VN IPP - Week 1 - Session 02 - Intro to Lean Startup

Intro to Lean
Startup


Special Requests
1. Please speak English during exercises so
that we can listen in and assist you as
needed.
2. Use English and ALL CAPS when writing on
sticky notes.
3. Please be concise and legible when
writing on sticky notes.


Interactive
1. Please ask me questions!
2. Ask me to repeat content
3. Ask me to speak slower
4. Don’t forget to throw paper...


Something is
Fundamentally
Wrong




Big Idea #1
The vast majority of startups fail
not because they couldn't build

their product...
But because nobody WANTED their
product.


Big Idea #1
By the time the founders figure out
their idea isn't good enough...
It's too late to make it better.



Why Do Startups Succeed?


Big Idea #2
"The vast majority of [successful]
startups abandoned their initial
plans and learned what did and did
not work in the market."
Clayton Christensen, The
Innovator's Dilemma


Successful Pivots


Background
&
Core Concepts

Customer Development


Customer Development
4 Steps...


Customer Development
"Get out of the building!"
Learning activity focused on gaining deeper
insight into the PROBLEM your solution is
solving for.
"No business plan survives first contact
with customers."
-Steve Blank


Customer Development
Focus on customer behavior to reveal
underlying motivations:
Attitudes, Needs, & Goals


Customer Development
Founders often fear talking to customers…
● Fear of rejection
● Fear their idea is wrong
● General discomfort

Customer Development

Get out of your
comfort zone!


Customer Development


Lean Startup


Validated Learning


Lea(r)n


What’s it all about?


1. Lean is about SPEED
The Lean Startup method is not
about cost, it is about speed.
● Iteration
● Experimentation
● Validated Learning