Marketing Dịch vụ _Marketing Services (30SHINE)

MINISTRY OF FINANCE
UNIVERSITY OF FINANCE - MARKETING

Class : 2021702052701

FINAL EXAM
SUBJECT: MARKETING SERVICES

ANALYZE MARKETING MIX 7P’S STRATEGY OF
30SHINE HAIRSALON

Lecturer: Ninh Duc Cuc Nhat

Ho Chi Minh City - 2021
I


MINISTRY OF FINANCE
UNIVERSITY OF FINANCE - MARKETING

Class: 2021702052701

FINAL EXAM
SUBJECT: MARKETING SERVICES

ANALYZE MARKETING MIX 7P’S STRATEGY OF
30SHINE HAIRSALON

Lecturer: Ninh Duc Cuc Nhat
Leader: Diep Vo Anh Thu

Ho Chi Minh City - 2021
i


GROUP MEMBERS
NO

Full name

ID

Phone

Member’s group

number

work assessment

1

Nguyễn Ngọc Quỳnh Anh

1921005355 0981221202

100%

2

Lê Hà Phương

1921001375 0767594071

100%

3

Nguyễn Hồng Thảo

1921001341 0962269227

100%

4

Diệp Võ Anh Thư

1921001343 0927511229

100%

5

Đoàn Diệu Thảo Tiên

1921001329 0352634535

100%

6

Phạm Minh Thy Trúc

1921005739 0938860329

100%

I


EVALUATION OF LECTURER
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II


CONTENTS
I. INTRODUCTION ..................................................................................................................... 1
1.1 Mission .................................................................................................................................. 1
1.2 Vision .................................................................................................................................... 2
1.3 Core Value............................................................................................................................. 2
II. MARKET & COMPETITORS ANALYSIS ......................................................................... 3
2.1 Macro Environment............................................................................................................... 3
2.2 Micro Enviroment ................................................................................................................. 5

2.3 Competitions ......................................................................................................................... 6
2.4 SWOT.................................................................................................................................... 7
III. TARGET CUSTOMERS ANALYSIS & POSITIONING STRATEGY ......................... 8
3.1 Segmentation ......................................................................................................................... 8
3.2 Target consumers .................................................................................................................. 9
3.3 Positioning........................................................................................................................... 10
IV. MARKETING MIX ............................................................................................................. 11
4.1. Product ............................................................................................................................... 11
4.2 Price..................................................................................................................................... 16
4.3 Place .................................................................................................................................... 20
4.4 Promotion ........................................................................................................................... 24
4.5 People ................................................................................................................................. 44
4.6 Process ................................................................................................................................ 48
4.7 Physical Evidence ............................................................................................................... 51
V. EVALUATION & RECOMMENDATION ........................................................................ 60
5.1 Evaluation............................................................................................................................ 60
5.2 Recommendation ................................................................................................................. 64
CONCLUSION ........................................................................................................................... 68
REFERENCES ............................................................................................................................ 70

III


I. INTRODUCTION
30Shine, which was established in May 2015, is the most classy hair salon chain in
Vietnam. The modern men's haircut experience is not only about "cutting it short" but also enjoying
the overall service for a shining handsome appearance and a refreshing spirit. 30shines offers
professional hair and face products and treatments, all wrapped up in a 30-minute scientific process
at an incredibly affordable price...
Customers who come to 30 Shines get a unique haircut experience that they won't find

anywhere else. Users may possess the hair of top stars David Beckham and Cristiano Ronaldo for
only 80,000VND, as well as receive a hair wash, acupressure massage, and high-tech face care
from top stylists who will consult and develop the most appropriate hairdo... 30Shine is the only
place in Vietnam that provides a relaxing experience that allows you to alleviate tension and look
good when you leave.
30Shine’s slogan: "Relax 30 mins and you will shine". Customers perceive the brand's
promise, and internal efforts are made every day to deliver that promise, which is also 30Shine's
mission.

Figure 1.1: Logo and slogan of 30SHINE

1.1 Mission
1


30Shine believes and strives everyday to connect the skillful Vietnamese craftsmen with
scientific technology in 30 minutes that they bring handsome hairstyles to global men. Moreover,
30Shine helps men have healthy skin to attract ladies; Relaxing spirit to break through at work.
1.2 Vision
In 2020, reaching the scale of 300 salons in Vietnam and reaching out globally.
Participating in a number of other service industries that use many skillful Vietnamese workers.
1.3 Core Value


30Shine’s employees own 3 core values:
- Being honest means thinking, speaking, and acting in the same way, as opposed to being

dishonest. At 30Shine, lying about money, time, or information is prohibited. 30Shine will use all
of its abilities and resources to identify and punish any types of deception, including enlisting the
help of the authorities where necessary.

- The desire to learn is not to stop, to use our own time and effort to find out any problems
that we are still wondering, not knowing. The inquisitiveness also helps to never fall back from
the continuous development of society.
- Service is Happiness that is always in a ready position, happy emotional state, excited
with the best spirit and attitude when serving each customer.

2


II. MARKET & COMPETITORS ANALYSIS
2.1 Macro Environment


Demographic Environment
According to Coresight Research, the Asia Pacific market is one of the regions where men

groom and use cosmetic products the most.
About 32,850,534 men out of the total population of about 98.187,140 people in Vietnam
in 2021. The male population 15-65 years old accounts for about 33.45% of the total population.
 Huge market potential, large customers
 Businesses easily make profits.


Economic environment
According to CNBC, men around the globe have begun to pay attention to beauty in many

different shapes and ways. According to Allied Market Research, the men's personal care industry
is predicted to reach $166 billion by 2022. Last year alone, men's skin care products saw sales
skyrocket. more than 7% and with a portfolio now worth $122 million, according to market
researcher NPD Group.

According to the Vietnam Business Council for Sustainable Development (VBCSD), the
GDP growth rate is 6-8%/year, the per capita income increases by 14.2%/year, combined with the
trend of caring for people. Taking care of beauty, refining the appearance of Vietnamese people
makes the demand for beauty care services for both men and women always keep a high growth
rate.
Vietnam's GDP in 2020 will increase by 2.91%, although this is the lowest growth rate of
the years in the period 2011-2020, but in the context of complicated developments of the Covid19 epidemic, negatively affecting all economic sectors. For society, this is a great success for
Vietnam with the growth rate in 2020 among the highest in the world. In the general growth of the
whole economy, the service sector increased by 2.34%.
The prolonged global Covid-19 pandemic will be the greatest risk; global trade tensions,
leading to increased trade protectionism and financial risks that could be exacerbated by a
3


prolonged pandemic. Domestic consumption will continue to be low as household and business
incomes decline, unemployment rises and more businesses close.
 The target market has a lot of potential. Willing to spend money to invest in body care services,
especially beauty. But besides that, we have to face the great impact of the covid pandemic.


Technological Environment
The research and development of technology for enterprises in the 4.0 industrial era is

being promoted rapidly.
The hair industry, if 5-10 years ago, was associated with sidewalks, tree stumps and pure
barbers, now it has been upgraded to a clean and beautiful hair salon chain, the service is made
according to standards, along with many 4.0 technologies to help control and operate more
efficiently. In addition, advanced technology Augmented Reality (augmented reality) is added to
the process, to help customers choose the right hairstyle before cutting.
 Create unlimited innovation opportunities for the service industry in general and men's haircuts

in particular.


Political Legal Environment

- Vietnam currently has a stable political background.
- The government has well-implemented security - investment - economic policies...
 The country is stable, the internal peace of Vietnam creates an opportunity for businesses.


Social-Cultural Environment
Vietnamese people are increasingly improving and developing towards modernization,

acquiring education, learning new cultures, and trending.
In particular, men aged 15-65 are very concerned about their own appearance, especially
hair because it grows very quickly, so the demand for convenient - fast - quality haircuts is very
high.
 Strong development potential of the hair cutting service industry in Vietnam. Therefore, the
30Shine men's haircut chain will very well meet the tastes of today's consumers.
4


2.2 Micro Enviroment


Customers

- Men's beauty trends are increasing.
- In 2018, 30Shine served more than 2 million visitors. In the first half of 2019, this number stood
at 1.5 million.

- Within 6 months since the plan to roll out the membership card, 30Shine had about 370,000
members.
- Notably, the average rate of customers returning to the salon is nearly 80%. Even at some
branches of 30Shine, the rate of returning customers is up to 90%.


Suppliers

- Some brands provide products for 30Shine to ensure quality, genuine products:
+ Snp Acsys For Men
+ Nshine
+ Glanzen
+ Skin&Dr
+ Reuzel
+ The Plant Base
- More than 200 consumer goods and more than 100 specialized products for hair care, skin care,
underwear products, men's socks… All products supplied under the brands leading many people
love to use and are guaranteed to adapt well to the people of Vietnam, without any side effects or
affect health in the long-term use .


Publics

- On the men's haircut market in Vietnam today, 30shine is an extremely famous and familiar
name.
- By applying technology to its management process, 30Shine appears in the minds of customers
as a large and extremely professional brand.

5

- With any new activity, 30shine is quickly updated, promoted, and communicated to customers
by newspapers and websites.
- 30Shine also appears in some of the videos of YouTube channels that are extremely interested
by men.
- 30Shine achieved huge brand awareness in the community.

2.3 Competitions
- Nowadays, the hair industry is very developed, so there are more and more hair salons.
Competitive pressure in the male hair industry market is relatively high.
- 30Shine is a large male salon system, stretching from North to South. 30Shine's direct
competitors are identified as male salons that also have a nationwide chain of branches with similar
services to 30Shine. There are some direct competitors of formidable:
+ Liem Barber Shop is the first barber brand in Vietnam established in May 2015, with the
first store at 79 Nguyen Son Ha, District 3, Ho Chi Minh City. Ho Chi Minh. After 5 years, this
number has increased to 26 branches, stretching from North to South, especially the branch in
Singapore, becoming a favorite place for men to come and define their style. The price for basic
hair cutting service ranges from 80-120k
+ Tien Dat Hair Salon is one of the largest and most beautiful men's haircuts in Vietnam
with many years of experience in the field of men's hair. Starting with the first facility in the city.
In Ho Chi Minh City, after more than 20 years of operation in the male beauty market, Tien Dat
Hair Salon now has 6 locations in both North and South. Tien Dat Hair Salon with the slogan
"Men's hair class” has partly expressed the affirmation of the brand and quality. The price for basic
hair cutting service ranges from 50-70k.
+ 4RAU Barber Shop: is a pretty famous hair salon because of its good service, the price is
quite good from 50-70K for a service, many branches for customer convenience, but 4RAU only
focuses on customers in Ho Chi Minh City, there are no branches. outside HCMC. 4RAU with the
slogan “LIFE IS NOT PERFECT BUT YOUR HAIR CAN BE” has partly expressed the customer
that when they come to 4RAU, their guaranteed hair can be finished according to the customer's
opinion.

6


- In addition, 30Shine also faces indirect competitors such as competing with the traditional
sidewalk haircut model, not to mention the sidewalk haircut is always much cheaper than a
professional hair salon.

2.4 SWOT
STRENGTH

WEAK

- Currently, 30Shine is the largest male hair salon -

Developing

too

fast

causes

chain in Vietnam, with more than 50 branches across shortcomings in employee training,
the country, serving more than 250,000 customers employees'
nationwide every day.

attitude

to

customers,

causing dissatisfaction in customers.

- Applying mobile application and website to - Difficult to synchronize service quality
improve service quality and reduce customer in each store due to the large number of
waiting time is a prerequisite.

stores.

- Having branches in foreign markets such as
Thailand.
OPPORTUNITY

THREAT

- Men are increasingly interested in looks, especially - Covid epidemic makes it difficult to do
hairstyles.

direct business. Social distancing forced

- Southeast Asian market has great potential for some stores to close or reduce the
development. In Southeast Asia, there is no large- majority of customers.
scale men's haircut chain that can compete with - Discount booking apps like Jamja,
30Shine.

iSalon, etc. compete directly with

- The Covid epidemic opens up opportunities to sell 30Shine thanks to a variety of options
online products such as hair care products, hair and promotions.

styling, …

7


III. TARGET CUSTOMERS ANALYSIS &
POSITIONING STRATEGY
3.1 Segmentation
Factors

Demographic

Segment 1

Segment 2

Segment 3

Gender

Male

Male

Male

Age

6 – 13

14 – 24

25 – 40

Occupation

Income
Geographic

Psychologic

Students, freelancers,

Students.

KOLs, celebrities.

Freelancers, office
workers,
businessman.

Low

Low - Middle

Middle - High

Urban

Urban

Urban

Get a haircut

Enjoy experimenting

because their

with many hairstyles

Prefer to choose

hair is long;

and hair colors; more

their favorite

like short,

interested in facial

hairstyles; loyal to

simple

care; influenced by

familiar salons.

hairstyles.

KOLs and celebrities.
Find a stylish and
suitable hairstyle for

Neat and simple

themselves; quick

Benefits

hairstyle; quick

and simple cutting

sought

and simple

process; a service

cutting process.

inlcude hairdressing,

Behavioral

skincare and

Having their hair cut
in their favorite
hairstyles; quick and
simple cutting
process.

relaxation.
Customer
loyalty
Engagement

Low

High

High

Occasional

Regular

Occasional

8


Price
sensitive

High

High

Low

3.2 Target consumers
If in the old days, taking care of appearance was hardly the number one priority of men,
they just thought that having a haircut was because it was long. Besides, according to the
development of society, many more spacious and well-equipped barbershops open, but men's
haircuts are just a need not to be sophisticated and neat, good-looking is enough. But these things
still do not bring them a sense of satisfaction, sometimes the shop is too crowded, they must wait
a few hours to get their hair cut, both tired and time-consuming because they do not have an
appointment.
In the Vietnamese market, the hair industry in Vietnam in general and the men's hair market
are still simple and not very competitive. Although this is a long-standing and essential industry,
it has not been exploited by any professional unit in Vietnam. As a result, 30Shine first launched
a chain of men's hair salons that changed men's beauty habits, capturing men's beauty needs not
only in terms of "cutting hair because it was long," but also in terms of "cutting hair beautifully,"
combining facial and scalp care without the need to wait in line, ensuring men's care while still
being quick and tidy. Customers of all ages are welcome, but the target group that 30Shine targets
is in the second segment.
- Gender: male
- Age: 14 -24
- Income: Low - Middle
- Characteristics:
+ Men like trendy and stylish hairstyles but still ensure neatness.
+ Men like to try new services.
+ Men like to try on a variety of hairstyles as well as hair colors.
+Men looking for a place to get a haircut, get skincare, and relax.

+ Men are highly demanding in beauty and service experience.
+ Men support brands that can convey Vietnamese values and culture.

9


 Concentrated marketing, focusing on men who interested in taking care of appearance but still
ensure neatness and quickness.

3.3 Positioning
30Shine position the brand with a good price but guarantee the best service.

Figure 3.1 Brand positioning map based on price and service

10


IV. MARKETING MIX
4.1. Product
4.1.1 Core product
- 30Shine tries to diversify its core products as much as possible, they not only provide hair care
services such as cutting, styling, perming, dyeing, etc. and beauty services such as facials such as
bleaching. dead, peel off acne, ... but also sell hair products such as hair conditioners, hair wax, ...
- Services at 30Shine include:
+ Shine combo 7: combo includes 7 steps including hair care and styling at the request of adult
customers.
+ Kid combo: a combo of cutting and hair care for customers who are children.
+ Curling: Including services: High-class curling, Standard curling, Deep curling, Premlock.
+ Hair dyeing: Including the following services: Black with silver coating, High-class brown
dyeing, Fashion dyeing without bleaching, Fashion dyeing need bleaching.

+ Bleach hair
+ Detox the scalp
+ Restoration of hair
+ Skin care mask
+ Take earwax
+ Exfoliate dead skin
+ Get nose acne
4.1.2 Supplementary services
Information
Information about 30Shine can be easily found on social networks and search engines. The
company provides complete information on website 30Shine.com, Facebook fanpage 30Shine and
30Shine application. Presenting here all 30Shine brands (introduction, vision, core values, ...), their
services, store addresses, hours of operation, prices, promotions, ...
- Up to 2020, the 30Shine men's hair salon chain has 79 salons in the most prime locations in Hanoi
and Ho Chi Minh City and neighboring provinces.
11


- Service hours: Monday to Sunday 8:30am - 8:30pm (including public holidays)
- Price table:

Figure 4.1 Price services list of 30Shine.
Order-taking
Order taking is also the most special element of 30Shine because it is the first hairdressing
brand to develop the feature of ordering barbers, time and place of cutting for customers on its
website, fanpage and mobile app. This helps customers to be more proactive in terms of time, they
can come close to their cutting time and not be afraid of having to wait as long as traditional
barbershops.
- Instructions for booking an appointment on the 30Shine app:
+ Step 1: Download 30Shine application on Google Play or Appstore.

+ Step 2: Enter your phone number.
12


+ Step 3: Choose the store closest to you.
+ Step 4: Choose stylist and cutting time frame.
+ Step 5: Complete the booking.
After completing the booking, there will be a confirmation message from the system sent
to you. You need to arrive on time or 5-10 minutes before the booking time, if it is more than 15
minutes late, the booking will be cancelled.
Billing
Invoices for individual transactions: 30Shine's hairdressing services are diverse and
integrated into combos that include many steps when cutting, their customers can hardly remember
all the combos they cut. Therefore, to create the most convenience for customers, 30Shine issues
an invoice right before the customer starts doing their hair so that when they come in to see the
barber, the guests just need to give the invoice containing information about the combo they
ordered , the barber will capture the information himself and do not need to ask the customer again.
If after doing the hair, the customer wants the warranty, they need to present the bill to
30Shine.
Payment
- 30Shine uses 2 payment methods: direct payment and prepaid deduction.
- Direct to payee:
+ Cash handling
+ Credit/debit card handling (Accept all banks)
+ E-wallets: Momo, VNpay, Grab Moca
+ Coupon redemption
+ Automatic deduction from financial deposits
+ 30Shine TOP-UP card:

13

TOPUP 600
TOPUP 1000
TOPUP 1000
TOPUP 2000

8 times use Shine combo for free
13 times use Shine combo for free
immediately have 1200k in the account
immediately have 2250k in the account

Consultation
30Shine allows customers to choose whether they want to be consulted in the salon or not,
helping customers avoid being disturbed.
Support and advise customers enthusiastically about new services at 30Shine while
waiting.
After performing hair styling services such as cutting, curling, dyeing, bleaching hair, the
shop staff will advise on issues such as: How long does it take to wash your hair? What shampoo
do you wash your hair with? How to dry hair after washing? What hair conditioner should I use?
How long will the color fade?
Hospitality
- Greeting: As soon as the customer has finished parking, a staff member will open the door
to greet the customer: "Hello sir, may I ask if you have an appointment yet?" If the customer has
a reservation, the staff will guide the customer to the information counter. If the customer has not
set an appointment to support the customer to pick up the waiting ticket.
- Waiting area: The waiting area is designed in European style with padded chairs and tables.
The waiting area can play the newly licensed playlist and arrange the music to match the time
frame of the customer's experience.
- Food and beverages: Staff serve passion fruit juice/ soft drinks/ water for customers to sit

and wait.
- Toilets and washrooms: Decorated in a luxurious European style, always kept clean during
service. Also use scented candles to reduce unpleasant odors.

14


- Transport: 30Shine also upgraded the interface and experience on the application, making it
easy to find places, park cars ...

Figure 4.2: Waiting room in 30Shine.
Safe keeping
The motorbike parking area is the curb in front of the store, the car parking area will be
guided by the security guard to tell the nearest parking. At the parking area, there will be security
guards to look after, rearrange cars and record parking tickets for guests. At 30Shine customers
will get free parking.
30Shine designs safe deposit boxes with locks for customers to keep their bags in the safest
way.
Exceptions
- Handling special communications: You can contact the hotline or the store's address to complain,
praise or suggest
+ Hotline: 1800.28.28.30 (free)
+ Address: 82 Tran Dai Nghia, Dong Tam Ward, Hai Ba Trung District, Hanoi
- Problem solving: 30Shine has a warranty policy for customers as follows
+ Free hair correction in 7 days since using the service.
+ Color warranty for 15 days from the date of service.
15


+ Bending warranty within 15 days from service use.

Delivery Processes
1. Customers search for information of 30Shine through search engines and social networks.
2. Book an appointment via the 30Shine app
3. Security guards assist customers with parking and taking parking vouchers.
4. Welcome customers
- Open the door for customers and greet them: "Hello sir, may I ask if you have an appointment
or not?"
+ If the customer has a reservation, guide the customer to the information counter.
+ If the customer has not made a reservation, support the customer to pick up the waiting
ticket and lead the customer to the waiting area, serving drinks to the customer.
5. Support customers to use safe deposit boxes to keep their belongings.
6. Receiving service - consulting
"Have you chosen a hairstyle yet? If you haven't consulted the right hairstyle for the customer."
7. Give the customer the invoice in advance
8. Take photos when completed and ask for customer feedback on satisfaction.
9. Guide customers to pay and issue invoices.
10. Customers will be given an assessment of their service quality through a scoring system.
11. Greet customers and thank them for using the service.
12. Guards assist in collecting parking vouchers and leading cars for guests.

4.2 Price
- Comparing the prices of 30Shine services, 30Shine has a mid-range price, not as cheap as popular
barber shops (usually 30-50k for one), not as expensive as Barber Shop, Hair Salon but in return,
the service is much better than other places.
- Price list of 30Shine services:
16


Figure 4.3: Price list of services of 30shine
Pricing based on competition, comparing with competitors

- At 30Shine :
+ Haircut service (both shampooing and styling) and facial care for only 100k, a member of
30Shine is only 80k.
+ Diverse hair services such as dyeing, perm, scalp detox and hair restoration.
+ Besides taking care of hair and ears, also take care of facial skin such as exfoliating, taking
nose acne.
+ Diversifying prices in the promotion to help many groups of customers access the service
from students to adults.
- In other stores: With reputable shops like 30Shine, the service price will usually be much higher
than 30Shine, such as Liem Barber Shop, which has quite high service prices and not many
incentives for customers like 30Shine.
17


Perceived Value Pricing
- Morphological benefits: the tools (haircutters, shavers, dyes, etc.) used in 30Shine are all
standard, good and guaranteed tools for the customer's hair.
- Functional benefits: customers coming to 30Shine usually do not have to wait long, the barber is
also quick and does not take up the customer's time, helping customers save time.
- Time benefits: 30Shine is open throughout including holidays, open from 8.30 am to 8.30 pm =>
easy for customers to arrange time.
- Location benefits: 30Shine currently has about 5-10 branches in each district, no matter where
the customer is, there is a branch close to the customer.
- Ownership benefits: 30Shine has an online app and website as well as a hotline so that customers
can order in advance or can buy hair care products from the store and will be delivered to your
place.
 With the above benefits, it has brought perceived value to customers and 30Shine sets prices
based on the quality of service and the value that customers receive, making customers feel they
are getting more than what they paid for must pay.
Psychology Pricing

With high-priced services such as curling and dyeing, 30shine has applied a psychological
pricing policy, instead of 1 high-end perm costing 350,000 VND, 30shine will cost 349,000 VND
Customers will feel the price " better”.
This is the price policy applied by 30shine from the time it was first opened until now, the
reason why 30shine applies this policy is because often when customers enter the salon, they will
want to do additional services. such as shampoo service, earwax service, ... and 30shine
understands this, so they have applied a package price policy to promote customer demand.

18


- Some combos of 30Shine:
Service

Price

Shine combo

100.000

Kid combo

80.000

+ In the combo of 30shine, hair cutting service (both hair washing and styling service) and
facial care for only 100,000 VND.
+ If you do retail services without using combos, it will be much more expensive because a
hair cut costs 70,000 VND, the attached services cost 30,000-40,000 / 1 time.
 This policy has helped 30shine increase revenue as well as increase customer loyalty and drive
customer demand.

Benefits

General customer

Black 69.000đ/year Silver 99.000đ/year

-15% SHINE COMBO,
save up to 180k for a

-





-

-



haircut in a year.
-10% for curl/dyed, save
from 20k to 100k for
each

time

customers

curl/dyed
SUPER

SHOCKING

PROMOTION for highend men's beauty salon

5% off for skincare
product line

-

10% off for hair
styling product line

at 30Shinestore
UNLIMITED
BOOKING TIME

1 day in advance

19

prioritize 3 days in

prioritize 3 days in

advance

advance

VIEW
WORKMANSHIP
BEFORE BOOKING,
From 2020, limit access

Can choose a stylist, Can choose a stylist,
-

to the system-wide Stylist
portfolio

of

get to see stylist

get to see stylist

information.

information.

general

customers.
Price policy for Shine Member
30Shine applies a discount policy for members of 30Shine to promote customers to create
membership cards (help 30Shine have more customer data), create more demand because through
30Shine's membership packages, customers will enjoy better services and better prices than

ordinary customers.

4.3 Place
In a service’s context, 30Shine doesn't move physical products. Experiences, performances,
and solutions are not being physically shipped and stored. 30Shine's information transactions are
conducted through electronic and not physical channels. The three interrelated elements of
distribution are:
Information and Promotion Flow
Distribution of information and promotional materials related to the provision of services.
 The goal is to make customers interested in buying hair care services at 30Shine.
- Negotiation Flow: Reaches agreement on the features and configuration of services - hair care
services such as cutting, styling, perming, dyeing, etc., beauty and facial care services such as
exfoliation, acne removal, etc. and terms of the offer, in order to close the sale.
 The goal is to sell the right to use hair care services at 30Shine.
- Product Flow: 30Shine sells hair products such as hair conditioners, hair washes, etc., in addition
to hair care. Customers can pay for services through Internet Banking. Here, the distribution
strategy requires developing a network of websites that customers can easily use.
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