2013 Marketing Guide - The Global Community for Plastics Professionals potx

2013
Marketing Guide
Inform. Empower. Engage.
PlasticsToday.com
The Global Community for Plastics Professionals
UBM Canon’s Global Plastics Community
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584

PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
About the Audience
Powerful Reach to Plastics Processing Professionals
Whether it is at events, online, via e-newsletters, webcasts, or other digital media, our products inform, empower, and engage the
plastics processing community—the connections that truly matter to your business. Partner with PlasticsToday and be seen as an
industry thought-leader, educator, and topic expert.
Online Reach Over 50,000
*
unique visitors a month!
Exclusive features, breaking news, online events, and searchable databases are all readily available at
plastics professionals’ fingertips.
PlasticsToday is the leading global community for the plastics industry and provides plastics processing
professionals with high quality editorial, vendor-supplied information, and user-generated content.
The PlasticsToday portal, along with PLASTEC, PLAST-Ex, and Expoplast trade
events, combine to create the industry’s largest and most influential plastics
network providing:
 Largest total email and website distribution in the plastics industry
 Commitment to digital media platforms with the PlasticsToday website and
targeted e-newsletters
 An experienced team of editors from around the world
 Events attracting industry leading exhibitors and attendees from the nation’s
premier advanced manufacturers
 Conferences featuring industry experts addressing current issues, the latest
developments, and technological innovations
*Publisher’s own data
More than
1.4 million
pages views

in 2012
*
Audience Profile
UBM Canon’s plastics community represents a diverse cross-section of the industry’s leading manufacturing professionals and suppliers.
Industry Concentration Business Segment
Processor: Injection Molding 51%
Mold & Die Making 25%
Ancillary Products & Services 19%
Contract Manufacturing 18%
Plastics Manufacturing 18%
Medical Manufacturing & Biotech 14%
Processor: Extrusion 12%
Processor: Other 12%
Processor: Thermoforming 7%
Other Manufacturing 7%
Processor: Blow Molding 6%
Pharmaceutical Manufacturing 2%
Consultant 1%
Food & Beverage Manufacturing 1%
Government & Academic 1%
Packaging 1%
Vitamin & Supplement Manufacturing 1%
Other* 7%
23% Medical Devices & Equipment
21% Automotive & Transportation
21% Packaging
19 % Electronics & Electrical
17 % Other Manufacturing
15 % Household Products
13 % Appliances

13 % Industrial Machinery
12 % Building & Construction
10 % Aerospace, Aviation & Defense
10 % Agriculture
10 % Food & Beverage
9% Plastics & Rubber
9% Toys, Sporting & Recreation
8% Computers & Office Equipment
7% Telecommunications
6% Furniture & Fixtures
5% Chemical & Allied Products
5% Cosmetics & Personal Care
5% Pharmaceutical & Nutraceutical
3% Marine
2% Paper & Printing
2% Other*
* Including Test, Scientific, or
Other Instrumentation;
Textile & Apparel; and Primary Metal
Source:

UBM Canon Master Audience File
*

Including Electronics
and Manufacturing
Reps
UBM Canon’s Plastics Audience
by Geography
Midwest

25%
Southeast
16%
Northwest
17%
West
20%
Canada &
International
22%
Total
Unique
Audience:
130,000
*
EVENTS
CONFERENCES
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
events & conferences
February 12–14, 2013*
Anaheim, CA
Anaheim Convention Center
plastecwest.com
*2014 edition takes place February 11–14
March 6–7, 2013*
Orlando, FL
Orange County Convention Center
plastecsouth.com
*Show rotates to Charlotte, NC for the 2014 edition
May 14–16, 2013
Toronto, Ontario
Toronto Congress Centre
plast-ex.org

June 18–20, 2013
Philadelphia, PA
Pennsylvania Convention Center
plasteceast.com
September 10–12, 2013
Chicago, IL
McCormick Place
plastecmidwest.com

October 15–16, 2013
Houston, TX
Reliant Center
plastectexas.com
October 15–16, 2014
Montreal, Quebec
Palais des Congrès de Montréal
expoplast.org
All UBM Canon PLASTEC events are sponsored by:
September 10–11, 2013
McCormick Place, Chicago
medtechpolymers.com
Fall 2013
Detroit, Michigan Area
lightweightautoplastics.com
For Exhibit Space, contact:
DINO PONTONIO
Brand Manager

203/601-3732
For Exhibit Sponsorship, contact:

For Conference Sponsorship, contact:

310.996.9435
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com

The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
2013 MAgAzine editions
PlasticsToday’s Magazine Editions are the perfect way
for you to reach leading decision makers using the
latest in digital ad technology and trackability.
Magazine Editions are easy to read and can be
accessed from any device online. Plus, they are an
environmentally friendly means of publishing and
a great way to put your message in front of an
active audience of industry decision-makers.
PlasticsToday will be producing the Global Plastics Issue
in 2013 in both digital and print formats.
Market Trends What overriding factors are shaping the market?
Design Trends What are the overriding design trends, how are material suppliers reacting?
Technology Trends What are the machinery/process advances in the market?
Management Trends How do all of the above affect how plastics professionals run their businesses?
Global Plastics Issue
Reach up to 110,000 plastics professionals with our Global
Plastics Issue print and digital products. The digital edition will
reach a total audience of 70,000, while the print magazine will
reach 40,000 subscribers.
2013 Schedule: October
2013 Rates:
Full Page Ad $4,750
Half Page Ad $2,700
Quarter Page Ad $1,750
Directory Listings
2013 Rates:
Global Plastics Issue Print OR Digital Directory $995 net

BOTH Global Plastics Issue Print and Digital Directory
Listings
$1,750 net
Annual programs, Full Page Ads only
WWW.PLASTICSTODAY.COM
SPI turns 75
A look back at plastics and
the SPI over the years. 77
Technoloy Previews
Six sections on technol-
ogy at the OCCC. 22
MARCH 2012 | SPECIAL PRINT EDITION
Welcome to Orlando
What to see, eat, drink and do
in NPE’s new home town. 8
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725

BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
site Advertising
Free Recruitment Listings!
Job Zone by Classifieds Today
Support the Plastics Industry by taking advantage of this free,
valuable online resource. Your ad placement on Classifieds
Today’s Job Zone will help drive job growth within the vast
Plastics Industry, connecting plastics professionals with plastics
manufacturing and design companies. Ad listings run for a full
30 days, but you can easily repost again and again. There is
no limit to how many recruitment ads you can post.
Basic Listing $150 net
Enhanced $450 net
Premium $750 net
Recruitment Listings FREE
Please contact Beth Berner at for
further information
Ask the Experts

Hosted by PlasticsToday.com, Ask the Experts gives you
the opportunity to be a respected problem-solver and
knowledgeable resource for your target audience.
Your visibility on Ask the Experts includes:
 Bio
 Photo
 Company Logo
 Company Website URL (linked)
 Site Useage
 Contact Info
Sponsorship rate
3 months $5,250 net
6 months $9, 39 0 ne t
12 months $17, 4 0 0 n e t
PlasticsToday.com delivers timely, organized, and dynamic information to
the global community of plastics processing professionals.
PlasticsToday has an average of 50,000 unique visitors
per month!
Premium Site Sponsorships
PlasticsToday offers four premium sponsor positions on the
PlasticsToday.com homepage. Talk to your Account Executive to
secure these premium positions.
Premier Program $35,000
Online Advertising Rates
PlasticsToday.com Monthly 12 months
Sourcebook Category Sponsor $545 $6,540
High Impact Banners
Interstitials Weekly $1,850 net
Peel Back Ads are also available—Ask your Account Executive
for more details.

Limited
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
MArket focused chAnnels

Focused Content. Results-Oriented Programs.
PlasticsToday introduces a unique opportunity to communicate your message
adjacent to content focused on the markets your company serves:
Sponsorship Opportunities
Programs include a powerful mix of branding on the channel’s website,
e-newsletters and direct promotion opportunities.
Each month you will receive:
Message to your target market.
Get results with the PlasticsToday Market-Focused Channel Program.
The programs are for one month and limited to 4 sponsors/channel.
Total Program $3,000 net per month
6-month Sponsorship $15,000 net total
12-month Sponsorship $24,000 net total
PlasticsToday Channel E-Product Showcase
The sponsors of each channel will be included in a monthly customized e-promotion
delivered to targeted prospects within the communities. Your e-promotion will be sent
to an estimated 12,000 individuals within your community.
PlasticsToday Market-Focused e-Newsletters
*
Weekly newsletters delivered to subscribers in each of the market channels, based on end-user market focus.
* Please note these are part of an integrated program and are not available exclusively
1) 728 x 90 or 300 x 250 banner
2) 100 x 40 sponsorship logo
3) 640 x 480 interstitial
4) 4 runs (once per week in the channel newsletter)
5) 125 x 125 image with 50 word text ad in the
monthly showcase for the channel
❯ Medical ❯ Automotive & Mobility ❯ Packaging
PlasticsToday Market-Focused Directories
Reach a targeted directory of active end market users across PlasticsToday’s medical,

automotive & mobility, and packaging channels.
End Market Online Directory $995
Limited
Channel Newsletter Packages Include:
 Frequency: Weekly  Circulation: 12,000  Ad size: 125 x 125 plus 50-words of text
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584

PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
brAzil chAnnel
PlasticsToday Brings You to Brazil
Nearly 12,000 converters, 323,000 employees, and 50% of the Latin American plastics market excluding Mexico:
Brazil is already a big player in the global plastics market and with two of the world’s largest sporting events headed
there—soccer’s World Cup in 2014 and the Summer Olympics in 2016—its rank and influence will only grow in coming
years. Seeking to serve those existing Brazilian plastics professionals, as well as plastics companies outside of Brazil
that are interested in the emerging economy, PlasticsToday will be launching a Portuguese-language Brazil Channel. As
Brazil becomes Latin America’s largest crude oil producer, displacing Venezuela and Mexico by 2015, and the world’s
fifth largest economy by 2016, PlasticsToday will be there.
Sponsorship Opportunities
Programs include a powerful mix of
branding on the channel’s website, e-newsletters
and direct promotion opportunities.
Each month you will get the following:
1) 728 x 90 or 300 x 250 banner
2) 100 x 40 sponsorship logo
3) 4 runs (once per week in the channel newsletter)
4) 125 x 125 image with 50 word text ad in the
monthly showcase for the channel
This monthly program is limited to 8 sponsors:
Total Program: $3,000 net per month
6-month Sponsorship $15,000 net total
12-month Sponsorship $24,000 net total
Brazil Channel Directory Listing $1,995*
*Annual rate
Message to your target market.
Connect with plastics processing professionals in South America.

Brazil e-Newsletter
Delivering relevant, timely content to subscribers in Brazil.
Distributed in Portugueuse
 Frequency: Weekly
 Ad size: 125 x 125 plus 50-words of text
Limited
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
e-newsletters
E-newsletters are the most direct and most frequent point of contact with the majority of global plastics processing and injection
molding professionals. These are also a preferred way to receive industry information and an effective way to engage with your
target customer and build programs that drive website traffic as well as brand awareness.
The PlasticsToday portfolio of e-newsletters deliver the latest breaking news; critical, technical and business informaiton; and
perspectives and analysis straight to the inboxes of plastics professionals throughout the world.
NewsFeed…Daily
Every morning, plastics industry
professionals keep up with the news by
receiving NewsFeed. Make sure they start
out their day with a great impression of your
company with a reason to click through to
your website.
 Circulation of 33,000
 125 x 125-pixel rotating medallion ad plus
50–70 words of text and multiple links
48 weekly insertions/annual $15,750 net
Product e-showcase…Monthly
Create interest in your products, drive traffic to your website, alert
buyers to introductory offers, and invite prospects to events and
demonstrations. Begin the sales conversation here!
 Circulation of 25,000 potential customers
 50–75 words of descriptive copy including headline
 Color image of your product at 100 x 100 pixels
 Direct link to the exact product location on your website—please
provide URL for link

12 insertions $9,000 net
1 insertion $850 net
imm e-shots…Weekly
News recaps and new technology specific
to injection molding is distributed to an
exclusive injection molding audience.
Advertising sponsorships sell out fast.
 Circulation of 20,000
 Prominent ad positions! Ads embedded
between editorial for increased attention.
 125 x 125 pixel rotating medallion with
50–70 words, multiple links
 120 x 240 pixel rotating half skyscraper
Medallion with Text 48 weeks $14,700 net
Half Skyscraper 48 weeks $10, 500 net
Half Skyscraper 24 weeks $ 7, 875 n e t
mPw weeK iN review…Weekly
A rundown of the biggest stories in plastics
as well as resin pricing. The well-established
e-Weekly is a familiar source of news for
plastics industry professionals.
 Circulation of 22,000
 Prominent ad positions. Ads embedded
between editorial for increased attention.
 125 x 125-pixel rotating medallion with
up to 50–70 words, multiple links
 120 x 240-pixel rotating half skyscraper
Medallion with Text 48 weeks $14,700 net
Half Skyscraper 48 weeks $10,500 net
Half Skyscraper 24 weeks $ 7, 875 n e t

Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
e-newsletters
extrusioN uPdate: FiLm & sheet…Monthly

Delivers the latest news and technology
on film and sheet extrusion to a precisely
defined extrusion audience. Includes
coverage of new technology along with
innovative applications and related products.
 Circulation of 21,000
 125 x 125-pixel rotating medallion with up
to 50–70 words, multiple links
 120 x 240-pixel rotating half skyscraper
 Medallion ad
Medallion with Text 1 insertion Top position
2nd position
3rd position
$1,000 net
$750 net
$500 net
Half Skyscraper 1 insertion Top position
2nd position
3rd position
$850 net
$650 net
$450 net
extrusioN uPdate: PiPe & ProFiLe…Monthly
Delivers the latest pipe and profile
information to a targeted extrusion
audience. Includes coverage of new
technology and products.
 Circulation of 21,000
 125 x 125-pixel rotating medallion with up
to 50–70 words, multiple links

 120 x 240-pixel rotating half skyscraper
 Medallion ad
Medallion with Text 1 insertion Top position
2nd position
3rd position
$1,000 net
$750 net
$500 net
Half Skyscraper 1 insertion Top position
2nd position
3rd position
$850 net
$650 net
$450 net
moLdmaKiNg moNthLy…Monthly
Delivered to mold designers, moldmakers,
and those responsible for mold maintenance
and repair.
 Circulation of 15,000
 125 x 125 pixel rotating medallion with
 50–70 words, multiple links
 120 x 240 pixel rotating half skyscraper
Medallion with Text 1 insertion Top position
2nd position
3rd position
$1,000 net
$750 net
$500 net
Half Skyscraper 1 insertion Top position
2nd position

3rd position
$850 net
$650 net
$450 net
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com

The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
webcAsts
Generate Highly Targeted Leads!
❯ Position your company as a knowledge provider
❯ Connect with your customers
❯ Introduce your company to prospects
extrusioN exPert series
PlasticsToday.com and Modern
Plastics Worldwide are proud
to continue the ever-popular
Extrusion Expert webinar
series.
Sample topics covered
include:
 Plastics Chemistry for Non-
Chemists
 Ten Key Principles of
Extrusion
 Go with the Flow—melt
index and its variations, simple theology
2013 Schedule:
 January
 March
 May
 July
 September
 November
iNjectioN moLdiNg series
This 6-part webinar series

covers topics critical to the
success of an injection molding
operation. Beginning with part
design and materials selection
and handling, and moving
through the molding process
and continuous improvement,
industry experts will share tips
and practical advice to help
attendees dramatically improve
their operations.
Sample topics covered include:
 Material Selection
 The Role of the Molding Machine
 The Components of a Successful Application
2013 Schedule:
 February
 April
 June
 August
 October
 December
Webcast Sponsorships
With a PlasticsToday webcast, you can introduce, educate,
and place your products and services in front of an active and
qualified audience interested in your topic. Webcasts increase
current and future customer-base knowledge around your
offering and accelerate product adoption.
Exclusive Sponsors of Live/Semi Live Webcast—
Moderated by PlasticsToday editorial and live Q&A

$10,000
Multiple Sponsorships (limit of 4) $4,250 net
On-Demand Webcast (20 minutes)—
Client to provide content and speaker
$4,500 net
Editorial Webcast—PlasticsToday Editorial team
works with client to create custom content
$15,000
marKetiNg services
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,

Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
MArketing services And
custoM opportunities
Partner with UBM Canon’s Marketing Services team to create marketing solutions that
reach your selected, targeted audience and deliver your marketing goals including
branding, increased awareness, qualified lead generation, lead nurturing, and content
development. Learn how you can accelerate your sales cycle and extend your reach to
our power audience of over 130,000 plastics processing professionals.
❯ Webcasts
❯ White Paper Programs
❯ Single-Sponsor E-Newsletters
❯ Content-Specific Microsites
❯ Face-to-Face Conferences/Events
❯ Virtual Events
❯ Research Services
and more!
Get results from your marketing investment today. Contact us for a customized online
marketing program targeting the plastics processing customer you need to reach.
e-sPeciaL rePorts
Do you want to exclusively sponsor specific editorial content
with targeted distribution or reach targeted audiences with our
E-Special Reports? Talk to your sales rep if a custom selection of
distribution or editorial content can be configured to meet your
strategic objectives.

Supplied Content $4,950 net
Editorial Produced $ 7, 5 0 0 n e t
 Circulation: 10,000*
*Plus $325 CPM per additional 1,000 names
e-Postcards
Exclusive postcards sponsored by PlasticsToday provide you
with meaningful, targeted audiences that provide the most likely
path to potential customers. You provide the materials and we
handle the rest.
 640 x 480 pixels
E-Postcard
15,000 names $3,400 net
25,000 names $4,250 net
5,000 name minimum $325 CPM option
 Effective way to announce your latest products, services, and
events where you will be exhibiting
 Drive website traffic
 Build brand awareness
*All prices subject to change
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH

Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
k-show 2013
K-show microsite
PlasticsToday will host the K-Show Show Microsite offering
exhibitors the opportunity to sponsor banner positions and reach
thousands of plastics professionals. Full metrics report provided.
 Live August–December 2013
 Maximum 16 Sponsors
Rotating Leaderboard 728 x 90 pixels $2,000 net
Rotating Rectangle 300 x 250 pixels $2,000 net
iNterstitiaLs…Your Message, Front and Center
Interstitial ads provide high-impact visual presence and brand
exposure, an influential level of engagement from customers and
prospects, the highest performing ad click results, and a movement

to more creative ad units, breaking away from the typical banner
mold. Full metrics report provided.
K-Show Microsite Interstitials:
 Maximum of 12 Sponsors
3 month rotation (August, September, October) $3,000 net
K-chaNNeL techNoLogy Page
Get your products and services featured in front of K-Show
2013 attendees before, during, and after the show. This
directory will highlight all the latest and greatest technology in
the plastics industry
 Medallion ad (125 x 125 pixels) and 50 word text ad
with links
 Base listing
 Live August–December 2013
3 month listing $1,500 net
2013 K-show issue
The most detailed, highly organized and informative issue covering
everything about the K-Show is distributed to 40,000 readers via
print and over 70,000 readers via its magazine edition online.
Ad Size (4-color) Rate (net)
Full Page $4,750
½ Page $2,700
¼ Page $1,750
Cover Ask Rep for Rates
K-show Press Conference Virtual Event
details to come soon!
Connect with Plastics Professionals before, during, and
after the European Plastics Industry’s Event of the Year
Reach a total of 110,000 plastics professionals!
K-show advisor

 Comprehensive, unique e-newsletter connecting K-Show
attendees with exhibiting advertisers
 70,000+ recipients (35,000 per deployment)
 12 Weekly Editions (10 pre-show, 2 post-show)
Sponsor details: (max 10 sponsors, 5 per deployment)
 Medallion ad (125 x 125 pixels) and 50 word text ad
with links
 600-word advertorial with photos and/or video
 Metrics report for every blast, detailing open rate
and click-thrus
Total Program $ 7, 5 0 0 n e t
directory ListiNgs
2013 Rates:
Online Magazine Edition OR K-Show Print Directory $995 net
Both Online Magazine Edition AND
K-Show Print Directory
$1,750 net
Annual programs, Full Page Ads only
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,

Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom
contActs
Business and Sales Leader:
John Guadagno
Brand Director

203/523-7091
Content Team:
Tony Deligio
Editorial Director

303/254 - 4762
Heather Caliendo
Senior Editor

310/740-9064
John Clark
Digital Content Coordinator

310/487-7185
Marketing:
Elizabeth Reynolds
Marketing Manager

310/279- 0917
Sales:
Tony Marsh
Account Executive, Western Region

310/4 45- 3725
Hermann Plank
Account Executive, Europe, Middle East,
North Africa, Mexico and
Central/South America

+1 48 0/452-5584
Beth Berner
Account Executive, Classifieds

440/209-1478
At PlasticsToday, we’re evolving along with the rest of the industry. Our goal is to provide the most vital data
in ways that are easiest for the audience to digest. With the most experienced team of experts on our staff,
you’ll find the most trusted products and depth of information, insights, and resource delivery accross multiple
online and digital media platforms.
Key Contacts

204 59_ PT12
Inform. Empower. Engage.
Brand Director:
JOHN GUADAGNO
Brand Director

203/523-7091
Content Leader:
TONY DELIGIO
Editorial Director

310/740-9088
TONY MARSH
Account Executive,
Western Region

310/4 45 - 3725
BETH BERNER
Account Executive, Classifieds

440/209-1478
HERMANN PLANK
Account Executive,
Europe, Middle East, North Africa,
Mexico and Central/South America

+1 480/452- 5584
PlasticsToday.com
The Global Community for Plastics Professionals
Online Newsletters Blogs Events Custom

contributing editors
And guest coluMnists
CLARE GOLDSBERRY
Senior Editor
Based in Arizona, Clare started
her 28-year career in the plastics
industry by spending eight years
selling tooling and injection molding
capacity for a custom molder/moldmaker. She left
that job to follow her writing muse and reports on
injection molding and moldmaking; CAD/CAM/
CAE; profile and pipe extrusion, and other topics.
ALLAN GRIFF
Senior Contributor & Extrusion
Expert Series Editor
Allan Griff is a consulting engineer
who has spent almost 50 years
improving extrusion operations.
He wrote the book on extrusion—really: His
Plastics Extrusion Technology was the first practical
extrusion book in the industry and his Plastics
Extrusion Operating Manual has been in print
since 1983. He has helped with troubleshooting
of problems, training employees, new product
development, and materials management.
STEPHEN MOORE
Asia-Pacific Correspondent
Based in Asia, Stephen Moore
has been the Asia-Pacific
Correspondent for Modern Plastics

Worldwide for 18 years and
for PlasticsToday.com since its
launch in 2008. His beats include automotive,
injection and blowmolding machinery, engineering
thermoplastics, CAD/CAM/CAE, and the
electronics and telecom markets. He has also
written in the past for Chemical Week, Chemical
Engineering and Turbomachinery magazines.
KAREN LAIRD
Contributing Editor
Former chief editor, and later,
assistant publisher of the Dutch-
language trade journal for plastics
and rubber, Kunststof en Rubber,
Karen Laird initially worked as a Dutch–English
translator for legal and technical documents after
graduating with a master’s degree in English
literature. Later, Karen founded Laird Publishing,
which specializes in Dutch–English technical
translating, writing, editing and publishing services.
DOUG SMOCK
Contributing Editor
Doug is the medical content editor
for PlasticsToday and has been
writing about plastics technology
since 1986, including coverage
of nine K Fairs and nine National
Plastics Expositions. He is the former Chief Editor of
Plastics World and Purchasing magazines and the
former Editorial Director and Associate Publisher of

Modern Mold and Tooling. Doug is also co-author
of two leading books in supply chain management:
“Straight to the Bottom Line”, & “On-Demand
Supply Management”.
TOM LANGAN
The author of our PriceWise
column, Tom is an expert
on the use of hedging and
other purchasing tools to help
plastics processors, and other
manufacturers, reduce their cost of raw materials.
Tom is a risk management consultant who
operates WTL Trading, helping large and small
processors to control costs, secure and improve
margins, and increase sales. Tom has 20 years of
experience in financial and physical commodity
trading and risk management, with private and
public sector experience.
DEBBIE SNIDERMAN
Debbie Sniderman has written
for Fortune 500 companies,
small businesses, government,
and the military, covering a
variety of industries. Debbie’s
manufacturing background includes work on
micro-electromechanical structures (MEMS) for
government R&D labs and emerging technology
companies. She holds a master’s degree in
Applied Engineering Physics, and two bachelor’s
degrees in Materials Science Engineering and

Applied Engineering Physics, all from Cornell
University. Debbie’s Renewable Report is our new
weekly column on renewable and alternative
energy, and the opportunities in this growing field
for plastics processors. Debbie owns VI Ventures,
an R&D and manufacturing consulting company for
renewable energy products and technologies.
LEWIS YASENCHAK
Lewis works as a consultant with
small-to-mid sized processors,
moldmakers and other precision
manufacturers to help them
“implement quality at the source”
rather than catch mistakes once made, and also
to minimize waste by meeting and exceeding
ISO Quality Management Systems. He authors a
weekly management column for PlasticsToday.
PAUL STURGEON
Paul writes our weekly Talent Talk
column on jobs and employment
in the plastics industry. He is
a business manager with KLA
Industries, an executive search
firm based in Cincinnati, OH and specializing in
plastics and polymer technology. Paul brings 13
years of management experience with Fortune 500
companies to his columns, including three years
working as a plastics industry executive head hunter.
GLENN BEALL,
Plastics Hall

of Fame
Member and
contributing
writer of
By Design,
shares his expertise on topics
critical to design engineers. His
range encompasses material
selection, part design and
engineering, and DFM (design
for manufacturing).

BOB HATCH,
contributing writer of
The Troubleshooter,
is a leading
problem solver in
the moldmaking
industry. With more than 45 years of
experience, he is expert at unraveling
challenges in moldmaking, hot runners,
mold components, and mold repair
techniques.

MICHAEL SEPE,
award-winning
contributing
writer of The
Materials
Analyst, has

provided analytical services
to material suppliers, molders,
and end users for 20-plus years.
His materials selection and
performance analysis knowledge
provide invaluable support to
readers and suppliers.

BILL TOBIN, regular
contributor to PlasticsToday
and founder of consulting
business WJT Associates,
shares his experience
in design and project
engineering consultation
on mechanical designs, specification of
tolerances, parts’ manufacturability, machine
costing, governmental and agency regulatory
compliance, budgets and profitability
improvement, and more.
guest coLumNists:
23383_PT13