Marketing solutions on facebook social network towards customers at BAV training comunication company limited

TOULON UNIVERSITY - THUONGMAI UNIVERSITY
INTERNATIONAL DEPARTMENT
0000000

INTERSHIP REPORT
2021-2022

The title of the internship: Marketing solutions on Facebook social network
towards customers at BAV Training & Comunication company limited
Name: PHAM Dao Quoc Cuong
Class: CN16-ECO
The company: BAV Training & Comunication company limited
Name of the University tutor: MBA NGUYEN Minh Duc

Hanoi – 2022


Thank you
"First of all, I would like to express my sincerest thanks to all teachers of Thuong
Mai University, Institute of International Cooperation - University of Commerce,
University of Toulon. Teachers of E-commerce department for teaching teaching and
imparting valuable knowledge to me during my three years of studying and practicing
at school, this is a very memorable time because the knowledge imparted by my
teachers is a stepping stone for me to complete my goals. myself and firmly equipped
to complete the work as well as the internship report. I would like to express my deep
gratitude to my guide – Mr. Nguyen Minh Duc, who enthusiastically guided me to
make the report. this internship report.
I would like to thank the leadership and the brothers and sisters in BAV Training
& Comunication company limited , especially Mr. Hoang Quoc Viet - CEO of the
company, created favorable conditions for me during my internship at the company.
Create opportunities for practical contact, answer questions to help me gain more

understanding, practical knowledge and future job requirements.
During the internship, as well as the process of making the internship report, it is
difficult to avoid mistakes, which I hope you will overlook. At the same time, due to
my limited theoretical level as well as practical experience, I hope to receive
suggestions from teachers to become more complete in the upcoming journeys.
Finally, I would like to wish you and your teacher good health, success and
happiness.”!
Ha Noi – Viet Nam, 2022


TABLE OF CONTENTS
LIST OF ACRONYMS
LIST OF PICTURE
LIST OF TABLE
CHAPTER I: COMPANY INTRODUCTION BAV TRAINING & Comunication
company limited...........................................................................................................1
1, Company introduction.............................................................................................1
2, Organizational structure of the company..............................................................1
3, The company's business products and services.....................................................2
3.1 Logo design:............................................................................................................2
4. Achievements of the company.................................................................................3
5. Organization chart of the company........................................................................4
CHAPTER II: THE STATUS OF MARKETING ON SOCIAL NETWORK
FACEBOOK TO CUSTOMERS AT BAV TRAINING AND COMMUNICATION
CO., LTD...................................................................................................................... 5
1.Overview of Marketing on social network Facebook.............................................5
1.1 What is Facebook Marketing?..............................................................................5
1.2 Objectives of Marketing on social networks Facebook towards customers......5
1.3 Marketing solutions on social networks Facebook for businesses......................6
2. Current status of marketing on social network Facebook towards customers at

BAV Training & Communication Co., Ltd................................................................7
2.1 Marketing goals on social networks Facebook towards customers....................7
2.2 Marketing strategy on social network Facebook towards customers................8
2.3 Current status of marketing on social networks Facebook towards customers
..................................................................................................................................... 10
2.3.1 Current status of marketing spend on social network facebook.......................10
2.3.2 Current status of customer-oriented social media marketing results................11
3. Evaluation of customer-oriented Facebook social media marketing activities at
BAV Training & Communication Co., Ltd..............................................................13
3.1. Achievements acquired.......................................................................................13
3.2. Limitations and reasons......................................................................................14


CHAPTER 3: SOLUTIONS TO ENHANCE MARKETING ON SOCIAL
NETWORK

FACEBOOK

CUSTOMERS

AT

BAV

TRAINING

AND

COMMUNICATION CO., LTD...............................................................................15
3.1 Orientation to improve marketing activities on social networks Facebook

towards customers at BA Training & Communication Co., Ltd............................15
3.1.1 Facebook Marketing orientation helps businesses reach customers................15
3.2 Solutions to improve marketing activities on social networks Facebook
towards customers at BAV Communication & Training Co., Ltd.........................16
3.2.1. Build professional marketing content...............................................................16
3.2.2 Improve the quality of Facebook Marketing images.........................................18
3.2.3 Determine the right marketing objectives Facebook advertising......................18
3.2.4. Follow the Facebook community standards.....................................................19
3.2.4 Comply with Facebook Marketing Community Standards...............................20
3.2.5 Enhance advertising work, optimize Facebook Marketing platform................20
3.2.6 Strengthening the training of Facebook Marketing training courses..............21
3.2.7 Develop a Facebook advertising target marketing strategy..............................21
3.2.8 Some other solutions..........................................................................................23
3.3 Recommendations................................................................................................23
3.3.1 Recommendations to BAV . Training & Communication Co., Ltd...................23
3.3.2 Recommendations to the governing body Facebook.........................................24
CHAPTER IV: REPORT ON COMPLETE INTERNATIONAL MISSION AT
BAV TRAINING & COMMUNICATION CO., LTD.............................................25
4.1 Report on the internship at the company...........................................................25
4.1.1 Internship duties at the company.......................................................................25
4.2.1 Advantages.........................................................................................................25
4.2.2 Difficulties..........................................................................................................26
4.2.3 Lessons and experiences from internships........................................................26
CONCLUSION..........................................................................................................27
REFERENCES..........................................................................................................28

LIST OF ACRONYMS


Acronyms

FB
Co,. Limited

In full text
Facebook
Company Limited


LIST OF PICTURE
Figure 1: Company logo................................................................................................1
Figure 2 : Company diagram.........................................................................................4
Figure 3: BAV launches brand expansion and new branch.........................................14


LIST OF TABLE

Table 1: Marketing expenditure table of training and communication company BAV.10
Table 2: Customer-oriented social media marketing results in 2019............................11
Table 3: Customer-oriented social media marketing results in 2020............................12
Table 4: Customer-oriented social media marketing results in 2021............................13


CHAPTER I: COMPANY INTRODUCTION BAV TRAINING & Comunication
company limited
1, Company introduction
Overview of BAV . TRAINING & COMMUNICATION CO., LTD - Company
name: BAV . TRAINING & COMMUNICATION CO., LTD
- International name: BAV Training & Cooperation company limited
- Tax code: 2601001795
- Phone number: 091 491 88 22 / 0904 699 880

- Address: No. 22 Duy Tan Street, Dich Vong Hau, Cau Giay District, Hanoi City
- Head office: No. 22 Hung Vuong Street, Nong Trang Ward, Viet Tri City
- Representative: Hoang Quoc Viet
- Website />- Logos

Figure 1: Company logo
2, Organizational structure of the company
- BAV Training & Communication company limited is a company specializing in
strategic planning, identity design and brand communication.
- We provide a comprehensive Marketing solution to help businesses improve
their competitiveness through strong brand building. BAV is proud to be creating
strength and vitality for thousands of customer brands, thereby making efforts to
contribute to the mission for the development of Vietnamese brands.
- BAV is committed to bringing creative and effective solutions, BAV
accompanies businesses to build strong brands.

1


3, The company's business products and services
3.1 Logo design:
A brand symbol (logo) is a graphic element, symbol, or symbol (icon) of a brand
or mark and associated with its typeface, i.e., set in a unique typeface or arranged in a
particular way. A typical brand logo is designed to create immediate recognition in the
eyes of the viewer. A brand symbol is one aspect of a company or economic
organization's brand, and the shapes, colors, fonts and images often differ from others
in a similar market. Symbols may be used to identify organizations or other entities in
contexts other than economic purposes.
3.2 Brand identity design:
Is a collection of tangible elements of a brand including name, logo, colors,

graphic elements, marketing materials, slogan or.... These factors will combine to
create a clear distinction between one brand and another in the minds of customers.
3.3 Website design: Website design is creating the interface of an electronic
information page in the form of html, and can be tested on web browsers such as
chrome, firefox, safari... After designing, only the interface is available. interface, and
to create a complete web, still need a few more steps of programming, uploading to the
host and configuring the domain accordingly.
3.4 Facebook Ads:
Facebook ads are ads that run on Facebook's data platform. With a user base of
up to 2 billion, Facebook Ads can help businesses reach target customers, improve
brand awareness and increase sales.
3.5: E-commerce trading floor (e-commerce)
Is an e-commerce website that allows traders, organizations and individuals who
are not the owners of the website to conduct the whole or a part of the buying and
selling process. goods and services on that website.
3.6: Google Ads is an online advertising program of Google and Youtube.
Through Google Ads, you can create online ads to reach exactly the people who
are interested in the products and services you offer. Google Ads is a product that you
can use to promote your business, sell products or services, raise awareness, and drive
traffic to your website.
Advertising on Youtube is an online advertising service provided by Google,
displayed on the Youtube channel. To display promotional videos, introduce products
or services, companies and businesses need to pay Google.
3.7: Press and television

2


Newspaper is a product of information about events and issues in social life
expressed in writing, images, sound, created, periodically published and distributed to

the masses. through print, audio, video and electronic media.
Television is a form of mass communication that transmits visual and audio
information about a distant object or scene by means of radio waves.
3.8: Registering for trademark protection
Trademark registration is a procedure that individuals and organizations need to
carry out in order to legalize their trademark ownership and be able to publicize their
ownership of that brand or mark on the mass media. .
3.9: Scientific research
This is an activity of seeking, examining, investigating, or experimenting. Based
on the data, documents, knowledge, ... gained from scientific research experiments to
discover new things about the nature of things, about the natural and social world, and
to create methods and methods. New technical facilities higher, more valuable.
4. Achievements of the company
BAV Media has always been a pioneer for media activities in the 4.0 era, a
company that fully complies with corporate income tax payment, and its branches in
the province are always at the forefront of digital communication activities. Business
activities in Vietnamese markets in provinces such as Phu Tho, Vinh Phuc, and Ninh
Binh had a remarkable development, profit increased by 32%, all markets increased
their market share, of which 3 markets kept 1st position. BAV Communication &
Training Co., Ltd. achieved the following achievements:
- Representative of Vietnam to attend Asean - Ecomecer 2019 in Thailand
- Excellent start-up national enterprise in 20219 awarded by the Central Vietnam
Youth Union
- Enterprise participate in community activities awarded by the Provincial Youth
Union of Phu Tho province
- Typical young entrepreneur awarded by the Provincial Youth Union of Phu Tho
province.
5. Organization chart of the company

3

General
Director
Assistant of
Director

Assistant of
Director

Manager of
Media
Content
Creator

Manager of
Design

Communicator
Officer

Designer

‘

Figure : Company diagram

4

CHAPTER II: THE STATUS OF MARKETING ON SOCIAL NETWORK
FACEBOOK TO CUSTOMERS AT BAV TRAINING AND COMMUNICATION
CO., LTD
1.Overview of Marketing on social network Facebook
1.1 What is Facebook Marketing?
- Facebook marketing is all activities related to promotion, demand stimulation,
promotion of your products and services in order to increase profits or increase
benefits to potential customers via social network Facebook or in other words
Facebook. Marketing is marketing activities aimed at promoting products and services
to customers through the social network Facebook. Some marketing activities on
Facebook include: building fanpage, building community, finding customers,
interacting with customers, spreading content, advertising (Facebook ads).
- Marketing activities on Facebook can be free or paid. For example, creating a
fanpage, posting content, interacting with customers is free. However, in reality, you
still have to pay the costs of creating content, hiring staff or operating costs, you can
use Facebook as a free platform and tool to reach customers.
In Facebook marketing, Facebook ads are an area where many people are
interested in. This is a paid online advertising service for you to expose your content to
a defined target audience. With a huge number of users and constantly improving
algorithms, Facebook ads is an effective tool for many products and services.
1.2 Objectives of Marketing on social networks Facebook towards customers
The goal of Marketing on facebook is to reach customers who are the audience
that the shop owner/business owner wants to attract and pay attention to.
There are 3 goals of social media marketing on Facebook to target customers:
+ Running ads to improve brand recognition: The purpose is to introduce and
improve the brand's identity of the business, through a campaign to build videos to
promote the brand, and to provide useful information for the public to notice. attention
to the brand of the business.
+ Run ads to find potential customers: The purpose is to attract the right potential
customers, who have a need to use and are interested in the services of the business.

5


+ Running ads to increase sales for products or services: Measuring and tracking
the number of people who have seen ads and interacted (messages), in order to attract
customers to use the service.
1.3 Marketing solutions on social networks Facebook for businesses
+ Identify Facebook marketing as a tool to help businesses implement marketing
strategies: Many businesses mistakenly believe that just implementing Facebook
marketing will sell goods and increase revenue. In fact, Facebook marketing is an
online marketing tool, in the group of promotional communication tools, helping
businesses reach and inform customers, helping customers know about products and
businesses. But the factors that motivate customers to use the service depend on prices,
advertising policies, and advertising effectiveness. Therefore, businesses should not
only focus on Facebook marketing, but should also focus on doing well other
marketing mix policies to achieve long-term effectiveness.
+ Regularly update information and innovation policies from Facebook: In order
to create a strong social network space and attract users, Facebook is increasingly
tightening regulations on advertising, focusing on official information. , creative, not
duplicate, not shocking, sentence views or negative information. In addition, Facebook
regularly adds new utility features to support businesses and users such as integrating
email marketing with advertising accounts, helping ad creators receive information
from Fanpage in a timely manner. Therefore, it is necessary to regularly update
innovation policies from Facebook to be able to take full advantage of Facebook's
benefits.
+ Consistency in content, messages and images: Between online media such as
social networks, messages, websites, search engines... and offline media such as
television, newspapers, and advertisements outdoors so that customers can easily
identify the messages to the same brand.

- Some plans when implementing Facebook advertising program:
+ Define specific goals in advertising programs such as recognition, interaction,
etc., from which there is a basis for evaluating the effectiveness of advertising
objectives.
+ Select specific and detailed target audience. In addition to demographic criteria
such as age, gender, job status, etc., behavioral criteria such as interests, habits, and
interests are selected. These are behavioral-related criteria. find, buy, and use a
customer's product. Therefore, the advertising program will target the right audience,
helping to spend the budget effectively.
6


+ Design a fanpage that is easy to see, easy to access information, with call-toaction words such as calling, texting, ordering, ... in the articles.
+ The time to publish articles must be suitable for the time of using Facebook of
the target audience such as women with young children after 9 am and 7 pm, office
workers usually from 8 am, 12 pm, etc.
+ Regularly post articles: Facebook users can like and follow many fanpages, but
only those fanpages they interact with often will the information of that fanpage
appear on the user's homepage. Therefore, fanpages have to post new articles every
hour and interact continuously with customers
+ Implement a variety of activities at the fanpage: besides articles: text, images,
videos. Businesses can deploy many other activities such as livestream, organize
events, create surveys, contests, etc. to attract and motivate customers to interact more.
+ Provide value to users: Fanpage is not only a place to introduce products and
services, but also a place where customers know businesses, learn information about
products and businesses. Businesses should focus on posts that provide value to
customers such as how to use the product, positive information, humor, and life values.
- Focus on a professional Facebook marketing team: Facebook marketing needs a
methodical, thorough and continuous investment. Facebook marketing activities not
only require technical implementation of Facebook applications, but more importantly,

the performer must understand customer behavior when using Facebook, be able to
write articles, edit photos, videos, upload videos, and create content. ideas and
organize ongoing activities at Facebook. Therefore, it is necessary to clarify the
program objectives before implementation.
2. Current status of marketing on social network Facebook towards
customers at BAV Training & Communication Co., Ltd
2.1 Marketing goals on social networks Facebook towards customers
- Marketing on social networks facebook to build brand.
+ Marketing to build a brand towards the goal of reaching customers, helping
customers to better identify the brand.
+ Help customers get more information about products and services of the
business
+ Use introductory videos, event programs to attract customers' attention and
trust in the long run
- Marketing on social networks facebook commercial increase customers.
+ Increase interaction, reach customers
+ Approach customers who need to use the company's services. In addition, it is
possible to introduce to customers who do not know the company's products and
7


services, making them curious and paying attention thanks to activities related to
interaction.
2.2 Marketing strategy on social network Facebook towards customers
- Facebook social network marketing strategy to build brand.
+ Marketing mini games.
Using Minigames is one of the ways to "make content" for strategies, helping to
increase the number of users who like, follow and interact with Fanpage by organizing
bonus games. Some popular forms of minigames are: Lucky Draw, Chasing Pictures,
Lucky Wheel, Math Solver..

The purpose of organizing minigames
Increase sale revenue
Thanks to the likes, shares and followers of your fanpage when you organize a
minigame, social network users will have access to the products you are trading. From
there, it will help the information on the business's page reach more users, helping to
promote the service to more new customers.
Discharge old goods, welcome new goods
On special occasions such as major holidays, before Tet, mid-autumn or seasonal
changes, you can open a number of mini-games to clear out the remaining products in
stock and welcome the new batch. This not only helps you quickly make room for new
products, but also clears inventory and increases sales.
Customer Gratitude
After a period of contact with customers, organize customer gratitude programs
for their support on shop birthdays, holidays, etc. Offer many prizes with many
different gifts so that every customer feels happy and satisfied and feel more confident
in the business.
+ Marketing to introduce products to increase interaction.
The introduction of products not only helps businesses reach more potential new
customers but also an important strategy to maintain and retain old customers.
In addition, the product introduction will help businesses approach regularly with
customers, in order to come up with new strategies in accordance with the needs of
customers. Combined with the product introduction is the support of Advertising.
- Marketing strategy on social networks facebook commercial increase customers
+Marketing funnel
Marketing funnel is a model that will help transform customers, from the first
step - brand awareness, to the step customers consider, use services and become loyal
customers. Businesses use Facebook marketing because of its popularity and coverage
everywhere, Facebook helps businesses reach specific customers by age, gender, and
interests through the history of users' actions. On Facebook . This strategy is often
8

focused on customers who have used the service, visited the page, and clone objects,
which behave like the objects that have used the service.
+ Marketing promotions from time to time
Enterprise often organize programs with a specific time to stimulate customer
psychology, making them quickly join and use because of the attractiveness and
limited time from the beginning.
+ Marketing promotions according to events
Using holiday events such as National Day, New Year, Women's Day to increase
customer use of the service, create holiday events to promote the brand
+ Promotional marketing combo
This is a form of hitting on the psychology of customers when customers often
want to buy or use the product a lot but the price is cheap. The use of combo
marketing helps businesses introduce new products by attaching to combos, but also
push away products and services that are not known much or are not noticed.
2.3 Current status of marketing on social networks Facebook towards
customers
2.3.1 Current status of marketing spend on social network facebook
*Unit: VND
Strategy

Target
Brand

Marketing

Marketing

Facebook

Commercial
Marketing

Total

2019

2020

2021

2020/2019

2021/2020

180,000,000

216,000,000

248,400,000

120%

115%

360,000,000

450,000,000

549,000,000

125%

122%

540,000,000

666,000,000

797,400,000

123%

120%

Table 1: Marketing expenditure table of training and communication company
BAV
+ Training and communication company BAV with planning and strategy to
customers for 3 years with sales increasing year by year including brand marketing
and commercial marketing.
- In the marketing expenditure table of the training and communication company
BAV used brand marketing from 2019 to 2021 with an increasing amount of spending.
In 2019, with a total expenditure of VND 540,000,000, including sales marketing of
the company of VND 180,000,000 and commercial marketing spending of VND
360,000,000. Compared to the next year, 2020, the total expenditure ratio has
increased by 23% to VND 666,000,000 with Brand Marketing of VND 216,000,000
9

and Commercial Marketing of VND 450,000,000 respectively. Thus, it can be seen
that commercial marketing has increased by 25% compared to 2019.
- Next is 2021 with the spending amount for brand marketing is 248,000,000
VND and commercial marketing is 549,000,000 VND, up 15% and 22% respectively
compared to the figures in 2020. Total spending in 2021 will increase to 20 %
compared to 2019.
=> It can be seen that the increase in spending in 2020 is also due to the
increased demand for services, but in 2021 due to factors affected by the epidemic, the
company has a low 20% increase in spending. more than 23% of 2020. This is also a
common situation that many businesses face. However, the amount of expenditure
does not fully reflect the efficiency of each year, but it is necessary to compare the
efficiency of each year in the table below.
2.3.2 Current status of customer-oriented social media marketing results
2.3.2.1 Customer-oriented social media marketing results in 2019
*Unit: VND
Strategy

Target

2019

Customer

Customer

Interested Customer

Reaching

Interactio

Customer using

n
Marketing
Facebook

Brand
Marketing
Commercial
Marketing

Total

services

180,000,000

3,600,000

180,000

18,000

1,800

360,000,000

1,800,000

120,000

36,000

3,600

540,000,000

5,400,000

300,000

54,000

5,400

Table 2: Customer-oriented social media marketing results in 2019
In this statistics table, we can see the amount of spending as mentioned above
and clearly see the statistics that have been reported by facebook such as customer
reach, customer interaction, customer interest, Customers use the service.
First, with the brand marketing goal of 2019, the spending level is 180,000,000
VND. The enterprise has approached 3,600,000 customers, interacted with 180,000
customers, the number of interested customers is 18,000 and the number of customers
using the service is 1,800. This is an impressive number when it comes to strategic
spending when these are the company's early years.
Next is the commercial marketing target with a spending level of VND
360,000,000. Reaching 1,800,000 customers, the number of customers interacting is

10

120,000, the number of customers interested in the service is 36,000 and the number of
customers actually using the service of the business is 3,600.
=> Total spending in 2019 in the brand marketing and commercial marketing
categories is 540,000,000 VND with a total reach of 5,400,000 customers, customer
interaction reaches 300,000 people, customers interested in services 54,000 people and
a total of 54,000 people. customers using the service are 5,400 people
2.3.2.2 Customer-oriented social media marketing results in 2020
Strategy

Target

2019

Customer

Customer

Interested Customer

Reaching

Interaction Customer using
services

Marketing
Facebook

Brand
Marketing

216,000,000
Commercial

3,085,714

196,364

19,636

1,964

Marketing

Total

450,000,000 1,875,000
187,500
56,250
5,625
540,000,000 666,000,000 4,960,714
383,864
75,886
Table 3: Customer-oriented social media marketing results in 2020
+ The 2020 statistics table with the outbreak of the disease, but the company is

still operating very stably, the reason is that the epidemic has promoted online
marketing. Leading to increased spending with better performance than in 2019, we
can see the number of statistical spending such as the amount of customer reach has
decreased, but the quality of customers has been much better. Specifically, this year
2020, the total number of customers reached has decreased slightly at 4,960,717

customers, but this is also a pretty good number when 2019 has reached a large
number of customers. Customer interaction has also increased to 383,846 customers.
The number of customers interested and using the service is 75,886 customers and
7,589 customers, respectively.
=> The year 2020 is the year when the epidemic affects the economy and also the
time when BAV media company develops more than 2019. The reason is also because
the good strategies that the company has put forward have achieved great results.
successful and highly appreciated by customers. The cost increased by 23%, but the
number of customers using the service increased by nearly 50%. From that, it can be
seen that the effect that 2020 has achieved is the good development of the training and
communication company BAV

11


2.3.2.3 Customer-oriented social media marketing results in 2021
Strategy

Target

Marketing
Facebook

2019

Customer

Customer

Interested Customer

Reaching

Interaction Customer using

248,400,000

6,210,000

207,000

22,770

services
2,277

Marketing
Commercial 549,000,000

2,889,474

196,071

62,743

6,274

403,071

85,513

Brand

Marketing
Total

540,000,000

797,400,000 9,099,474

Table 4: Customer-oriented social media marketing results in 2021
In this 2021 results report. With the outbreak of the pandemic affecting the global
economy, corporate spending has increased. The reason is due to the cost to support
partners and the impact of the Covid-19 pandemic on businesses. Specifically, the total
spending in 2020 is 797,400,000 VND. With the government's blockade policy, the use
of social networks has increased, so the number of customers from brand marketing
and commercial marketing is 6,210,000 people and 2,889,474 people, respectively,
with a total reach of 9,099,474 people. The number of customers interacting is 403,
701 people. The number of interested customers is 85,513 people. The total number of
customers using the service increased slightly to 8,551 people.
3. Evaluation of customer-oriented Facebook social media marketing
activities at BAV Training & Communication Co., Ltd.
3.1. Achievements acquired
- Expanding 12 branches across North - South
- Increase staff from 30 employees to 120 employees within 5 years
- Average salary is relatively good from 9,000,000-12,000,000 VND/person
- Welfare policy to ensure travel, insurance

12

Figure 3: BAV launches brand expansion and new branch
3.2. Limitations and reasons
- Because of the Covid-19 epidemic, it has had a great impact on businesses.
When other businesses cannot operate, it is also a great challenge for the company
because there is no number of customers using the service.
- The advertising accounts are still limited for many reasons due to the tight
Facebook policy, which affects the advertising results.
- Content and images still violate community standards
- The advertising strategy is not effective because the right file of potential
customers has not been identified.
- Incorrect advertising target selection

CHAPTER 3: SOLUTIONS TO ENHANCE MARKETING ON SOCIAL
NETWORK FACEBOOK CUSTOMERS AT BAV TRAINING AND
COMMUNICATION CO., LTD
3.1 Orientation to improve marketing activities on social networks Facebook
towards customers at BA Training & Communication Co., Ltd.
3.1.1 Facebook Marketing orientation helps businesses reach customers
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Most people when starting an online business choose to sell through personal
facebook marketing. Customers are mainly friends and acquaintances. Therefore, it is
very difficult for the product to reach new customers.
Building marketing fanpage is very necessary to build brand image and sales. It
makes it easy for customers with real needs to reach and buy your products. At the
same time, a professionally invested fanpage makes customers trust and feel more
secure when shopping with your brand.
When building marketing fanpage, you must clearly orient the product to which

customer group? What is the advertising strategy? What is the plan to find new
customers and retain old customers?
Developing fanpage marketing is an effective way to sell products on Facebook
today. However, management and advertising costs are quite high. It is suitable for
business stores with larger sales. If you sell small goods, do not have much advertising
costs, then sales groups will be a more appropriate choice for you.
3.1.2 Orientation of marketing activities on social network Facebook towards
customers at BAV Training & Communication Co., Ltd.
In Vietnam, there are more than 20 million Facebook users, and more than 70%
are between the ages of 18-40. And these are your potential customers who have
extremely high shopping needs. The rate of searching for information about services
and products on facebook is proportional to the number of users.
Facebook is a free online sales tool. You can easily create Profiles and Fanpage
quickly. This one you can create within a note.
It can be said that the product is one of the important factors determining the
success or failure of selling on Facebook. You can search on facebook about any
product and you will see that they are all sold, even many more sellers, not just a few
people. So what to sell with little competition, many buyers is one of the "headaches"
for those who are just starting to sell on Facebook.
When choosing to sell on Facebook, you need to pay attention to the following
issues:
Essential needs products: For example, running Facebook ads, building brands in
the 4.0 era are being interested and used by businesses.
Unique products: Surely this product can be sold, everyone wants to have a
unique product, few people use it to be "exclusive". And not only can you sell on
facebook, but you can sell it anywhere.
+ Trending products: This is a very popular product at a certain time. Sure, if you
sell, it will run. Do you remember the e-commerce platform advertising product that
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once stormed on Facebook. However, the product is only a short-term hit, after the
trend ends, it will fade away. You have to go find another product that is more suitable.
It can be said that the product is the first and most important factor determining
the success of the company selling on Facebook. Besides choosing products to sell,
you should also focus on quality and price. Even if you can reach and sell a lot of
goods, but if your product is not guaranteed, not quality, you will fail sooner or later.
Facebook is not only a sales channel but also a branding channel. If you sell
quality products, good prices, customers will come back many times, even
recommending to friends and relatives. Otherwise, they will only buy you once.
3.2 Solutions to improve marketing activities on social networks Facebook
towards customers at BAV Communication & Training Co., Ltd.
3.2.1. Build professional marketing content
When implementing communication and advertising campaigns. Content is an
indispensable part to attract and convince customers. Content is what turns potential
customers into customers. If the information is relevant to them, give them the
opportunity to participate in the purchase. Then the chance of "enticing" users to
become potential customers will be higher.

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Steps to build professional content
Step 1: Define your goals:
It is necessary to define the goals for the Content Marketing plan. And the reason
to plan that Content.
It is essential to have a clear understanding of the goals before starting to plan
your content marketing. It will help you to get the best preparation for your
communication strategy.
Step 2: Identify the customer profile:

To develop a successful Content Marketing plan. It is necessary to clearly define
the target audience that the marketing content is aimed at. It is the audience that you
are writing content for. The characteristics that the audience will capture in the
customer portrait. Create more relevant and valuable content for customers. The
content really engages the reader. Engage and convert them into leads.
Step 3: Re-evaluate the previous content:
Consider, select previously written content, before changing a content goal. Take
a look at previous content creation efforts. And evaluate how effective it is achieved.
And try to find out: What to do to make a difference in the future. And put the new
goals you want to achieve in the next time in your Content Marketing plan board.
Step 4: Brainstorm ideas for content:
Content ideas are actually just a combination of available elements. In some
cases, content ideas can be compiled from questionnaires collected from customers. Or
mistakes made when selling. Options to address customer problems and concerns. This
is also a very useful source of reference ideas.
Generating content ideas is often not the most difficult part of content marketing
planning. Sometimes it's just finding a problem (idea) in a series of problems in a
certain way.
Step 5: Continuously publish and control content:
A Marketing Plan should always be in place before starting to define the content
formats to be created. Therefore, the plan needs to ensure both control and planning of
the appropriate use of the content.
There is a lot of content that always attracts the target audience regardless of
time. But that's not why you ignore topical topics. Although only a small part of the
Content Marketing plan. But it can help increase a sudden amount of traffic to the
strategy.
3.2.2 Improve the quality of Facebook Marketing images

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Designing Facebook Ads advertising images is a very important job, after the
design is complete, you must check the density of text (text), Facebook advertising
images require quality in terms of: ratio, size, text And it also requires creativity.
The essence of Facebook advertising is display advertising, First is the product,
then the ad template (content) is a decisive factor to the success of the campaign. With
Facebook media, is the factor that advertisers compete with a lot.
3.2.3 Determine the right marketing objectives Facebook advertising
All effective Facebook online marketing plans need to define one thing from the
very beginning, which is a specific target for a specific market. Setting this goal makes
it clear to you that you're using Facebook in the right direction to reach your business
milestones.
Setting strategic goals for running Facebook ads is the same as setting other
business goals. It needs to be very realistic and clear. You need to clearly define what
metrics are important to gauge the effectiveness of your goals. Goals like the number
of followers or likes are probably not very meaningful to evaluate by now.
There are 3 marketing goals for running ads on your FB which are:
- Run ads to raise brand awareness
+ Purpose of the campaign: Introduce and raise brand awareness of your business
through a campaign to build videos to promote your brand, providing useful
information for the public to pay attention to your brand.
+ Reach: You set up to reach people near your business.
+ Interaction: promote posts, reach more people and increase engagement with
them
- Run ads to find potential customer
+ Purpose of the campaign: draw people's interest in your business's product or
service.
+ Number of conversions: You can create events, festivals, contests on your
business fanpage to encourage people to visit your website
+ Find potential customers: find potential customers for businesses, create ads to

collect information of people
+ Interaction: Create ads to promote the event, increase the number of people
registering for the event
+ Messages: Businesses can communicate by texting and interacting with
customers
- Run ads to increase sales for products or services

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+ The measurement and tracking of the number of people who have seen ads,
interacted (messages), in order to promote purchases by downloading their apps
around and placing orders at the app (app)
+ Engagement (attract people to receive the offer) you can create ads with
coupons, discounts or extra special offers
+ App installs: get people to install your business's app on mobile
+ Number of conversions: to encourage people to use the current app to interact
with the app
+ Message: Create a campaign that allows you to connect with customers and
urge them to switch from being interested in products and services to purchasing and
using services.
3.2.4. Follow the Facebook community standards
Facebook Marketing regularly conducts content cleanup and corrections
periodically or when there are economic, political, and social upheavals around the
world as well as in each country. In order to avoid trouble with the Fanpage in use,
violating the prohibited regulations, businesses need to actively learn more about the
operating principles of Facebook in particular and other social networks in general.
Along with that, it is necessary to be careful in statements, select content to be posted,
limit the distribution of bad content, thereby taking the initiative to take risks.
The best way is to know the community standards and not make those mistakes.

Obviously, when there's no violation, there's no reason for Facebook to use its
sanctions against you. Notable standards that need to be known include:
• Prohibition of violence and criminal behavior
• Prohibit unsafe practices, encourage suicide, physically harm
• Prohibit the use of child nudity and child sexual abuse
• Prohibit sexually exploitative content
• Violation of the privacy of individuals and images
• Prohibit the use of content containing objectionable, inciting, violent language.
• Prohibit spam, false declarations, fake information.
• Respect intellectual property rights
3.2.4 Comply with Facebook Marketing Community Standards
Compliance with Facebook marketing community standards is one of the issues
that many people care about about Facebook Marketing. Facebook is one of the largest
social networks in the world, they are gradually becoming an indispensable trend to
market and advertise products and services to customers.
+ Avoid violating Facebook community standards.
- When we share information and opinions with: Friends, family, community and
everyone around us. That's when we achieve something special: New ideas,
opportunities, friendships, and collaborations.
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