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• Effect of technology on organizational
structure
1
Innovation & Change
2
Strategic Role of Change
• How things around organizations change,
e.g. global changes in environment,
technology, consumer tastes, maturation
of markets in developed countries, fall of
communist and socialist regimes
• More domestic competition, increased
speed, bigger markets, fewer barriers,
more international markets
3
Strategic Role of Change
• To stay alive organizations have only one
option – and that is TO CHANGE
• But How?
4