A quick guide to attracting more business with mobile apps potx

About The Author
Vishal Gumber is the founder and CEO of Appsquare, an app development
company that creates innovative apps, provides part funding for the brightest app
ideas and helps app developers secure funding from its network of Angel investors
and VCs.
7+ years of experience in the mobile apps space, a keen sense of business logic and
a knack for coming up with out of the box ideas have made Vishal the visionary
leader he is!
His brain child Appsquare has more the 400 top-selling apps to its credit! Under
Vishal’s vision with the hardwork of a dedicated team of developers, designers
and visionaries, the company is busy developing many more.
A Quick Guide To Attracting More Business with Mobile Apps
Vishal Gumber
Copyright © 2013 By Vishal Gumber, Appsquare Australia
Published At Smashwords
No part of this publication can be reproduced or transmitted in any form by any means,
electronic or mechanical, without permission in writing from the author.
Disclaimer
This book is published for general reference and is not intended to be a substitute for independent verification by readers. Although
the author has made every effort to ensure that the information in this book was correct at press time, the author does not assume
and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors, omissions, whether such errors
or omissions result from negligence, accident or any other cause.
The purpose of the recommendation lists, reviews and any other opinions expressed in the Ebook are to help the readers make an
informed decision. The opinions are the authors own and based on her personal experience. Although the author has made every
reasonable attempt to achieve complete accuracy of the content in the Ebook, it assumes no responsibility for errors or
omissions. The readers are free to exercise their discretion while using the information/opinions/suggestions shared in this Ebook.
Also, the reader should use this information as it sees fit, and at its own risk. Reader's particular situation may not be exactly suited
to the examples illustrated here. The author will not compensate the reader in any way whatsoever if the reader ever happen to
suffer a loss/inconvenience/damage because of/while making use of information from this Ebook.
Index
Introduction

Chapter 1: Better Than The Blue Eyed Boy
Mobile apps are becoming more powerful than social media as a marketing and
engagement tool. Find out How!
Chapter 2:
Have A Business, Build An App
Learn how and why your local business needs an interactive and engaging mobile
app!
Chapter 3:
Apptract Customers
Apps can help you attract customers magnetically, learn how here!
Chapter 4:
Look How Restaurants Went Appy
Take a leaf out of app marketing lessons from the restaurant industry. They have
been serving up their apps quite well!
Chapter 5:
Gazing at The Crystal Ball
Find out what the current statistics say about the Future of mobile apps!
Introduction
Apps are changing the way business is done the world over! With local businesss
going appy to target the growing market of smart phone owners, apps are now
being seen as effective marketing tools.
That’s not all, they can also double up as money spinners for small business
owners! Look around and you’ll find several inspiring stories of how apps have
changed the fortunes of entrepreneurs.
This book is an attempt to help small business owners understand the importance
of mobile apps and how they can use the same to not only attract more customers
but also earn additional revenue on the side.
If after reading this E-book, you decide to give wings to your own appy dreams,
get in touch with us at Appsquare.com.au.
If you don’t have the funds to develop an app, don’t worry, we can:

1) Provide part funding for you App
2) Help you get funding from out network of Venture Capitalists and Angel
Investors!
This if of couse, if you have a winning, out of the box and mind blowing app idea!
We have developed top selling apps for more the 400+ clients, would you like to
be next? If yes contact us today !
Chapter 1: Better Than The Blue Eyed Boy!
There’s a new wave in town, and looks like this one’s here to stay. If it was social
media a few years ago, this time the trend is to go mobile. The shifting of focus
onto mobile marketing stems from a very simple ideology – users may not always
remain online through their PC’s, but their mobiles are always with them and are
used throughout the day.
The New Blue Eyed Boy!
Here are a few ways mobile marketing towers over social media in terms of
impact:
Mobile marketing had a greater impact on converting customers: An analysis
of data related to customer behavior from Black Friday until Cyber Monday
revealed that not only did mobile marketing have a greater impact on customers
this year, but also that social media didn’t do much in terms of marketing.
More people are shopping through their mobiles: According to IBM Digital
Analytics Benchmark, there was an increase in the number of consumers doing
their shopping through their mobile devices. The largest share, 16.3 percent, of
sales was made over iPads!
Mobile marketing not only engages, but also converts: In terms of driving
customer engagement, both mediums are just as effective. However, IBM data
reveals that social media has not been able to drive customers to buy
products/services effectively.
Even though a large percentage of customers are active on social networks, during
Black Friday, social media was responsible for only 0.34 percent of sales made.
Last year, this figure was as high as 35 percent. Even on Cyber Monday, only 0.41

percent of online sales were generated due to social media – a drop of over 26
percent since last year.
However, overall online sales during this period increased by 30.3 percent. This
can be attributed to mobile marketing and mcommerce avenues that gave
customers more opportunities to do their shopping.
As smartphones and tablets continue to increase in importance to users, it makes
sense to reach out to them through this medium as part of the marketing efforts.
The numbers are rising steadily – the penetration of smartphones and tablets across
the world is growing. Also, mobile networks are improving and more consumers
have access to 3G and even LTE connectivity options for their mobile devices.
With faster connectivity, more users now depend on their mobile devices to go
online – for accessing their e-mails, social accounts, news, and now, even shopping
online.
What does it mean for your business? There’s a huge market out there that you can
tap into with the power of mobile apps!
Chapter 2: Have a Business, Build An App!
Why Does Your Business Need A Mobile App
1 in 7 Google searches for many items are now Mobile!
1 out of 3 Mobile Searches Are Local!
94% Smartphone users in Australia use their phones to search for Products!
These just some indications of the growing power of Mobile apps; the technology
has grown at such a phenomenal pace that at many levels it has begun surpassing
even the Internet.
Flurry, a mobile applications analysis firm has found out that on an average, users
spend 9% more time on browsing mobile apps than they do in the web.
One the key reasons for this change in browsing behaviour lies in the fact that
more and more users are purchasing smartphones. According to IDC, Strategy
Analytics and Canalys, half a billion smarphones were shipped Globally in 2011!
What Does This Change In Browsing Behaviour Mean For Your Business?
In three words it means Adapt To Change! As a business owner it has now

become extremely important to target the growing market of smart phone users.
Taking Your Business To The Next Level!
What Makes Mobile Apps Such Powerful Tools?
Here are the top reasons:
Take ‘Em Anywhere!
Portability and a high degree of interactivity have made mobile apps phenomenal
marketing tools. Having said that, in order to stand out in a market flooeded with
apps, businesses need to think out of the box to gain maximum marketing points
from their apps.
Spread The Word
Mobile applications are also a great way to advertise or talk about promotional
campaigns and special announcements and send across the message to your target
customers.
For instance, if a business is announcing a clearance sale in one of its stores, then it
is cost effective and simpler to send out the notification of this clearance sale to
mobile devices.
With the current technology businesses can easily add directions to their store in
the message and even offer a social sharing tool, enabling users to share the
information about the sale with their friends. This brings us to the next point…
Makes You More Social!
Apps can also make your social media campaign more effective. By linking mobile
apps to social networking sites, you increase their social sharing potential, thus
increasing your chances of getting free word of mouth publicity.
With the growing penetration of smart phones, it’s time for every business big or
small to grab the opportunity to tap into this market. It’s a guaranteed fact that the
mobile apps space is going to become more competitive in the near future.
So, the question you need to ask yourself is Are you game?
Sources:
/> />Chapter 3: Apptract Customers!
How local businesses can attract more customers through mobile apps

So, you are thinking an app makes sense? Wait till you are done reading this
chapter!
Apps Are A Part Of Life
We all know that the generation of extra-connected, hyper-mobile users has arrived
across different age groups and emerging markets. The current generation is
equipped with unparalleled computing powers such as - smartphones, notebooks,
tablets, and other affordable Web-enabled mobile devices.
Portable devices such as mobile phones are more personal and satisfying. The
phone is not just a phone any more, it’s basically your alter character – it’s central
and vital to whatever you do.”
Over the last few years mobile applications have changed the entire web
experience. First thing in the morning you check your mails on your iPad – that’s
the first app.
During morning tea you glance through Twitter, Facebook and your regional
newspaper – additional three apps. At work, you have IM and Skype conversations
and you go through the RSS feed - some more apps.
So, basically you spend all your time on the Internet and not on the Web.
Considering the current scenario, mobile internet is expected to surpass Desktop
internet by the end of this year.
Attract Business With Apps
Small businesses have a lot of advantages of mobile Internet. Essentially, they can
use mobile apps to attract and retain more customers.
Mobile apps have the potential to hold attention and help customers keep
businesses, at top of their mind. Here’s how they can help you attract more
customers:
Attract Customers With The Power Of Apps!
• It’s a Communication device – The fundamental use of a mobile phone is that
it facilitates communication.
When your customer is using your app, you can take it to the next level by
including functions such as click-to-call/text/email, so that the users can get in

touch with you instantly.
You must incentivize these actions or just initiate a call to action.
• It’s a location based device – Smartphones have in built GPS. Businesses can
use this technology to interact in a location based style. For example if the
potential consumer is near your locality, you can use the app to entice them
through special discounts, offer coupons to visit your business location.
Also, if you knew your potential client is nearby, you could use the mobile app
in place of a sales executive to convince them to pay a visit.
Thus, a mobile app can give a huge boost to your business.
• It’s a multimedia device – You must make use of all multimedia functions in a
smartphone such as social networking websites. This will help your brand
engage with the users at a deeper level.
Cool right? But that’s not all that Apps can do! If you look around at some of the
most successful businesses, you’ll see plenty of examples of how apps can be used
as phenomenal marketing tools!
Chapter 4: Look How Restaurants Went Appy!
The hospitality industry has made uses of apps for marketing and how! So, whe not
learn from top restaurants on how they successfully used mobile apps to improve
their business.
Serving Up Yummy Apps!
Interactive menus: Some restaurants feature their menus within their mobile apps.
Thus offering customers a more visual and stimulating experience, even before
they step into the restaurant.
Interactive menus also allow users to share pictures and descriptions of their
favorite dishes with friends, thus opening a free publicity channel for the
restaurant.
It also eliminates the need for them to print up menus, especially for customers
who want home delivery of their orders.
Lesson For Your Business: Use mobile apps to feature a list of your product or
service offerings that customers can access to find more information.

Cost savings in advertising: Mobile app marketing costs very little in terms of
time and money, especially when compared with traditional forms or print or
media advertising.
The best part is that businesses can make it far more targeted and reach out to those
customers who are most likely to make purchases. Restaurants have been using
apps to send meal coupons, event invites and intimations to their regular customers
directly through mobile apps.
Most restaurant apps also have social sharing features, allowing patrons of
restaurants to share invites, messages, discount offers, etc, with their friends.

Lesson For Your Business: Create apps that your target market will find useful
and engaging. Once they download the same, you can use these apps to send across
discount coupons, offers, free samples, etc, to your customers directly.
Order online: Some restaurants even allow customers to place their order online
through clickable phone numbers.
It saves precious time on both their ends from the traditional form where customers
have to punch in the number and place an order.
Customers can select the items and quantities and even make payment online
through the mobile apps.
Lesson For Your Business: Offer online shopping options through mobile apps.
Since users can access information on mobile devices even on the go, it makes
sense to give them the option to shop on the move.
The fact that more and more people have now started shopping online through
tablets and smartphones (see chapter 1), makes the case of offering online
shopping through apps even stronger.
Loyalty programs for customers: A few restaurant apps allow customers to keep
a score of how many times they have visited their restaurant.
After a certain number of visits, restaurants can offer discount coupons via mobile
apps to entice them to keep coming back for more visits.
Lesson For Your Business: Offer loyalty programs through mobile apps. They are

a great way to make the customer feel more valued and reward him/her for doing
business with you.
No matter which business you are in, you can adapt and adopt these techniques to
increase your profit margins!
Chapter 5: Gazing At The Crystal Ball!

So, what does the future hold for apps? Honestly, the mobile application market is
a very interesting place to watch for it is constantly evolving and catering for
changing customer demands as well.
What The Future Holds!
Looking at some of the current trends and predicting what the future will hold is
critical to people who make a living out of mobile marketing!
Mobile apps will change the internet
Smartphones have grown in popularity as far as usage of the internet for browsing
of information is concerned. According a Juniper Research report, a leading firm,
mobile search will touch the $15 billion mark by the year 2017.
The growth in something called mobile monetization has seen 71% coming in from
growth in applications. So, one of the trends in the future is certainly going to be
the mobile apps driving the use of the Internet.
Right time experience
Mobile apps will also become smarter when it comes to delivering information to
the client. Such information will be “right sized” to suit the location, current needs
and relevance for the customer. A customer will find a mobile application useful
when it provides him with not just information but the correct information and at
the correct time.
Mobile apps and augmented reality
Augmented reality is a massively useful concept. And this is going to be integrated
even more into the world of mobile apps marketing. Augmented reality works
when you are able to get information on whatever you are pointing your mobile
device’s camera at.

For instance, if you are pointing your mobile camera at a historic site, then the
mobile application will be able to tell you information on that historic site. Imagine
going shopping for onions and using your camera to tell you all about the
vegetable simply by pointing your phone at it.
Streamlining apps
As popular as mobile apps are, in the future, users are going to be pruning their
collection of apps. With the increasing availability of free mobile apps, we may see
a decline with users choosing only the ones that have stood the test of time.
Shifting target markets
Mobile apps will also need to address niche target markets such as children and
senior citizens with apps that are relevant informative and useful to them. Children
take to technology easily and swiftly and more and more mobile apps are going to
be built for their consumption.
In Conclusion
Hopefully, by now you know how apps can turn around your business and what are
the key features that any marketing app worth it’s salt must have!
Now, it’s your turn to put on the thinking cap and come up with winning ideas for
your apps.
But, before you do that, the one question you have to ask yourself is, ‘How will my
app engage users?’
Even marketing apps must have that one element which gets people to download it.
You could create a game with in-built marketing features, an app that provides
relevant information associated with your niche and doubles up as a branding
tool…let the ideas flow.
Don’t worry if you are short of funds. Get in touch with us either way. If we think
your idea is brilliant, we would consider funding your app in part or helping you
get funds from Angel investors and Venture Capitalists in our network.
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