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154
PA R T I I
Financial Markets
current price had risen sufficiently so that R of equals R * and the efficient market
condition (Equation 12) is satisfied, the buying of ExxonMobil will stop, and the
unexploited profit opportunity will have disappeared.
Similarly, a security for which the optimal forecast of the return is 5% and the
equilibrium return is 10% (R of
R *) would be a poor investment, because, on
average, it earns less than the equilibrium return. In such a case, you would sell
the security and drive down its current price relative to the expected future price
until R of rose to the level of R * and the efficient market condition is again satisfied. What we have shown can be summarized as follows:
R of
R * : Pt c : R of T
R of 6 R * : Pt T : R of c
until
R of
R*
Another way to state the efficient market condition is this: In an efficient market,
all unexploited profit opportunities will be eliminated.
An extremely important factor in this reasoning is that not everyone in a
financial market must be well informed about a security or have rational
expectations for its price to be driven to the point at which the efficient
market condition holds. Financial markets are structured so that many participants can play. As long as a few (often referred to as smart money ) keep their
eyes open for unexploited profit opportunities, they will eliminate the profit