101 companies rocking social media

101 COMPANIES
ROCKING IT ON
SOCIAL MEDIA.
A COLLECTION OF
A publication of
INTRODUCTORY
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
2 3
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
Introductory content is for marketers who are new to the subject. This content
typically includes step-by-step instructions on how to get started with this
aspect of inbound marketing and learn its fundamentals. After reading it, you will
be able to execute basic marketing tactics related to the topic.
INTRODUCTORY
IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to
determine if your level matches the content you are about to read.
Intermediate content is for marketers who are familiar with the subject but have
only basic experience in executing strategies and tactics on the topic. This
content typically covers the fundamentals and moves on to reveal more complex
functions and examples. After reading it, you will feel comfortable leading projects
with this aspect of inbound marketing.
INTERMEDIATE
Advanced content is for marketers who are, or want to be, experts on the
subject. In it, we walk you through advanced features of this aspect of inbound
marketing and help you develop complete mastery of the subject. After reading
it, you will feel ready not only to execute strategies and tactics, but also to teach
others how to be successful.

ADVANCED
THIS OFFER
brings your whole marketing world
together in one, powerful, integrated
system.
HUBSPOT’S ALL-IN-ONE
MARKETING SOFTWARE.
MARKETING ANALYTICS
Y
Request A Demo
Video Overview
Analyze your web trac
and see which sources
are generating the most
leads.
N
BLOGGING
Create blog content
quickly while getting SEO
tips and best practice
pointers as you type.
M
EMAIL
Send personalized,
segmented emails based
on any information in your
contact database.
SEARCH OPTIMIZATION
s
Improve your rank in

search engines by nding
and tracking your most
eective keywords.
U
LEAD MANAGEMENT
Track leads with a
complete timeline-view of
their interactions with your
company
q
SOCIAL MEDIA
Publish content to your
social accounts, then
nurture leads based on
their social engagement.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
4 5
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
101 COMPANIES ROCKING IT
ON SOCIAL MEDIA
Written and Designed By Desmond Wong
Desmond is currently a creative designer
and inbound marketer at HubSpot. He has
worked with a variety of startups, medium,
and large sized companies over the years
with a focus in branding and business
development.

FOLLOW ME ON TWITTER.
@DETECTIVEDDUBS
CONTENTS.
INTRODUCTION06
ROCKING IT ON FACEBOOK07
ROCKING IT ON TWITTER60
ROCKING IT ON PINTEREST112
ROCKING IT ON LINKEDIN168
ROCKING IT ON GOOGLE +
196
CONCLUSION216
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
6 7
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
It seems like social media is everywhere, and every marketer is clamoring
to get in the game. And it’s no surprise why: the time most global consumers
spend on social media has grown over 250% in just the past two years.
Therefore it is becoming more and more evident that companies must
engage with individuals on these multiple channels. The diculty now is that
one company may have to maintain and engage its audience on three, four,
ve, or even more social networks at once. This can be a daunting task if you
aren’t a so-called social media expert.
But that doesn’t mean you simply ignore social media. According to Gartner,
the forecast for global social media revenue will be 29 billion by 2015. Clearly
there’s value to being present, and eectively using, these platforms.
At HubSpot, we are huge fans of taking inspiration from companies we think
are killing it online. To help inspire your creative juices, here is our collection

of 101 companies rocking it on social media. We hope you can pick up a
lesson or two from each company to help build your own social strategy.
www.Hubspot.com
INTRODUCTION.
ROCKING IT ON
FACEBOOK.
CHAPTER
01
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
8 9
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
1
SQUARE
Aside from having great
engagement with it’s
businesses, Square does
a wonderful job featuring
its new products and
businesses using their
readers.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
10 11
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
2

AMAZON
With a heft 17 million likes,
it’s no secret that Amazon
has a popular Faceook
page. One nice thing
about Amazon is that they
love to engage their fans
with interesting questions
and visual content that link
to relevant products on
their website.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
12 13
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
3
GODADDY
One thing you’ll notice
about all of these
examples is that they each
have their customized
prole images and cover
photos. GoDaddy has
a nicely branded set of
images that are directed
connected with their
company name.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA

14 15
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
4
TESLA
Who doesn’t love a great
looking electric car? Tesla
has a fun and engaging
routine that keeps its fans
entertained. The Friday
Photo features a nice
image of a Tesla vehicle
with a variety of drivers.
Last Friday was a baby
called little Evie and the
image asked for a caption
from its fans.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
16 17
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
5
DROPBOX
I personally love the
cartoonish images that
Dropbox uses to represent

its brand. Aside from
posting informative videos,
Dropbox also posts links
to its APIs and other
helpful services that fans
can utilize.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
18 19
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
6
JAWBONE
Jawbone’s latest project
has been its wearable
tness tracker known as
the Up. To keep its fans
up-to-date and engaged,
Jawbone has been posting
images and videos of the
Up in action. Companies
focused on selling a
product should always
remember to share that
product out in the “wild”.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
20 21
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM

Share This Ebook!
Share This Ebook!
7
RED BULL
Another heavy hitter on
Facebook, with 36 million
likes! Red Bull uses its
Facebook to truly sell
the lifestyle. Everything
from the cover photo,
images, videos, and links
all embody the Red Bull
lifestyle.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
22 23
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
8
CHIPOTLE
Chiptole starts o by
calling for “likes” right
in its cover photo. Once
you jump into the actual
content, it shares some
pretty fun images and
helpful links like a TED Talk
on eating healthy.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA

24 25
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
9
GOOGLE
I really love how Google
animates and presents its
assortment of products
and services. They share a
variety of links and create
discussion topics that
draw in fans. Google also
posts statuses and links in
a variety of languages to
engage fans from around
the world.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
26 27
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
10
PAYPAL
The cover photo, prole
image, and thumbnails
in the timeline are all
uniform. They post

images and links about
holidays, fun products,
and current events to
keep fans engaged with
an assortment of dierent
content.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
28 29
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
11
VISA
First thing you’ll notice is
the awesome cover photo
and matching logo. Visa
posts everything from
great discounts to pictures
of cats. No company is
above posting images of
cats. Trust us.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
30 31
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
12
CURE INTERNATIONAL

Including your website
in the cover photo is an
eective way to draw
some attention to your site
and bring in some trac.
CURE International also
describes exactly what the
organization does in the
rst part of the screen.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
32 33
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
13
MCDONALD’S
Nothing like a tasty frozen
beverage to draw my
attention. Good ol’ Mccy
D’s has a tendency to
post appetizing images
of their menu items along
with some pretty funny
commercials.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
34 35
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!

Share This Ebook!
14
DISNEY
It’s hard not to “like”
anything with Micky
Mouse or Bambi stamped
on it. Disney is smart
in capitalizing on our
childhood memories
and creating some new
ones by sharing its latest
animated shorts.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
36 37
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
15
COCA-COLA
Brand consistency is
something that Coke tends
to do quite well. Great
colors, images and witty
questions help them real
in almost 60 million “likes”.
Coke also links its pages
to products that you may
or may not “like.”
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA

38 39
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
16
NUTELLA
Love the stu. Love the
branding. Nutella has
some great links in its
timeline that set it apart
from some other brands.
They have the “Around the
world” and “Nutiquette”
boxes that draw some
intrigue from its fans.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
40 41
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
17
TARGET
That is a seriously
awesome cover image. It
really makes a dierence
when a company goes
through the trouble to
actually using a great

cover photo. You would be
surprised with the amount
of companies that use
some stock image or an
enlarged logo to ll that
prime piece of visual real
estate.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
42 43
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
18
SKITTLES
A pool full of giant Skittles
and a penguin are always
going to get my attention.
Aside from the creative
cover image, Skittles
includes fun games and
photos featuring those
bright colors that we have
all come to love.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
44 45
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!

19
CONVERSE
With over a quarter million
people talking about
Converse on Facebook,
you’ve got to wonder what
they are all talking about!
Converse has done a great
job of creating some social
campaigns that feature
their products in everyday
lives, sent in by real
fans. The images show
o nice styles and some
interesting art work.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
46 47
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
20
YOUTUBE
YouTube might be a bit
self explanitory. People
love videos, especially
videos that they can share
on Facebook. With the
majority of viral videos
shared on Facebook

coming in from YouTube,
you can gure out why
their rocking out on this
social network.
101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA
48 49
WWW.HUBSPOT.COM
WWW.HUBSPOT.COM
Share This Ebook!
Share This Ebook!
21
THE CHEESECAKE
FACTORY
We here at HubSpot have
some trouble turning away
sweets. This is particularly
true about cheesecake.
With The Cheescake
Factory, they keep fans
drawn in by oering gift
cards, free cheescake, and
all other cheescake related
goodies that keep us
coming back for more.