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students and staff. In addition, Aviva also has a scholarship policy for poor
children overcoming difficulties to help them have the opportunity to access a better
education.
In a nutshell, the milestones that Aviva Vietnam mentions are very real and the
company can completely try to complete those milestones within a certain period of time.
3.1.2. Planning of Aviva Vietnam Life Insurance Co., Ltd. from 2021 to 2024
With the slogan of “Aviva it – Think insurance, think Aviva”, Aviva Vietnam itself
was extremely clear about the goal of becoming the leading life insurance company in
Vietnam. Therefore, this corporation has come up with an obvious orientation in the near
future of 2021 – 2024, which is presented as follow:
In terms of financial aspects, making profit and offering dividends for
shareholders are Aviva Vietnam’s first and foremost precedencies. After a
challenging year of 2020 with numerous difficulties such as negative earnings, the
next 5 years are perfect times for Aviva Vietnam to step up its game and surpass
same-sized competitors. Not only that, “sustainable development” is Aviva
Vietnam’s key word when it comes to the future; that is, the life insurance firm’s
intentions are to both increase VTB Partnership Value and achieve sustainable
growth: VNB – value of new business.
Regarding attracting customers by utilizing distributing channels, Aviva Vietnam
hopes to produce resilient distribution channels when integrating with VietinBank
in terms of referral model, data analytics and product bundling. At the same time,
a diversified distribution channel is Aviva Vietnam’s focusing as it intends to grow
the agency channel selectively, together with deepen victory and capture new
winning segments.
About the distribution orientation, Aviva Vietnam hopes to differentiate and enlarge its
brand awareness among clients. In other words, not only will customers realize the
potential of affinity and digital channels conducted by Aviva Vietnam, but they