Marketing Management
!"#$"#
$%&'
())*)+++
,-.,/
•
,
–
01$"23405
•
6'$7
–
8399,:';<
•
=>?
–
;'@13".A'B5C'
•
>D
–
E'F$GH@I@'J
•
K6.L
–
M6'0NO
•
KP>Q'
–
3
$%&'
""
$%&' R
•
SL
–
TS.U,H'V'4W
•
K@>X.>X'
–
UY6'$7.6.L'>DW
•
K@>XZ
–
9>DO,'>D"F7W
$%&' [
\J
•
','C.J.>X'55.LC$]'.YP^"_
.H`Uab'N$@'S'>D&
$%&' +
\c
•
J4@HL','C.J'SH'V'.>X'55
`C'.6.d,e]'5$O@','"UY6'$7f>?
.L.,V'N'S6>D7'G$.C.>X'','7'.T''SH
'V'g4JM^hi
$%&' j
\c
•
I,-IUf'S4`,4'N
'S,'$.,V',''N.BJ',''B4IU2"$Q
','.@S'Cg1"i
$%&' k
lU'P
•
lU'P6'.H`7'.T'Ua'N$
@'S'>D
•
eP4J.2$6eaJ.H',-.B'B,6$QJ
.2$6eaJ,'
$%&' *
lU'P
•
8J4@','C.J5$"_,'.J>2md'S
JI,-@Pn
–
9G'VZ:4'N65'S>DGo.6>Q
"UeP.,V'N
–
0,'.JT''_'.56>D.5'N4C$pq'S>DG
o
$%&' )
lU'P
•
'BC$6C.JPJ
•
'P',6>D'N
•
0.HXZ@>
•
JI,-G7'
•
rsIOG7
$%&' (
lU'P
•
7'G'S4rUXZ&
•
7'G'S47'$7,'&M5IU'S$4'.B
4.>X'XZgtuh<"))*i
$%&'
lU'P
•
J5fQ5f,'
•
I,-Ua'N,'
•
vU6h`.UUJC.J'SH'V'>QQ
,'
$%&'
lU'P
•
JI,-I.B'rC,6','$eO
_@I4,'p$b`'B.>X',6w,'&
$%&' R
lU'P
•
"'BLq,6'S;.@$Q,'`','n
–
0qXT'&
–
!U'T&
–
0qXT'.xDU'T&
–
0qXT'p2"$Qq'T&
–
!UXT'T2"$QU'T&
$%&' [
v.L
$%&' +
""W
•
'h
–
'
•
$"
–
'h"
•
'"
–
l"
$%&' j
v.Lp@
–
:OG
–
y''Pz',-'B{
–
'B"I,-"UeP
$%&' k
v.L4.C
–
055"UYG'N6>D>Q'"UeP
–
.>X'_'4w>Q'"UeP$'U""UeP
–
C_pr$O@,Tg'
''$$"i
$%&' *
0p@$4.C
Nội dung Truyền thống Hiện đại
0Z']f UY 06>D,'
|e}C'S
4
0T>QJ&;7J'$'T
b-eY4
0T>QC&47J'$r
>DeIrT'V$Q"_5.J.B
9-Z"_5.JG NUbTZNQ','C.J
'S4
!bTZJ"@r'BT'5>X''C'N
U'??$QGI4@'r']
3'S'@.>X'PC J"@JZH'V'n~">'G
$GW
C.J,'q"B','.L5e]'
b4$6>D
$%&' )
C>
0p5'•
•
0Z$','>2$7CXZ
•
K>X'.,,_GGV'$p'T
•
;
•
0Z$""
•
|O_>24D$IU',
•
0Z5p,'
•
Mr.>D"_,'
•
Vp.CT
0p5Q
•
0Z.C,6O"@.D','
•
_G','GV'
•
"_4'S:>D
•
0Z$P'Ub'BGI.5
•
|O_>24rI4IUg'i
•
0Z$b,'
•
K>D"_Ua,'
•
VT.CpXT'2
$%&' (
V'q
$',''V'q,'
$%&'
8" ;M""
•
30;e
•
€'
•
$€3"
•
0h;
$%&'
v.L,
v.L
$%&'
R
Xuất phát Trọng tâm Phương tiện Kết quả
4 UY
4C
l,5'>2 8XZ@.
06>D 9'N
,'
mX
8XZ@>I"_sa
'NM
Quan điểm bán hàng
Quan điểm marketing
9G'V
•
9G'V6>D
–
0rb4
•
9G'V5"@
–
e
$%&' [
'
•
•$"
•
l"'‚"$"
•
"'"'I"
•
th'""""
•
t$h"h$h"$$
$%&' +