Group assignment provide market analysis and solutions by using swot pest model or define the marketing environments

GROUP ASSIGNMENT
MKT101
Lecturer: Nguyen Thi Thoi
Class: IB1702

Group member

ID number

1.

Bùi Trần Thanh Thảo

SS170036

2.
3.
4.
5.
6.
7.

Trương Quỳnh Anh
Nguyễn Quang Vinh
Vũ Hồng Ngọc
Bùi Bích Ngọc
Nguyễn Thị Minh Trang
Bùi Đăng Khánh Trình

SS170718
SS171316

SS170708
SS170750
SS171242
SS170951

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0


TABLE OF CONTENTS
INTRODUCTION

4

1. Provide market analysis and solutions by using SWOT - PEST Model or define the
marketing environments

5

1.1. SWOT analysis

5

1.1a. Strengths

5

1.1b. Weaknesses

6

1.1c. Opportunities

6

1.1d. Threats

6

1.2. PEST analysis

7

1.2a. Political

7

1.2b. Economic

7

1.2c. Social

8

1.2d. Technological

8

2. Identify BUs and target markets where products are consumed. Students need to
determine each type of product to allocate sales (seasonal or unique fruit to export to a
specific market).

9

2.1. BU1: Fresh fruit

9

2.2. BU2: Dried fruit

11

2.3. BU3: Rice, Coffee, Rubber, Pepper, Cashew

12

3. Establish a Marketing plan by defining target customers, product development, distribution
channel, and necessary supplier partners. Plan budget, promotional channels, and promotional
programs

12

3.1 Product strategy (4P)

12

3.2 Distribution strategy

14

3.2a. Wholesale joint venture

14

3.2b. Duty-free

14

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3.2c. Specialized stores

14

3.2d. Supermarkets, grocery stores

15

3.3. Pricing strategy

15

3.4 Implementation organization

15

3.5. Target customers

15

3.6. Sales promotion

16

3.6a. Self-sale

16

3.6b. Advertising

16

3.7. Sales support

16

3.7a. Promotion sale

16

3.7b. Promotion materials

16

4. Recommendation for Eco Tropical Agricultural Products

17

REFERENCES

21

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INTRODUCTION

Definition of tropical agriculture
To date, there is no unified definition of tropical agricultural products, but beverages (such
as tea, coffee, cocoa), cotton and other fiber groups such as jute, flax, and fruits (such as bananas,
mango, guava, and some agricultural products ) are classified as tropical agricultural products.

●

●
The scale of tropical agricultural production
(E.g: ECO FRUITS - which is the Import/ Export Joint Stock Company)
Building close links and a closed supply chain from reputable gardeners who meet VietGap
standards, food safety, and hygiene all over the world. Vietnam through the distribution system to
consumers.
Import: Fruits are imported by the official route and from big companies, gardeners,
famous brands in countries and world markets such as Korea, Australia, USA, Canada, New
Zealand,... keep the aroma, sweetness, and goodness.

Export: Select suppliers that meet GlobalGAP and VietGap standards with very
competitive prices and perfect quality to export to international markets. Currently, Eco Fruits'
export-oriented markets are Korea, China, America, Europe, the Middle East, etc.

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1. Provide market analysis and solutions by using SWOT - PEST Model or define the
marketing environments
1.1. SWOT analysis
1.1a. Strengths
Vietnam has favorable geographical destinations; a developed economy; a diversified
market; potential for investment capital; science, technology and infrastructure systems
always follow the most international trends.
● In terms of geographical destinations
Our country's natural environment, which is tropical and monsoonal in nature, is
determined by its geographical location and brings beneficial effects for tropical agricultural
products (such as: Lam Dong, Dak Lak, Mekong Delta Region, Bac Giang, etc)
Natural diversity, mineral wealth, and biological diversity are all created by location and
territory, as indicated in the graph above, foster economic progress in Vietnam.
● Regarding working-age population
According to the statistics below, Vietnam’s working-age population accounts for
61,5% (2019) of the total population of this country. For this reason, the labor source
represents over 60% of the population, proving which quality of labor in this continent is
better.

With a high level of farming, production lines in agricultural production processing are
on the rise in Vietnam.

Although just opened, the company has been able to quickly export and do domestic
business, possibly due to demand from Europe and Asia. As a result, this helps the company
grow financially and in terms of reputation.

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Fruits and agricultural products are fresh and meet the company's brand eco (for the
environment), so customers can trust the quality and reasonable prices because they are
produced by local growers. Southwest, both cheap and delicious.
1.1b. Weaknesses
Calling the capital for agricultural production and intensive farming faces many
difficulties. In the investor’s point, investing in the agriculture department in modern's society
is difficult to make a profit.
Wasting a lot of natural resources and intellectual resources. Because a large number
think that using the gray matter to invest in agricultural products wastes a lot of dead time,
otherwise the efficiency of this job is not as high as investing in other subjects.
The government's policy to encourage the expansion of tropical agricultural products is
still loose. Therefore, discouraging investors from this business model.
Because it is a new company, it has just appeared on the market not long, so it is not
easy to gain trust and reputation from the markets.
Lack of funds to increase PR capabilities as well as add new products, need a solution
to quickly overcome this, quickly bring the company up.
1.1c. Opportunities
The government has approved the project to restructure the industry towards increasing
added value and sustainable development.
The consumption market of tropical agricultural products is increasingly expanding,
especially tropical agricultural products exported to countries such as Asia and Europe are

welcomed by many customers.
With the current market trend of needing green, clean, beautiful, and reasonably priced
products, Eco Tropical Agricultural Products can meet all of those criteria, just need a development
strategy development, the company will quickly achieve effective development.

The diversity of markets from Asia to Europe will be able to make the company grow, a
potential opportunity to go from a little-known company to become an important source for
many places.
1.1d. Threats
Investment costs in the business model of tropical agricultural products increased
sharply, while profits and competitiveness decreased sharply in the first period.
Climate change is extremely difficult to predict on a global scale.
With fierce competition from companies with the same product categories and famous
for being ahead and creating a brand, it will bring many difficulties to the company.
The majority of customers only trust companies with a good reputation, so it is difficult
to approach these customers which are called
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1.2. PEST analysis
1.2a. Political
From 2019 to 2025, worldwide fruit market demand is expected to expand at an annual
rate of 8.2%, reaching US$585.25 billion. According to data from the International Trade
Center (ITC), global fruit and vegetable exports totaled 70.1 billion USD in the first quarter of
2021, up 5% from the first quarter of 2020. Vegetables and fruits are one of the agricultural
goods that gain the most from the Vietnam Free Trade Agreement (EVFTA), with 94 percent
of the total 547 tax lines on vegetables, fruits, and processed products being removed. These

are clear indications that the door to bringing Vietnamese fruits to the global market is wide
open.
Goals for 2030, as set out in the Project on the Development of the Fruit and Vegetable
Processing Industry in the Period 2021-2030, released under Prime Minister's Decision No.
417/QD-TTG: Vegetable and fruit production and processing are progressing smoothly and
safely. products with quality assurance, food safety, added value, and high competitiveness;
contributing to bringing Vietnam's fruit and vegetable export turnover to one of the top five
countries in the world; fruit and vegetable export turnover reached 8 to 10 billion USD.
1.2b. Economic
This data demonstrates that Vietnam’s economy has skyrocketed over the years, from
1986 to 2017, as you can see from the chart the steeper at the end proves that our nation’s
company has developed clearly, which represents 2500$ USD, 5 times as much as 1986.

In comparison to Europe’s economy, this statistic shows the decrease through many
years, the European Commission (EC) has again lowered its growth forecast for the entire
European Union (EU) this year as the pandemic continues to impact the economy.
The EU economy will shrink by 8.3% in 2020 and the recovery in 2021 will only be
5.8%. These forecasts are all down nearly 1 percentage point from their June assessments.

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1.2c. Social
This element has a direct impact on people's lives and behaviors, influencing customer
shopping habits, such as population and movement patterns, household and movement trends,
population movement...Consumer sentiments, the changing age pyramid, the incidence of
marriage and births must all be considered by businesses...For manufacturers, the rising
educational level of the population has been, is, and will continue to be a challenge. If

exporters do not want to be labeled "foreigners" in international trade, they must always pay
attention to this socio-cultural issue. The term "foreigner" refers to the host country's culture
being unfamiliar to the exporting company.
1.2d. Technological
In this day and age, in Vietnam's manufacturing sectors, there are five primary fields
with current technical backgrounds. The quantity of items produced increased dramatically as
a result of this adoption process, resulting in considerable labor cost savings for the country.

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2. Identify BUs and target markets where products are consumed. Students need to
determine each type of product to allocate sales (seasonal or unique fruit to
export to a specific market).
2.1. BU1: Fresh fruit

Type of fruit

Imported
destination

Season

Price

1. Durian

Korea

Australia
US
China
EU

July - August and
November-March

320.000 VND/kg
(Australia)

2. Jackfruit

Korea
China
EU
Australia
Japan

May - July

150.000 VND/kg

3. Litchi

Netherland
Thailand
German
Australia

June

250.000 VND/kg

4. Longan

Australia
Korea
US,...

June - July, and
February - December

460.000 VND/kg

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5. Mangoes

US
China
Netherlands
...

April-May

430.000 VND/kg

(Netherlands)

6. Mangosteen

China
Korea
EU

Keep June

100.000 VND/kg

7. Chrysophyllum
cainito

China,
US,
Korea
Malaysia
US

Early December

500.000 VND/kg

8. Rambutan

China
Us

July

80.000 -120.000
VND/kg

9. Dragon fruit

China
Korea
Us
Japan

Early April

120.000 VND/kg

Export turnover of fruit and vegetable products from 2018 to 2020:
According to statistics from the General Department of Customs, the export
turnover of fruit and vegetables July 2020 decreased for the 4th consecutive month
with a decrease of 13.5% compared to June 2020 and down 10.1% compared to July
2019, reaching 222.4 million USD. For the first seven months of the year, on average.
In 2020, the export turnover of vegetables and fruits reached 1.98 billion
USD, down 13.1% compared to the first 7 months of 2019. In the first month of 2019.
The Covid-19 epidemic was complicated and the flood situation was of serious
importance in China negatively affecting the export of fruit and vegetables of our
country. Exports of some key and seasonal fruits decreased, such as dragon fruit,
longan, durian, and jackfruit, while the export speed of other key fruits was slow like
mango, banana.

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● Target markets
As an export product, this fruit is often sold at supermarket stalls or duty-free
shops, so it will usually be residents living in large, modern cities with stable income
and gourmet food.
Vietnamese families in particular and Asia, in general, are living and working
in countries that import fruit.

2.2. BU2: Dried fruit
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Type of fruit

Imported
destination

Season

Price

1. Dried
pineapple

Russia
Japan
Korea
China

May-June

345.000 VND/kg

2. Dried jackfruit

Germany
Belgium

August-September

585.000 VND/kg

3. Dried
mangoes

Dutch
United Kingdom
Germany
France

Official season: April May
Late mangoes:
July - September
Reverse mangoes:
January - May 9

4. Dried oranges

Japan

Han
Russia

September to April

455.000 VND/kg

5. Dried papaya

Dutch
Germany

February to November

552.000 VND/kg

6. Dried bananas

Holland
Korea
New Zealand

12-14 months

345.000 VND/kg

7. Dried guava

Australian
Singapore

Russia
America

May to August

460.000 VND/kg

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667.000 VND/kg


Japan
8. Dried
grapefruit peel

●
-

Singapore
Russia
American
Japan

November (lunar
calendar)
The largest is
December (lunar

calendar) until close to
Tet

442.000 VND/kg

Target customer
Customers at airport border gates.
Middle-class consumers wishing to enjoy the flavors of spray-dried fruits.
Far-flung descendants eat this due to their wishing to relive the taste of home fruits.

2.3. BU3: Rice, Coffee, Rubber, Pepper, Cashew
Vietnam is currently the leading exporter of rice and coffee in the world.

Average export volume and price of Vietnam's rice from 2018 to 2020
According to data from the General Department of Customs, Vietnam's rice
exports in July - the first month of 2020 reached over 4 million tons, worth 1.95 billion
USD, up 0.6% in volume and increased 13.1% in value over the same period in 2019. In
July 2020 alone, our country's rice exports reached 479.63 thousand tons, worth a price of
232.14 million USD, up 6.5% in volume and 2.2% in value compared to June 2020, but
down 23.3% in volume and 15.9% in value over the same period in 2019. Due to the high
price of rice in recent years, rice trade activities. From June 2020 to now, it has somewhat
slowed down. However, the rice is still beaten. Price is a bright spot in Vietnam's
agricultural and aquatic product exports, with export turnover increasing the highest in this
group of goods.

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3. Establish a Marketing plan by defining target customers, product development,
distribution channel, and necessary supplier partners. Plan budget, promotional
channels, and promotional programs
3.1 Product strategy (4P)
Vietnam is known to the world as a country possessing a diverse cuisine and rich
products throughout the country. Especially, in recent years, the import and export fruit
market in our country has grown more and more, conquering many of the most demanding
and demanding foreign markets. Therefore, Eco Tropical Agricultural Products Company
has chosen to export fruits such as: Longan, longan rambutan, Thai rambutan, Vinh Kim
pink buttermilk, Hoa Loc mango, jackfruit,...
Fruits are foods with high nutritional content. Fat, salt, and calories are all low in
most fruits. No cholesterol. Fruits are a good source of many essential nutrients that are
consumed sparingly, including potassium, fiber, vitamin C and folate (folic acid).
Potassium-rich foods can help you maintain a healthy
blood pressure level. Potassium-rich foods include
bananas, prunes and prune juice, dried peaches and
apricots, watermelon, honeydew melon, and orange juice.
Fruits contain fiber, which helps lower blood cholesterol
and may reduce the risk have heart disease. Fiber is
important for bowel function. It helps relieve constipation
and diverticulitis. Foods with fiber like fruit help keep
you feeling full for longer with fewer calories. Whole or
chopped fruit is a good source of fiber; Juice contains
little or no fiber. Vitamin C is important for the growth
and repair of all body tissues helps promote the healing of cuts and wounds, and keeps teeth
healthy. and healthy gums.
Asian and European countries in general and China,
Australia, and the United States, in particular, are very fond of
using imported fruits. One of the important things when
exporting fruit to foreign countries is to register for trademark

protection in the exporting country. It is especially important
to note that when exporting fruits to foreign countries, it is
necessary to change the product packaging to add English to
make it easier for consumers in both Europe and Asia.
Before packing, goods need to be packed according to border standards and need to
pay special attention to information such as: origin, place of production, expiry date,
non-toxic and suitable packaging quality. with each product.

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Types

Detailed

1. Product

100% product derived from clean fruit, ensuring food hygiene
and safety of the Ministry of Health of Vietnam. The way the
product is naturally grown and harvested.

2. Price

Price ranges from 20,000 VND-100,000 VND depending on the
choice of the customer.

3. Place

fruit shops, supermarkets, fairs

4. Promotion

Chasing advertising on Facebook, websites on the Internet.

3.2 Distribution strategy
European consumers tend to eat more organic foods such as fruits, vegetables, etc.
Europe is a large and mature market for fresh fruits and vegetables with generally stable
demand. Availability, demand, interest in exotic, new products maintain Europe's continued
dependence on external suppliers. A survey found that more than a third of US consumers
purchased food through a website in the past months, due to convenient transactions and
wide selection. In which, fresh fruits and vegetables accounted for 16%. Because of that
convenience, we need to reach customers who want to buy online by: updating the number
of new fruits daily, offering incentives when buying in bulk, and fee incentives for the ship,
same-day fast shipping, market research, and regular contact with customers. Furthermore,
the wholesale distribution channel has 4 forms below:
3.2a. Wholesale joint venture
To be able to safely penetrate into the European and Asian markets and reduce
export costs, it is advisable to choose the option of finding cooperation with a distribution
company. fruit distribution abroad to cooperate with Eco Tropical Agriculture Company. A
joint venture between two companies is allowed to export and import fruit, but the total
value of wholesale import and export of goods cannot exceed 30% of the company's sales
revenue.
3.2b. Duty-free
Shops selling duty-free goods imported into other countries, operating under the
control and management of the state, are located mainly at airports, border gates, train
stations, and other areas of the border.
3.2c. Specialized stores
This is a form with stores that specialize in providing a certain type of product and

brand. Eco Tropical Agricultural Products Company will open distribution stores of the
company's products here.

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3.2d. Supermarkets, grocery stores
Supermarkets, and grocery stores are growing more
and more in other countries such as the US, China, etc. As
income increases, people's shopping needs are also increasing
day by day. Therefore, in order to meet the needs of customers,
fruit products of Eco Tropical Agriculture Company should be
displayed at food stalls to attract consumers.

3.3. Pricing strategy
In terms of price, foreign customers
may be willing to accept a higher price, but
must qualify for good quality, and that price
needs to be maintained and stable in order to
win favor with customers and trust
distribution partners in Asia and Europe.
The price strategy will be divided by product
stages and determine the penetration price by 10 to 20% promotions and free shipping for
customers when buying 4 boxes or more or bundled products another go with (yogurt).
3.4 Implementation organization
Before launching the product into the European and Asian markets, it is necessary to hire a
team to build and survey the market clearly to be able to grasp the situation in the best way.
Once you have all the information, proceed to recruit more business development teams in

that country's market.

3.5. Target customers
Market segment, fruit products for customers from 18-30 years old with many
different needs such as: eating fruit for refreshment, for hobby, for health, .. Diversity of

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needs from customers needs to be specifically analyzed into small groups to satisfy customer
needs better than competitors.
● Geographic segmentation: Primarily in cities, densely populated central areas.
Segmentation by demographic criteria:
● Gender: Female accounted for the majority, males accounted for a small
proportion
● Occupation: Housewife, office worker, student
● Income: From 3-7 million or higher
Segmentation by consumer behavior:
● User Use desserts (after meals)
● Regular use
● Segmentation by psychological characteristics:
● Healthy lifestyle, top health concerns
● Have snacking habits
3.6. Sales promotion

3.6a.Trade promotion
The group will promote products, bring products directly to consumers through direct sales
at fair booths in countries in Europe and Asia. This method helps to target customers directly

and has greater flexibility. However, the cost of paying is high for cash, human resources,
etc.
3.6b. Advertising
Distributing leaflets in areas with many target customers
Use social networking sites such as Facebook, Zalo, Instagram, ... to advertise products and
give customers the latest information, do customer polls, ask for customers' email addresses,
and send information about special and interesting discounts to customers. row. Build a sales
website and customers can order online, goods will be quickly delivered to customers.
3.7. Sales support
3.7a. Promotion sale
● 10% discount for the first week of opening.
● Discount 5-10% on major holidays or special occasions such as: 8/3, 20/10, 20/11…
● Giving vouchers to customers who buy a lot by accumulating.
● In order to encourage customers to try new products, create a close relationship with
customers.
3.7b. Promotion materials
Prepare advertising and marketing materials with necessary content for customers such as:

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● Documentation on product preservation
● Movie showing the process of purchasing and preliminarily processing products
● Instruction manual for some dishes that can be made with fruit
● Pricelist
● Discount policies
➢ Lower costs for advertising and direct sales. Give customers more reliable
advertising content, attract more people's attention.

3.8. Supplier partners
In Vietnam, many Western gardeners cultivate a wide range of tropical
agricultural goods, including
● Long Khanh fruit garden.
● Trung An Fruit Garden - Travel to the Western fruit garden.
● Vinh Kim Fruit Garden.
● Cai Be Fruit Garden - Fruit garden in the West.
● Cai Mon Fruit Garden.
● Lai Thieu fruit garden - Western fruit garden tourist area.
● An Binh fruit garden.
Furthermore, this is the country's largest supplier of clean fruits for import-export
enterprises, and it has been certified to satisfy international quality requirements.

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3.9. Plan budget
Purpose

Budget

1, Advertising

57.000.000 VNĐ ( at the USA)

2, Product quality

10.000.000 VNĐ /one time (not consists of VAT)

inspection

3, International

50.000.000 VNĐ/month

websites have helped to
spread the word about
the product.
4, Packaging products

3 layers carton box (20 x 15 x 10): 4.000VNĐ/ a box
Package labor cost: 20.000VNĐ/ an hour
Total cost: 132.080.000 VNĐ/ per month
(not consists of employee and company fee)

4. Recommendation for Eco Tropical Agricultural Products
The EU-Vietnam Free Trade Agreement (EVFTA) is a new form of free trade agreement
between Vietnam and the 28 member states of the European Union. EVFTA, along with the
Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), are two
FTAs with the widest scope of commitments and the highest level of commitment of
Vietnam ever.
Since the EVFTA came into effect, many Vietnamese fruit and vegetable products have been
successfully exported to the EU market, orders have been gradually increasing, which shows
that vegetable exports Results to the EU have a lot of room and are gradually improving.
As soon as the EVFTA comes into effect, about 94% of the total 547 tariff lines for fresh and
processed vegetables and fruits will be reduced by the EU to 0%, including many
vegetables, which is Vietnam's export strength.

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Main fruits exported to Europe:
Fruits

Before EVFTA ( use GSP)

After EVFTA

Banana

12.50%

0%

Coconut

2.30%

0%

Passion fruit

0% - 9.3%

0%

Mango

0% - 9.3%

0%

To develop an effective Eco-Tropical Agricultural Products Company, the communication,
promotion and marketing of products are very important in promoting the production scale
of high-quality products at home and abroad.
In order to achieve this goal, it is necessary to perfect institutions, mechanisms, policies and
laws to create an environment and motivation for agricultural and rural development. In
particular, creating favorable conditions for farmers and businesses to access resources in an
equal and transparent manner, such as land, natural resources, capital, science and
technology... This is an important solution. to innovate the growth model in agriculture.
In addition to the issues of tariffs and origin procedures, when exporting fruit and vegetable
products to the EU, businesses in Vietnam also need to pay attention to fully meet other
import regulations, especially those on food hygiene and safety, plant quarantine, labeling,
etc. The EU's import regulations for fruits and vegetables are very strict, and change
frequently, so exporters must constantly update them. Sanctions if found to be in violation
are very strict, not only causing damage to the violating enterprises but also may adversely
affect the exports of many other enterprises with similar products. Therefore, it is important
for fruit and vegetable exporters to learn carefully and fully the relevant import regulations,
regularly update information on these requirements and connect closely with importers.
special attention.
Comply with the following requirements:
● Food safety and product quality
● Limit the use of pesticides: To avoid health and environmental risks, the European Union
(EU) has set maximum residue levels (MRLs) for pesticides in and on food products.
Pesticide-containing products will be removed from the European market if they contain
more pesticides than are authorized. The MRL may require stricter requirements from

European food safety authorities.

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● Avoid contaminants: Similar to the pesticide MRLs, the European Union has set limits
for some pollutants. For fresh fruits and vegetables, the main concern would be lead,
cadmium and nitrate contamination (primarily for spinach, lettuce and rucola).
Maximum Pb lead level

Maximum

Fruits, excluding cranberries, currants,
elderberries and strawberries.

0,10 mg/kg

Cranberries, currants, elderberries and
strawberries

0,20 mg/kg

Maximum cadmium level

Maximum

Vegetables and fruits, excluding root
vegetables and tubers, leafy greens, fresh

herbs, bok choy leaves, stems,
mushrooms and seaweed.

0,050 mg/kg

Root vegetables and tubers (except
radish, horseradish), vegetable stem
(except celery); for potatoes, the
maximum applies to peeled potatoes

0,10 mg/kg

Leafy vegetables, fresh herbs, bok choy
leaves, celery, horseradish and some
mushrooms (common mushrooms, oyster
mushrooms, shiitake mushrooms).

0,20 mg/kg

Labeling and packaging: Commercial packaging and cartons of fresh fruit or
vegetables must have the following characteristics:
● Packer or dispatcher's name and address
● The name and type of the product (if the product is not visible from the outside of the
packaging);
● Country of origin;
● Type and size (refer to marketing standards);
● Batch number for traceability or GGN if GLOBAL GAP certified.
● The packer's name and address will be replaced with an official control mark
(optional)

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● Post-harvest handling; for example, anti-mold agents added during post-harvest
treatment of citrus fruits must be mentioned on the commercial packaging;
● Organic certification, including the name of the inspection agency and the
certification number (if any).
Not complying with the regulations is easy to ban from export, may even raise the
level of inspection and supervision, and affect exports to this market.
Applying clean and safe vegetable and fruit production processes: Although not a
mandatory import regulation, the GlobalGap standard has been almost a common
standard for vegetables and fruits imported into the EU that most people don't know. Any
EU purchase will require it.
➢
Therefore, to be able to export vegetables and fruits to this market area,
Eco-Tropical Agriculture Company needs to invest in applying GlobalGap standards for
growing areas to achieve this certification.
GLOBALGAP is a set of international standards certifying Good Agricultural Practice.
With the prerequisite goal of creating safe and sustainable agriculture globally, the
GLOBALGAP standards were developed to standardize agricultural production processes
in 3 areas:
● Crop
● Breed
● Seafood
To achieve GLOBALGAP certification, producers must demonstrate that their
products are grown in compliance with the standards in the Global G.A.P series of
standards. For consumers and resellers, the GLOBALGAP certificate is a guarantee that a
product has achieved an acceptable level of safety and quality, and also for sustainable

farming that respects the health, safety and welfare of producers, the environment and
even the care of animals.
The GLOBALGAP standard ensures the following elements:
● Safety, origin and origin of the product
● Environmentally friendly (including biodiversity)
● Working conditions, health and safety of producers
● Feeding methods and living conditions of pets

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● Standards for (IPC), System= critical control point= (HACCP)
One of the main goals of the Global GAP standard is to minimize the use of fertilizers in
farming, to minimize the negative impact of agriculture on the surrounding environment
and to maintain the life of the farmland.
● The important things that the company needs to enhance:
1. Customers should be contacted, and the brand's image should be promoted.
2. Assurance of the quality of the process (pesticide content meets international
standards).
3. Ensure that labor laws are followed (does not comply with children under 16 years of
age to work in all fields).

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REFERENCES
1.

There are several opportunities to bring Vietnamese fruits to the international market.
/>ruong-the-gioi-593502.html

2.


according to an infographic=.
/>84.htm
3.

Vietnam's population structure by sex, between 1990 and 2019, population and

population census
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BB%99,trong%20%C4%91%E1%BB%99%20tu%E1%BB%95i%20lao%20%C4%91
%E1%BB%99ng.
4.

Eco Fruits Import and Export Co., Ltd. is a joint-stock firm that imports and export.
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5.

According to the Ministry of Industry and Trade, export market data for September

2020 is available.

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6.

Use the Amazon e-commerce site to look up the price of exporting fruit.
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7.

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%BB%A3ng%20%C4%91%E1%BB%93ng%20nh%E1%BA%A5t.

8.

What is a decent amount to spend on advertising? How much is sufficient?

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9.

What is a quality inspection service and how does it work? How much does it cost?
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BA%A5t%20L%C6%B0%E1%BB%A3ng%20H%C3%A0ng%20H%C3%B3a%3F,c
h%C6%B0a%20bao%20g%E1%BB%93m%20ph%C3%AD%20VAT.

10.

Agricultural production's opportunities and problems
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11.

Vietnam's agriculture and the Trans-Pacific Partnership
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12.

Vietnam is in the top 50 economies in the world after 32 years of innovation.
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13.

Developing a marketing plan for fruit
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14.

Strategy to export dried fruit products to the Chinese market
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15.

The beneficial fruit brings for our health
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%BA%ADt%20v%C3%A0%20n%C6%B0%E1%BB%9Bc%20cam.

16.

Understanding the EU fresh fruit and vegetable market
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17.

Food shopping is quite popular in the United States.
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18.

Dried pineapple at Amazon e-commerce
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19.

6 types of Vietnamese fruits are exported to foreign countries
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20.

The Ri 6 durian from Vietnam dominates the Australian market
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21.

The cost of exporting dragon fruit to other countries
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22.

Vietnamese first-season chrysophyllum cainito sold in the US for nearly 500,000
VND/kg
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_____ THE END _____

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