Nakitech_Introduction of E-commerce and Internet Marketing
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Introduction of E-commerce and Internet Marketing
Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email:
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• Internet marketing or Digital marketing or Online Marketing generally refers to the selling, promoting products
and services via internet through websites, e-mail, social media and other online media.
• It combines creative and technical features of the Internet with design, development, advertising and sales using
websites with effective contents for a product or service. The use of the Internet increases interactions and
engagement between customers and the brand.
• This module is an introduction to the Ins and Outs of the internet marketing & ecommerce and learns internet
marketing techniques.
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Introduction of E-commerce and Internet Marketing Course Modules
• Understanding E-Business and E-Commerce
• Introduction to Internet Marketing
• Stages of Internet Marketing Planning
• Internet Marketing Techniques
• Guidelines for a Successful Internet Marketing
• E-Commerce and Internet Marketing Policies
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Understanding E-Business and E-Commerce
• Benefits of E-Business Using the Internet
• Evolution of E-Commerce
• Skills required for a Successful Marketer
• E-Commerce Classification
• Types of E-Business Models
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Introduction to Internet Marketing
• Why to Use Internet for Marketing
• Impact of Internet on Businesses
• Benefits of Internet Marketing
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Stages of Internet Marketing Planning
• Determining corporate Business strategy
• Evaluating the market and customer needs
• Organizing market research information in logical units
• Developing market strategy
• Determining the type of customer experience
• Preparing information for the product that a Business wants to provide
• Planning the marketing program
• Evaluating the results and accommodating feedbacks
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Internet Marketing Techniques
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Email Marketing
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Video Advertising
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Banner Advertising
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Affiliate Marketing
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Blog Advertising
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Podcast Advertising
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Advertising on Search Engines
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Social Media Advertising
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Mobile Advertising
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Viral Marketing
Limitations of Internet Marketing
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Guidelines for a Successful Internet Marketing
• Preparation
• Discipline
• Flexibility
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E-Commerce and Internet Marketing Policies
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Types of Policies
• Use Policy
• Copyright and Trademark policy
• Links and Third Party Content Policy
• Privacy Policy
• Indemnity Policy
• Liability Policy
• Arbitration Policy
• Security Policies
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Policy Content
US CAN-SPAM Act
Laws Against E-mail Spam
Minnesota Law Against E-mail Spam
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U.S. Communications Decency Act
Digital Millennium Copyright Act
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SPY ACT
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THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
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Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City.
Hotline: 0935 982 718 – 0907 053 773
Email: Website:
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