YouTh and The Media NatioNal Programme for the PromotioN of media SkillS pdf

Taking a safe approach
to the digital media
For parents,

teachers and
caregivers
www.jugendundmedien.ch
YOUTH AND
THE MEDIA

NATIONAL PROGRAMME

FOR THE PROMOTION

OF MEDIA SKILLS

Digital media are part of our
everyday life.
Today, children and teenagers are growing
up in a multi-faceted media world. They play
computer games, use the Internet to search
for information and hook up with friends and
communicate via mobile phones. With as many
as 80 per cent of all adolescents aged 12 to 19
possessing their own smart phone, they have
the Internet at their fingertips. Even pre-school
children are coming in contact with the digital
media at an increasingly early age.
Digital media – opportunities
and risks.
As so often in life, opportunities don’t come

without risks. Children and adolescents can
become addicted to the Internet, be bullied on
social networks, have their personal details
misused or fall victim to sexual abuse.
“How can we protect our children from these
dangers? How much time should they spend
using the digital media at what age?”
These are the kind of questions parents and
other caregivers are confronted with.
Protecting

our children also means

supporting their forays
into the digital world.
Children should learn to
take a critical approach to
the digital media.
It is neither possible nor sensible to try and
keep children away entirely. The new media
have become commonplace in school and
at work and help fulfil many dierent tasks.
Media also oer various development and
learning opportunities.
Adolescents should therefore learn to take
a critical approach to contents, discover
possible risks and know how they can protect
themselves. Parents and teachers have an
important supportive role to play in listening
attentively, acting as a trusted sounding board

and learning alongside their children.
Children require the active
support of grown-ups in their
everyday media life.
We would like to encourage parents and
teachers to provide adolescents with active,
age-appropriate support. This flyer gives you
the main advice to follow in all questions
regarding children and the digital media.
GOLDEN RULES
These rules are specifically directed at parents with children between the
ages of 0 and 13. Nevertheless, a number of the rules are also applicable to
adolescent children.
Support is better than prohibition.
In their forays into the digital world,
children need their parents’ support. Talk
to your children about their experiences
with the digital media.
Children need media-competent
role models.
When it comes to using the digital media,
key carers acts as role models for children
and adolescents. It is therefore helpful to
reflect on your own media habits.
The 3-6-9-12 rule
No screens under the age of 3, no gaming
consoles under the age of 6, no Internet
under the age of 9 and no unsupervised
Internet under the age of 12.
Observe the age ratings.

Both for films (jugendundmedien.ch) and
computer games (pegi.ch).
Make joint decisions on screen
time.
Involve your children in the decision on
how much time they may spend in front
of screens per day or per week. Set clear
limits and make sure that the children
comply with your joint decisions.
Screens are no babysitters.
Ensure that you child engages in
leisure activities that do not involve digital
media.
TVs, PCs and gaming consoles should
not be kept in children’s rooms.
Install such appliances in a common room.
Keep an eye on smart phones and tablets.
Check who your child is chatting with.
Children should meet online acquaintances
only in public places and in the presence of
their parents.
Warn your child not to enter personal
data on the Internet.
Tell your child that he/she may not enter any
personal data, such as name, address, age
and telephone number, unless this has been
discussed with you.
Open discussions are better than filter
software.
Have age-appropriate discussions with your

child on topics such as sexuality and violence.
Filter software is sensible but does not guaran
-
tee all-round protection.
FURTHER INFORMATION
• On the Internet: www.jugendundmedien.ch
• Information and advice close to you:

www.jugendundmedien.ch/beratung-und-
angebote
• “Media competence – key advice ensuring a
safe approach to the digital media” brochure:
available free of charge as a PDF at

www.jugendundmedien.ch
or as a brochure, e-mail:

(order nr. 318.850 d, f, i)
In emergencies
• Parent helpline, phone: 0848 35 45 55,
www.elternnotruf.ch
• www.147.ch – free and anonymous advice

for children and adolescents by telephone,
text or chat, 24 hours
Youth and Media is a national Programme
for the Promotion of Media Skills. Its aim is to
promote a safe and responsible approach to the
digital media among children and adolescents.
The programme provides parents, teachers and

caregivers with information, support and advice
on how to support the children and adolescents
under their care.
The Swiss Federal Social Insurance Oce is
implementing the Programme in conjunction
with the Swiss Interactive Entertainment
Association, Swisscom AG and the Jacobs
Foundation on behalf of the Swiss Federal
Council.
The Golden Rules were developed in collaboration with the
Media Psychology team at the Zurich University of Applied
Sciences (ZHAW) under the direction of Prof. Dr. Daniel Süss.
Distribution: BBL, Sales of Publications,

3003 Berne, Switzerland
www.bundespublikationen.admin.ch,

Art. No. 318.851.eng 2.2013 500 860304993

© 2013 Youth and Media, National Programme for the
Promotion of the Media Skills,
Swiss Federal Social Insurance Oce,

Department for Child and Adolescent Issues