Marketing: The digital heart and how to get it beating

Friedrich Tromm
Creative Director Copywriter
Phone: +491621061741
E-Mail: friedrich@try
-
no
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agency.com
Stefan Nagel
Creative Director Art
Phone: +491793986212
E-Mail:
operations
6
“Mass marketing today
is a mass mistake.“
Larry Light, Chief Marketing Officer, McDonalds 2004
?
/>8375
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
TV Spots
5611
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
Radio Spots
1693
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
Print Ads
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)

3000
“That does not feel like advertisement
anymore; but like a war that the economy
fights against the people.“
Peter Glaser, Vanity Fair 21/08
/>THE FACTS
and the
FIGURES
of the viewers can remember
a TV-Spot.
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
12-13%
of consumers do not believe companies
are telling the truth in their advertising.
(Source: GfK Marktforschung)
76%
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
of TV advertising in Germany
is generating a negative ROI.
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
82%
1965: 80% of 18-49 year olds
could be reached with only 3 TV-Spots.
2002: 117 Prime-Time Spots

to reach the same result.
(Source: Jim Stengel, Global Marketing Officer,P&G)