How to be Creative: How can I Possibly do justice to this subject in 1 hour

HOW TO BE
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
CREATIVE.
PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST
EVERY IDEA HAS AN
EXPIRATION DATE.
CREATIVE?
CREATIVITY IS NOT
FAIRY DUST AND
UNICORN FARTS.
CREATIVE WORK, SUMMARIZED:
In the time you set aside each day to work
your ass off, ignore anything that makes
you consider stopping.
– @hotdogsladies
Merlin Mann, Sayer Of Smart Things
ENOUGH.
JUST FOR NOW.
1. Assume there will will always be tools that
are better than the ones you have now.
2. Assume that events in the world will
continue to happen or not happen
regardless of whether you learn about
them immediately.
3. Assume that you understand and control
an embarrassingly minute percentage of

the universe.
4. Assume that none of this matters if you’re
determined to make something you care
about today.
– This guy again.
I told you he was smart.
JUST
START.
You’re going to suck at first.
That’s okay.
Have a ritual.
Beer helps.
Eventually, you will suck less.
DISCLOSURE!
I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY.
MOST CREATIVE PEOPLE DO.
THE
BIG IDEA.
IDEAS ARE CHEAP.
THROW A GOOD IDEA AWAY & FIND ANOTHER.
MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.
WHAT’S THE BIG IDEA?
BIG IDEA ≠ CREATIVE EXECUTION
IDEA
IS IT
BIG?
NOT A BIG IDEA

CREATIVE
EXECUTION?
A BIG IDEA
YES
NO
NO
YES
THREE THINGS TO REMEMBER:
1. BIG IDEA
2.CREATIVE EXECUTION
3. NOT THE SAME THING
THAT WAS FUN.
WHAT DID YOU THINK?
(SERIOUSLY. THIS IS THE DISCUSSION PART. DON’T MAKE ME CALL ON YOU.)
THANKS.
jeremyfuksa.com/universe
IT DOESN’T STOP HERE, FOLKS. OH, NO. IT DOES NOT.
Image credits:
1. Mohawk man: flickr.com/tommyforbes
2. John Hodgman: flickr.com/darthdowney
3. Farting unicorn: photobucket.com/anime_lover-122792
4. Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin
5. Twyla Tharp - The Creative Habit: flickr.com/marklarson
6. Paint brushes: flickr.com/bondiben
All images under Creative Commons License
Attribution Non-Commercial No Derivatives