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582 PART 3 • Market Structure and Competitive Strategy
EX A M P L E 15.6
SHOULD YOU GO TO BUSINESS
SCHOOL?
Many readers of this book are contemplating attending business school and
earning an MBA degree or are already
enrolled in an MBA program. Those of
you thinking about business school (or
already attending) might be wondering
whether an MBA is worth the investment. Let’s see if we can help you with
your concern.
For most people, getting an MBA
means an increase—very often a big
increase—in salary. Table 15.6 shows estimates of average pre-MBA and
post-MBA salaries for 32 business schools, 24 in the United States and 8
in other countries.18 As you can see, the increases in salaries are dramatic. Bear in mind, however, that not all MBA programs are included in
Table 15.6. Indeed, because the list includes many of the top MBA programs—and because the salaries are self-reported—they probably overstate
average MBA salaries for all graduates. For the United States as a whole, a
rough estimate of the average salary of students about to enter business
school is around $45,000 per year and the average increase in salary upon
obtaining the MBA degree is about $30,000 per year. For our simple analysis,
we will assume that this $30,000 per year gain in salary persists for 20 years.
The typical MBA program in the United States takes two years and involves
tuition and expenses of $45,000 per year. (Very few MBA students obtain
scholarships.) In addition to tuition and expenses, it is important to include
the opportunity cost of the foregone pre-MBA salary, i.e., another $45,000
per year. Thus, the total economic cost of getting an MBA is $90,000 per
year for each of two years. The NPV of this investment is therefore