13. Nakitech_ Podcast Advertising
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Podcast Advertising
Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email:
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• Podcasting is the blend of iPod and broadcast. It is a process of publishing audio/video files on the internet using a
Really Simple Syndication (RSS) feed as the syndication channel.
• What Makes Podcasting Different from searching an audio or video over internet? It’s all about having the files come
to you through syndication instead of you going to the files through search engines like YouTube.
• It can be delivered to iPod, Tablets, Mobile phones, Laptops, Desktops, and Smartphone’s. Big media layer in
podcasting are iTunes, Window media player, Flash player and QuickTime player.
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Podcast Advertising Course Modules
• Introduction to Podcasting
• Podcasting Process
• Podcasting Tools
• Tips and Best Practices
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Introduction to Podcasting
• Podcast
• Podcasting
• Benefits of podcasting
• Benefits of podcasting for Advertising
• Media Devices used for podcasting
• Media players in podcasting
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Podcasting Process
• Define your objectives and goals
• Allocate your budget
• Develop good content
• Audio
• Video
• Image with audio
• Animation
• Embed advertisements
• Select your broadcasting mediums
• Publish your podcast
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• Promote your podcast
• Track results
• Refine and optimize
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Podcasting Tools
• WebPod Studio
• ePodcast Producer
• Audacity,etc
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Tips and Best Practices
• Tips for effective Podcasting
• Tips for promoting your Podcast
• Best practices for Podcast Advertising
• Association for Downloadable Media
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THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
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Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City.
Hotline: 0935 982 718 – 0907 053 773
Email: Website:
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