Research on real situation and opportunity development now of jewelry occupation Dinh Cong, Hoang Mai, Ha Noi = Tìm hiểu thực trạng và cơ hội phát triển của nghề kim hoàn Định Công, Hoàng Mai, Hà Nội

VIETNAM NATIONAL UNIVERSITY, HANOI

INSTITUTE OF VIETNAMESE STUDIES AND DEVELOPMENT SCIENCES







HOANG THI THU HANG





RESEARCH ON REAL SITUATION AND OPPORTUNITY
DEVELOPMENT NOW OF JEWELRY OCCUPATION
DINH CONG, HOANG MAI, HA NOI.





MASTER THESIS SUMMARY

Specialty: Vietnamese Studies
Code: 60.31.60

Hanoi, 2012


The thesis was completed in Hanoi
Scientific instructor: Associate Prof. Dr: Pham Hong Tung


Reader 1:……………………………………………………………


Reader 2:……………………………………………………………




The thesis will be defended in the meeting of Thesis Council at the Institute of
Vietnamese studies at …… o’clock on the date of… : Month…….:Year.……






The thesis can be found at:

Library and Information Center, Vietnam national University, Hanoi

1
CONTENTS
INTRODUCTION Error! Bookmark not defined.
1. Reason to select topic Error! Bookmark not defined.
2. Overview of the research Error! Bookmark not defined.
3. Purpose, target research and research scale of thesis Error!
Bookmark not defined.
4. Research Method Error! Bookmark not defined.
5. Source of Documents of thesis Error! Bookmark not defined.
6. Contribution of thesis Error! Bookmark not defined.
7. The layout of the thesis Error! Bookmark not defined.
CHAPTER I: RECOMMENDATION ABOUT DINH CONG Error!
Bookmark not defined.
1.1. Land location and character of people Error! Bookmark not
defined.
1.1.1. Geography location of Dinh Cong during many periods Error!
Bookmark not defined.
1.1.2. Characters of people Error! Bookmark not defined.
1.2. Establishment and development in Dinh Cong village Error!
Bookmark not defined.
1.3. Economic life Error! Bookmark not defined.
1.4. Some historical and culture place Error! Bookmark not defined.
1.5. Festivals and hobbies and regulations Error! Bookmark not
defined.
1.5.1. Traditional festivals Error! Bookmark not defined.
1.5.2. Hobbies and customs Error! Bookmark not defined.
CHAPTER II: JEWELRY OF DINH CONG VILLAGE Error! Bookmark
not defined.

2.1. Concept about jewelry job Error! Bookmark not defined.
2.2. The legend about inventor of jewelry job Error! Bookmark not
defined.
2.2.1. The legend about inventor of Dinh Cong jewelry Error!
Bookmark not defined.
2.2.2. Some opinions about inventor of jewelry Error! Bookmark not
defined.
2.3.Special presentation of jewelry job in Dinh Cong Error! Bookmark
not defined.

2
2.3.1. Awareness and characters of jewelry skilled workers Error!
Bookmark not defined.
2.3.2. Topics of products Error! Bookmark not defined.
2.3.3.Silver pouring technique Error! Bookmark not defined.
2.4.Process, materialfabrication techniques (Speculations process, raw
material technique) Error! Bookmark not defined.
2.4.1 Manufacture process with gold materials Error! Bookmark not
defined.
2.4.2. Processof silver materialproduction Error! Bookmark not
defined.
2.5. Production many goods Error! Bookmark not defined.
2.5.1 Tools of making products Error! Bookmark not defined.
2.5.2 Technique of producing products Error! Bookmark not defined.
2.5.3 Jewelry products of Dinh Cong Error! Bookmark not defined.
2.6. Schedules of making jobs of Dinh Cong jewelry village Error!
Bookmark not defined.
CHAPTER 3: SITUATION AND OPPORTUNITY TO DEVELOP THE
JEWELRY JOB IN DINH CONG Error! Bookmark not defined.
3.1. Situation of cooking silver and pouring them in frame in Dinh Cong

now Error! Bookmark not defined.
3.1.1. Jewelry village reduced but silver cooking and pouring them in
frame in Dinh Cong still continue to keep and developError! Bookmark
not defined.
3.1.2. Situation about employment labor Error! Bookmark not defined.
3.1.3. The market situation Error! Bookmark not defined.
3.1.4. Some matters about real situation of silver made job in Dinh Cong
now Error! Bookmark not defined.
3.2. Development opportunities of silver made job in Dinh Cong Error!
Bookmark not defined.
3.2.1. Recommendation the Analysis way SWOT Error! Bookmark not
defined.
3.2.2. Development opportunities of silver made job in Dinh Cong
through the analysis method SWOT Error! Bookmark not defined.
INCONCLUSION Error! Bookmark not defined.
REFERENCES
APPENDIX

3

SUMMARY
1. Reason to select topic
For a long time, people produced and used jewelry to make up.
Demand for jewelry is basically formation and development of jewelry.
Jewelry job is one of handicraft traditional of country. This is not only
produced jewelry by gold, silver or store, but also composes many expensive
goods, many kinds of decoration, including architecture…with many different
materials. So, the products are not only linked with people produced many
kinds of jewelry for beauty but also linked with feudal dynasty in country,
because their products are satisfied with kings, nobles and these products are
tools for opening external relations with foreign countries.
Jewelry village Dinh Cong (now it is Dinh Cong ward, Hoang Mai
district, Ha Noi capital) is one of four villages of traditional jewelry in
Northern Delta Zone. Jewelry village Dinh Cong has the hot silver spinning
well known. This village has many kinds of products with many patterns,
sophistication decoration. All products are shown the patient, the intelligent
and creativity of jewelry artisans in Dinh Cong village.

4
It is the fact that in one decade recently Ha Noi has rapidly speeds of
economy, urbanization prolongs the profound chances in many fields. Jewelry
village and traditional handmade village are acting and changing rented from
market, mechanism and the speed of industrialization and modernization
nowadays. This problem is hot for social development now and in the future.
Now, Dinh Cong has many geographical changes, administrative, culture and
society…in line with the process of urbanization.
Especially traditional handmade jewelry of Dinh Cong village is one
occupation showing rapidly change. This village gradually eroded, the
number of people and family makes jewelry are very little, changing model,

kind of products in order to meet the demand of market, cared for high
ranking officials in conservation and development of silver down…These
changing becomes hot issue for consideration and research on the other hand,
the changing of jewelry now is facing with matters for development of Dinh
Cong. Besides, it also introduce the culture, skill and intelligent of artisans
with many people all over the world by brightening jewelry products to
foreign countries and domestic. On the other hand, the changing of jewelry
handmade also has some difficulty such as: labor, market and
product…Development situation of jewelry also arise many matters in
conservation, maintain and development.
So, analysis and research about development reality of jewelry in Dinh
Cong will bring many opportunities and trend of sustainable development of
silver down in Dinh Cong village.
2. Overview of the research
Jewelry job of Dinh Cong village was one of handmade traditional job
well known in Ha Noi before. So, there are many researches on matters.
a. Approach in view of village craft jewels
The books of Jewelry, pearl, gold production, business, antique of Viet
Nam of Bui Van Vuong, Publish house of young people 2010. The books

5
wrote 36 villages of Thang Long – Ha Noi of Lam Khe publish house of
young, 2010. Folk magazine lights has all deductions Dinh Cong village and
traditional jewelry job of Truong Minh Hang, number 3, 2004. In Magazines
Viet Nam and South East (ASEAN) now has all deductions about jewelry job
of BVV, number 12, phase 2 July 1996. Historical research Magazine has all
deductions on “Thinking about jewelry job in Viet Nam of Nguyen Duc Toan,
number 3, 1992”. Books culture of Thang Long – Ha Noi thousand years of
civilization making questions and answer about. Ha Noi traditional village of
Ha Noi wrote by Vu Van Nhien. Books celebrated thousand years of Thang

Long – Ha Noi: handmade village of Ha Noi wrote by Ha Nguyen, published
house of information and speaking, 2010 introduced Dinh Cong village is one
of well known handmade village of Thang Long – Ha Noi before. In series of
Books on occupation ha a book mentioned jewelry job of many writers
Nguyen Duc, The Thanh, Hong Anh, stock company directory Viet Nam
policy introduced the history and the profession of jewelry village.
b. Approach in view of the traditional craft
Vietnamese association of folk arts: Craft village street Thang Long –
Ha Noi of two writers Tran Quoc Vuong and Do Thi Hao published House of
social science, 2009 recommend basically and overview of legend and
process of jewelry handmade manufactured in Dinh Cong village.
In the program of conservation and stimulation in tangible value has
science report on research of Dinh Cong village, Thanh Tri, Ha Noi of group
of writers Institute of culture arts – Board of Contemporary culture by Luong
Hong Quang – editor, 2009 concentrates on research. Dinh Cong village is a
traditional jewelry village well known in specifically. The reports focus on
understanding the process of manufacture and production of jewelry job only
concentrated on techniques of silver down of Dinh Cong.
3. Purpose, target research and research scale of thesis
Purpose

6
- Systematized all documents, collect documents of silver down in Dinh
Cong.
- Analyze the good points; bad points, opportunities and threats to
develop the silver down job of Dinh Cong village now.
- Desirable the situation of development of silver down job in the process
of urbanization in Dinh Cong nowadays.
Target
Main target of thesis is to research jewelry job in Dinh Cong village;

now it is Dinh Cong ward, Hoang Mai District, Ha Noi Capital.
Research Scale
About space, the thesis not only research jewelry job in Dinh Cong
ward, mainly Dinh Cong Thuong ward but also the thesis expand to research
relation of jewelry job in Dinh Cong and jewelry job in Chau Khe (Hai
Duong) and Dong Sam (Thai Binh).
About time, the thesis only focus on studying real situation of
development of jewelry job (only silver down) in 905 of century XX coming
back, especially in recent years, the urbanization makes the face of Dinh Cong
village change severely.
4. Research Method
Rehearse in line with the tendency presented at Article of purpose and
research scale about studying jewelry village of Dinh Cong. The thesis used
many scientific methods such as: fields; ethnographic; research follows 04
steps as follows collection; sync thesis; comparison; analysis. So, the thesis
gives out the real situation of jewelry village of Dinh Cong.
On the other hand, the thesis used SWOT method to analysis to
evaluate the opportunities the development of jewelry village. The method
SWOT including 04 letters of English means strength; weaknesses,
opportunities, threats translated in Vietnamese are: Mạnh, Yếu, Cơ hội, Đe
dọa. Strength and weaknesses are internal factors or internal conditions

7
opportunities and threads are external factors or external conditions. After list
many contents or small part in detail of SWOT analysis; the thesis carries out
mark or remark or make order many index of each content. The final
conclusion, the thesis will synthesize and analyze in details follow correlation
function and coefficient.
5. Source of Documents of thesis
The first documents are documents including ancient text (the god of

tree, conventions) related to Dinh Cong village and jewelry job of Dinh Cong,
now many documents kept in village and library.
The second documents are forms of research and interviewing
documents of elderly artisans, owner of production warehouse main workers
and unskilled workers, customers in Dinh Cong in many fields took place
from January to May 2012. This is source of Documents collecting from
witnesses lived or living by jewelry job of Dinh Cong, saw the increase or
decrease of jewelry job including the time of development “the rich and
prosperous”, the difficulty phase resulted from management policy of state
and gradually eroded in the period of urbanization. So, this is key documents
and creditable of thesis.
On the other hand, thesis used many research results of gold down,
silver down of Dinh Cong announced by media, newspaper, journals,
scientific works not printed…
6. Contribution of thesis
The thesis is the first masterpiece mentioned directly in arrangement
system, parsing, evaluation about real situation of development now of
jewelry job Dinh Cong and gives out many opportunities to develop the
jewelry job, make contribution to keep and develop the jewelry job in front of
the trend of decreasing of traditional handmade craft in Viet Nam.
7. The layout of the thesis

8
In addition to the introduction, conclusion and appendices refer thesis is
divided into three chapters with the following main content:
Chapter 1: Introduction about Dinh Cong
Chapter 2: Jewelry job of Dinh Cong village
Chapter 3: Real condition and opportunities to develop the jewelry of Dinh
Cong village
CHAPTER I: RECOMMENDATION ABOUT DINH CONG

Chapter 1 introduces the overview of boundary location, population
characteristics, the formation and development of village of economic life, the
historical and cultural traditions of the Dinh Cong.
1.1. Land location and character of people
1.1.1. Geography location of Dinh Cong during many periods
Dinh Cong is located in the south of Ha Noi city. Land location of
Dinh Cong changed a lot in line with the reduction and development of
history of city.
Now, geography location of Dinh Cong is near Thinh Liet ward in the
West, In the South it is near Dai Kim ward, In ther North it is near Thanh
Xuan District. So, via drawing draft about land loction changes of Dinh Cong
in many periods we can see that location of Dinh Cong is very important in
Ha Noi city. Before, Dinh Cong is a suburban village but now, Dinh Cong is
internal ward in city. This reason result in changes every fields on social –
economic life of Dinh Cong especially, the changes of traditional handmade
village.
1.1.2. Characters of people
So, many Vietnamese people moved to Dinh Cong to live and do
business, people are friendly, help each other and it is beautiful hobby in life
style of Dinh Cong people here. People are hand working, skillful hand and
intelligent. So, here there are a lot of handicraft job well know in Thang Long
castle. Especially jewelry, in the legend usually wrote “Yen Thai silk, Bat

9
Trang ceramics, gold jewelry Dinh Cong, Cu electrical tools in Ngu Xa
village”.
1.2. Establishment and development in Dinh Cong village
Based on the legend and document archaeological, Dinh Cong is old
village of Vietnamese.
In October 1998, Prime Minister of government makes a decision to get

6.34 ha for building new urban construction sites Dai Kim Dinh Cong
(Decision 936-QĐ/TTg). This is very important in development of Dinh
Cong. The government and people committee takes rural land to build new
urban construction sites. This matter brings Dinh Cong from suburban,
vilages to become now modern urban zone. So, the living standard of people
in Dinh Cong improved rapidly. However, we have the good things or the
bad things, the government took rural land to build new urban zone. It results
in the bad things on social life of Dinh Cong people. The missing and
changing of traditional handicraft for a long time is a good example to prove
this matter.
1.3. Economic life
Now, the economic life of Dinh Cong stabilized, the life of people is
good. According to report of the year before Communist Meeting of Dinh
Cong commune session XX (2001 - 2006) on July 20
th
2000 about
agriculture, average output reaches 7.2 – 7.5 ton/ha. Average income/01
person is 1.500.000 – 1.700.000
đ
/ month (including rural agriculture
percentage proportion occupies 40%, services reach 60%) of total income of
the whole society of commune. In commune, there are not hungry and poor
households, average households reach about 30%, rich families reach about
60%. So, the economy of Dinh Cong village transform from old agriculture
into advance technology agriculture. Some rural villages moved to develop
small industry, trading and services….Income of people increases rapidly.
The life of people step by step is stable.

10
1.4. Some historical and culture place

Introduction overview of the heritage sites of Dinh Cong: Thien Phuc
and Lien Hoa Church, Thuong village Temple, Dam Sen Temple, Ha village
Temple, Church of the jewels and some other works.
1.5. Festivals and hobbies and regulations
1.5.1. Traditional festivals
Like other Vietnamese communes and villages in Hong river delta. In
Dinh Cong, there are many festivals of people organized yearly having special
character of culture, belief and feeling in Vietnamese people.
1.5.2. Hobbies and customs
About traditional hobbies, like some suburban villages and communes,
people in Dinh Cong commune still keeps the traditional hobbies such as:
longevity continue, wedding and funeral practice…
Small conclusion in Chapter 1
CHAPTER 2: JEWELRY JOB OF DINH CONG VILLAGE
Chapter 2 focuses describes jewels in aspects Term: the training,
characteristics, manufacturing and production processes, products jeweler
Dinh Cong. Thus, confirming the value of art and jewels Dinh Cong.
2.1. Concept about jewelry job
The concept of "jewels" are construed as follows: Occupation jewelery
is a collection of professional work in manufacturing and repairing jewelry in
gold or silver jewelry or other objects of gold and silver, the work of
processing diamonds and precious stones and work on carvings, gold and
silver plating and refined. Thus, the concept of the "jewels" to the general
public making jewelry in gold and silver.
2.2. The legend of the jewels.
2.2.1. The legend of the jewels Dinh Cong.
About the jewels legends Dinh Cong: time King Ly Nam De three
cousins Tran (Tran Hoa, Tran Dien Tran Dien) living in the village of. In

11

runtime disorders, three brothers learned the craft of making gold and silver.
Country when peace returned, the three brothers were home and begin
training for the people in the village. To remember thanks of the villagers
Dinh Cong church built temple jewelery three Tran cousin.
2.2.2. Some comments on the jewels.
Presented mixed opinions about the jewels of our country. Some argued
that three cousins Tran is the jewels of our country, a number of comments
disagreed with this assessment.
Based on historical evidence, proved before appearing three cousins
Chen, have made gold carving, silver jewelry. So, three cousins Tran not be
the common ancestor enlighten art gold, silver of the country that they are just
people who have managed to improve technique and enlightened profession
crafts in Dinh Cong Thuong.
2.3. Characteristics of jewels Dinh Cong.
2.3.1. Sense and characteristics of a goldsmith.
The jeweler Dinh Cong ingenious hands, creative and business virtues
diligence, hard work.
Jewels characteristics should also require workers live virtuous and
prestige with everyone. In addition, production of training materials is the
high value precious metals, it is not easy to earn, so when the need to be
careful, exactly, when he believes the new student teaching profession.
2.3.2. Product subject
Like many other art crafts, a goldsmith ancient village of product often
creates both traditional nature but also bring unique features of the product
jeweler Dinh Cong with the basic theme the following: Electronic
Components, bowl material, violence, bowl of fruit, organic gifts.
Currently, themed jewelry products have rich and diversified to meet
the needs of the market.
2.3.3. Silver technique

12
Beans technique of gold, silver is the most unique and characteristic is
seen in works of art in Dinh Cong from two villages comprised jeweler and
slammed. Beans is a unique concept for jewels. This technique is only the
worker bending, bending and heal the little details have been shaped pattern
together on a whole product. But not a jeweler do spill reached the techniques
of market acceptance. In particular, the jewels in Dinh Cong strength of beans
reach technical sophistication that jewelers in other places do not. Also with
decorative patterns or motifs as described above, Dinh Cong workers mainly
put beans in technical products. When observing the technical work is made
from beans that we can find out its value and sophistication. So, yellow beans
techniques, silver does not have some kind of machinery can be replaced. In
Dinh Cong, students learn the technique passed since the official handing
teacher. Therefore, they become real workers, they have a high level of
technical beans.
2.4. Process, material fabrication techniques
2.4.1 Process of manufacturing raw materials is gold
The process is started from the "gold" is the term own jewels, or gold ie
gold nuggets cooking, local, old gold, gold used good gold nine years,
golden age of ten. To perform this step to prepare charcoal oven then put the
pieces or bullion into flames, continue heating for about 5 - 6 hours.
Then, is the process of melting gold washing one bad yellow mixture
(called a cast) in earthen pots, then they poured molten gold into Sports
(molds) will be gold bullion imported to make jewelry. Then fill out paper-
laminated to a size of 3 cm x 10 cm or 3 cm x 15 cm.
To make their products as jewelry, workers must make a "welded" in
the industry known as "lean". This is a difficult and complex technical stage
not least step on a few people can do.
2.4.2. Fabrication process material with silver

13
This process begins with the "silver" also known as the back,
distributed filter needle, good practice for silver is not doped.
In the training, the preparation of raw materials so that the silver is no
longer ten, people use the term "low silver age". The process of selection,
copy and scum will be phased out until all ten-year-old silver. Careers cool
silver finish, get good silver above, give the base silver - the slag at the
bottom of the pot, cut into bars 10 ounces silver to cast into compression.
Bullion, but also depending on the requirements is to do items. At that
requires workers to prepare the alloy material to suit each type of product.
Doi ie make silver square from the sports bar and long fades out. Doi is
complete, the next step is rolling into the thread to.
Silver plated is a very important stage for technical touch. Silver-plated
finish, the workers began to make the product if the user touch technology. If
the bean map them to continue spinning, spinning process to small depending
on the pattern. Pull instruments include drag and desk.
Lastly, prototyping is not easy to work largely undertaken by the
foremen.
2.5. Processed products
2.5.1 Tools processed products
Introduced a number of tools to manipulate the jeweler's products
include: desk workers, bellows, lights blow, anvil, hammer, pliers, scissors,
forks, swallowing, drawing, sanding, filling xi.
In addition to the above instruments, silver goldsmith to use or make a
variety of specialized tools, such as, Which, brushes, beads, scissors, molds,
we will need small glass of, circular drawing instruments
2.5.2 Technical product processing
Introduction to the techniques of jewelry work include:
Smooth map techniques: processed products must have a smooth,
shiny, elegant models, soft.

14
Technical sponsor: As from the thread was drag workers to se them
together to form a complete work.
Handmade touch: carved motifs, patterns on the jewelry, ornaments or
silver items such as rings, pendants, chop hat, hose, makeup containers.
Which returns: only applies to the craft of making gold. It is staining
techniques for jewelry such as earrings, brooches, bracelets, rings created a
dark, shiny.
2.5.3 Products of jewels Dinh Cong
Introduction of jewels Dinh products categorized by function, intended
use of the product as follows: worshiping objects, jewelry, ornaments.
2.6. Operating schedule of the village jeweler Dinh Cong
Crafted gold, silver associated with the method, how the distribution
and development of jewels Dinh Cong. Examined in relation to two villages
comprised jewelers and Dong Sam, Dinh Cong village jeweler practice
methods, dynamic and richer due to the location and characteristics of the
village of is located close to the city and more skilled workers. Because of
this Dinh Cong soon became a famous gold and silver processing centers of
the north and is well known.
Sub-Chapter 2

CHAPTER 3: SITUATION AND OPPORTUNITY TO DEVELOP
THE JEWELRY JOB IN DINH CONG
Chapter 3 analyzes, assessment of the current state of development of
jewels Dinh Cong.The problems of development status as: Village eroded but
still continue to maintain and develop, the situation on the labor market, the
supply and demand issues, products, technologyproduction, sustainable
development is a prerequisite to provide professional development
opportunities of the current jewels Dinh Cong.

15
3.1. Situation of cooking silver and pouring them in frame in Dinh Cong
now
3.1.1. Jewelry village reduced but silver cooking and pouring them in
frame in Dinh Cong still continue to keep and develop
Now, in the process of urbanization happens rapidly so we can say
jewelry village in Dinh Cong reduced gradually. Dinh Cong can’t meet the
standard working as traditional handmade village. Although jewelry village
reduced but here it still exist traditional silver made because they are
supported by artists and supports by local government to maintain and keep
traditional job of their parents.
3.1.2. The reality of the labor
On the scale of labor: current reality, in Dinh Cong only two production
facilities of two artisans, Quach Van Truong and Quach Van Understanding.
The number of workers in two small-scale production facilities.
About labor scale: Nowadays, in Dinh Cong has two production
warehouse of two artists: Quach Van Truong and Quach Van Hieu including,
production warehouse of Mr. Truong is production warehouse at home, the
warehouse of Mr. Hieu removed to production warehouse at home to the
areas of traditional village belongs to are of Bao Son Heaven tourism zone but
it is still production warehouse of silver cooking, poured them in frame
managed directly by Mr. Hieu and his son.
About income of employees: Real income level of employees in
different production business of each production warehouse
About quality of labor: Labor quality and skilled employees and
technique of cooking silver and pour them in frame in Dinh Cong generally is
quite stable.
About teaching job and training job: silver made job in Dinh Cong have
method of teaching job basically they teach from this generation to other

generation

16
3.1.3. The reality of the market
In general, the silver products are consumption is mainly in the
domestic market.
But in fact, most of customers in Vietnam come to see the shop but
they do not know about cooking silver, pouring silver in frame confused with
carved silver products. The products of carved silver are quite different that
cooking silver, pouring silver into frame
3.1.4. Some issues on the status of the current of vocational silver of Dinh
Cong
The problem of supply and demand: There is a current reality is that
while some traditional eroded because the products do not prefer the silver
bean opposite, with demand but not enough supply.
Product problem: If the former jewels The products mainly focused on
the production of worship, jewelry, ornaments, present, before the impact of
the market economy , the silver products more diverse, rich and largely meet
the needs of the market.
Production technology: Today, with the presence of more advanced
techniques have helped the workers, though, are still done manually but
relieved some stages. Most workers are not directly perform specialized
silver, silver recruitment.Current production tools have also changed to better
suit the production.
Sustainable development issues: In the context of trade villages have
been eroded but silver still exists, the implementation of sustainable
development path for the profession is an important issue being the master
production artists and the authorities are very interested. To sustainable
development jewels Brand to create their own specific nature. Thus, this is the
best way to be able to continue to maintain and develop sustainable jewels

Dinh Cong.
3.2. Professional development opportunities silver Dinh Cong

17
3.2.1. Introduction SWOT analysis method
3.2.1.1. The concept of SWOT analysis method
Method SWOT is an acronym of the English language with the letters S
- Strengths (Strength), W - Weakness (Weakness), O - Opportunities
(Opportunity) and T - Threats (Threats). Method analysis SWTO is a method
of analysis of the environmental situation inside and outside the building and
development of a research problem.
3.2.1.2. The characteristics of the SWOT analysis method
Introduction to the characteristics of the SWOT analysis method such
as:
- SWOT analysis is to make a list of all the specific strengths and
weaknesses can be of a related object.
- SWOT analysis is used at the level of regions, urban, suburban based
on multiple fields.
- Method SWTO help one identify a systematic.
- SWOT analysis was carried out by one particular person or 1nhom
SWOT analysis is based on the principle of "listening".
- The results of the SWOT analysis can go beyond listing the Strengths,
Weaknesses, Opportunities and Threats.
3.2.1.3. Steps SWOT method
- Decision made SWOT method, in what time period, the result will be
presented and what form.
- Determination of the performance goals of SWOT and time of
opportunity and challenge.
- Need driven SWOT analysis as a measure of "open" without barrier or
use a list of criteria for the indicators presented, by either collected

together or not.

18
- Participants need to indicate on the paper all the problems noted. -
Additional results of the SWOT analysis can be a conclusion that the
need to collect more data.
- Final results of the SWOT analysis is to be written into a short
documentary. The description, analysis and conclusions should be
short. SWOT analysis is not a profound study, but more than a "quick
and rough".
- Finally, recommendations for the start of the implementation of the
basic operations.
3.2.2. Professional development opportunities jeweler Dinh Cong through
the SWOT analysis method.
Strengths
Weakness
+ Love job by heart and blood and try
to keep and develop the job.
+ Having power of Human included
many skillful artists and good
knowledge.
+ Having products to meet the
demand of customers and market by
composed many samples belongs to
kind of products.
+ Having products awarded many
domestic and international prizes.
+ Having shortage of labor.
+ Young generation doesn’t want to
follow this job.

+ Economic value is not equal to the
labor of artists to produce the master
piece.
+ Products made by hand so the
ability to produce is low.
+ The number of families kept the job
is very small.
+ Having demand but demand does
not meet the supply.
+ Now, there is no land to open scale
production warehouse.
+ Percentage of immigration in Dinh
Cong is higher than jewelry in Dinh

19
Cong reduced sharply.
Opportunities
Threats
+ Having no competitors because the
products are special.
+ We can keep and develop the job
by sustainable development.
+ Foreign market very prefers more
products. So, there are a lot of
opportunities to advertise the product
and Vietnamese culture.
+ The local government cares mush
jewelry and keeps it.
+ Products may be has many used
value: gifts, showroom, utensils….

+ Economic situation of Vietnam has
a lot of fluctuation and has impact on
this job.
+ Customers (especially) domestic
customer) do not know much the
value of products.
+ Price stipulation is more expensive
than other jewelry products so it is
not easy to find the consumption
market.
+ The market is always decreased or
increased about materials having deep
impact on price of products.
+ Urbanization period always
changes much about traditionally
value of culture in Dinh Cong.

After making the SWOT analysis, we found that in order to have a
chance to survive and continue professional development, Dinh Cong silver
need to make the following suggestions:
- Occupation silver need to follow the path of sustainable development
by the production of products bearing characteristics, which means that
products are "exclusive" to avoid competition from other jewelery
handmade products.
- Need to register trademarks for products of silver Dinh Cong. This will
help customers understand and silver products known to Dinh Cong. At
the same time, the silver workers themselves well aware of the

20
significance of the preservation and development of traditional trade of

his father.
- Should be publicized in the mass media about listening to the silver in
order to attract customers and expand the market. Can consume
products then silver Dinh profession can recover and continue to grow,
expand production scale.
- To be able to maintain the profession silver The need is especially
focused on staff training nearby. Need to attract and motivate,
encourage young people to participate in vocational training of senior
artists have a lot of experience to pass on to the children.
- To prevent the gradual disappearance of lines Dinh Cong silver must
always innovative designs to fit and meet the needs of the market.
Sub-Chapter 3
THE CONCLUSION
Dinh Cong in the southern city of Hanoi. It has many traditional
cultural values has been the generation of preservation. Especially jewels, this
is one of the famous traditional handicraft ancient in Thang Long.
Dinh Cong jewels has its own characteristics compared with other
villages colleagues, it is a technique passed gold and silver have reached
sophistication. Beans is a concept only for jewels. But not a jeweler can do is
map beans reached a technique to market acceptance. In The technical
strength of beans that artisan jewelers elsewhere are not. With the decorative
pattern or motif, Dinh Cong workers mainly put beans in technical products.
When observing the technical products made from beans, then we will see all
of its value and sophistication. So, first pass technique is invaluable assets of
each generation artisan jewelers here.
Currently, the speed of urbanization in Dinh Cong is happening very
quickly. It has changed the face of all the fields, including the jewels.

21
If the former is one of the three central processing gold, silver large

current in the Northern Plains, the jeweler Dinh village has been eroded.
However, it remains traditional silver and are some of the artists with the
support of local governments in an effort to maintain and preserve the
traditional craft of his father leaving. The development of jewels The now
very slow. There are many factors leading to this change.
These side effects include the advantages and disadvantages to
developing jewels Dinh Cong. Strong factors such as: passion for this job,
dedicated to her craft and strive to maintain professional development. Strong
human resources are skilled artisans and good knowledge. Products to meet
the needs of customers and markets by creating many designs in many
different categories. In addition, the product achieved numerous awards in
national and international. These factors will have the effect of promoting
opportunities for career development. However, in addition to these strengths,
the silver bean also many weaknesses: Lack of labor, especially skilled labor
is strong, young apprentices at. Not correspond to the economic value of
public health workers make products. Products by manual labor should
absolutely not high labor productivity. The number of families also maintain
training at. Demand but not enough supply. Not expand production scale.
Percentage of immigrants in Dinh Cong increasing. These problems will
hinder the development of the profession.
With these favorable factors and difficulties such as, Dinh Cong jewels
will have the opportunity to develop as: There is no competition for products
bearing characteristics, can be maintained and professional development path
of sustainable development, foreign markets are very popular products, so
there are many opportunities to promote products and Vietnamese culture, the
government has always been interested in conservation training, products can
be multiple use values: character, decoration, gifts, etc. However, besides the
opportunity to develop these jewels Dinh Cong exist many challenges: the

22

customer (especially domestic customers) do not understand expired products,
product prices more expensive than other jewelry products difficult to
consume, markets rise and fall of raw materials affect the product.
Through the above analysis we would like to emphasize the opportunity to
develop jewels today. But jewels in Dinh Cong has been eroded and the
number of household occupation is very limited but there are still many
opportunities in order to continue to maintain and develop. Therefore, the
analysis of the development situation of jewels Dinh Cong today to help us
see the favorable factors and difficulties, opportunities and challenges for
professional development in the context of ongoing urbanization strong.
The above analysis also shows that opportunities to develop jewels not
only depends on the elements inside are the characteristics of the job itself
jeweler Dinh Cong, but also depends on external factors impact on the job
makes silver more changes than before. These elements will be a challenge,
and an opportunity to craft silver can be maintained and developed in the
present context.