ensuring not lower than the committed minimum interest rate.
+ Meeting short-term financial needs: receive periodic cash payments every
three years on the contract.
+ Comprehensive Protection: Protective rights when the risk of death or
disability is full and permanent.
+ Maturity: Receipt of full contract value upon maturity.
+ Long-term stable investment: with a team of experienced investment
professionals and strong support from Dai-ichi Life Japan, one of the world's leading
Life insurance companies with over 100 years of experience, you will be assured that
your savings will be invested in a stable and efficient investment
+ Opt-out is completed soon: More flexible than ever with appropriate pricing
terms, the customer will soon complete the charge while still ensuring its short-term
spending plan and achieving its long-term goals.
+ Precedence over enrolment into universities within the Laureate International
system in the United States ensures the comprehensive development of future

-

generations.
The right to invest & protect:
+ The right to receive the effective monthly return on investment:
The value of the insurance policy of the customer would be cumulative and be
stable with an attractive announcement rate. The rate will be updated monthly on Daiichi Life's official website and is pledged to be no less than the minimum guaranteed
rate.
The minimum guaranteed rate of this product is 3 percent per year for the first 5
years, 2 percent per year from the sixth to the 10th, and 1 percent per year for the rest
of the insurance policies.
+ Cash interests periodically:

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Every three years the contract will allow you to receive a periodic cash payment
to spend on your financial needs in the short term as planned or you can leave this
recurring cash to Dai-ichi Life Vietnam for monthly interest.
+ Rights when the Contract Expires
The value of the contract will be formed as part of the periodic premiums of the
contract plus interest accrued monthly to the announced interest rate of Vietnam Daiichi Life.
The customer will receive this full value upon the contract expiration.
+ Right to finalize the plan for early fees
The customer will soon complete fees while the financial plans are still assured

-

with appropriate shell-period options. APHTTD has the following fees:
Short-term fee duration: is equal to 1/3 or two-thirds of the contract term
Payment term as a contract term.

Conditions for participation:
+ APHTTD with various options for contracting duration: 12 years; 15 years; 18
years or 21 years with different fee periods so customers can decide the period most

suited to their financial plans.
+ Age of Participation: 0-60 years old.
• An Tam Song Hanh (ATSH) package:
The family is the foundation of family happiness. Life can only be really happy
and meaningful when there's always a family around. To love fuller every day for
customers and families to enjoy life fully together in a solid financial plan for the
future.
Knowing this, Dai-ichi Life Vietnam is proud to offer ATSH the ultimate
financial security solution that helps clients to preserve their loving home and actively
cultivate their future and lasting happiness.
- The rights of the products, integrated 2 in 1:
 Comprehensive Protection for yourself and your family:

1. Flexible insurance interests:
+ The protection term was from 11 years to 100 years.
At the same phi level, you have 2 choices of insurance benefits according to your
need:
_Basic insurance benefits: Tailored to customers with greater savings interest.
_Advanced insurance benefits: the customers are more concerned with the
protective factor.
2. Total protection for Your family

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_Comprehensive protection against total and permanent disability risk or death

if the insured has a full and permanent disability before the age of 66 or death: (Note:
Advanced insurance benefits will be automatically transferred to the basic insurance
benefits after the insured reaches the age of 70.)
_Accidental death rights with an insurance partner option since joining the
insurance or at any later time, you can opt to provide extra protection by registering an
additional partner protected (being an insurance buyer or spouse or legitimate child of
the insured) without paying extra premiums and exempt from health care. At the same
time, besides the insured, Dai-ichi Life Vietnam will be providing additional security
for the insured with the right to death.
Before the insured reaches 66 years of age, if the insured or the insured dies
from the accident before the person reaches the age of 66, Dai-ichi Life Vietnam will
pay one of the two rights below:
+ This right arises only once for:
_Accident deaths shall be entitled to + 20% of the insured sum up to 1 billion
VND
_Special accident deaths shall be entitled to + 50% of the insured sum up to 2.5
billion VND
_An insurance event whether the insured event occurs to the insured and/or the
person protected by the insured.
_The insurance event has the highest level of interest if multiple insurance
events occur at the same time.
3. Receive prompt support from the fullness of life
+ For the purpose of quickly assisting customers to face unexpected events,
Vietnam's Dai-Ichi Life will face 10% of Life benefits (up to 30 million VND per
insured)
The benefits following the termination shall not be charged or interested and
shall be deducted from the death insurance interest of key products when a formal
decision on settlement of the claim is made.
4. To actively adjust protection levels
Failing to perform a health evaluation when raising the protection level for a

special occasion: marriage, childbirth, or school transfer (up to 50% of the insurance
sum)
+ Flexible change of need for protection
During your tenure on the insurance policy, you could:
_Change the insurance money amount
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Transfer of insurance interests from insurance interests up the basic insurance
_Change the person protected.
+ Increased protection with subsidized insurance products
For just a reasonable fee, you can opt to engage in additional insurance items
that will give the whole family total protection against life risks such as accidents,
serious illness, hospitalization, or health care.
 Safety for future financial planning
+ flexibility additional premiums up to five times the basic premiums per year.
+ Cumulative efficiency and safety with the investment rate pledge your asset is
accumulated safely and efficiently through the transparent investment activities of the
linked fund, with an attractive investment rate not lower than the committed interest
rate:
+ Increasing the value of the contract account with compelling rewards maintain
a regular route of payment and the contract is in effect, you will get the following
compelling rewards:
_Contract maintenance Award: On the anniversary of the fourth contract
onward and every 2 years thereafter, receive 2 percent of the average contract
account value of the previous 24 adjacent months.
_Typically long-term: on the anniversary of the 10th and 20th contracts, get 10
percent of the average contract account value of the previous 120 months.
+ Actively change the financial plan
Depending on financial capacity and actual demand, it is possible to vary the

fees from five onwards.
During your time in the insurance policy you may:
_Withdrawal of a part of the contract account
_Advance from the return value
+ Interest in contracting: You will receive 100% of the contract account value
-

after the time of accumulation and sustainability.
Conditions for participation:
+ Age of Participation: 30 days - 65 years
+ Maximum age at end of insurance: 100 years
+ Contract duration: from 11 years to 100 years
Additional products are products that are only attached to main, non-profitable
products. The company has many additional products to meet customers' needs.

-

Including:
Comprehensive accident insurance enhance
Insurance supports the Cost of incurable disease treatment
Cruel Disease Insurance
Living expenses support Insurance
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

Insurance premium rejection
Death Insurance
Insurance 88 deadly Diseases

The reasons: There are several reasons Daiichi has issued three insurance packages
for a single customer group. And these three insurance packs deal with the top

concerns that a single customer can target. This is focused on 6 major factors:
• Age:
Not surprisingly, the number one factor behind life insurance premiums is the
age of the policyholder. Especially the trend of celibacy is becoming popular among
the younger generation. Age is the most important factor in determining the cost, as a
younger person will make payments for many years before cashing out; therefore the
younger you are, the lower your payments tend to be. Consequently, customers are
encouraged to be better off taking out a policy before it’s too late.
• Gender:
- Gender is the second important factor in pricing, standing behind the age. Daiichi
employs statistical models to estimate how long a person with a particular profile will
live. The fact is that women live approximately five years longer on average than
males. They also have slightly cheaper rates than men because they normally pay
-

premiums for a longer period.
Besides, according to a recent survey conducted by ValuePenguin, single women pay
twice as much for health insurance as single men, and they also spend a greater
percentage of their income on auto and life insurance:
+ In comparison to single males, single women spend nearly twice as much on
health insurance. In 2020, single women spent $2,406, or 6.8% of their annual salary,
for health insurance. The average cost for single men was $1,896, or 3.9 percent of
their annual income.
+ In every age group, single women devote a greater proportion of their salary to
health insurance than males. With age, the disparity deepens. Single women 65 and
older, for example, pay 11.7 percent of their yearly income on health insurance, nearly
three percentage points more than men of the same age (8.4 percent ).

+ The same scenarios apply to all income levels. Single women earning less than
$15,000 per year pay an average of 20.7 percent of their salary on health insurance,
compared to 15.7 percent for men.
+ It's not only health insurance; single women devote a bigger percentage of
their earnings to the vehicle and life insurance than single males. Women spend 2.4
20


percent of their income on auto insurance on average, compared to 1.9 percent for
males. Women devote 0.7 percent of their income to life insurance on average,
compared to 0.4 percent for males.
(Cre: ValuePenguin)
• Smoking:
- Smoking puts you at risk for a variety of health problems. If you enjoy smoking, this
is a red flag for insurance companies. In fact, smokers frequently spend more than
twice as much for equivalent coverage as nonsmokers. Another compelling incentive
-

to try to break the habit is the financial impact.
The World Health Organization (WHO) reports that, on an average, around 7 million
people die each year from tobacco-related diseases. Additionally, some 600,000
people died of passive exposure to tobacco smoke.
For Viet Nam, according to official figures released by the authorities, the
country is among the top 15 countries in the world with the largest number of smokers
and smokers. It is estimated that for the number of people aged 15 and over, on
average, 1 smoker will occur for every 2 men. Sadly, most smokers begin smoking at
an early age (about 56% of smokers in that country begin smoking before the age of
20).

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•
-

Health:
Most carriers conduct a medical exam during which they collect information such as
height and weight, blood pressure, cholesterol, and other vital statistics. In some
situations, an electrocardiogram (ECG or EKG) may be required to check your heart.
To keep your health stable, have any significant problems like high cholesterol and
diabetes under control before looking for coverage. If you join Daiichi after the

checkups, it's set for free.
• Lifestyle:
- Risky tourism among young people is booming and is a potential hub for Vietnamese
tourism. According to UNFPA, Viet Nam is at the time the proportion of the gold-toyouth population (aged 15 to 29) amounted to almost 30 percent of the total
population and the most populous part of the national population. Reports and data
around the world confirm that young people, or young people, are the most likely to
travel because they like to go out and explore new things and they're willing to spend
-

a "sleeve" for a travel experience.
Is racing automobiles or climbing dangerous mountains your favorite pastime? If
that's the case, you'll almost certainly have to pay a lot more for insurance. When you
engage in high-risk activities, you increase your chances of dying young, which is a
major issue for carriers. Some companies will charge you more if you work in a

dangerous industry like mining, fishing, or transportation.
• Family Medical History:
- You can't do anything about your genetic pool. A family history of stroke, cancer, or

other major medical issues, on the other hand, may predispose you to these illnesses
and increase your risk. Carriers are usually interested in any illnesses or injuries that
your parents or siblings have had, especially if they contributed to their death. Some
carriers place a higher value on your family's health than others, but it'll almost
certainly affect your premium.
2.3.2. Research:
This research aimed at finding quick, convenient access for a single customer
group (especially young people)

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•

-

By Offline Communication:
After I've had some conversations with a client over the phone, I have the
following assessment of a single potential customer:
Income source at the rate of relative and high
Living independently or far from family in a new apartment or residential area where

there are many social utility services
- Age from 18 – 35 years old
 Advantages:
+ This method works for communication processes to get into customer demand
through face-to-face talk - one way to pressure the ability to decide to use insurance
by customers
 Disadvantages:

+ During Covid's long, meetings have been significantly hampered. This leads to
a decrease in face-to-face meeting habits and an increase in disruptions of most of the
younger generation.
+ With technology developing, the use of the Internet has become a lot easier. So
instead of spending time on face-to-face meetings, single people prioritize online
meetings.
• By Telesales:
While calling customers, I always try to expand the conversation to get as much
customer information as possible. Since the beginning of the internship, I have been
able to call nearly 250 customers out of a total of 623 data that the manager gave me.
Of these, the number of customers between 32-45 years old accounts for the majority
of the lead list. Customer celibacy accounts for 35% of the data. It’s obvious that the
single population as young as it isn't suitable for this marketing.

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Figure 2: The customer data in BKHT
branch
Advantages:
+ The sale can take place anywhere


just with a phone and connection. This is especially useful in the context of the
unpredictable Covid-19 disease, to ensure work efficiency and safety for customers.
+ Being able to reach customers everywhere and not restricted by geography.
Rather than having to meet customers regardless of the current rainy day, Telesales
allow them to sit on their seats and communicate with their clients in any city.
+ Cost savings: Telesales is a form of low-cost selling so more and more
businesses apply. In particular, businesses that spend money on buying customer data

home and performing "Cold calls", are extremely large daily approaches, especially
insurance, and so on.
Telesales saves commute time, waiting for each appointment. As long as a
transmission line is stable, the calls will not be interrupted and staff will have time to
make other calls.
+ Call history Storage Support: With CRM management software, now every
call history can be stored and searched on the system. It is fully possible for an
employee to hear the call content and evaluate inadequate responses that need to
improve in subsequent calls.
+ Get to know your customer's needs soon after a phone call. Telesales are able
to exploit maximum customer information and demand through a phone call: the
customer has no problems, the customer has problems but does not recognize a need,
the customer has a concern, the customer has a need and is willing to buy, etc. With
prepared scenarios, experiences and listening skills, and questionnaires, a Telesales
officer can quickly comprehend the customer's needs to advise appropriate schemes.
 Disadvantages:
+ The likelihood of the customer turning us down is high. Customers are
cautious about calling when a stranger's number arrives. They are afraid of cheating or
the product is not insured because it is not experienced directly. Therefore, the
importance of Telesales is the removal of disbelief, bringing security and prestige to
the client.

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+ The call could be interrupted at any time. Customers may have busy jobs so
employees need to find an appropriate time to communicate. Ask your customers how
long they can talk to you and make an appointment to contact you again.
+ Staff can only use speech or intonation to sell. Without visual products, and
without body language, employees cannot see customers' attitudes. High requirements

employees must utilize the maximum of a Telesales' voice, intonation, and
communicability to bring out the most vivid image of its product and features.
• By Social Networks:
 Advantages:
- Cost-effective
The Support of the Internet enables both sellers and buyers to save time, space,
and the way they deal. Online time saves you a lot more than the quick delivery or the
post-mail format. The cost of payment over conventional methods was reduced by
-

10%-20% due to the feature of assisting buyers to make bank payments.
Learn about customer psychology
Reception of feedback from customers after purchasing a product will make it
easier for customers to express satisfied or disappointed views. Build trust in the

-

seller.
The limit depends on the means of transport
Online sales make it possible for people to shop from a distance. With a network
connection, everywhere the customer can buy the product. This approach is quite good

-

to help people limit the use of vehicles.
Promoting the impact of online selling
Online business has the first impact on information technology and e-commerce.
If you don't redirect and innovate in the direction of the online market, Daiichi will

-

quickly lag.
Many methods of payment.
Avoid priming situations such as late arrival from a salesperson and problems that

arise.
 Disadvantages:
- The biggest weakness in networking is security. There is no defined policy on cyber
security and unsecured content. This makes it difficult for consumers to sign up for
online purchases because they are worried about whether or not personal information
about their accounts is secure?

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