Chapter_12-Technology For The Meetings And Events Industry.pdf

03/01/2014

Technology for the Meetings and
Events Industry
Chapter 12

Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly

1

Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved

INTRODUCTION
• It wasn’t all that long ago when meetings
and events were planned and executed on
paper, or without the aid of technology.
– Now, it is important for a meeting/event planner
to be comfortable using various technological
advances to maximize a meeting or event’s
return on investment (ROI).

Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly

2

Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved

1


03/01/2014

AUDIO AND VISUAL EQUIPMENT
• Meetings are typically held to communicate
a message and/or to increase learning.
• Every meeting or event requires its
attendees to see and hear the presentation.
– Audio
– Visual
– Virtual Meetings

Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly

3

Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved

DESKTOP AND ONLINE TOOLS
• The planning process of meetings/events
has certainly become more efficient with the
increased use of technology.
• Computers, both desktop applications and
online tools, help to organize and analyze
the vast amount of information needed to
make the best decisions for a meeting/event.

Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly

4

Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved

2


03/01/2014

DESKTOP AND ONLINE TOOLS
•
•
•
•

High-Speed Internet Access
Desktop Applications
Portals and Online Searching
Social Networking

Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly

5

Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved

COMMUNICATION DEVICES
• Meeting/event managers use a wide variety
of technology to communicate prior to a
meeting/event, or on-site.
– VoIP
– RFID
– Audience Response Systems
– PDA
– Bluetooth

Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly

6

Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved

3


03/01/2014

THE FUTURE
• Corbin Ball, of Corbin Ball Associates, discusses
some of the upcoming trends in meeting
technology on his Web site.

• Many future innovations in meetings/events
technology will center on Web 2.0 (the participatory
Web).
• In the future, meeting/event managers can use
Wikis (interactive, collaborative Web pages) to
track event management details.
– Wikis provide a common document usable by remote
planning teams
Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly

7

Copyright ©2012, 2005 by Pearson Education, Inc.
Upper Saddle River, New Jersey 07458 • All rights reserved

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