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Royal Society for the Encouragement
of Arts, Manufactures and
Commerce
•
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permission
Three sources of power
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Copyright 2012 All rights reserved. May not be
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Author Jacqueline Purcell All rights reserved. May not be
used copied or transmitted without the written permission of the author (c) 2011
Copyright 2012
All rights
reserved. May not be transmitted, copied
or used without the author’s written
permission
Job hunting in the UK
My failures
Do you do this?
• Look away at intro?
• Sit without asking where?
• Be too unconventional?
• Remove jacket without asking?
• Over smile
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permission
Do you do this?
Lost in Africa
Story time
Copyright 2012 All rights reserved. May not be transmitted, copied or used
without the author’s written permission
Lost in Africa
Lost in the woods
“When an individual gets really confused is when he or she has lost a
sequence of orientation-points. And after a while he says, ‘To hell with
it! Everything’s in motion!’
“Well, that’s the definition of confusion. Everything is in motion in
relationship to nothing—no orientation-point. If you ever want to find
yourself in the woods, this is the way you go about it. You don’t look for
moss on the underside of your shoes. You don’t immediately put up
sticks to find out where north is because the chances are, you didn’t
know where north was when you left the point you left to get to where
you were lost.
“The way you find yourself in the woods is first, find your sanity. That’s the
first thing you find. RH
Copyright 2012 All rights reserved. May not be transmitted, copied or used
without the author’s written permission
Lost in the woods
Communication
on this or any other planet
Copyright 2012 All rights reserved. May not be transmitted, copied or used
without the author’s written permission
Communication
GIP
Not your fault
Copyright 2012 All rights reserved. May not be transmitted, copied or used without the
author’s written permission
On the subject of communication,
I want to do the right thing but I
am not doing it because no one
taught me the rules’.
‘During and after
university, I was
unaware of the level of
detail required in
presenting myself’.
‘I was taught
everything
except how
to get a job’
‘We are like lost puppies.
We have degrees but we cannot
even speak properly. I never
asked my teachers why I scored
low marks in presentations
and they never told me.
Result was that I thought
that I was useless’.
GIP
Not your fault
Why do you put up with it?
Copyright 2012 All rights reserved. May not be transmitted, copied or used without the
author’s written permission
96% of GIP graduates don’t enjoy the job
interview process and don’t feel that they
present well in that environment.
Why do you accept this?
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author’s written permission
Demo 5 mins
The interview…
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without the author’s written permission
Graduate uniforms
Changing Context
Most trusted in a public relations context
Alarming
Change?
A company’s own
web
site/Corporate
Comms
32%
Conversations
with your friends
and peers
37%
Business advertising
and branding
17%
Industry or stock
reports
49%
Conversations
with company
employees
41%
Articles in business
magazines
44%
Copyright 2012 All rights reserved. May not be transmitted, copied or
used without the author’s written permission
How do you stand out from the crowd?
Author Jacqueline Purcell (c) All Rights Reserved. May not be copied, transmitted, presented or used without the written
permission of the author.
Changing Context
Copyright 2012 All rights reserved.
May not be transmitted, copied or used without the author’s written
permission
It's the 'little big things' that you miss. Get
those right and you will never fail.
Copyright 2012 All rights reserved. May not be transmitted,
copied or used without the author’s written permission
is based within the field of
Communication and Presentation for High
Performance
• Discuss needs
• Examine assumptions
• Interview skills
• Propose solutions for top level presentation
• Have fun while learning
Copyright 2012 All rights reserved. May not be transmitted,
copied or used without the author’s written permission
Before During After
Author Jacqueline Purcell (c) All Rights Reserved. May not be copied, transmitted, presented or used without the
written permission of the author.
• Not Knowing How To Deal With Fear And Shyness
• Expecting The Worst
• Making The Wrong First Impression
• Seeking Client Approval Or Acceptance
• Thinking You Need To Be “Original And Creative”
• Not Having An Arsenal Of Techniques
“At The Ready”
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copied or used without the author’s written permission
Body moves
in brief
Non
verbal communication
=
Interpretation
1. Brisk
, erect walk
2. Sitting
with legs crossed, foot kicking slightly
3. Walking
with hands in pocket, shoulders hunched
4. Locked
ankles
5. Standing
with hands on hips
6.
Arms crossed on chest
7. Hands
clasped behind back
8. Head
resting in hands, eyes downcast
9. Rubbing
hands
10. Sitting
with hands clasped behind head, legs crossed
11. Tapping
or drumming fingers
12. Open
palms
13. Steepling
fingers
14. Patting/fondling
hair
15. Tilted
head
16. Stroking
chin
17. Looking
down, face turned away
18. Biting
nails
19. Pulling
or tugging ear
20. Rubbing
the eye
21. Hand
to cheek
22. Touching
, slightly rubbing nose
23. Pinching
bridge of nose, eyes closed
(c) 2005- 2010 www.jacquelinepurcell.com
• Targeting Audiences
• Amplification and Repetition of Message/s
• Persuasion and Influence
• Control the body
• Will you cost me my job?
• Do I like you?
• Area Control
Copyright 2012 All rights reserved. May not be transmitted,
copied or used without the author’s written permission
Copyright 2012 All rights reserved. May not be
transmitted, copied or used without the author’s written permission
It’s hard to learn from a process that is not…………
An amateur practices until he can get it right. A
professional practices until he cannot get
it wrong.
to succeed in
High Performance Environments you have to be a
superlative communicator.
Copyright 2012 All rights reserved. May not be transmitted,
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