Organization theory and design: Lecture 5

Lecture 5

Miles and Snow’s Strategy
Typology

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Typology
1. Prospector:
• Strategy is to innovate, take risks, seek
out new opportunities, and grow.
• Suited to dynamic, growing environment,
where creativity is most important
2. Defender:
• Opposite of prospector.
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Typology
3. Analyzer:
• Tries to maintain a stable business while
innovating on the periphery.
• Midway between prospector and defender
strategies.
• Some products for stable and some for
dynamic environment.
4. Reactor:
• Strategy is not really a strategy at all.
• They respond to environment.
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Strategy and Design Interplay

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• Create a fit between internal
characteristics of the company and the
environment

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• Efficiency
• Effectiveness

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• Strategy and design
• Design is an outcome of strategic choice

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• How to Create Effectiveness

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