9. Nakitech_Social Media Marketing
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Social Media Marketing
Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email:
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• Facebook, Twitter, LinkedIn. These are the Powerful platforms where Social Media Marketers works on. Social
Media Marketing is all about reaching out the customers on Social Networking websites. It is the art of using social
media to increase awareness of the concerned brand and a great source for generating traffic on your website.
• But not everyone can do it. You need to be smart to generate traffic as the competition is high and you need to create
and market something that people would love to read and share. The right guidance at the right time is what you need.
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• We have a designed a module for you that will help you in creating Social Media Plan for your product. How you can
leverage Social networking websites for B2B, B2C lead generation and Personal Branding. You will get to measure
ROI of Social Media and discuss various case studies to get a detailed insight in Social Media Marketing.
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Social Media Marketing Course Modules
• Social Media Marketing
• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• Google+ Marketing
• Best Practices
• Social Media Marketing
• 5C's of social media marketing strategy
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• Social media optimization
• UGC (Wiki travel, Yahoo Answer, Askville by Amazon, VibeAgent)
• Blograrma (Blogs, RSS, Microblogs)
• Videos (YouTube, AOL, Google Video, Yahoo Video)
• Personal Social Networks (MySpace, Facebook, LinkedIn)
• Photos ( Instagram, Flickr, SmugMug , PhotoBucket)
• Bookmarking (Digg, StumbleUpon, Faves)
• Articles, PR, News, Events
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Social networking world map
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Social Advertising
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Advantages of Social Advertising
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Steps for creating a social media campaign
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Plan your social media campaign
Ad formats on social media
Know your target audience
Select your social media platform
Create content for your campaign
Select your campaign budget
Track, improve and respond
Social media KPI
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Lead generation
Increasing your following
Influencer outreach
Social media marketing tools
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Facebook Marketing
• Facebook Overview
• Types of profiles
• Facebook pages
• Advantages of creating Facebook pages for businesses
• Page design principle
• Tips for creating Facebook pages
• Significance of Facebook Marketing
• Advantages of Facebook Marketing
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• Marketing opportunities on Facebook
• Posts
• Sponsored stories
• Facebook Groups
• Developing a Facebook Marketing Plan
• Creating a page
• Building your Audience
• Promoting your Page
• Advertising your Page
• Measuring your Ad
• Adding Social Plug-ins
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Adding a Badge to your Website/blog
Tracking with Facebook Analytics
Developer Tools and Apps
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Twitter Marketing
• Twitter statics
• Twitter, an effective marketing tool
• Twitter Marketing strategies
• Twitter Marketing Steps
• Set up your personal twitter profile
• Plan your twitter content strategy
• Know your competitors
• Building your Audience
• Engage with your audience
• Enhance your website with twitter
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• Advertise with twitter
• Analyze your results
• Twitter Metrics
• Engagement
• Response time
• Response rate
• Reach
• Potential impressions
• Twitter Analytics tools
• HootSuite
• Followerwonk
• Buffer,etc
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LinkedIn Marketing
• Set up your personal LinkedIn profile
• Build your network
• Use LinkedIn Groups
• Explore pro account features
• Setup your company page
• Advertise with LinkedIn
• Sponsored InMail
• Content Ads
• Sponsored Updates
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• Premium Display Advertising
• Self service Advertising
• LinkedIn Advertising Metrics
• Promote your website with LinkedIn
• Analyze your results
• LinkedIn Analytics Tool
• Simply Measured
• Linked Maps
• Buffer
• Sproutsocial, etc
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Google+ Marketing
• Features
• For Business
• Marketing Opportunities
• Google+ Marketing Steps
• Setting up your personal profile
• Creating a business page
• Create a local business page
• Planning your content strategy
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• Building audience
• Circles
• Communities
• Hangouts
• Promoting your business
• Add social plugins
• Linking your website with Google + page
• Connecting Google+ page to Adwords Account
• Measuring your social presence on Google+ pages
• Analytics tool
• Google Analytics
• Engagor
• Plusya
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THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
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Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City.
Hotline: 0935 982 718 – 0907 053 773
Email: Website:
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Namkinh Technology Corporation
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