BRAND YOU: INTRO TO PERSONAL BRANDING

BRAND YOU ®
INTRO TO PERSONAL BRANDING
A Bit About Me
• Husband and father to Scout, Daisy & Indiana
• President, Kristian Andersen + Associates
• Founder, Pathagility
• Founder, TinderBox
• Managing Partner, Gravity Ventures
• Lives in Arkansas works Indy
A BRAND IS
NOT A LOGO
A BRAND IS A COLLECTION OF
PERCEPTIONS
IN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
REPUTATION
NONE OF THESE
ORGANIZATIONS TREAT
THIER BRAND AS AN
AFTERTHOUGHT, RATHER
IT SERVES AS THEIR KEY
DIFFERENTIATOR.
BUT THOSE ARE
CONSUMER BRANDS
NOT PEOPLE.

Personal brands allow
individuals to differentiate
themselves by
consistently articulating
and leveraging their
unique value proposition.
WE ARE ALL
BRANDS
If you’re not branding
yourself, you can be
assured that others are
doing it for you.
RateMyProfessors.com
IT’S A
BRAND YOU
®
WORLD
AND JUST BEING GOOD
ISN’T GOOD ENOUGH
SIMPLE
UNIQUE
FOCUSED