PERSON
COCA-COLA VIỆT NAM
TAB LE OF
CONTENTS
of COCA-COLA VIỆT NAM
Introduction
PESTLE analysis
Why PESTLE important to business
External Factor Eivaluation (EFE) Matrix
Internal Factor Evaluation (IFE) Matrix
SWOT analys
Critical evaluation of PESTLE and SWOT
Conclusion
Expanding more distribution channels is very
reasonable, contributing to the development of
Coca - Cola Vietnam
Political factors
These are all about how and to what degree a
government intervenes in the economy. This can
include – government policy, political stability or
instability in overseas markets, foreign trade
policy, tax policy, labour law, environmental law,
trade restrictions and so on.
Economic factors
Economic factors have a significant impact on how an
organisation does business and also how profitable they
are. Factors include – economic growth, interest rates,
exchange rates, inflation, disposable income of
consumers and businesses and so on.
PESTLE
Social
factors
Socio-cultural factors, are the areas that involve the shared
belief and attitudes of the population. These factors include –
population growth, age distribution, health consciousness,
career attitudes and so on. These factors are of particular
interest as they have a direct effect on how marketers
understand customers and what drives them.
Technological factors
Technological factors affect marketing and the management
thereof in three distinct ways such as producing goods and
services, distributing goods and services, communicating with
target markets
Legal factors
Legal factors include - health and safety, equal opportunities,
advertising standards, consumer rights and laws, product
labelling and product safety. It is clear that companies need
to know what is and what is not legal in order to trade
successfully. If an organisation trades globally this becomes
a very tricky area to get right as each country has its own
set of rules and regulations.
Environmental factors
Environmental factors are those that are influenced of the
surrounding environment and the impact of ecological
aspects. With the rise in importance of CSR (Corporate
Sustainability
Responsibility) and sustainability, this
element is becoming more central to how organisations
need to conduct their business. Factors include climate,
recycling procedures, carbon footprint, waste disposal
and sustainability
- Accurate and objective information
-Potential good or bad, and analysis helps
balance everything in the company
-State the external factors affecting the
company's development
-Care about health with a weighted
score of 0.11
-The growth rate of people's spending
in Vietnam
- Coca Cola received an overall score of
2.73 indicating that the
company's strategies are
effective
Internal Factor Evaluation (IFE) Matrix
-Highly rated brand with a weight
score of 0.09
-The company received an overall
score of 2.80, which shows that the
company's strategies have worked.
S W O T AN ALYSIS
Strengths
-
Weaknesses
Expanding many retail channels through
stores, supermarkets or online sales platforms
-
Enhancing new drinks according to healthy trends
-
Strengthen advertising programs everywhere
Opportunities
-
New product development
-
Improve the customer
serllvinicge on e - commerce
S
-
S
W
channels
O
T
Threats
-
Suppliers that offer raw material at a lower cost
Inflation increases the cost of
-p
Trhoedulecgt io
a l nframework changes and the introduction of
-
Workplace diversity
new and stricter regulations
-
Competent and committed human capital
-
-
Threats of potential competitors
Rural areas account for
75
%
of Vietnam's population
- Expanding more distribution channels is right
Many remote areas still do not have access to products
There are very few grocery stores, markets and supermarkets
Large remote area market
Expansion in remote areas helps to increase job opportunities
- Support strategy
Need to pay attention to improve customer service
Develop more drinks with different flavors
Support to open agents
