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308 PART 2 • Producers, Consumers, and Competitive Markets
Suppose that the tax cut shifts the market demand curve from D1 to D2. Demand
curve D2 intersects supply curve S1 at C. As a result, price increases from P1 to P2.
Part (a) of Figure 8.16 shows how this price increase affects a typical firm
in the industry. When the price increases to P2, the firm follows its short-run
marginal cost curve and increases output to q2. This output choice maximizes
profit because it satisfies the condition that price equal short-run marginal cost.
If every firm responds this way, each will be earning a positive profit in shortrun equilibrium. This profit will be attractive to investors and will cause existing firms to expand operations and new firms to enter the market.
As a result, in Figure 8.16 (b) the short-run supply curve shifts to the right
from S1 to S2. This shift causes the market to move to a new long-run equilibrium at the intersection of D2 and S2. For this intersection to be a long-run equilibrium, output must expand enough so that firms are earning zero profit and
the incentive to enter or exit the industry disappears.
In a constant-cost industry, the additional inputs necessary to produce higher
output can be purchased without an increase in per-unit price. This might happen,
for example, if unskilled labor is a major input in production, and the market wage
of unskilled labor is unaffected by the increase in the demand for labor. Because
the prices of inputs have not changed, firms’ cost curves are also unchanged; the
new equilibrium must be at a point such as B in Figure 8.16 (b), at which price is
equal to P1, the original price before the unexpected increase in demand occurred.
The long-run supply curve for a constant-cost industry is, therefore, a horizontal line
at a price that is equal to the long-run minimum average cost of production. At any
higher price, there would be positive profit, increased entry, increased short-run
supply, and thus downward pressure on price. Remember that in a constant-cost
industry, input prices do not change when conditions change in the output market. Constant-cost industries can have horizontal long-run average cost curves.
Increasing-Cost Industry
• increasing-cost
industry Industry whose
long-run supply curve is upward
sloping.
In an increasing-cost industry the prices of some or all inputs to production increase as the industry expands and the demand for the inputs grows.