Content strategy for mobile and why should you care

Content strategy
for mobile
WHY THE HECK
SHOULD I CARE?
by @karolinaszczur
&
Who’s that girl?
Front-end dev and designer with 7
years of experience. Earlier worked
at AdTaily and Applicake. Currently
@XHTMLized.
karolinaszczur
Understanding mobile context
1.
Becoming responsive
2.
Managing content
3.
Usable mobile design patterns
4.
Understanding mobile
context
1.
Let’s talk some numbers
•
by 2014 mobile internet usage should exceed
desktop internet usage
•
smartphone owners outnumbered other mobile
users in US
•

Nokia 35%, Apple 30%, Samsung 15%, RIM
8%, HTC 3.5%, Google 0.3%
Source: ComScore reports, TechCrunch
•
61% customers who visit a unfriendly site go to
the competition
•
55% increase in smartphone subscriptions in US
making it 98mln users
•
425 milion mobile Facebook users monthly
Source: shapshop.com/2012-mobile-marketing-statistics
•
Safari - 25%
•
Android - 23%
•
Opera - 22%
•
Nokia - 11%
•
Blackberry - 7%
Source: gs.statcounter.com
Browser stats
Apple
•
7% of overall iPad traffic comes from „the new”
iPad
•
iPhones take 3 top places in US, and 3 out of 5 in

EU5 countries
•
60% of connected devices traffic in US comes
from iPods, iPhones and iPads
•
iPhone 4 ranked as top acquired phone in US/
EU5 in 2011
Source: ComScore
Google
•
Andoid tablets have 27% market share
•
Half milion Android devices sold daily according
to Andy Rubin
•
Android outnumbered iPhone in US
•
Most popular OS - Android 2.3.3 - 2.3.7
Gingerbread with 61.5% distribution
Source: ComScore
Size
DOES
matter
Acknowledge shitloads of
resolutions
320x240
320x240
320x480
320x240
320x480

360x480
320x240
320x480
360x480
640x940
Dealing with different
screen sizes:
•
avoid limiting, pixel-perfect layouts
•
avoid device-specific elements
Start with the content, not
the device.
There are some myths
about mobile context
Mobile users are distracted
and in a rush.
Taps != clicks
The feature set should be much
smaller for a mobile site than for a
desktop site.
Jakob Nielsen, useit.com/alertbox/mobile-ux-guidelines.html
”
Mobile is about apps.
There’s mobile web!
But what’s content (strategy)
anyway?
In the web industry, anything that
conveys meaningful information to
humans is called „content”.

Erin Kissane, The Elements of Content Strategy (A Book Apart)
”