amway news monitoring_hanoi shop opening_feb24_mar4

NEWS MONITORING
Hanoi Shop Opening
February 24 – March 4, 2011
TV News
1. Hanoi TV
Category: TV
Language: Vietnamese
Date: February 23, 2011
Program: News
Time of broadcast: 7:47 pm
Duration: 1:25 mins
Reporter: NA
Tone: Positive
Generation: News
Link:
/>articles/data/elibrary_vt/201
10223-T-HNTV-NEWS-
194700-Amways%20First
%20Center.wmv
News
On February 23, Amway Vietnam Co. Ltd. (AVCL) launched its
first shop in Vietnam at ground floor, Ocean Park Building, No.
1 Dao Duy Anh St., Dong Da, Ha Noi. According to leaders of
Amway Vietnam, their target is to be the leading company in
direct selling in Vietnam. The shop showcases all products of
Amway Vietnam, creating favorable conditions for its customers
and distributors in Hanoi and Northern areas to visit, access
and select the products easily. It also helps Amway to build the
brand awareness.

Amway is the leading company with high quality products of
home care, personal care, nutrition and wellness. In 2010, the
annual sales of Amway Corp. reached US$9.2 billion. After 3
years of business in Vietnam since 2008, AVCL now has a
factory in Amata Industrial Park (Dong Nai) and 5 distribution
centers located in major cities throughout the country.
2. VTV1
Category: TV
Language: Vietnamese
Date: February 24, 2011
Program: News
Time of broadcast: 4:10 pm
Duration: 1:15 mins
Reporter: NA
Tone: Positive
Generation: News
Link:
/>articles/data/elibrary_vt/201
10224-T-VTV1-NEWS-
161000-Amway%20Outlet
%20Opening.wmv
News
On February 23, Amway Vietnam Co. Ltd. (AVCL) launched its
first shop in Vietnam, creating favorable conditions for its
customers and distributors in Hanoi and Northern areas to visit,
access and select the products easily.
After 3 years of business in Vietnam since 2008, AVCL now has
5 distribution centers located in major cities throughout the
country: Hanoi, Hai Phong , Ho Chi Minh City, Can Tho, Da
Nang and a factory in Amata Industrial Park (Dong Nai).

Amway’s shop will promptly better serve the increasing needs
of Vietnamese people in consumption and service-using habits
of direct selling.
Headquartered in Ada, Michigan, U.S., Amway employs more
than 14,000 people around the globe and provides business
opportunities to more than 3 million distributors worldwide. In
2010, the annual sales of Amway Corp. reached US$9.2 billion.
1

Printed and Web-based News
3. Thoi Bao Kinh Te Viet Nam – Vietnam Economic Times
Category: Printed
Language: Vietnamese
Date: February 24, 2011
Page: 1
Reporter: Nguyen Thanh
Tone: Positive
Generation: News
Amway Vietnam opened its shop in Hanoi
On February 23, Amway Vietnam Co. Ltd. (AVCL) announced
the official launch of its first shop in Vietnam at ground floor,
Ocean Park Building, No. 1 Dao Duy Anh St., Dong Da, Ha Noi.
Along with Amway’s offices and distribution centers nationwide,
Amway’s shop will promptly better serve the increasing needs
of Vietnamese people in consumption and service-using habits.
This investment marks a new stage of the company’s growth
after more than 3 years operating in Vietnam. Mr. Looe Chee
Seng, General Director of Amway Vietnam added: “Currently,
Hanoi is the fastest growing market of Amway Vietnam. I hope
this first shop in Ha Noi will help us build Amway brand

awareness, bring new purchasing and business experiences to
our consumers and distributors.”
2

4. Thanh Nien – Young People
Category: Printed
Language: Vietnamese
Date: February 24, 2011
Page: Advertisement
Reporter: M.Ha
Tone: Positive
Generation: News
Amway Vietnam opened its shop in Hanoi
On February 23, Amway Vietnam Co. Ltd. (AVCL) announced
the official launch of its first shop in Vietnam at ground floor,
Ocean Park Building, No. 1 Dao Duy Anh St., Dong Da, Ha Noi.
Officially started the business in Vietnam since 2008, AVCL now
has a factory in Amata Industrial Park (Dong Nai) and 5
distribution centers located in major cities throughout the
country: Hanoi, Hai Phong, Ho Chi Minh City, Can Tho, Da
Nang. According to Mr. Looe Chee Seng, General Director of
Amway Vietnam, Hanoi is the fastest growing market of Amway
Vietnam.
3

5. Tien Phong Online – The Pioneer Online
Category: Web-based
Language: Vietnamese
Date: February 23, 2011
Page:

/>nh-Te/Doanh-
Nghiep/528907/Amway-
khai-truong-cua-hang-doi-
chung-dau-tien.html
Reporter: PV
Tone: Positive
Generation: News
Amway Vietnam opened its shop in Hanoi
On February 23, in Hanoi, Mr. Jiam Payne cut the ribbon to
inaugurate Amway Vietnam Co. Ltd. (AVCL)’s first shop in
Vietnam (located at ground floor, Ocean Park Building, No. 1
Dao Duy Anh St., Dong Da, Ha Noi).
The luxury and modern-decorated shop showcases all products
of Amway Vietnam, creating favorable conditions for its
customers and distributors in Hanoi and Northern areas to visit,
access and select the products easily.
Along with Amway’s offices and distribution centers nationwide,
Amway’s shop will promptly better serve the increasing needs
of Vietnamese people in consumption and service-using habits
of direct selling.
As the leading cooperation of America in direct selling, Amway
has operated in Vietnam for 3 years with a factory in Amata
Industrial Park and tens of thousands of direct selling agencies.
Amway Vietnam is the 58th international market of Amway
Corp., the world’s leading direct selling company, present in
more than 80 countries and territories worldwide. Apart from
Vietnam, Amway has manufacturing facilities in the U.S. and
China. Headquartered in Ada, Michigan, U.S., Amway employs
more than 14,000 people around the globe and provides
4

business opportunities to more than 3 million distributors
worldwide, building a business based on the retailing of
Amway’s quality products that range from home care,
cosmetics and beauty to wellness and nutrition. In 2010, the
annual sales of Amway Corp. reached US$9.2 billion.
5

6. Dau Tu Online – Vietnam Investment Review Online
Category: Web-based
Language: Vietnamese
Date: February 23, 2011
Amway Vietnam opened its shop in Hanoi
Amway Vietnam Co. Ltd. (AVCL) has launched its first shop in
6

Page:
/>tal/public/vir/baivietdoanhn
ghiep/repository/collaborati
on/sites
%20content/live/vir/web
%20contents/chude/doanh
nghiep/thongtindoanhnghie
p/513522117f000001014d9
a9acd5a6bcd
Reporter: Quang Hung
Tone: Positive
Generation: News
Vietnam at ground floor, Ocean Park Building, No. 1 Dao Duy
Anh St., Dong Da, Ha Noi.

AVCL manufactures and markets a range of premium products
under the Amway trademark in the following product lines:
Nutrition & Wellness (including NUTRILITETM food
supplements), Premium skin care ARTISTRY, Personal Care
and Home Care.
After 3 years in Vietnam since 2008, AVCL now has a factory in
Amata Industrial Park (Dong Nai) and 5 distribution centers
located in major cities throughout the country: Hanoi, Hai
Phong , Ho Chi Minh City, Can Tho, Da Nang. 49 of 50
products presented in the shop at N0.1 Dao Duy Anh are
produced from this factory.
Mr. Looe Chee Seng, General Director of Amway Vietnam
added: “Currently, Hanoi is the fastest growing market of
Amway Vietnam. I hope this first shop in Ha Noi will help us
build Amway brand awareness, bring new purchasing and
business experiences to our consumers and distributors”. The
presence of Mr. Jim Payne – Amway’s Executive Vice President
also said that Amway has ambition to become the biggest direct
selling company in Vietnam.
7

7. Vietnam News
Category: Printed
Language: English
Date: February 25, 2011
Page: 16
Reporter: VNS
Tone: Positive
Generation: News
Amway opens its first shop in Hanoi

(The content is delivered by the scan image below)
8

8. Dau Tu – Vietnam Investment Review
Category: Web-based
Language: Vietnamese
Date: February 25, 2011
Page: 3
Reporter: Quang Hung
Tone: Positive
Generation: News
Brief news
Amway Vietnam Co. Ltd. (AVCL) has launched its first shop in
Vietnam at ground floor, Ocean Park Building, No. 1 Dao Duy
Anh St., Dong Da, Ha Noi. AVCL manufactures and markets a
range of premium products under the Amway trademark in the
following product lines: Nutrition & Wellness (including
NUTRILITETM food supplements), Premium skin care
ARTISTRY, Personal Care and Home Care.
9

9. Vietnam News Online
Category: Web-based
Language: English
Date: February 25, 2011
Page:
gen
cy.com.vn/Economy/20875
5/Amway-opens-its-first-
shop-in-Ha-Noi.html

Reporter: VNS
Tone: Positive
Generation: News
Amway opens its first shop in Hanoi
(The content is delivered by the image below)
10. Vietnam Business & Economy News
Category: Web-based
Language: English
Date: February 24, 2011
Page:
conomynew
s.com/2011/02/amway-
opens-its-first-shop-in-ha-
noi.html
Amway opens its first shop in Hanoi
(The content is delivered by the image below)
10

Reporter: VNS
Tone: Positive
Generation: News
11. Stockbiz
Category: Web-based
Language: English
Date: February 24, 2011
Page:
/>2011/2/25/184798/busines
s-in-brief-25-02.aspx
Reporter: Sourced from
Vietnam News Online

Tone: Positive
Generation: News
Amway opens its first shop in Hanoi
(The content is delivered by the image below)
11

12. Lao Dong – The Labor
Category: Printed
Language: Vietnamese
Date: February 25, 2011
Page: 1
Reporter: Vuong Tam
Tone: Positive
Generation: News
AVCL expand the market
On February 23, Amway Vietnam Co. Ltd. (AVCL)’s
representative said that they launched its first shop in Vietnam
at ground floor, Ocean Park Building, No. 1 Dao Duy Anh St.,
Dong Da, Ha Noi on February 22.
Having operated in Vietnam since 2008, AVCL now has a
factory in Amata Industrial Park (Dong Nai) and 5 distribution
centers located in major cities throughout the country: Hanoi,
Hai Phong , Ho Chi Minh City, Can Tho, Da Nang. The
representative also added that they would open 3 more shops,
confirming their long-term investment and operation of AVCL in
Vietnam. Now the company is launching the campaign One by
One with the purpose of providing free smile operation to poor
children.
12

13. Saigon Times Daily
Category: Printed
Language: English
Date: February 25, 2011
Page: 3
Reporter: NA
Tone: Positive
Generation: News
Brief news
(The content is delivered by the scan image below)
14. Nguoi Lao Dong – The Laborer
Category: Printed
Language: Vietnamese
Date: February 28, 2011
Page: I
Reporter: T. Thao
Tone: Positive
Generation: News
The first shop of Amway Vietnam
Amway Vietnam Co. Ltd. (AVCL) has launched its first shop in
Vietnam at ground floor, Ocean Park Building, No. 1 Dao Duy
Anh St., Dong Da, Ha Noi. . The luxury and modern-decorated
shop showcases all products of Amway Vietnam, creating
favorable conditions for its customers and distributors in Hanoi
and Northern areas to visit, access and select the products
easily.
Along with Amway’s offices and distribution centers nationwide,
Amway’s shop will promptly better serve the increasing needs
of Vietnamese people in consumption and service-using habits.
Besides, with the utility shop model, the company will have

more advantages in promoting its great business opportunity to
more and more customers. This investment marks a new stage
of the company’s growth after more than 3 years operating in
Vietnam.
13

15. Vietnam Business News
Category: Web-based
Language: English
Date: February 25, 2011
Page:
a
/amway-opens-its-first-
shop-in-ha-noi/
Reporter: NA
Tone: Positive
Generation: News
Amway opens its first shop in Ha Noi

(The content is delivered by the image below)
14

16. Dong Nai Newspaper
Category: Web-based
Language: English
Date: February 26, 2011
Page:

m.vn/default_en.aspx?
tabid=596&ItemID=61352

Reporter: T. Thao
Tone: Positive
Generation: News
Amway Vietnam opens its first shop in Ha Noi

(The content is delivered by the image below)
15

17. Nhip Cau Dau Tu Online – Investment Bridge Online
Category: Web-based
Language: Vietnamese
Date: March 1, 2011
Page:
/>le.aspx?id=7596
Reporter: Vinh Bao
Tone: Positive
Generation: News
The first shop of Amway Vietnam
On February 25, Amway Vietnam Co. Ltd. (AVCL) has launched
its first shop in Ha Noi to serve demand of home care, personal
care, nutrition and wellness, contributing the brand building and
bringing business opportunities of Amway to Northern
customers.
Having operated in Vietnam since 2008 with total investment
capital of US$14.8 million, AVCL now has a factory in Amata
16

Industrial Park (Dong Nai) and 5 distribution centers located in
major cities throughout the country: Hanoi, Hai Phong , Ho Chi
Minh City, Can Tho, Da Nang.

18. Doanh Nhan Sai Gon Online – Saigon Entrepreneur Online
Category: Web-based
Language: Vietnamese
Date: February 28, 2011
Page:
/>online/su-kien-doanh-
nghiep/hoat-dong-doanh-
nghiep/2011/02/1052117/a
mway-viet-nam-mo-cua-
hang-dau-tien/
Reporter: N.M
Tone: Positive
Generation: News
The first shop of Amway Vietnam
On February 25, Amway Vietnam Co. Ltd. (AVCL) – the
producer of product lines: Nutrition & Wellness (including
NUTRILITETM food supplements), Premium skin care
ARTISTRY, Personal Care and Home Care has launched its
first shop in Vietnam at ground floor, Ocean Park Building, No.
1 Dao Duy Anh St., Dong Da, Ha Noi The luxury and modern-
decorated shop showcases all products of Amway Vietnam,
creating favorable conditions for its customers and distributors
in Hanoi and Northern areas to visit, access and select the
products easily.
Having operated in Vietnam since 2008 with total investment
capital of US$14.8 million, AVCL now has a factory in Amata
17

Industrial Park (Dong Nai) and 5 distribution centers located in
major cities throughout the country: Hanoi, Hai Phong , Ho Chi

Minh City, Can Tho, Da Nang.
19. Cong Thuong – Trade and Industry Review
Category: Printed
Language: Vietnamese
Date: March 3, 2011
Page: 9
Reporter: H.C
Amway Vietnam opened its first shop in Hanoi
Amway Vietnam Co. Ltd. (AVCL) announced the official launch
of its first shop in Vietnam at ground floor, Ocean Park Building,
No. 1 Dao Duy Anh St., Dong Da, Ha Noi. The luxury and
18

Tone: Positive
Generation: News
modern-decorated shop showcases all products of Amway
Vietnam, creating favorable conditions for its customers and
distributors in Hanoi and Northern areas to visit, access and
select the products easily.
Along with Amway’s offices and distribution centers nationwide,
Amway’s shop will promptly better serve the increasing needs
of Vietnamese people in consumption and service-using habits.
Besides, with the utility shop model, the company will have
more advantages in promoting its great business opportunity to
more and more customers.
20. The Gioi Thuong Mai – Commercial World
Category: Printed
Language: Vietnamese
Date: February 26, 2011
Page: 3

Reporter: NA
Tone: Positive
Generation: News
Amway Vietnam opened its first shop in Hanoi
Amway Vietnam Co. Ltd. (AVCL) announced the official launch
of its first shop in Vietnam at ground floor, Ocean Park Building,
No. 1 Dao Duy Anh St., Dong Da, Ha Noi. The luxury and
modern-decorated shop showcases all products of Amway
Vietnam, creating favorable conditions for its customers and
distributors in Hanoi and Northern areas to visit, access and
select the products easily.
Along with Amway’s offices and distribution centers nationwide,
Amway’s shop will promptly better serve the increasing needs
of Vietnamese people in consumption and service-using habits.
Besides, with the utility shop model, the company will have
more advantages in promoting its great business opportunity to
more and more customers. This investment marks a new stage
of the company’s growth after more than 3 years operating in
Vietnam.
19

21. Vietnam Net
Category: Web-based
Language: English
Date: March 3, 2011
Page:

/en/business/5245/busines
s-in-brief-2-3.html
Reporter: NA

Tone: Positive
Amway opens its first shop in Ha Noi
(The content is delivered by the image below)
20

Generation: News
21