THE ART AND THE SCIENCE OF MANAGEMENT doc

HAIPHONG PRIVATE UNIVERSITY
SUBJECT: MANAGEMENT SKILLS
THE ART AND THE SCIENCE OF
MANAGEMENT
Lecturer: Dr. Thai Van Vinh
Group: Hong Duyen
Nguyen Huyen
Trinh Thuy
Tuong Linh
Phuong Thao
Nguyen Trang
CONTENT

Introduction

Definitions

Four functions of management

The science and art in
management

Conclusion
“It is argued that management
is both a science and an art. An
effective and efficient manager
needs to employ skills of both
aspects”.
I. INTRODUCTION
The importance of management in our life


A vital aspect

To manage effectively and efficiently each
manager need know how to manage
ingeniously in specific circumstance

Management is a social science, and deals with
the behavior of people in organization
II. DEFINITIONS
MANAGEMENT

Dr. Thai Van Vinh supposes:
“Management is the process of achieving
organizational goals through engaging in the four
functions of planning, organizing, leading and
controlling
DEFINITIONS
SCIENCE

“The intellectual and practical activity
encompassing the systematic study of the
structure and behavior of physical and natural
world through observation and experiment…”
(Oxford Dictionary)
DEFINITIONS
ART

“A discovery and development of elementary
principles of nature into beautiful forms suitable
for human use”

(Frank Lloyd Wright,1957)
DEFINITIONS
Effectiveness is the ability to choose appropriate goals
and achieve them

goals must be appropriate and

those goals must be achieved
Efficiency is ability to make the most appropriate use of
available resources in the process of achieving your goals

Effectiveness is concerned with goal attainment, while
efficiency is concerned with resource usage
( According to Vinh Thai, 2013 )
III. FUNCTIONS OF A MANAGER
PLANNING
LEADING
ORGANIZING
CONTROLLING
A. PLANNING

“Planning is an intellectually demanding process;
it requires the conscious determination of
courses of action and the basing of decisions on
purpose, knowledge and considered estimates”.
(According to Koontz, O’Donnell and Weihrich, 2005)
FUNTIONS OF A MANAGER - PLANNING
Answers for the questions:

What will be done?


What resource will be required?

How it will be done?

Who will do it?

When it will be done?
FUNTIONS OF A MANAGER - PLANNING
It will involve:

determine the long and short-range objectives

develop the strategies and courses of action to
be followed for the achievement of objectives

formulate the policies, procedures and rules…for
the implementation of strategies and plan
FUNTIONS OF A MANAGER - PLANNING
Purposes of planning:

Define the problems, decide the objectives of business in the short
and in the long run, estimate the available and potential resources…

Determine the tasks, activities and projects, programs and require
for the attainment of objectives

Formulate the policies, procedures, methods, standard and budgets of
the plan


Examine the environmental changes, reconsider continually, searching
the essential information constantly for more effective methods and
improve results
FUNTIONS OF A MANAGER - PLANNING

It’s necessary to have both science and art in
planning to estimate and anticipate the
challenges in the future as well as take
advantage of opportunities.
FUNTIONS OF A MANAGER - PLANNING
Example:

PepsiCo of Vietnam plans to build one new
factory in Ho Chi Minh City.
FUNTIONS OF A MANAGER - PLANNING

Manager of PepsiCo need to:
- Choose the place
- Decide the construction scale, style and
requirements for the new factory
- Estimate the invested capital, manual labors,
completion date…
- Find a constructive company to collaborate.
B. ORGANIZING

Organizing as a process of combining and
integrating human and other resources in
productive interrelationships for plans can be
success.
(According to Management Study- HPU-2013)

FUNTIONS OF A MANAGER - ORGANIZING

The managers need to use the knowledge about
organizational structure, number of
subordinates,… that help them to manage in the
best way.
FUNTIONS OF A MANAGER - ORGANIZING
For example

In Textile Company March 29,2012 the middle
manager shall direct the work of the production
team, product quality testing. The functional
manager often monitor a particular department,
such as marketing, accounting, or human
resources.
C. LEADING

Leading is a continuous process of setting
objectives and trying to achieve them through
the efforts of other people
( According to Wordpress.com, 2012)
FUNTIONS OF A MANAGER - LEADING
Three main actions

Being passionate

Get the employees involved in the decision
making process

Know what the organization is about

FUNTIONS OF A MANAGER - LEADING
The way to training and coaching staff

Training is to provide the employee with the
knowledge and skills to perform a task.

Coaching is a process designed to help the
employee gain more experiment and to
overcome barriers so as to improve job
performance.
FUNTIONS OF A MANAGER - LEADING

Training and coaching go hand-in-hand.

Both training and coaching helps to create the
conditions that cause someone to learn and
develop.
FUNTIONS OF A MANAGER - LEADING
For example:

The structural change of company's operation
• Average of 6 -10 years of management consulting experience
• The change of the way to training to workload
• The change of hierarchy in the company

Recent national searches have included change management resources for:
• Enterprise wide change implementations
• Change strategy initiatives
• Organizational design projects
• Communications development initiatives

D. CONTROLLING

Controlling measures the deviation of actual
performance from the standard performance,
discovers the causes of such deviations and
helps in taking corrective actions.