Bài Khởi Nghiệp.pptx

ONLINE BUSINESS SELLING SPECIALTY CAKES OF REGIONS
Teacher: NGUYEN DUC QUANG
STUDENT:
TRINH QUANG MINH
TRAN ANH THAO VY
LE NGUYEN PHUONG TRUC
PHUNG VO PHUONG QUYNH

ID STUDENT
2011202272
2011260346
2082000034
2011260602


BUSINESS IDEA


In recent times, regional specialty business is a model chosen by many
young people. The specialties of the region have traditional flavors, fresh
but still have their own characteristics, especially attractive to people far
from the countryside or large urban areas. Each region has different
specialties. Each province has its own typical dish. We can trade
specialties that our hometown has or open a specialty store of many
regions online.



The attraction of specialties to consumers is extremely large. If we know
how to do business, we will make a lot of profit from selling specialties
online.



From the attraction on the group, we decided to come up with the idea
that ONLINE BUSINESS SELL SPECIAL CAKES OF REGIONS



Types of cakes: Go Cong cake, Bac Lieu smart cake, Vegetable cake
with apricot leaves, Silkworm cake



•
Type of business: individual business households without legal
status


• Type of business:


individual business households without legal status

2. Mission
Spread and promote the taste of traditional
cakes of the Southwest region. Bringing
unknown cakes of the Southwest region to
everyone

3. Core values
• M brings consumers
cakes that are not
available in Saigon .
Brings consumers
strange cakes that
have not been sold
anywhere.

4. Strength
• No cost of shop
space or supplies
(tables, chairs, cups,
plates, .....etc )
• No cost to hire


6. Challenges
• Customer placed an order
but did not receive the goods
• Customers' trust in the
product
• Price compared to market
• Difficult to find shippers
with good shipping prices

7. Opportunity
• Can increase income,
bring cakes to consumers
• Bringing a variety of

delicious cakes to everyone
and those that are not


8.

Business model:

• Ingredients of apricot leaf vegetable
cake :
• Contains: apricot leaves , jackfruit
leaves, pandan leaves, coconut milk
are all natural grown at home.
• Flour consists of rice flour and
tapioca.
• The seasoning is sugar and salt
served with roasted peanuts and
coconut milk.


•Cake ingredients:
Smart cake has many fillings: coconut
filling, pineapple filling, taro filling,
green bean filling. The ingredients are
all natural grown and obtained in the
home garden in the countryside.
Condiments: Sugar , salt, cooking oil,
whipping cream. The shell is made
from tapioca flour and flour mixed with
egg yolks.



9.Customer portrait



• Customers can be
people 18 years of age or
older of any gender.
Because the form of
starting a business is
selling online, customers
need to be tech-savvy, use
social networks or online
shopping sites like
Shopee, Lazada.



• The average income of
customers does not need
to be too high from 1
million / month to buy
cakes. In addition,
customers also need to be
knowledgeable about
cuisine, love to explore
and experience traditional

cakes and cakes.



Ingredients for Go Cong



• Ingredients of Bac Lieu
silkworm cake:



• Cake made from rice flour,
glutinous rice flour, tapioca flour



• The skin includes pork, pork
skin and rice ear



• Served with raw vegetables
with fish sauce and coconut milk


9.Customer

portrait

Customers can be people 18 years of age
or older of any gender.
 Because the form of starting a business
is selling online, customers need to be
tech-savvy, use social networks or online
shopping sites like Shopee, Lazada.
The average income of customers does
not need to be too high from 1 million /
month to buy cakes. In addition,
customers also need to be
knowledgeable about cuisine, love to
explore and experience traditional cakes
and cakes.

10.Goods
•

Product:
 Price cake
• Smart cake
• Silkworm cake: sweet filling, salty filling
• Apricot leaf cake
• Each piece ranges from 20,000-25,000 yen
• Promotion: If you buy 5 or more pieces, free shipping
• Brand packaging: to attract customers' attention like
using completely biodegradable items
 Marketing: Post on fanpages, groups in Saigon. Post
on your facebook. Message relatives and friends and
send cakes to them to try. Run ads through facebook
platform.

11.Risk management
• Building a brand when selling
online
Building brand awareness in
customers' minds is a long process
and needs to be invested and built
carefully. Businesses selling online,
because they are easily attracted by
attractive sales and profits, this is a
pitfall for most brands who have not
clearly defined their goals. Great
brands often understand this, so
they focus a lot on building
awareness, positioning the brand
consistently and clearly, and then
resorting to marketing tactics to
convert customers. potential
customers into your customers.
Focusing too much on online sales,
reaching customers in many ways
such as discount programs,
stimulating demand and continuous
marketing tactics will unintentionally
make customers aware of the brand


• Material loss
The bakery business is greatly

influenced by external factors, like most
food products in general, the
preservation of food hygiene and safety
is a paramount requirement in business.
Therefore, the ingredients need to be
clean, fresh, and fragrant to meet the
requirements. It is about preservation,
not to mention external factors such as
weather, sunshine such as fire or heavy
rain and wind, which directly affect sales
efficiency and if not calculated, can lead
to stock shortages and capital
shortages. affect business performance.
Therefore, it is necessary to observe,
calculate and consider in detail to
flexibly deal with possible cases.