Mobile marketing - Opportunities for Start-up and Agency

www.InterMark.vn
© VHT 2011
Mobile Solutions Expertise
Âu Dương Đạt – VHT Chairman
Mobile Solutions Expertise
Mobile Marketing
Opportunities for Start-up and Agency
www.InterMark.vn
© VHT 2011
Mobile Marketing is SMS Marketing ???
www.InterMark.vn
© VHT 2011
Evolution of Mobile Marketing
SMS WAP
Mobile Internet &
Apps
www.InterMark.vn
© VHT 2011
Happy Birthday Brand Name SMS:”Chuc mung sinh nhat anh/chi Ngoc. Than chuc
anh/chi that vui va hanh phuc ben gia dinh cua minh. Friso luon dong hanh cung ban
cham soc va bao ve be yeu.”
Promotion Brand Name SMS Campaign: “Mua FRISO de doi ngay khan choang ECH
CON NANG DONG, ONG NHI XINH XAN cho be thoa suc vui choi tu 1/5-30/6 (chi ap
dung san pham buoc 3 va 4). Lien he 18001545.”
Volume: 100,000 SMS/month
Target: Woman/housewife age 25-45
Push SMS – Brand Name SMS Marketing
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© VHT 2011
Blast Brand Name SMS to notice meeting day: “Truong Ho Van Cuong thong bao :
Moi hop phu huynh hoc sinh Khoi 1 vao luc 18h ngay 25/05 tai Co So 1”

Blast Brand Name SMS to notice vacation day: “Truong Ho Van Cuong thong bao:
Ngay 17,18/05 cac em duoc nghi. Thu Nam 19/05 di hoc binh thuong”
Blast Brand Name SMS with student’s mark: “Ha Binh An: T:7.9;L:8.8 Sh:7.5;V:7.5;
Su:7.9;D:7.8; A:8.9;CD:6.7; CN:7.6;TD:8.3; AN:9.5; MT:8.6; TH9.4; TBN:8.1;XH35;
XL:HSG”
Volume: 50,000 SMS/month
Target: Student’s parents
Push SMS – Brand Name SMS Marketing
www.InterMark.vn
© VHT 2011
Promotion Campaign: “San Giao dich BDS Savills tran trong gioi thieu chuong trinh:
Ecopark don chao mua ha - Uu dai tang ngay khi mua can ho Rung co - So luong co
han, danh cho khach hang dang ky som bat dau tu 20/05/2011. Gia chi tu 18,5tr
VND/m2. Chi tiet lien he 1900 555 565 / 01233 555 565/ 0439363940 (18, 20).”
“Savills tran trong gioi thieu CO HOI VANG SO HUU CAN HO RUNG CO - Ecopark: Dac
biet trong 3 ngay 23,24,25/04/2011, Quy khach se duoc uu dai chiet khau 12%, gia moi
chi con tu 18 - 23 trieu VND/m2 (Gia 1 can ho tu 1,3 ty VND). De dang ky so tham
gia, soan tin nhan voi cu phap RC <Ho va ten> va gui den 6185. Chi tiet xin lien he 1900
555 565 hoac 01233 555 565 hoac www.ecopark.com.vn”
Volume: 250,000 SMS/month
Target: Real Estate Customers
Push SMS – Brand Name SMS Marketing
www.InterMark.vn
© VHT 2011
Vinaphone
44%
Viettel
14%
Mobifone
41%

Vietnamobile
0%
Beeline
0%
Sfone
1%
EVN-Telecom
0%
Other
2%
Telcos Percent
Push SMS – Brand Name SMS Marketing
www.InterMark.vn
© VHT 2011
- Delivered: The messages come to the mobile & almost 100% Opened.
- Undelivered: the number is not existing.
- Expired: turn-off number.
93%
4%
3%
FRISO Campaign
DELIVER
EXPIRED
UNDILIVER
88%
8%
4%
Ischool Campaign
DELIVER
UNDELIVER

EXPIRED
93%
2%
5%
ECOPARK Campaign
DELIVER
UNDELIVER
EXPIRED
Push SMS – Brand Name SMS Marketing
www.InterMark.vn
© VHT 2011
. Marketing Campaign: ID Account is user’s phone number
. MO: Text: VISO<space><Name,Addresss> send to 8051
. MT: Ban da dang ky mot san pham Viso mien phi. Chung toi se gui san pham den cho
ban trong thoi gian som nhat. Xin cam on!
SMS Rule: Each phone number can send only 1 SMS.
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
. Marketing Campaign: ID Account is user’s phone number
. MO: Text: HTC<space><IMEI CODE> send to 8051
. MO: HTC cam on ban da tham gia chuong trinh "Luot cung HTC Wildfire, kham pha ky
quan Chau Uc". Hay truy cap website de biet them chi tiet
SMS Rule:
- Each phone number can send only 1 SMS with only one IMEI CODE.
- In the end of the campaign, winner will be chosen randomly
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
. Marketing Campaign: ID Account is user’s phone number

. MO: Text: HTSH<space><Product CODE> send to 8051
. MO: Cam on ba con da tham gia chuong trinh.Tong so tin nhan hien tai la 1.Xo so lan 1
ngay 10/6,phat song ket qua tren dai TH Tien Giang 16h30 ngay 16/6.Cty Hop Tri
SMS Rule:
- Each phone number can send only 1 SMS with only one Products CODE.
- In the end of the campaign, winner will be chosen randomly
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
. MO: Text: DRT1 send to 8051
.Objective: increase viewers volume
.Duration: 04/20011 – 06/2011
.Mechanics: Win 10,000,000 VND every week.
.Result: Total 348,496 SMS have been sent.
SMS Rule:
- In the end of the campaign, winner will be chosen randomly
4.89%
29.94%
65.17%
DRT1 Campaign - Telcos
GPC
VIETTEL
VMS
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
0.00%
5.00%
10.00%
15.00%

20.00%
25.00%
Percent of sending SMS time
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
.1
st
Brand Name SMS: Notice customers to join NIVEA campaign (game 1) and get gifts
from NIVEA
.SMS Gateway: Receive answers from customers, VHT System will send 2
nd
Brand
Name SMS to notice game 2
nd
.Objective: Make target customers know what is NIVEA FOR MEN “Phan Tu Bac”
.Duration: 01/06/2011 – 07/06/2011
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
Pull SMS – SMS Gateway
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© VHT 2011
. E Warranty: Send SMS to active E Warranty for your machines.
. MO: VTA <NguyenVanA><IMEI CODE><Phone numbers> send to 8051
.Objective: more convenient for customers.
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
.Text to get Ecoupon: Send SMS to receive Ecoupon from Merchants.

.MO: Ecp<Space><Code> send to 8051
.Objective: more convenient for customers
SMS rule: Each phone number can send only 1 SMS during Campaign.
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
MO (2)
MT1 (3)
Web Service
Connection (1)
MT1 (3)
location based
Pull SMS – SMS Gateway
www.InterMark.vn
© VHT 2011
• 5.000.000++ downloads (up to 01/2011)
• 1.800.000++ activated accounts
• 75.000 – 95.000 CCU
• 1.400.000++ visits per day
• 13++ services on mobile
Hi, I’m Socbay iMedia
The most favorited application on mobile
in Vietnam.
In – App Mobile Marketing
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© VHT 2011
In – App Mobile Marketing
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© VHT 2011
In – App Mobile Marketing

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© VHT 2011
Mobile Ad Network – Mobile Web vs Mobile App
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© VHT 2011
Mobile Ad Network – Mobile Web vs Mobile App
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© VHT 2011
Integrated SMS Campaign
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© VHT 2011
Location provides an enhanced user experience
Location Based Marketing = In – App Mobile Marketing + Location