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(8th edition) (the pearson series in economics) robert pindyck, daniel rubinfeld microecon 332

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CHAPTER 8 • Profit Maximization and Competitive Supply 307

cases, to determine long-run supply, we assume that all firms have access to
the available production technology. Output is increased by using more inputs,
not by invention. We also assume that the conditions underlying the market for
inputs to production do not change when the industry expands or contracts. For
example, an increased demand for labor does not increase a union’s ability to
negotiate a better wage contract for its workers.
In our analysis of long-run supply, it will be useful to distinguish among
three types of industries: constant cost, increasing cost, and decreasing cost.

Constant-Cost Industry
Figure 8.16 shows the derivation of the long-run supply curve for a constantcost industry. A firm’s output choice is given in (a), while industry output is
shown in (b). Assume that the industry is initially in equilibrium at the intersection of market demand curve D1 and short-run market supply curve S1. Point
A at the intersection of demand and supply is on the long-run supply curve SL
because it tells us that the industry will produce Q1 units of output when the
long-run equilibrium price is P1.
To obtain other points on the long-run supply curve, suppose the market
demand for the product unexpectedly increases (say, because of a reduction in
personal income taxes). A typical firm is initially producing at an output of q1,
where P1 is equal to long-run marginal cost and long-run average cost. But because
the firm is also in short-run equilibrium, price also equals short-run marginal cost.

Firm

Dollars per
unit of
output

Industry


Dollars per
unit of
output

MC

• constant-cost industry
Industry whose long-run supply
curve is horizontal.

S1

AC
P2

P2

P1

P1

S2

C
A

B

D1


q1

q2

Output

(a)

Q1

Q2

SL

D2

Output

(b)

F IGURE 8.16

LONG-RUN SUPPLY IN A CONSTANT-COST INDUSTRY
In (b), the long-run supply curve in a constant-cost industry is a horizontal line SL. When demand increases, initially
causing a price rise (represented by a move from point A to point C), the firm initially increases its output from
q1 to q2, as shown in (a). But the entry of new firms causes a shift to the right in industry supply. Because input
prices are unaffected by the increased output of the industry, entry occurs until the original price is obtained
(at point B in (b)).




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