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American mix of eccentric health reformers,
fringereligion,andcommercialcanniness.
Inthemiddlethirdofthe19thcentury,a
vegetariancrazearoseinoppositiontothe
dietofsaltbeefandpork,hominy,
condiments,andalkali-raisedwhitebreadthat
wasprevalentatthetime.Apure,plaindiet
forAmericawastheobject,andtheissuewas
notonlymedicalbutmoral.AsDr.John
HarveyKelloggputitsomewhatlaterinhis
PlainFactsforOldandYoung,“Amanthat
livesonpork,fine-flourbread,richpiesand
cakes,andcondiments,drinksteaandcoffee,
andusestobacco,mightaswelltrytoflyasto
bechasteinthought.”Kelloggandhisbrother
WillKeithKellogg,C.W.Post,andothers
inventedsuchvirtuouspreparationsas
shreddedwheat,wheatandcornflakes,and
GrapeNuts.Theseprecookedcerealsdidoffer
alight,simplealternativetothesubstantial
breakfastsoftheday,becamewidelypopular,
andquicklygeneratedalarge,inventive,and
profitableindustry.Todaythereareseveral
majorvarietiesofready-to-eatcereals:
TheCompositionofGrains
Grain composition varies a great deal;
these are rough figures, assuming a
moisture content of about 10%. Unless
otherwisenoted,thegrainsarewhole.