Internship report at Pti group joint stock company

THUONG MAI UNIVERSITY
FACULTY OF ENGLISH

INTERNSHIP REPORT
Company:

PTI GROUP JOINT STOCK COMPANY

Student’s name

:

Nguyễn Thị Lan Anh

Class

:

K55N1

Student Code

:

19D170004

Supervisor

:

Nguyễn Thị Thúy Hạnh

HA NOI – 2023


TABLE OF CONTENTS
LIST OF ABBREVIATIONS................................................................................................ii
LIST OF IMAGES AND TABLES........................................................................................iii
ACKNOWLEDGEMENT...................................................................................................iv
CHAPTER 1: OVERVIEW OF PTI GROUP JOINT STOCK COMPANY..................................1
1.1. General information about PTI Group Joint Stock Company..................................1
1.1.1. The process of foundation and development.....................................................1
1.1.2. Business operation area......................................................................................1
1.1.3. Typical partners..................................................................................................3
1.1.4 Typical customers................................................................................................4
1.1.5 Vision and mission of the company......................................................................4
1.1.6. The business result of the company....................................................................5
1.2. General information about the Internship Department.......................................5
CHAPTER 2: INTRODUCTION OF THE INTERNSHIP PROCESS..........................................7
2.1. The internship process............................................................................................7
2.2. Challenges and Lessons during the internship process...........................................9
2.2.1. Challenges............................................................................................................9
2.2.2. Lessons................................................................................................................. 9
CHAPTER 3: THE CIRCUMSTANCE OF USING ENGLISH AT THE INTERNSHIP COMPANY.
11
3.1. The situation of using English...............................................................................11
3.2. Recommend methods to improve English capacity..............................................13
CHAPTER 4: PROPOSAL OF THE GRADUATION THESIS TOPIC......................................15
CONCLUSION...............................................................................................................16
REFERENCE..................................................................................................................17

i


LIST OF ABBREVIATIONS

No

Abbreviations

English meaning

1

CEO

Chief Executive Officer

Giám đốc điều hành

2

IT

Information Technology

Bộ phận công nghệ thông tin

3

JSC

Joint Stock Company

Công ty Cổ phần

4

KPI

Key Performance Indicator

Chỉ số đánh giá hiệu quả
công việc

5

SEO

Search Engine Optimization

Tối ưu hóa cơng cụ tìm kiếm

ii

Vietnamese meaning


LIST OF IMAGES AND TABLES

Image 1. Logo of PTI Group Joint Stock Company.........................................................1

Image 2. Organization Structure of PTI Group Joint Stock Company.............................2

Table 1. Human resources's academic level of PTI Viet Nam Group Joint Stock
Company........................................................................................................................ 2
Table 2. Activities of Departments.................................................................................3
Table 3. The business result of PIT Group Joint Stock Company....................................5
Table 4. Assignment with specific tasks.........................................................................8

iii


ACKNOWLEDGEMENT
The business, which was formerly known as Viet Brand Advertising and
Communication Company, focuses on communication, advertising, event planning,
seminars, and opening and inauguration ceremonies. 
  PTI Vietnam Group Joint Stock Company intends to become a sustainable

development media and advertising group on the basis of combining the power of
knowledge, collective solidarity and technology at a new level. With a compact
structure, strong financial ability and stable business along with a modern corporate
governance method, PTI Vietnam Group Joint Stock Company is increasingly
asserting its position and position in the media sector of the country. 
During the internship period, I have acquired the knowledge and experience to
complete the Internship Report in the best way, but there are inevitable shortcomings. I
look forward to receiving suggestions from teachers to make the report more complete
as well as to get new viewpoints from the teachers to assist me.
Hanoi, January 7th, 2023
Student
Nguyen Thi Lan Anh

iv


CHAPTER 1: OVERVIEW OF PTI GROUP JOINT STOCK COMPANY
1.1. General information about PTI Group Joint Stock Company

Image 1. Logo of PTI Group Joint Stock Company
Official name: PTI GROUP JOINT STOCK COMPANY
Abbreviation name: PTI GROUP., JSC
Founder: CEO Bui Quyet Tien
1 facilitie in Vietnam:
●

Head Office: 7th Floor, No.12, Dong Me Street, Me Tri Ward, Nam Tu

Liem District, Ha Noi City
Tax code: 0108874645
1.1.1.

The process of foundation and development

PTI Group Joint Stock Company was established on August 22, 2019. The
company operates mainly in the field of advertising, organizing events, seminars.
After more than 3 years of operation and development, the company has achieved
many great achievements such as advertising production, film production, organizing
many events and seminars for large companies. Cooperate with many corporate
organizations to expand business activities.
1.1.2.

Business operation area

PTI Vietnam Group Joint Stock Company always wishes to stand side by side
with the development of customers, building and honoring the brand through
providing solutions for communication and advertising as follows: 


TVC production, reportage, live tv shows.  



Arts and entertainment activities. 
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

Advertising in newspapers, television. 



Organizing events, conferences, seminars, exhibitions at home and abroad. 



Staging exhibition areas, showrooms. 



Brand consulting and image building for businesses. 



Design, prototyping and printing advertising products. 



Prototyping & producing various kinds of gifts. 

 1.1.3 Corporate structure

Academic level
University
College
Intermediate
 

 

      Quantity
          16
          12
      4

      Rate
        50%
        37,5%
        12,5%

Table 1. Human resources's academic level of PTI Viet Nam Group Joint Stock
Company

With a staff of young, enthusiastic, passionate and intensively trained at sort of

specialized universities in the country, creating a really professional and basically
dynamic style so that PTI Vietnam Group JSC for all intents and purposes is confident
to kind of be a the leading company in the field of advertising communication always
builds trust in the hearts  of customers 
 a. Corporate Structure

The company was established with many departments headed by the CEO - Mr.
Bui Quyet Tien. The company has departments:

Image 2. Organization Structure of PTI Group Joint Stock Company
There are also branch positions under the management of Sales Manager:   
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 Sales  Department 
 Marketing Department 
 IT Department 
 
Department
Marketing Department

Activities
-Creating content for the Sales team
- Brand building: Facebook channel,
Official website channel
- Searching data: Facebook channel,
Advertising channel, Media
Processing data brought back by the

company: Consulting to support
customers, answering questions
- Searching data: telesales, market
- Supporting and participating in seminars
- workshops
- Design templates for ads

Sale Department

IT Department

 

- Edit, cut and merge videos, short films…
 

- Production of new products

 
 

Table 2. Activities of Departments
1.1.3.

Typical partners

 a. Television press 
 • Television stations: VTV, VIC, Hanoi, Ho Chi Minh City Radio, Voice of 

Vietnam Bao, Magazines: Education and Times Newspaper, Brand and Public

opinion Newspaper. Bao VNExpress, Word & Vietnam Newspaper. Nhan Dan
Newspaper. Rural Economic Newspaper, Vietnam Communist Party Electronic
Newspaper. 
 b. Art and culture partners: 


Vietnam Music and Dance Theater. 



Central Theater of Light Music and Dance 



Military Art Troupe 



Art troupes of provinces/cities across the country  



Famous artists and singers such as Trong Tan. Anh Tho…

1.1.4 Typical customers 
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• PetroVietnam Gas Joint Stock Corporation (PV Gas) PetroVietnam Fertilizer &
Chemicals Corp (PVFCCo) 

• Vietnam Bank for Agriculture and Rural Development (Agribank) 
• Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) 
• Vietnam Joint Stock Commercial Bank For Industry And Trade (Vietinbank)
• Saigon Beer Alcohol Beverage Joint Stock Corporation (SABECO)
• Hanoi Beer Alcohol and Beverage Joint Stock Corporation (HABECO) 
• Manulife Financial Corporation 


Lam Thao Supe Chemical Company Phu My Hung Development Co., Ltd 



Vietnam Posts and Telecommunications Group (VNPT) 

• EVNTelecom 
• Vietnam Mobile Telecom Services Company (Mobifone) 
• Viettel Military Industry and Telecoms Group (Viettel) 
1.1.5 Vision and mission of the company 
a. Vision
Research-application-business company to develop to become a strong company
in the market for multimedia content.
b. Mission
The company develops television services, advertising, event planning, etc. It is a
business that helps clients and partner companies in the media, television, advertising,
value-added services, and the digital content sector to succeed to a great extent.
Building a professional, vibrant, creative, and compassionate workplace;
fostering an atmosphere that allows all employees to benefit from high salaries and
equitable growth opportunities.
For investors and partners: Upholding the ideals of collaboration and growth,
consistently raising attractive and long-term investment values.

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1.1.6. The business result of the company
Criteria
2020
2021
2022
Total Revenus
5.633.830.759
7.751.505.886
10.555.991.989
Total Cost
4.527.864.788788 6.501.698.312
9.001.165.268
Profit before tax
1.135.983.971
1.249.807.574
1.554.826.721
Profit after tax
908.787.176
999.846.059
1.243.861.377
Table 3. The business result of PIT Group Joint Stock Company
(Information from the business results report)
The following indicators: revenue, cost, and profit of the firm in the three years
from 2020 to 2022 allow us to clearly see the development of the company on an
annual basis through the company's business results. 
  Through the table of production and business results of the company from 2020

to 2022, It indicates that the company's business activities have continuously grown
and developed. Profit after tax has grown from 2020 to 2022, with the company's
profit after tax in 2021 being 999.846.059, an increase of VND 91.058.883 over 2020.
Profit after tax in 2022 is 1.243.861.377 VND, up 244.015.318 VND from 2021.  
1.2. General information about the Internship Department
The marketing department at PTI  Group Joint Stock Company with the function
of creating content, promoting products and services of the company so that
customers know more. Marketing is based on the creation and sharing of online
materials such as videos, blogs, social media posts that generate interest in a
company's product or service by capturing people's attention. The marketing
department also helps to increase sales by directing traffic to the website to boost
awareness of the company. Besides, it builds trust and recognition among the
audience. The PTI  Group., JSC focuses on customers with high-quality products and
services, promotes through social networking sites and emails, publishes SEO articles
to help articles stay at the top of search results, etc. The marketing department must
prepare a report on the effectiveness and marketing performance of the business to
superiors and submit it at the end of the month. 
- Design: Design banners, images, documents on request from other departments
in the company. By using professional design tools, the marketing department can
create quality digital products. Today, the factor that attracts customers is partly
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because of beautiful, quality images. Everyone spends time surfing the web, so getting
noticed for their products and services is something every company desire. The design
team is experienced in promoting products with banners, posters, and flyers to achieve
the highest efficiency in the product promotion process.
- Marketing: develop, implement and adjust marketing strategies for the
company, and advise and implement marketing plans at the request of partners. The

message of products and services will be conveyed through marketing campaigns, so it
is necessary to have a marketing strategy that ensures the correct transmission of the
message and helps customers better understand the product when they make a decision
to purchase.

6


CHAPTER 2: INTRODUCTION OF THE INTERNSHIP PROCESS
2.1. The internship process
My internship will take place throughout the semester. At PTI  Group Joint Stock
Company, I work as a Marketing intern. I had my ideas for achieving good outcomes
for it, and I considered what I needed to do to increase my knowledge and abilities in a
professional working environment. On 18th December 2022, I began the abovementioned employment and completed my 4-week general internship at PTI  Group
Joint Stock Company. I worked from Monday to Saturday and had a weekly day off on
Sunday, specifically in the morning from 8:30 am to 11:30 am and afternoon from
1:30 pm to 5:30 pm daily. 
I learned about the workings, organization, and traits of a media corporation
during my internship, among other things. Along with learning a ton of new marketing
information, I also attended organizational skills training. I received training on how to
work, how to connect with coworkers, and constructive criticism when I accomplished
duties, all with the enthusiastic backing of my supervisor. I'm really appreciative. Four
weeks into an internship, 
Below is a weekly assignment table with specific tasks:
No
Week 1

Week 2

Time

Main activities
From December 18th, 2022 - Making contact with the
to December 25th, 2022
firm, start participating in
the internship at VNP
Group.
- Working with the
supervisor to create an
activity schedule for the
duration of the internship.
- Learning the company's
regulations and culture, as
well as its departments,
functions, goods, and
services.
- Learn information,
knowledge related to the
marketing field
From December  26th, 2022 - Acquainting myself with
to January 1st, 2023
the workspace and the
software used by the
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company
- Taking part in companywide initiatives to promote
teamwork
- I'm receiving guidance on
how to carry out my duties.

- Review and update the
content on blogs, social
media posts, etc (according
to the available posts)
- Responding to client
inquiries on the company's
website and social media.
 

Week 3

From January  2rd, 2023 to - Taking in the Marketing
January 9th, 2023
Department’s weekly
meeting.
- Reading papers connected
to marketing fields and
learning how to write the
standard SEO posts.
- Translating some short
English documents related
to writing articles
- Designing templates in
Canva and Photoshop
software for promotion
 
 

Week 4

From January 10th, 2023 to - Taking part in internal
January 17th, 2023
training workshops about
business skills:
communicating, negotiating,
solving problems, etc
- Translate some longer
documents, contracts.
- Practice writing posts for
social media (facebook,
website);  invitations to
customers, businesses,
contacting them.
- Practice writing standard
SEO articles
Table 4. Assignment with specific tasks

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2.2. Challenges and Lessons during the internship process
2.2.1. Challenges
I was sure that after I had received the necessary professional training, I would be
able to perform effectively in the positions I was assigned throughout my studies. The
real working environment, though, perplexes me, and there are times when I'm unsure
of the best way to approach a subject. I realized at that moment that I still had a lot of
issues to solve and that I needed to constantly work on getting better. The following
are a few of the difficulties I ran through while working as a marketing intern.
First and foremost, my writing abilities are not particularly strong. This is a
major difficulty of mine as a content marketing intern. This position's responsibilities

include composing typical SEO articles, attracting consumers' attention to the
company's products and services, and understanding customer insights to produce blog
posts for the appropriate client segmentation. Although I did research about marketing
in college, and online resources, I still couldn't write exactly what my supervisor
needed. There are a few good articles, however, they have not met my expectations. 
Second, it is the lack of computer skills. The problem I have is that I don't know
how to use marketing tools effectively. At the company, some tools analyze the data of
customers segmentation who have visited the company website. After knowing this
exact data, I will direct my pots towards that audience to increase the buying products
or services of the company. Since this is my first time, I am familiar with data analysis
tools, so I'm perplexed.  
Third, I need to catch up with my KPI because I have a lot of work to accomplish
every day. I occasionally work under a lot of strain and have to stay late to finish my
work because of my lack of knowledge. On the other hand, the assigned task was a

little intimidating for me, but I learnt new things and grew in my experience.                                   
2.2.2. Lessons
First of all, my computer abilities have vastly increased. As mentioned before, I
had difficulty processing client data in the company's analytics tools. Thanks to the
guidance of my colleagues, I learned new things from the analytics tool. And I know
the way to get more traffic for the company's website.
Second, my boss has begun to acknowledge my writing abilities. I made several
errors in the language and vocabulary of the usual SEO post structure as soon as I
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began working on it. But now I'm able to post. I am appreciative of the supervisor's
strictness since it pushes me to become a better marketer.
Third, I've learned how to better manage my time. Because of my enormous job,
I need to know how to set up a suitable timetable that allows me to combine work and

personal life. I can successfully finish the specified task and meet the company's KPI
thanks to that efficient preparation.
Following that, I had several workshops and training sessions on soft skills like
communication, time management, critical thinking, and problem-solving. I was able
to apply the sharing in reality; I now know how to maintain excellent relationships
with coworkers and superiors, and I figure out good solutions for the department
where I work.
Finally, I discovered the importance of being proactive throughout my internship.
This is crucial for every intern. The manager would be happy to share her experiences
if you take the effort to learn and do so with a positive outlook. I feel that before
asking for help, I should look for the information I already have in order to prevent
asking redundant questions. As I learn more about the subject and have a better
understanding of it, the questions get more in-depth, which gives the supervisor the
idea that you done your homework before asking.
The above is all that I have observed, experienced, and learned during my
internship. This is a good opportunity for me to know more about the company, my
colleagues have let me know about a positive and enthusiastic working environment.
Besides, through the practice process, I know more about the things I'm lacking to
improve myself day by day. It helps me develop more on my career path after
graduation

10


CHAPTER 3: THE CIRCUMSTANCE OF USING ENGLISH AT THE
INTERNSHIP COMPANY.
3.1. The situation of using English
The PIT Group Joint Stock Company belongs to the multimedia industry, not
only targeting domestic customers but also expanding internationally. In general, the
company has a dynamic working environment, everyone can use English correctly.

This is a fantastic chance for English majors to put what I've studied into practice and
to assist me to enhance my abilities to do so.
At work, the company often communicates with foreign customers, so it requires
cooperation and understanding of the other's wishes. English, therefore, is an essential
tool for both parties to come to a mutually beneficial agreement. Employees are
frequently tasked with writing brief emails concerning business communication such
as Customers should be informed of the locations for their company's events, press
conferences, and seminars. Or the English-language promotional video's content
material.
Employees who read must be able to comprehend each product's main ideas and
spot grammatical, spelling, and other mistakes. Staff must also remove or rephrase the
coincidental statement in the product description in order to provide professional
writing. As a result, writing skills such as sentence structure, grammar, and meaning
are constantly practiced. When dealing with product issues and needing to get in touch
with customers, staff members will occasionally send them a letter or message asking
for further information. Employee writing skills in general and mailing skills in
particular are improved as a result.
In the company, people communicate in many ways to discuss and support each
other at work. Colleagues in the company often communicate via text messages,
emails, meetings, and other means to ensure that no critical information is missed. In
my marketing department, my supervisor will often email all workers to assign work,
she sends messages in English freestyle and is quite friendly and polite tone. The
assignment includes writing the standard SEO posts; translating marketing-related
papers; designing banners for promotion campaigns. In addition, whenever we have
free time, our department organizes debate contests in English. This aids in the
11


formation of bonds between individuals and also creates favorable conditions for
everyone to show their English ability.

The limitation
Aside from the positive aspects, the usage of English in the Company still has
several drawbacks.
First, not everyone's speaking abilities are consistent. This is one of the most
important abilities for an employee to have since it allows them to speak effectively
with international consumers. Some departments, such as marketing and customer
service, have worked with overseas partners and have excellent English. However,
their communication abilities are poor in departments like accountancy or product
research and development. Part of the explanation is that they mostly deal with
Vietnamese paperwork, with a few exceptions when they employ English. For
example, the accounting department may need to handle a foreign customer's spending
in a short period of time, which might be difficult for the accounting staff while
examining invoices and interpreting other information in English at the same time. As
a result, it may cause international customers to lose sympathy.
Second, staff has many limitations in translating text. After having a complete
Vietnamese document, the staff will be responsible for translating it into English. This
helps content about products and services reach foreign customers, increasing
purchases. For the marketing department, everyone is very good at writing articles.
However, when switching to English form, people often make pretty basic mistakes
that they normally don't notice such as spelling, grammar, and so on. The wording is
sometimes not clear, causing the reader to misunderstand the message to be conveyed.
For example, in one case, when writing an appointment letter with a customer, the
employee only wrote "tomorrow at 8 o'clock", writing information like this makes the
customer not know the exact time of the appointment. The correct form can be written
as "I'll see you at 8 am tomorrow", just adding a few specific information can help
make the sentence clearer.
Third, PTI Group Joint Stock Firm is a multimedia company that caters to both
local and foreign clients. As a result, developing a website with a language conversion
capability will enable the organization to expand in the foreign market. However, the
corporate website only offers one platform in Vietnamese. This makes it tough for

12


overseas clients interested in learning more about the organization to do so.
3.2. Recommend methods to improve English capacity
Through observation during the internship, I noticed that PTI Group Joint Stock
Company encountered a constraint in its capacity to utilize English at work, as well as
in the company culture. Here are some recommendations from my point for helping
the firm improve and flourish further.
For the company
The guideline requires standard English input. This is a way to help the company
control the quality of qualified employees from the recruitment step. The positions that
are important and require a good skill level should have appropriate recruitment
requirements. These requirements can be interviewing candidates in English or testing
their proficiency with quick tests.
Regularly conduct English proficiency tests. I discovered that English is
frequently utilized at the firm while producing articles, implying that employees'
listening and speaking abilities are still restricted. As a result, the organization should
conduct monthly or annual testing to identify and address flaws.
Create an environment to practice English. The person's ability to utilize English
will be limited if they are not in an English-speaking setting. Therefore, the
organization must establish rules like having three days a week where all
communication is conducted in English. This promotes a multilingual atmosphere as
well as a conducive one for employees to enhance their English abilities.
For employees
Improve writing skills. Business writing is used in the workplace to communicate
with coworkers and clients. It provides a means of sharing information through text
rather than speech. This makes writing skills an essential component to many jobs that
require clear, concise, and effective messaging. Employees must enhance their writing
skills in order to increase productivity. There are numerous ways to practice, such as

writing on a regular basis, identifying the article's strengths and faults, and coming up
with a solution. To boost your comprehension and knowledge, read articles about your
sector.
Enhance the translation skill. Because the company regularly works with foreign
customers in English, translation skills are quite important. Although comprehending
13


the content of the product description indirectly uses translation, it is still vital to
practice this ability on a regular basis. To do this, we must expand our vocabulary as
well as practice translating frequently in order to make the translation simpler.
Actively acquire necessary English skills at work. Employees will truly
understand how to enhance their English if they see the value of doing so. This helps
them to use English more professionally, not only that, they may even improve their
work performance. The advantages of learning English are apparent; individuals who
have a feeling of self-study and self-improvement will provide value to themselves as
well as the company's success.

14


CHAPTER 4: PROPOSAL OF THE GRADUATION THESIS TOPIC
“A study on difficulties in translating Economic Materials from English to
Vietnamese of English-majored juniors at Thuong Mai University”
Economic development is one of the elements used to assess a country. It shows
the power and status of that country in the world. Economic development is the main
concern in all countries including Vietnam. Therefore, in order to develop a
sustainable economy, each individual must cultivate and equip with economic
knowledge to develop society. Nowadays, it is clear that universities place a strong
emphasis on economic majors, providing students with a solid foundation in

economics.
Students at universities in the age of modern technology have a wealth of
resources available to them online. However, there are certain English papers that
students do not know how to translate correctly, which hinders their ability to obtain
specialized economic information. For this reason, I would like to propose the research
subject for my graduate thesis: “A study on difficulties in translating Economic
Materials from English to Vietnamese of English-majored juniors at Thuong Mai
University”
I sincerely hope that the teachers will consider and support me in the process of
researching this thesis

15