SWOT ANALYSIS FOR BURGER KING FOR MBA STUDENTS Phân tích SWOT dành cho sinh viên học Thạc sĩ quốc tế

MARKETING MANAGEMENT
Presented to: Assoc. Prof. Dr. Nguyen Xuan Minh

SWOT ANALYSIS FOR
INTRODUCTION

Found in 1954 by James McLamore
and David Edgerton in Miami, Florida, USA.

is a global chain of hamburger fast food restaurant with
12,700 outlets in 73 countries, 95% are owned and operated
privately (2012).

Found in 1954 by James McLamore
and David Edgerton in Miami, Florida, USA.

is a global chain of hamburger fast food restaurant with
12,700 outlets in 73 countries, 95% are owned and operated
privately (2012).
BK Vietnam ….

BK entered to Ho Chi Minh City market in late
2012.

Owner of the BK franchise in Vietnam is the Blue
Kite Food and Beverage Services Company Ltd.

Now the numbers of outlet gain to 13 stores
in Ho Chi Minh City, Ha Noi and Da Nang.
Swot Analysis
Strengths


Strong recognized brand, global presence;

Unique recipes with machine-paced assembly process;

Quick service (“Three-minute service standard”);

High social status by charitable contribution and services.
Weaknesses

Lack of control over franchisees and violence of quality
standards;

Narrow target segment and does not serve its purpose of
attracting kids;

Increasing vulnerability to Labor and Regulatory
Influences.
Swot Analysis (Cont.)
Opportunities
Threats
Threats

Continue to grow global business and continuous products
and services expansion;

Prosperous developing markets such as China, India,
Brazil etc.;

New partnership programs;


Changing of lifestyles and habit.

Lots competitors in the fast food industry;

Decrease in consumers’ purchasing power;

High concern in nutrition food;

Cross-cultural differences.