Possible Solutions To Improve Online Marketing Strategies At Skyblue Production Trading Investment Joint Stock Company.docx

ACKNOWLEDGEMENTS
This internship report reflects all the knowledge acquired during the last four years that I
have dedicated to the studies at university. The path was not always the easiest,
nevertheless, I would not have been here, at the end of my studies, without all of the hard
work and people around me.
First of all, I would like to thank all the teachers in your language department for
creating favorable conditions for me during my studies.
I wouldn't be here without my parents, whom I want to thank for the courage,
unconditional support and motivation they are giving me every day.
I also want to thank my friends who have always stood by my side, giving me honest
opinions and constructive criticism so that I can move forward.
In particular, I am extremely grateful for Ms. Lan's dedicated guidance and close
follow-up with the sense of responsibility and love during the implementation of the
Internship Report.
Finally, I would like to thank Skyblue production & trading investment Joint Stock
Company and its representatives for the opportunity to work on the real case company as
well as all respondents participating in the survey. I would also like to thank all the
professors, friends and family members who have been part of the journey which now,
comes to an end.
,2023
Student
Pham Thi Thom


NHẬN XÉT, ĐÁNH GIÁ CỦA ĐƠN VỊ THỰC TẬP

Tên đơn vị thực tập:………………………………………………………….
Xác nhận sinh viên: …………………………………………………………..
Lớp: ……………………………………………………………...
Đã thực tập tại đơn vị từ ngày ………………đến ngày ..................…
NHẬN XÉT, ĐÁNH GIÁ Q TRÌNH THỰC TẬP

Người nhận xét
(Ký tên, đóng dấu)


NHẬN XÉT CỦA GIẢNG VIÊN HƯỚNG DẪN

Tên tôi là: …………………………………………………………………….
Học hàm, học vị: ……………………………………………………………..
Được Nhà trường phân công hướng dẫn Báo cáo thực tập tốt nghiệp năm học 20222023 cho em: ………………………………, là sinh viên lớp: …………… với đề tài:
………………………………………………………………………..
Có một số nhận xét:

Hải Dương, ngày…..tháng …… năm 2023
Giảng viên hướng dẫn
(Ký, ghi rõ họ tên)


TABLE OF CONTENTS

LIST OF TABLES AND FIGURES................................................................................................1
LIST OF ABBREVIATIONS & ACRONYMS.....................................................................2
INTRODUCTION.....................................................................................................................3
CHAPTER 1: OVERVIEW OF SKYBLUE( VIETNAM) PRODUCTION TRADING
INVESTMENT JOINT STOCK COMPANY.................................................................................5
1.1. Name, address and current scale of the company............................................................5
1.2. The process of foundation and development...................................................................5
1.3. The major field of operation............................................................................................6
1.4. Organizational structure of the company.........................................................................7
1.4.1. Organizational structure...........................................................................................7

1.4.2 Functions and duties of department...........................................................................7
1.5. Results of business activities in the period of 2021-2022................................................9
CHAPTER 2: INTERNSHIP DIARY...................................................................................12
2.1. Job descriptions..............................................................................................................12
2.1.1. Job requirements.....................................................................................................12
2.1.2. Benefits...................................................................................................................12
2.1.3. My main purpose during my internship..................................................................12
2.2. My internship plan.........................................................................................................13
2.3. Difficulties during the internship...................................................................................14
2.4. Experience gained..........................................................................................................14
CHAPTER 3: THE MARKETING ONLINE PROCESS AT SKYBLUE PRODUCTION
TRADING INVESTMENT JOINT STOCK COMPANY...........................................................15
3.1. Overview of the online marketing at Skyblue Production Trading Investment Joint
Stock Company..............................................................................................................................15
3.2. The role of online marketing for Skyblue Production Trading Investment Joint Stock
Company........................................................................................................................................16
3.3. The reality of online marketing strategies at Skyblue Production Trading Investment
Joint Stock Company......................................................................................................................17
3.3.1. Website building.....................................................................................................17
3.3.2. Search Engine Marketing (SEM)............................................................................17
3.3.3. Email marketing......................................................................................................18
3.3.4. Online advertising...................................................................................................18
3.3.5. Blog & Social Media Mararketing (SMM).............................................................18
3.4. Evaluation of online marketing strategies at Skyblue Production Trading Investment
Joint Stock Company......................................................................................................................19


3.4.1. Advantages..............................................................................................................19
3.4.2. Disadvantages.........................................................................................................19
3.4.3. SWOT strategy of Skyblue Production Trading Investment Joint Stock Company

....................................................................................................................................................20
3.5. Development orientation of Skyblue Production Trading Investment Joint Stock
Company........................................................................................................................................21
3.5.1. Defining strategic marketing goals.........................................................................21
3.5.2. Development orientation of Online Marketing.......................................................21
3.6. Some solutions to improve online marketing strategies of Skyblue Production Trading
Investment Joint Stock Company...................................................................................................22
3.6.1. Find target customers.............................................................................................22
3.6.2. Change organizational structure & human resource system...................................22
3.6.3. Solutions with online marketing activities..............................................................23
3.6.4. Other solutions and recommendations....................................................................25

CONCLUDE.........................................................................................................................27
REFERENCES........................................................................................................................28


LIST OF TABLES AND FIGURES
No.

Type

1

Figure 1.1

2

Figure 3.1

3

4

Figure 3.2
Table 1.1.

5

Table 1.2

6

Table 2.1

Title
Diagram of the organization structure of Skyblue
Production Trading Investment Joint Stock Company
Types of online marketing at Skyblue Production Trading
Investment Joint Stock Company
The process of sending Email marketing
Business results of Skyblue in the perriod of 2021-2022
Total revenue of Skyblue from Net Revenue and Profit in
the perriod of 2021-2022
My internship plan at Skyblue Production Trading
Investment Joint Stock Company

Page
7
9
10
13

16
25


LIST OF ABBREVIATIONS & ACRONYMS
No Abbreviations &
English meaning
.
Acronyms
1 Skyblue company Skyblue (Vietnam) Production
Trading Investment Joint Stock
Company
2
JSC
Joint Stock Company
3
VND
Vietnam dong
4
No.
Number
5
SEM
Search Engine Marketing
6
7

SEO
SEA

8

SE

Search Engine Optimization
Search Engine Advertising
Search engines

Vietnamese meaning
Công Ty Cổ Phần Đầu Tư
Thương Mại Sản Xuất
Skyblue (Việt Nam)
Công ty Cổ phần
Việt Nam đồng
Số thứ tự
Marketing qua cơng cụ tìm
kiếm
Tối ưu hóa cơng cụ tìm kiếm
Quảng cáo trên cơng cụ tìm
kiếm
Cơng cụ tìm kiếm


INTRODUCTION

1. Rationale
Currently, there are billions of Internet users in the world. In Vietnam, more than
thirty million people know and regularly use the Internet, accounting for about a third of the
population. The Internet changes every approach and perception of billions of people.
Vietnam's Internet has made great progress and had a strong impact on all aspects of today's

sodial life. The Internet has played an "indispensable" role in parallel with the country's
socio-economic development. Thanks to the Internet, you can search for information easily.
Connect with all the people around the world without barriers. Making friends, getting used
to maintaining a relationship also becomes easier. In Vietnam, it is easy to see that the
Internet has crept into all corners of life, even a farmer, a worker, a student, an engineer, a
doctor and a worker can find information on the Internet. According to the Vietnam Internet
Network Information Center, Vietnam ranks 12th out of 20 countries in terms of the largest
number of Internet users in the world, 10th in Asia and 2nd in Southeast Asia. Due to the
availability of Internet access, people are more and more dependent on everyday activities.
Therefore, the Internet has become an important milestone, of Internet users in Vietnam is
very high, Vietnamese users spend an average of 7 hours a day participating in Internetrelated activities and spend 2 hours and 33 minutes using the social media, 2 hours and 31
minutes watching streams or online videos and 1 hour and 11 minutes listening to music.
Due to the availability of Internet access, people are more and more dependent on everyday
activities. Therefore, the Internet has become an important milestone, influencing many
customer decisions. This has led to the fact that the online promotion of products, brands or
sales is something that any businesses or organizations need to do to operate effectively.
Taking advantage of the online marketing market, businesses or organizations have seized
opportunities and developed online marketing policies to attract customers to their products.
Therefore, online marketing has been becoming a crucial part of successful business stories
in this modern technology era. Many companies have already created competitive advatages
by using this technology.
Online marketing offers businesses a transparent outlet for measuring and assessing
the performance of the company's marketing and advertising strategies. Not to mention, it
provides a level and cost-effective playing field for the company to compete with
competitors.
Over the past three years, Vietnam has witnessed the success of social media as a
new tool for businesses access to markel and target customers through forms of online
marketing. The benefits of online marketing for Vietnam's business include the ability to
reach large target customers, the ability to reach potential customers all over the world, and
the ability to customize the marketing for different sectors of the target customers.

In order to improve the company's sales efficiency to help the company increase sales,
online marketing is one of the most important activities


Faced with that situation, it is necessary for Skyblue Production Trading Investment
JSC to renew policies and find directions, applications and solutions to improve the ability
to apply Online Marketing in business activities. company in the face of fierce competition
among companies.
From the reasons mentioned above, I learned and researched the characteristies of
online markeling activities of Skyblue Production Trading Investment JSC and proposed a
solution to improve online marketing strategies at the company.
The title of my internship report topic is: "POSSIBLE SOLUTIONS TO
IMPROVE ONLINE MARKETING STRATEGIES AT SKYBLUE PRODUCTION
TRADING INVESTMENT JOINT STOCK COMPANY”.
2. Aims of the study
- Research on the rationale of Online Marketing strategies in the business.
- Analyze the situation of online marketing strategies at Skyblue Production Trading
Investment JSC.
- Find a suitable online marketing solution to enhance it promoting the company's
brand, products and services that help it improve its competitiveness and search effective
target market.
3. Subject and scope of the study
- Subject of study: Online Marketing strategies to improve customers at Skyblue
Production Trading Investment JSC.
- Study period: from March 14, 2023 to April 24, 2023.
- Scope of the study: Skyblue Production Trading Investment JSC.
4. Study method
- Document research method.
- Observation method.
- Synthesizing and processing data method.

- Collecting information method.
- Expert interview method.
5. Research structure
My internship report includes 3 chapter:
Chapter 1: Overview Of Skyblue (Vietnam) Production Trading Investment Joint
Stock Company
Chapter 2: Internship Diary
Chapter 3: The Marketing Online Process


CHAPTER 1: OVERVIEW OF SKYBLUE( VIETNAM) PRODUCTION
TRADING INVESTMENT JOINT STOCK COMPANY
1.1. Name, address and current scale of the company

Company Name (in Vietnamese): Công Ty TNHH Thương Mại Sản Xuất Sky
Blue

Company






English Trade Name: Skyblue Production Trading Investment Joint Stock
Tax code: 0801367828
Legal representative: Lê Quý Hai
Licensing day: November 29th, 2021
Operating day: November 29th, 2021
Main industry: Sewing clothes (except for costumes made from animal skins)

1.2. The process of foundation and development
In the process of building and developing the country, the construction industry
always plays an important role, but our country is on the rise, so basic construction plays a
very important role. Skyblue Production Trading Investment JSC was also established with
the need to develop the country's facilities.
Skyblue Production Trading Investment Joint Stock Company is a joint stock
company. Having full legal status in accordance with the law of Vietnam. Having its own
seal, independent of assets, being allowed to open domestic and foreign bank accounts in
accordance with the Law. Self-responsibility for business results, independent economic
accounting and financial autonomy. Having its own balance sheet, which is funded
according to the provisions of Law and resolutions of the Board of Directors.
Skyblue Production Trading Investment Joint Stock Company was established with
the function manufacturing, trading, importing and exporting textiles for profit, for social
benefits economic efficiency, implementation of division of labor. international activities,
contribute completing plans, contributing to the implementation of economic strategies of
the Company in particular and of Hai Duong province in general.
In parallel with the production and export of products made from domestic and
imported raw materials and accessories, the Company also performs export processing
contracts with many customers in many other countries (China, Taiwan, India, Korea...).
Through the implementation of export processing contracts, it has contributed to creating
more jobs for employees, contributing to increasing the export turnover of the Company in
recent years.
The trend of the world market is increasingly focused on product quality, the
requirements for design and product quality are increasingly strict, with today's apparel


fashion, customers no longer want to buy tailor-made goods. As simple as before, they
require products to be decorated, color-coordinated, printed, embroidered... Better products,
easier to consume. With the current shirt product, customers require the product to be

manufactured with higher quality fabric, the fabric surface is more durable after washing,
and the product must be decorated with embroidered and printed motifs... flowers, color
combinations. In order to increasingly grasp the strict tastes of foreign customers, in recent
years the Company has actively exploited new investment capital and added a number of
machinery and equipment.
1.3. The major field of operation
The company specializes in manufacturing main products: Garment (except fur
clothing).
The garment products the Company usually produces include:

Dresses of all kinds

Pants of all kinds

Shirts of all kinds

Other sewing products
Skyblue Production Trading Investment Joint Stock Company produces for domestic
export and consumption in two ways:

Receiving package processing: in this form, the company receives raw
materials from the company that signs a contract with the customer to process the finished
product and return it to the customer.

Domestic production: The company carries out the entire production and
business process manufacturing enterprises to consume products to serve domestic demand.
The scope of the Company's production and business activities is not limited to any
market. Skyblue Production Trading Investment Joint Stock Company was established in
accordance with the law.
Complying with labor discipline, maintaining environmental hygiene and constantly

improving the welfare of employees, bringing benefits to the Company in the coming years.
1.4. Organizational structure of the company
1.4.1. Organizational structure
The company's management apparatus plays a very important role in production and
business efficiency. A compact machine, efficient production management is the criterion
that the management apparatus of the enterprise towards.
The organizational structure of the Company is a functional online structure
consisting of the General Director, Deputy Directors and specialized departments,
management, shops, and production plants.
The Company's workforce includes: Managers, professional staff, the rest is contract
labor force…
The following diagram shows the organization structure of this model:


Figure 1.1. Diagram of the organization structure of Skyblue Production
Trading Investment Joint Stock Company

Director

Vice Director

Administratio
n

Human
Resource

Marketing

Accounting

Import and
export material
planning

1.4.2 Functions and duties of department
Director
As the heads of operations and management of the company. The Board of Directors
is responsible for making business strategies, deciding on investment plans and
solutions for market development. Executive and manage all business activities of
the company, take responsibility before the law for the exercise of the rights of the
company. Training and professional guidance for the center staff and establishing
relationships with domestic and foreign partners.
Vice - Dricter

Assisting the Director in the management and administration of the company'
sactivities as assigned by the Director.

Proactive and positive development, implementation and tasks assigned to the
Director responsible for the efficiency of operations.
Administration department

Responsible for overseeing the day-to-day operations of a business. Their
duties include hiring staff members, leading department meetings and communicating with
upper- management to implement new policies and procedures among daily operations.

Responsible for managing the employee lifecycle (i.e. hiring, onboarding,
training, and firing employees) and managing employee benefits.

Is the recruitment department to receive labor to meet the requirements of the

business. Organize the signing of labor contracts in accordance with the provisions of the
Company and the Labor Law.
Human resources department



Implementation of strategy, annual budgets, work plans of each month to the
Department Director - General for approval.

The organization of the mirror, in room assignments to complete year budget
plan, work plan of the department approved each period.

Perform internal reports prescribed by the Company and other reports
asrequested by the Executive Board.

Develop processes and professional regulations of the Office of the field,
evaluate the effectiveness of the process, this provision in practice to continuously
improveand enhance the Company's operations.

Perform other duties as directed by the Executive division.
Marketing department

Make and propose a plan to support trade for products to achieve the goals:
coverage, display, sales volume. Control the activities in the Trade marketing program to
achieve the set goals.

Implement and monitor marketing programs on the channel, activities to
support distributors, agents, and retailers.

Synthesize and collect information, production and business ideas periodically

from customers and consumers in order to improve service capacity and develop brand
value as well as research products and trends of competitors to advise on the development of
new products, product development orientations and key customers for the company....
Import and export material planning

Responsible for collecting enough materials or selecting suitable suppliers to
serve the entire construction activities of the enterprise.

Carrying out international trade transactions, foreign trade operations in the
field of export, directly implementing business contracts of the Company, in charge of
import and export business items.

Develop strategies as well as import and export plans for the whole company
in accordance with the development strategy of the garment industry.

Conduct contact activities, negotiate, negotiate, sign contracts with domestic
and foreign customers related to import and export activities.

Carry out import and export operations including: carrying out registration
procedures, making dossiers of import and export documents, forwarding import and export
goods, liquidating import and export contracts with customers and customs authorities,
performing other import and export operations.
The departments and divisions of the company often have to work closely with each
other to well handle the assigned tasks. The officers and employees of the company always
act on the spirit of teamwork to serve customers in the best way. In addition to the assigned
tasks, the company's staffs are constantly trying to research and learn to improve their
professional skills. Along with the interest of the company's leadership in training support.


The company's employees are a strong, professional team that is better and better

responding to the requirements of customers.
1.5. Results of business activities in the period of 2021-2022.
Table 1.1. Business results of Skyblue in the perriod of 2021-2022
Content

2021

2022

Difference
Absolute

Relative

The total value
of assets

5.235.018.828.580

5.555.230.725.294

220.211.896.714

6%

Net revenue

5.122.076.850.170

5.319.212.224.682

197.135.374.512

3,85%

Gross profit
from sales and
754.620.272.123
774.175.512.670
19.555.240.547
2,6%
service
provision
Financial
10.417.329.479
33.318.043.492
22.900.714.013 219,83%
income
Financial
200.646.419.479
211.988.906.172
11.342.486.693
5,65%
expenses
Net profit from
operating
317.092.853.883
280.242.913.579
-36.849.940.304 -11,62%
activities

Profit before
241.136.236.472
274.748.451.185
33.612.214.713
13,94%
tax
(Source: Accounting department of Skyblue Production Trading Investment Joint
Stock Company)
In 2021, the world economy will continue to suffer negative consequences due to the
prolonged Covid-19 pandemic with the appearance of many new variations, hindering the
recovery of the world and Vietnam's economies. However, the company still strives to
maintain positive growth, an increase of 6% is a great success in maintaining business
growth.
According to data from Accounting department of Skyblue Production Trading
Investment Joint Stock Company, total assets in 2022 reached VND 5.555.230.725.294, a
increase of VND 220.211.896.714 compared to 2021. At the end of 2021, net revenue of the
company reached VND 5.319.212.224.682, an increase of VND 197.135.374.512.
However, net profit from operating activities has decreased from VND 317,092,853,883 in
2021 to VND 280,242,913,579 in 2022 which is a decrease of VND 36,849,940,304.
The factors that drove the increase in revenue:
- The company expanded the domestic market by loosening sales policies, thereby
maintaining old customers and expanding many new customers.


- The company strengthens discount policies, through which sales volume is
promoted.
- The company expands its sales channel by exporting to foreign markets.
- Invest in more production lines to increase output and product quality.
However, with the economy still facing many difficulties, the company's annual
revenue increase was an encouraging thing.

Table 1.2. Total revenue of Skyblue from Net Revenue and Profit in the perriod
of 2021-2022
Content
Net revenue

2021
5.122.076.850.170

2022
5.319.212.224.68
2
774.175.512.670

Difference
Absolute

Relative

197.135.374.512

3,85%

Gross profit
754.620.272.123
19.555.240.547
2,6%
% Gross
14,73%
14,55%
9,91%

profit
(Source: Accounting department of Skyblue Production Trading Investment Joint
Stock Company)
From the calculation of this index, the company will make policies on product prices
as well as sales programs in accordance with capital costs to optimize profits, expand and
develop the market. This index is also used by the company to compare companies in the
same industry, companies with higher gross profit margins mean they are controlling costs
better than competitors.
% Gross profit is calculated by the formula:
Gross profit (%) =

Gross profit
x 100%
Net revenue

The higher % gross profit, the more efficient the company's core business is. %
Gross profit 14.73% shows that in 2021, every 100 VND of net revenue will bring the
Company 14.73 VND in gross profit. Similar to 2022, for every 100 VND of net revenue,
14.55% will bring the Company 14.55 VND in gross profit. % Gross profit two years stable
growth. Thanks to the initiative in the source of raw materials, production capacity,
application of advanced machinery, etc..., it has had a great impact on improving the gross
profit margin for the Company.
Keeping modern production lines with the development goal is always customeroriented, the products always reach good quality. It can be said that the company has been
gradually developing and affirming its position in the domestic and foreign product
production and supply market.


16

CHAPTER 2: INTERNSHIP DIARY

2.1. Job descriptions
- My internship position at the company: Marketing
- Internship position: I worked as an intern at the Marketing department under the
guidance of the staff in the department of experienced in the media and advertising industry.
With your help and enthusiastic support during the internship period, I had general
information about the company's organizational structure as well as more knowledge about
the operation of the company.
Marketing interns need to do the following specific tasks:
- Market research.
- Run ads, promote content.
- Going to collect data after having completed the analysis and market research, all
data is for the implementation of the plan.
- Perform work related to making and implementing plans based on previously
exploited data sources.
- Coordinate with employees in the department, division, department to understand the
operation situation and work to be done, and perform other jobs according to the assigned
plan and as assigned by the superior.
2.1.1. Job requirements
- Fluent in listening, speaking, reading and writing skills in both English and
Vietnamese.
- Solid knowledge of marketing
- Have creativity in work, new ideas create motivation for the company's development.
- Responsible at work.
- Be proactive and flexible in work: come to work on time and complete assigned tasks
well.
- Have a willingness to learn, listen and absorb new things.
2.1.2. Benefits
- Learn to accumulate knowledge about the company's business and marketing
activities, practical working experience
- Learn the working attitude of the brothers and sisters in the company, the sense of

work along with the responsibility they are assigned.
- Build the image of a dynamic employee, highly adaptable to changes and pressures
of work.
2.1.3. My main purpose during my internship
- Expand the popularity of the company, increase the customer base, and create
opportunities for the company to partner with the right partners.
- Provide company and product information to customers.


17

- Increase revenue for the company through building Marketing programs to increase
product distribution in the market.
2.2. My internship plan
Table 2.1. My internship plan at Skyblue Production Trading Investment Joint
Stock Company
Week
Work content
Implementation results
- Started participating in internships at
- Memorize the company rules
Skyblue Production Trading Investment
and understand the business lines
Joint Stock Company.
1
of the company.
- Learn company charter, introduce
- Memorize key positions and titles
departments, functions of each department,
of the company.

introduce the company's business lines.
- Get acquainted with the
- Adapt to the new working environment
internship position, understand the
and company culture.
company's products and business.
- Assigned to the marketing department
- Make a good impression, get
internship at at Skyblue Production Trading
2
along with the staff in the
Investment Joint Stock Company.
marketing department.
- Get a new job as a marketing staff.
- Comply with the company's
regulations on hours.
- Learn by heart the product list, product - Respect, listen and learn from the
code, product details.
suggestions of employees in the
- Learn the attitude and working style of the company.
brothers and sisters in the company.
- More and more understanding of
3
- Grasp and hone well career skills:
the operating situation of the room,
+ Monitor marketing activities
know how to realistically analyze
+ Prepare and analyze marketing activity the product.
reports
- Proficient in the use of office

- Post to the forums
equipment
- Analyze reports of online Marketing - Be more proactive at work,
activities
affirming your capacity.
- Get further guidance on product - Learn management skills,
specifications, customer inquiries or product marketing knowledge in practice
4
inquiries,
sales
practices,
customer
consultation.
- Support company employees to be able to
complete common tasks.
5-6
- Comply with company rules and - Finalize the internship report.


18

- Identify individual professional
regulations.
competencies. Properly determine
– Take documents as explanatory reports on your goals, career path in the
graduation topics.
future, shortcomings that need to
be learned more and overcome.
Through this internship, I understand how it works in a professional working
environment, effectively supporting employees, thereby:

- Researching and giving opinions on issues, especially issues Marketing related
topics.
- Proposing and completing marketing activities of online programs on platforms that
bring effective revenue to the company.
2.3. Difficulties during the internship
New working environment: changing hours, different working style with students.
Before, I was used to getting up late, when I did my internship, I had to get up early and
work every day at the company during office hours. At first, I was not familiar with the
working environment, so there were still confusions about working style, I also got used to
the work and changed myself for the better.
Lack of work experience and specialized knowledge: lack of specialized knowledge
in marketing, some activities I have to research and learn to get the knowledge I want.
2.4. Experience gained
During the internship at the internship unit, I had the golden opportunity to work as a
real employee in a dynamic, friendly and challenging environment. I hone important skills
for learning and development:
The first is communication skills, which used to be one of my weak points. Now, I
am more confident when interacting with strangers.
The second is knowledge of online marketing. My major is Business English, so I
don't understand much about online marketing features, concepts and tools. After the
internship, I have a better understanding of online marketing features, concepts and tools.
The third advantage I got from this internship is my skills in using software across
platforms. It will be easier because it saves time, effort, and is easy to exchange and
communicate between team members, between the company and customers, partners, etc.
Finally, I am likely to be familiar to the pressure and stress while assigning in many
tasks at the same time. This ability is very necessary if I want to become a top officer at big
enterprise in the future.
The experiences and lessons learned during the internship are the precious things that
the interns have and appreciate, and the gratitude to Skyblue Production Trading Investment
Joint Stock Company - the intern's internship unit.

19

CHAPTER 3: THE MARKETING ONLINE PROCESS AT SKYBLUE
PRODUCTION TRADING INVESTMENT JOINT STOCK COMPANY
3.1.
Overview of the online marketing at Skyblue Production Trading
Investment Joint Stock Company
2023 is supposed to be the year of e-commerce, website design and online marketing.
However, with the massive explosion of communication tools like today, consumers will be
greatly affected. Therefore, it is important for the company to stand out, promote products
and services well to customers, the resolute condition is to choose tools, means, strategies as
well as good PR advertising partners for the company. The company targets the right target
customers with economical cost.
Skyblue Production Trading Investment JSC specializes in providing garment
products such as: pants, shirts, jackets, polo shirts, bags, .... Therefore, implementing
Marketing for product lines to customers is a matter of patience and long-term
implementation. Marketing Department has chosen Online Marketing method as the main
way to market the company's products to customers, in order to bring customers information
about the product in the fastest and most accurate way, above all to create value and bring
long-term benefits to customers through Online Marketing.
- Main tasks of Online Marketing:
+ Promote company image and brand to customers.
+ Promote the company's garment products to promote potential customers.
+ Promote company factory.
- Overview of online marketing activities:
+ Search Engine Marketing (SEM)
+ Website builder
+ Online Advertising

Conclusion:
As a small company in the garment industry, internet marketing strategies have not
been paid much attention. Most of the work the Company still implements is Email
Marketing. The remaining numerical method has not been focused and developed by the
company. The company's own Wed page is not yet available, so the company should set up
a website for the company to increase the attraction to customers and facilitate the
promotion of products


20

Figure 3.1. Types of online marketing at Skyblue Production Trading
Investment Joint Stock Company

11%
25%
64%

Email Marketing

Online Advertising

Search Engine Marketing (SEM)

3.2. The role of online marketing for Skyblue Production Trading Investment
Joint Stock Company
With the increasing internet speed and the modern development of electronic
devices, people have their own access devices to easily access the network. This is
considered a "fertile ground" for advertisers and companies to market themselves and their
products to customers. For the company, Online Marketing plays an important role in

reaching customers as follows:
- Bridging the gap between buyers and sellers: Online marketing will help bridge the
gap between buyers and sellers through only one electronic medium. Thanks to this,
customers can quickly access company and product information related to products. Then
comes the step of being consulted and exchanged easily.
- Expand marketing reach to customers: Thanks to online marketing, the company
can use advertising campaigns to effectively reach each target customer and potential
customer only through the internet and devices. electronic.
- Time saving: The company does not spend too much time and manpower on
marketing to customers when using traditional marketing methods. Along with that,
customers also do not waste time buying. All activities can take place 24/7 and throughout
the week.
- Cost optimization: Online marketing helps companies save costs related to
traditional marketing, but also orient and find target customers with higher economic
efficiency.
- Proactive for company use: Online marketing has the advantage that a company can
locate specific performance parameters of an advertising campaign, then conduct analysis to
decide whether to proceed. or not. action or not. All adjustments are made with simple steps